From the comfort of the couch, to the break room at work, mobile phones have become the gateway through which people connect to family, friends, and brands. For many people, 654 million to be exact, this mobile migration involves at least one daily visit to Facebook's mobile app. Facebook's mobile moment has arrived, bringing with it a number of challenges and opportunities. Marketers must now understand how to combat smaller screen sizes, multi-tasking users, and increased competition in the feed. Defeat these challenges and the payoff is immense, as mobile campaigns can bolster brand awareness, m-commerce revenue, and customer loyalty. We've compiled 7 stats to help you make the most of this shift. Take a look and for more info, be sure to download our full free ebook: http://info.brandnetworksinc.com/mobileguide

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7 Mobile Stats to Help you
Win on Facebook
presented by
brandnetworks

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With 1.07 billion
mobile monthly active users,
654 million of whom are
logging on daily, it’s safe to say
Facebook’s mobile moment is here.
Are you ready to make the most of it?

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Mobile advertising grew 47% this year,
raking in roughly $18 billion dollars.
On Facebook in particular, mobile accounts
for 62% of ad revenue.
EVERYONE WANTS A PIECE OF THE ACTION1

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Competition in Facebook’s
mobile News Feed has
never been more fierce.
Make the most of your money
by analyzing audiences and keywords before
creating targeting segments, to reach your
most engaged users.

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Over 1 million apps
exist in the Apple store
and Android market.
THERE’S AN APP FOR TH...EVERYTHING2

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Help your app get the
attention it deserves with
Facebook app install ads.
Need proof that they work?
Over 350 million app installs have been driven
by Facebook mobile ads to date.
1,253 likes

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Revenue attributed to social traffic has
increased over 11% in the last year alone.
PEOPLE ARE SPENDING ON SOCIAL3
SHOP NOW!

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Drive m-commerce with
Facebook’s Website Custom Audiences,
a targeting option that lets advertisers create audience segments by
tracking people who have visited their site, then retargeting them with ads.

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A one second delay in page load time
can result in 11% fewer page views,
16% decreased customer satisfaction
and 7% lost conversions.
PATIENCE IS A (RARE) VIRTUE4

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For ads that drive
to a mobile site,
keep load times as
short as possible
using Responsive
Web Design.
Leave out the fireworks and frills
and just focus on including what you
need, then optimizing that minimally
viable product.

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By the year 2018, video will
represent 69% of mobile traffic.
LIGHTS, CAMERA, ACTION!5

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Ensure your videos are optimized
to be “mobile-first”.
Mobile First Video:
aKeep ‘em under 1 minute
aGrab people’s attention within the first 5 seconds
aUpload directly to Facebook for optimal in-app
experience
aFilm with “mute in mind”, as many people listen to
music or have sound off while on their phones

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Over 40% of consumers expect a response within
24 hours after posting to Facebook.
LISTEN UP!6

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Mobile Facebook ads now
allow users to like, share,
and comment, just like
traditional Page post ads.
Have a moderation team
in place to respond to users in a timely manor.

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Facebook serves over 15 billion
photo images per day.
A PICTURE’S WORTH A THOUSAND LIKES7

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Make sure you use
“thumb-stopping”
content for your mobile
campaigns by selecting
high resolution images
that are uncluttered
and render well on
small screens.
POST PHOTO

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DOWNLOAD YOUR FREE COPY HERE!
Want to learn even more about
creating killer mobile campaigns on
Facebook? Our free ebook can help
you get started.
GET THE GUIDE