30 inspiring ideas for November

1. A month
of ideas#November 2016
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2. 2
SAVE THE SMALLEST
Noé charity launches with FRED & FARID Paris an
awareness campaign to highlight the threat to the
"ordinary biodiversity". Ordinary biodiversity by
definition are opposed to iconic species such as the
large mammals. Ignored and forgotten because of their
small size, these common species leave us indifferent.
Through one movie and three prints, Noé pleads sign
"In the shadow of the largest, smallest disappear." On
each visual, our eyes are at first, attracted by the whale,
bear, or rhino. But after few seconds the public can see
that behind the "big beasts" there are others who die in
silence
NOE – Biodiversity
http://bit.ly/2dLtQYV
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16

3. 3
SOCCER CAN SAVE THE OCEAN
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
When we are talking about pollution, we first think of the
oceans are being degraded every day by plastic bags.
This type of pollution has become a major problem,
which causes the death of the animal and underwater
plants. Adidas had the idea to work with Parley
Association for the oceans and create a football jerseys
100% manufactured from plastic waste collected in the
Indian Ocean.
This jersey known as the "For the Oceans » will be
seen on the players of Bayern Munich and Real Madrid.
An excellent initiative which reminds us that sport, and
especially football, should wear ambassador of good
causes in order to preserve our planet.
ADDIDAS – For the oceans
http://bit.ly/2eHle1V

4. 4
THIS COULD SAVE YOUR LIFE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
« It Can Wait » That's the message behind a massive
campaign to stop texting while driving. The video starts
lighthearted with the cast of the television show
Summer Break laughing as they confessed to
oftentimes using their phones while driving. However,
their laughter soon stopped. The young actors were
introduced to Jacy, a woman who experienced
tremendous tragedy at the hands of a driver who was
texting and drive.
Jacy told the story of the drive home from her college
graduation ceremony, it's a moment she probably
wishes she could take back. She and her family were
driving, their car was hit by a distracted driver who was
texting. The resulting collision killed Jacy's parents and
left her partially paralyzed
AT&T– it can wait
http://bit.ly/2dOcScj

5. 5
DISTANCE IN WINTER
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
In winter, the braking distance increases because of the
snow and ice. In Belgium, the manufacturer BMW has
developed a highly original display operation to raise
awareness of the importance of respecting the safety
distances in winter.
In collaboration with the agency Air Brussels, the
manufacturer has put in place a billboard in motion that
fits the braking of your vehicle. Equipped with a sensor,
the panel will analyze the time and distance of your
brake, and move to show you where your car is stopped
in winter. An excellent display operation, which allows
the panel to mark the mind of the driver with a clear
proof product.
BMW – Air Brussels
http://bit.ly/2fs2FzG

6. 6
READ TO UNLOCK YOUR DEVICES
The Ministry of Tales has launched an application with
the agency to raise awareness on the importance for
younger generations to continue to read and write.
Children are increasingly exposed to technology, anf
forgot what’s really important. According to one study,
children between 4 and 14 years spend three hours per
day in front of screens.
With Read to unlock, children will read a chapter from
the book of their choice to finally unlock a tablet or
mobile. Designed as a game with levels and rewards,
this app will allow children to share their literary
achievements with their parents
SWEDEN MINISTRY – Read to unlock
http://bit.ly/2dS8WFL
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16

7. 7
NEW MACBOOK PRO
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
The new MacBook Pro is here. And if the fans of the
apple have already discovered some of its technical
features, this is not the case for us. This is not a design
revolution, the computer don’t really need it, but is still
17% thinner than the previous . It will be available in
black or silver.
Named Touchbar, this mini Retina screen is multi-touch,
and will allow to display information and buttons
depending on what is displayed. You will find traditional
keys (volume adjustment, mute ...) shortcut and the
ESC function, but it will also be possible to access your
favorite websites, choose an emoticon, scroll and edit
photos quickly or access to a new search bar.
MACINTOSH– MacBook Pro
http://bit.ly/2eCga1q

8. 8
MICROSOFT VS APPLE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Microsoft is positioning itself to compete with the Mac
Pro and the iMac with its first desktop computer, an
expensive high-end device designed specifically for
designers, artists and creative professionals. The US
computer group also announced an enhanced version
of its laptop Surface Book and an update of its Windows
10 operating system focusing among others on 3D. The
new "Living Studio" desktop has a large touch screen
with high resolution. It can be used with a digital that
allows for example to change the color with which we
draw without lifting the stylus from the screen. These
promises have a price: the Living Studio is available for
pre-order in the Microsoft online store at prices ranging
from 2,999 dollars to 4,199 dollars depending on
configuration. The unit will begin in 2017.
MICROSOFT – Surface studio
http://bit.ly/2ePjDbn

9. 9
THE END OF VINE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Twitter is killing off Vine. The mobile app will be
discontinued “in coming months,” the company said. A
source told The Verge that significant layoffs hit Vine
today, though Twitter declined to specify how many at
Vine were affected or whether any employees were
being offered new jobs.
The company said it would not delete any Vines that
have been posted — for now, anyway. “We value you,
your Vines, and are going to do this the right way,” the
company said in a Medium post. “You’ll be able to
access and download your Vines. We’ll be keeping the
website online because we think it’s important to still be
able to watch all the incredible Vines that have been
made.”
VINE – Killing off Vine
http://bit.ly/2fvp7vy

10. 10
SHOP IN INSTAGRAM
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Instagram launches a new feature that will simply buy
the products on the photos of the famous platform.
Since its inception, Instagram has quickly become the
social network of prescribing trends. It is also a must
influencers that federate particularly engaged
communities.
From next week, some iOS users discover clickable
links on some pictures, Bottom left will be located a
small white icon that will know which products are
available for purchase. He then simply click to be
redirected to a merchant link.
INSTAGRAM – News in Instagram
http://bit.ly/2fv0vDa

11. 11
NEW TOOLS ON YOUTUBE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
YouTube users will be delighted with this news.
Yesterday, the video platform launched new features to
manage comments. Now users can pin relevant
feedback to the community and "like" their favorite
comments.
Thanks to an algorithm that is still in "beta", the
YouTubeur may also choose one or more directors who
will intervene on whether to delete comments deemed
"inappropriate". Moreover, it is now easier to find a
comment from YouTubeur himself because his
username appears highlighted in color.
YOUTUBE – 6 tools
http://bit.ly/2fuZxpe

12. 12
IT’S A MATCH !
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Today more than ever, it is super important to be
present on social networks, in order to be visible, but
especially to try to meet new people and build a strong
network. Indeed today, 70% of recruitments are made
through network!
So to help you meet professionals who are
geographically close to you and have the same
interests, there is a new application : shapr. If you know
Tinder, at least the concept, shapr is almost the same
but for the professional purpose only.
SHARP– The new Tinder
http://bit.ly/2f8XQxs

13. 13
DAVID BOWIE, FACEPALM …
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
The company Apple launched a new update for the
iPhone last October 31. With this new update, 72 new
emoji appeared on smartphones. Food, sports, animals,
all sections have new emoji.
Previously validated by the Unicode Consortium in
June, new emoji have several women (pregnancy,
mother Christmas) and new sports and professional
activities.
In this update, emoji have been redesigned like the
moon, fire or fishing. On Twitter, some users have
complained about this change. The emoji fishing like
that of eggplant have sexual connotations and are
therefore very popular.
EMOJI – IOS Apple emoji
http://bit.ly/2f8XQxs

14. 14
JAMES FRANCO AND HILLARY
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
When trying to get the necessary dank-meme-millennial
vote, you have to pull out all the stops. And you may not
know it yet, but the perfect conduit to that vote is a
moustachioed celebrity who may or may not be stoned
at all times.
Thus, the obvious choice is, ahem, Professor James
Franco.
The 30-second spot spoofs Dos Equis' famous, long-
running (and recently rebooted) Most Interesting Man in
the World ads, and feature vignettes touting Hillary
Clinton's career.
JAMES FRANCO – The most interesting women
http://bit.ly/2emA67P

15. 15
#TRUMP 2016
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
In the United States - and around the world - everyone
comment the election on social networks to support
presidential candidate. The Republican candidate,
became public enemy number one, is now the subject
of many anti-Trump campaigns. Today include the
operation Tweets From The Stars by Voto Latino. With
01 agency, the latter suppose that deceased celebrity
tweeter could have if they were still alive. Thus the *
stars of Hollywood Boulevard are found decorated with
tweets, all anti Trump. John Lennon "imagines" that
Trump can not gain power, Godzilla is frightened, and
Walt Disney hope he is Donald - the duck - which will be
elected in place of Trump. As for Marilyn, she already
sang for the birthday of "Miss President »
01 AGENCY – anti trump campaign
http://bit.ly/2eDqDHi

16. 16
#LOVEYOURIMPERFECTIONS
Imperfections does exist in real life! Assuming that
these characteristics make people more authentic and
attractive, Meetic highlights them in its new advertising
campaign.
After the TV campaign #LoveYourImperfections based
on behavior imperfections, now Meetic talks about
physical one. Purpose: break the classic codes of
beauty by highlighting what makes us so unique: our
differences.
MEETIC – #LoveYourImperfections
http://bit.ly/2e6oqnb
 video
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16

17. 17
YOU’RE NOT SUPPOSED TO BE HERE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Last year, the impossible happened. A deficit so
hopeless, only the extraordinary could conquer it. But a
gutty shot and a stunning chase-down block later, and
the dream was realized. A championship with its roots in
the unexpected has now led to an NBA season where
out-of-nowhere triumph is expected. What will happen
this year?
There’s just no predicting this game.
NIKE – Come out of nowhere
http://bit.ly/2eCga1q

18. 18
READY WHEN YOU ARE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
There will come a point in your life where you'll look at
yourself and think: I'm not the same person I was five
years ago. Which will be a good thing, according to this
promo for Mitsubishi Outlander. It's rare to have an ad
which celebrates growing up, in a sea of products all
geared towards hanging onto youth - or at least creating
the illusion of it - for as long as possible.
This ad says it's okay for life to change, that lazy nights
in and hanging out with the kids is just as satisfying as
partying all night used to be.
A refreshing approach from creative agency True
MITSUBISHI OUTLANDER – Changing Man
http://bit.ly/2eMybba

19. 19
THE TALE OF THOMAS BURBERRY
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Burberry is marking Christmas this year with a special
short film celebrating the life of its founder, Thomas
Burberry. The short, which has been released this
morning, is entitled The Tale of Thomas Burberry and
comes in the form of a three-minute trailer. “This
Christmas, as we celebrate our 160th anniversary we
wanted to tell the story of Thomas Burberry - pioneer,
inventor, innovator, and the man behind the iconic
trench coat – in our own words," said Burberry chief
creative and chief executive officer, Christopher Bailey.
"The film we have made is a brief glimpse inspired by
his full and extraordinary life, which threaded its way
through the history of the twentieth century in all its
tumultuous highs and lows. His spirit and his vision are
still at the heart of everything we do at Burberry today.”
BURBERRY– The tale of Thomas Burberry
http://bit.ly/2fGQLVR

20. 20
COOKING TOGETHER WITH IKEA
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Ikea continues to put French around a table to share a
meal. By creating his own recipes site to share the
world's largest furniture kit, having conquered the
interiors, moved to the kitchen. With Buzzman agency
this website offers you to cook with one or two people
with the help of a screen. After entering the names and
ages of the participants, identifying a recipe. The
website, via an algorithm will assign roles according to
age. We tried with a young clerk and it works. This
digital book suggests, not surprisingly, Swedish
products during the navigation.
IKEA – Ikea partage ses recettes
http://bit.ly/2eFfesK

21. 21
HI, I’M ANGELA
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
A county council in England has come up with a clever
and discreet way of combatting sexual violence and
abuse.
A photo posted to Twitter shows a poster in the
women's bathroom at a bar in Lincolnshire that advises
anyone who is feeling unsafe on a date to ask the bar
staff for "Angela"—a code word alerting the staff that
someone is in need of help.
The idea of being helped discreetly is the most
compelling part about the campaign. "The 'Ask for
Angela' posters are part of our wider #NoMore
campaign which aims to promote a culture change in
relation to sexual violence and abuse, promote services
in Lincolnshire and empower victims to make a decision
on whether to report incidents."
LINCOLNSHIRE – Hi, I’m Angela
http://bit.ly/2emA67P

22. 22
CARREFOUR DELIVERY
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
After Cdiscount initiatives in partnership with Franprix or
Amazon Prime, Carrefour launches delivery service in
less than an hour in nine districts of the capital. After the
communication in catalogs, stores, by mail or SMS,
Carrefour Media offers brands a new field of expression
based on moment of life. Carrefour book you race in 1
hour maximum and a 30-minute slot. No more staying
home from 18h to 20h or 20h to 22h to be delivered.
You are geolocated, racing come to you. For
advertisers, this is a tremendous opportunity, "said
Michel Bellanger, marketing director of Crossroads
Media.
CARREFOUR – Carrefour Express Delivery
http://bit.ly/2efhubw

23. 23
IT’S A RAINY DAY
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
This Autumn, Fnac has devised a creative way to know
Fnac Play, its video on demand service. The idea?
Playing with the bad weather of autumn. Thus, the more
bad weather, the more you have a significant discount.
#PourvuQuilPleuve, this weather-sensitive operation
comes on a mini-site that allows you to localised your
position to determine the weather at home and offer
you a discount. For example the discount may go from
10% when it is sunny to 50% when it rains.
FNAC PLAY – #pourvuquilpleuve
http://bit.ly/2eCPAlW

24. 24
STOP WORKING IF YOU ARE A WOMAN
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Monday, October 24, Iceland, employees decided to
leave their offices at 14 pm to protest against salary
inequality. In France, a similar initiative is coming. This
Friday, October 28, a Facebook event called #
7Novembre16h34, was created to encourage women
(but not only) to stop working from 16 h 34, Monday,
November 7th.
From that date and time, French women will work as
volunteer for the rest of the year work. Based on the
salary difference between men and women, women
employees earn 15.1% less than men employees.
LESGLORIEUSES – 7novembre16h34
http://bit.ly/2faohmL

25. 25
MOVEMBER FOR EVERYONE
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
Addressing a male driving population particularly
affected, the manufacturer of trucks and buses Man
decided to raise customer awareness of their health by
wearing mustaches on the grille of the truck as buses.
Principe same identification current Movember, where
men wear a mustache throughout the month of
November as a rally to the cause, it will be the trucks
that will convey this message again this year.
Movember Foundation is an international charity that
undertakes that men have a happier, healthier and
longer. Since 2003, millions of people have joined the
movement for men's health by collecting 485 million
euros in funding over 1000 programs for prostate
cancer, testicular cancer, mental health problems and
physical inactivity.
MOVEMBER FOUNDATION – Man
http://bit.ly/2fL5IXV

26. 26
THE DAILY 360°
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
The New York Times has teamed up with Samsung to
launch a new first-of-its-kind visual digital journalism
project called The Daily 360. Produced by The Times
newsroom, using Gear 360 cameras and equipment
provided by Samsung, a new video will be shared daily
that lets viewers see the news from all angles while the
journalists are reporting on the field.
Starting November 1, The Daily 360 videos will be
shared on the Times platforms, including NYTimes.com
and its mobile and VR apps, as well as on Samsung
VR. This is the first attempt at daily 360 degree
reporting from a major national publication.
THE NEWYORK TIMES – The daily 360°
http://bit.ly/2fsiAyt

27. 27
THIS IS A TV CHANNEL
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
As expected, Viceland, the TV channel of the US Vice
Media Group, will be launched in France on November
23 and available exclusively on Canal on Thursday the
group said. The chain, which targets 18-35, will offer a
half of international content and half of French content,
produced by the Paris branch of the group. It will
broadcast her first day "Census" a documentary that
seeks to "show what the youth of France really think"
the American show "Vice News", a daily "processing
information with a unique investigative angle and
committed "
VICELAND – TV Channel
http://bit.ly/2f8XQxs

28. 28
JUMONKI BAR
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
November 2016, while the remake is announced current
2017 Gaufryau Thibault, a bartender, imagined the
Jumonki bar. The idea? An ephemeral bar dedicated to
the film. You will find a design 100% like Jumanji that
will immerse you in the jungle (tropical, exotic animals
plants ...)
Although it is a bar, you will come for drink, but also to
play. Every hour, a gong will sound and some games
will be organize.
You can find the Jumonki Bar in the 2nd arrondissement
of Paris, 86 rue Réaumur.
JUMANJI– Jumonki Bar
http://bit.ly/2fbqaQ6

29. 29
STUDIO GHIBLI IN PARIS
BRAND UNION PARIS – A MONTH OF IDEAS – NOV16
A pop up store dedicated to the Ghibli Studios universe
is about to open Saturday, October 22 in Paris. Until
December 3, fans of the masters of Japanese
animation can visit the Chateau Ephemeral (125 rue
Charles Baudelaire in the 12th arrondissement ) to
obtain all kinds of objects of Mon Voisin Totoro, de
Princesse Mononoké, de Ponyo sur la Falaise ou
encore Le Chateau Ambulant.
STUDIO GHIBLI – Pop up store in Paris
http://bit.ly/2dUwZBv

30. #BRANDUNIONPARI
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THANK YOU
#SEEYOUNEXTMONTH