A comprehensive guide to a lovely Valentine's day campaign based on real life brand case studies

1. HOW TO RUN
VALENTINE’S DAY
CAMPAIGNS ON INSTAGRAM

2. In the U.S., Valentine’s
day sales amount to
$18.9bn

3. FLOWERS
ARE THE MOST POPULAR
VALENTINE’S GIFT…
photo by @lydiaemillen

4. …FOLLOWED BY
JEWELLERY
& APPAREL…
photo by @nyanelebajoa

5. JAVASCRIPT:;
ROMANTIC
…AND
EXPERIENCES
photo by @argauw

6. Why Instagram?

7. 74%
of consumers rely
on social networks
to guide purchase
decisions
Why Instagram?

8. 74%
of consumers rely
on social networks
to guide purchase
decisions
Why Instagram?
X50
higher engagement
rates on Instagram
compared to Twitter
or Facebook

9. HERE ARE SOME OF THE TOP
VALENTINE’S DAY CAMPAIGNS:

10. HERE ARE SOME OF THE TOP
VALENTINE’S DAY CAMPAIGNS:
1. High-end smartphone

11. HERE ARE SOME OF THE TOP
VALENTINE’S DAY CAMPAIGNS:
2. Personal care brand
1. High-end smartphone

12. HERE ARE SOME OF THE TOP
VALENTINE’S DAY CAMPAIGNS:
2. Personal care brand
1. High-end smartphone
3. Mobile dating app

13. 1. High-end smartphone
a creative idea
for a storytelling campaign

14. 1. High-end smartphone
• 10 influencers
• 4,392 new followers
• 6.12% engagement rate
for a storytelling campaign
Influencers share their love for fashion
and technology through creative photos
taken with the smartphone’s camera
a creative idea

15. 2. Personal care brand
for a photo contest campaign
a great prize

16. • 22 influencers
• 3.99% engagement rate
• 205 campaign posts
Influencers invite their followers
to send a kiss to their loved ones
for a chance to win $1000 prize
2. Personal care brand
for a photo contest campaign
a great prize

17. 3. Mobile dating app
for a product placement campaign
a simple concept

18. • 19 influencers
• 75 posts
• 17.3M campaign reach
Influencers post photos of themselves
using the app and branded products
encouraging their followers to sign up
3. Mobile dating app
for a product placement campaign
a simple concept

19. The love heart
is the most engaging
emoji on Instagram

20. SO HOW CAN YOUR BRAND
JOIN THE PARTY?

21. Run a photo contest with Valentine’s themed prizes:
flowers, jewellery and romantic tours

22. Ask your followers to share their love stories
with your brand
for a successful storytelling campaign

23. Showcase your brand in a native setting via
product placement campaign
to build brand affinity

24. Use love hearts emojis to boost engagement
Get emotional

25. Get emotional
5.98%
ER
Use love hearts emojis to boost engagement

26. Valentine’s Day Check List:
✓ Run a photo contest with Valentine’s themed prizes
✓ Ask your followers to share their love stories through storytelling campaigns
✓ Build brand affinity through native style product placement campaigns
✓ Use emojis - preferably hearts - to boost engagement

27. …and of course remember to
choose the right influencers…

28. We can be your Valentine!
Need help spreading the love on Instagram?
www.brandnew.io
advertisers@brandnew.io

29. US valentines day sales 2015 $18.9m
US valentines day sales 2015 $18.9m