1. Why you should care about Social Bookmarking
Social Bookmarking is still doubted by many marketers for its ability in supporting their Online Marketing
campaigns. Marketers always tried escaping from the use and important of Social Bookmarking and often
considered it as a time taking unnecessary activity. They would rather find investing their time
on Facebook and Twitter neglecting usefulness of Social Bookmarking sites. Guys, I am very serious about
Social Bookmarking as an essential online marketing and link building tool.
2. There are always some questions in the mind regarding Social Bookmarking, like…
How a Social Bookmarking can promote my site?
What are the correct ways of Bookmarking posts?
What are the best Social Bookmarking sites?
Is it possible to Bookmark all of my posts?
These questions are not new, I often hit by these questions numerous times speaking to my clients, colleagues
and friends. Whenever I talk about Online Marketing and Social Media Marketing contributing major portion of it,
I don’t forget to explain them the importance of Social Bookmarking. Well, this article may help you find
answers to these questions.
Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web
resources and contents. In social bookmarking websites, users create and store bookmarks of their choice.
3. These bookmarks can be viewed by others and that let them know about new services and latest concepts
which are making news in the online world. For example del.icio.us, Digg, Furl, Reddit and Stumble Upon are
some of the most popular social bookmarking websites.
Descriptions may be added to these bookmarks in the form of metadata helping other readers understand the
content of the resource without first needing to download it for themselves.
Social bookmarking is a great way to direct visitors to your blog or site. First, you have to build a site that is
worth reading. Build on your blog content, and make sure that these are up to date as well. Of course,
everything in print must be interesting if you aimed at making online readers your regular visitors. Millions of
people use these Social Bookmarking websites daily to search for information on various topics. Naturally, when
it comes to promoting your site or the content, the idea of bookmarking is to post links back to your own
website pages on these traffic heavy websites.
4. Social bookmarking is a not only a powerful tool but you must be careful and not to become a social
bookmarking spammer. Social bookmarking spammer will find himself in trouble getting his account banned and
in result negative reputation over the web.
A one way link is created to your site, everytime a website is bookmarked. Most social bookmarking websites
have high page rank scores and are considered to be authority websites in the eyes of the search engines.
Resulting in your bookmarks being indexed very quickly and the relevant back link will be added to your overall
link count.
The best thing about Social Bookmarking is that you can always re-bookmark your website or an article with
different titles and description. By doing so, you will figure out the best title that can gain the most attention
and visitor to your website, which may ultimately convert all the traffic to sales.
Social bookmarking sites are becoming increasingly popular to use as an alternative to search engines. By
submitting your content to these sites, internet users are able to find your information without having to visit to
search engines.
5. The concept of searching in a social bookmarking site is very similar searching in search engines. Tags are
used as keywords for search engines, so that when a user is searching for information related to your content,
your information will appear in the search results.
Since there hundreds of social bookmarking web sites, you probably want to be a little selective regarding your
content to be submitted to. There are many sites offering news and resources in specific categories for e.g
Health Ranker is best considered in resources related to health, fitness, and medicines. However, there are
many sites offering content from large category to choose from.
Post by:
Robin Goel
SMM Evangelist, OMLogic Consulting
