Pinterest is a social media site for collecting and sharing images. It grew rapidly, becoming the 3rd most popular social network by 2012. This document provides tips for using Pinterest effectively, including integrating it with Facebook, gaining followers through active pinning and board building, and using tools like NinjaPinner and Pingraphy to schedule pins and analyze metrics. Regular activity is advised to engage followers and teach Pinterest about the account.
2. What is ?
Pinterest is a social tool used for collecting and organizing things you love.
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3. Why You Should Care?
• Fastest individual site to ever hit
10,000,000 Monthly UVs – Jan 2012
(ComScore)
• Third most-popular social network
based on Traffic – March 2012
(Experian)
• Over 1000% YoY Growth – Dec 2012
(Neilsen)
• Pinterest revenue per click higher than
Facebooks – June 2012 (Convertro)
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4. Pinterest’s Voting System
• Only direct votes count
• Repins become unique pins
• Facebook, Twitter, and social
sharing = important
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5. Facebook Integration
• Pinterest App
• Points to actual Pin
• Link Update
• Real Time
• For profiles (not pages)
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6. Facebook Integration
• Pinvolve
• Cleaner image updates instead of link
• Imports full size images
• Checks for new Pins every 5 minutes
• Combines to album if more than 1
• For pages, not profiles
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7. Facebook Integration
• Pinvolve
• Installs Pinterest tab on fanpage
• Links to Pinterest tab rather than Pin
• Can lead to more Pins
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10. Getting Followers
• NinjaPinner
• Filter gathered users
• Followers / Following counts
• Active less then __ days ago
• Start following
• 200 to 300
• Skip people previously
followed
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11. Getting Rid of Followers
• NinjaPinner
• Unfollow users
• Keep ratio looking good
• Only users not following you
• Exclude recently followed
• 250 x 5 = 1250
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17. Regular Activity
• Pingraphy
• Easy upload function
• Desktop, Facebook,
Flickr, Picasa
• Schedule WAY out
• Tracking
• User stats
• Top 10 Pins
• Board stats
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18. Extra Tips
• Add alternate accounts to important boards
• Set up URL source bookmarks to promote what others pin
• Use unique tags in description to make your own results page link
• Weekends and Evenings
• Google Analytics (referrer = Pinterest / Google Images * Landing Page)
• Image posts
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