Mobile search has overtaken desktop on Google. Users spend twice as much time with smartphones than laptops. Smartphones are our second screens...but desktop isn't our first.
6. @stekenwright
A (brief) history of Google and mobile
Apple launches
the iPhone
2007
2010
Responsive Web Design
Google launches
1998
Google launches
its first Android
2009
2015
Mobile search
overtakes desktop
Google pays $1bn to be
iPhone search default
2014
18. @stekenwright
A (brief) history of Google and site speed
2010
Page speed becomes
desktop ranking factor
Google launches
1998
2016-17
Mobile page-speed
part of mobile-friendly
5G
expected in UK
2020
4G
available in UK
2013
PageSpeed
Insights
2011
AMP
2016
21. @stekenwright
Both at home and
outside
66%
Mainly at home
16%
Only at home
8%
Only out of home
1%
Mainly out of home
9%
Where do you use the internet on your phone?
Source: Ofcom
55. @stekenwright
Turn your responsive site into a mobile app
“PhoneGap is the original and most popular
distribution of Apache Cordova. Turn your HTML,
CSS and JavaScript into an app on your device in
minutes using our simple desktop and developer
apps.”
PhoneGap → phonegap.com
More distributions → cordova.apache.org
57. @stekenwright
1 in 4 installed smartphone apps are never used
Source: Think with Google 2015
58. @stekenwright
“Money spent developing a pretty but limited
iPhone app only benefits […] the few, but money spent on the
website UI would have benefitted everyone.”
Gary Marshall
Credit: Anna Dahlström / clement127
Yahoo! and Bing used by 78% as many people as Google
Yahoo! and Bing used by 78% as many people as Google
Mobile phones couldn’t use the web *at all* until a year after Google launched.
Apple products are half of Google’s mobile revenue
UK population 64.1m
77% of mobile searches are conducted in a place where there’s probably a computer
77% of mobile searches are conducted in a place where there’s probably a computer
36% use their smartphone while watching TV, 8.6% researched products advertised on TV
Mobile: 114,050
Desktop: 104,595
Tablet: 19,702
20k conversions over the last year
Top 10 results for 15,235 search queries
Although mobile traffic appears to be increasing for all traffic sources, this is not the case with Google organic only traffic. This is increasing at a much slower rate.
Desktop traffic in Google organic is remaining relatively level compared to all other sources where desktop is declining.
1,000 search terms
40% (496,000) mobile
Desktop (455,000)
24% of over 55s only use desktop
13% of 18-24s don’t use desktop
24% of over 55s only use desktop
13% of 18-24s don’t use desktop