When it comes to social media, content will always remain king. From Facebook to Twitter, and everywhere in between, its the words and images you craft that drive results. For best results, we recommend brands: 1. Define your strategy using your campaign goals 2. Focus your message 3. Craft your copy and creative using industry best practices 4. Know when and where to post To help you craft your own killer content, we’ve created a worksheet to lead you through the steps above. Give it a shot, and don’t forget that a little help from the experts is just an email away.

1. Content is King!
Social Media Content Worksheet
Writing for social media isn’t as easy as it seems. Knowing
what you want to say and how to say it best takes time and
practice. Hone your skills with this worksheet.
Publishing your message
• Post when relevant conversations are taking place
• Choose the appropriate social platforms
• Don’t be afraid to schedule ahead
• Consider sponsoring your content with paid media
Define your objectives
• What do you want this campaign to achieve?
• What value are you providing – Emotional,
Educational, Entertainment, or Economic?
• What action do you want to drive?
Know your goal
• What’s my top priority for this campaign?
• How can I support these goals through social media?
• Who do I want to reach on social?
• What is unique and engaging about this campaign?
The keyboard is mightier
than the sword
• Be relevant and timely
• Include a CTA when appropriate
• Use a consistent tone and voice
• Cut out all unnecessary words
or characters
A picture is worth a
thousand clicks
• Tie images directly to objectives
• Make sure the image reflects
your brand
• Limit text on images
• Always keep mobile screens top
of mind
StrategyFocusCopy&CreativePosting