1. Your Simple Plan
• What you do ?
• Who do you do it for?
• How you do it ?
• What is your goal?
• What needs to happen?
• What is your methodology?
www.MakeEveryDayAPayDay.com
3. Lead Generation
• Websites
• SEO & SEM
• Video Marketing
• Press Release Marketing
• Social Media Management
• Reputation Management
• Mobile Marketing
• PPC and Remarketing
www.MakeEveryDayAPayDay.com
4. Who you do it for
• What types of companies
• How much do they spend on marketing?
• What is the value of the customer?
• What size turnover do they have?
• How many employees do they have?
• Are their at least 10 main players in the
market?
www.MakeEveryDayAPayDay.com
5. How do you do what you do
• You develop a lead generation and conversion
strategy
• You have a partnership with quality suppliers
• You implement the strategy
• You monitor the results
• Manage the clients expectation
www.MakeEveryDayAPayDay.com
6. What is your goal
• How many clients?
• What are they paying you?
• What is your target monthly turnover?
• What is your average sale?
www.MakeEveryDayAPayDay.com
7. What needs to happen?
• How many prospects per month
• How many presentations
• What is your basic methodology
That’s the basis of your plan
www.MakeEveryDayAPayDay.com
8. Selecting a Niche Market
• Turnover? 2M – 10M
• How many employees 10 – 50
• Marketing Spend 100K – 500K
• Top of the small and middle market company
• High Value Customers
• Businesses that are targeting high value niches
www.MakeEveryDayAPayDay.com
9. Where to find them
• Google
• Publications, Journals, Magazines, e.g. BRW,
Inc Magazine, Entrepreneur Magazine, Forbes,
• Tradeshows
• Industry associations
• High end conferences and events
• Blogs, Forums, News Groups,
www.MakeEveryDayAPayDay.com
10. 31 Hot Niche Markets
• Medical make over market
• IT software, hardware
• Communications
• High End Retail
• High End Manufacturing
• Print Industry
• Construction & Design
• Accounting, Financial Planners, Law Firms
• Industrial Design
• Luxury Market Brands
• Trades, Plumbers, Builders, Developers, Electricians,
• Shop Fitters
• Pet Industry product suppliers
• Architects
• Green Construction
• Solar Industry
• Printing, High end 3D printing
• Luxury Kitchens & Bathroom industry
• Equipment Hire
• Commercial Developer
• Training companies
• Educational Institutions, Independent Universities & colleges e.g. Design Colleges, Computer Training Colleges
• Fashion houses.
• Boutique Brewing & Alcohol manufacturers
• Health services technology
• Education Technology
• Specialist Recruitment
• Retail and online merchandising
• Telecommunications, Satellite, Wireless,
• Optometrists
www.MakeEveryDayAPayDay.com
12. Sales Process
1. Build your list
2. Make contact send an eye opener
3. Follow up
4. Set up a Strategy session
5. Do a pre consultation Q&A or send a questionnaire
for your prospect to fill in and send back to you to
make the consultation more valuble.
6. Go in with a plan in mind
7. Share The implementation plan
8. Offer to engage
www.MakeEveryDayAPayDay.com
