The document discusses strategies for succeeding on Reddit. It provides statistics on visits and engagement for posts on Reddit. It then outlines important factors for Reddit posts such as understanding subreddits, titles, comments, when and where to post, and how voting algorithms work. The document emphasizes the importance of titles, comments, posting at active times, and abiding by subreddit rules. It also notes potential issues like shadowbans and provides tips for account setup and engagement.

1. www.kairaymedia.com

2. www.kairaymedia.com

3. Why You Should Care?!?
• 51,000+ Reddit Visits
• 1,000+ Likes
• 54,000+ StumbleUpon
• 170,000+ Reddit Visits
• 3,000+ Likes
• 15,000+ Reddit Visits
• 225 Likes
= Traffic, Links, Social Signals,
Branding, Feedback,
Followers, and even
Conversions…
www.kairaymedia.com

4. Succeeding with Reddit
• Y U No Understand Reddit?
• There Are Reddits Inside Reddit?
• Titles Are Everything, Comments Too!
• You’re Putting That Where? When?
• Who’s Your Daddy?
• Accounts Matter, But Don’t Matter
• TIL Reddit Counts Votes Logarithmically
• TL;DR… Where’s The Cliff Notes
www.kairaymedia.com

5. Y U No Understand Reddit?
• Famous SubReddits
• IAmA, TIL, AdviceAnimals, Trees
• Common language
• X-post, upboat, tl;dr, TIL, FUUUU
• OAG, GGG, etc
• Titles / Descriptions as one
• Commenting styles
• ಠ_ಠ
*Not required in your actual campaigns, but good to
know!
www.kairaymedia.com

6. Reddits Inside Reddit?
• Reddit.com = Dashboard
• SubReddits = Categories
• SubReddits individually created by user
• Set and follow their own rules
www.kairaymedia.com

7. Titles Are Everything, Comments Too!
• Titles include descriptions, unique to Reddit
• Comments set tone for submission
• MUST be grammatically correct
• MUST be accurate
• Should contain established Reddit formats
• (x-post /r/TIL)
• TIL
www.kairaymedia.com

8. You’re Putting That Where? When?
• Understand Where to Submit
• Redditlist.com
• Biggest not always best
• Remember FP though
• Know the SubReddit Rules
• TIL has to be two months old
• BestOf is only for Reddit links
• NSFW needs to be nude
• World News excludes US
• Submit during ‘waking up hours
for Americans’
• Morning EST
www.kairaymedia.com

9. Who’s Your Daddy?
• Admins run the site
• Moderators run SubReddits
• Know and Abide by the Rules
• Know the moderators
• Who is on when
• What do moderators submit
• Their personalities
• Are they active in /r/reporthespammers
www.kairaymedia.com

10. Accounts Matter, But Don’t Matter
• Established Accounts Bypass Some
Filters
• Shadow Bans and Filters
• New to Reddit
• New to SubReddit
• Account Filtered
• Domain Filtered
• Checks (While Logged Out)
• View Profile for Page Not found
• Check New Section
www.kairaymedia.com

11. TIL Reddit Counts Votes Logarithmically
• http://lmgtfy.com/?q=The+logarithmic+scale
• 10 / 100 / 1000 + Time since submission
• Downvotes really hurt 
• Don’t abuse network or game Reddit
www.kairaymedia.com

12. TL;DR… Where’s the Cliff Notes
• Take the time to understand Reddit
• Memes, slang, titles, commenting, SubReddits
• SubReddits (aka categories) are user owned
• Get to know the mods and how they run them
• Titles and Comments are super important
• Proper grammar, established slang, accurate
• Submit to the right SubReddit
• Amount of active users, how competitive,
targeted
• Submit morning EST
• First 10 votes are the most important, downvotes
hurt
• Use comments to set the tone, don’t abuse
network
• Account banned, then make another
www.kairaymedia.com

13. Connect With Me…
Facebook.com/kairaymedia
Facebook.com/brentcsutora
s
Gplus.to/kairay
www.kairaymedia.com Gplus.to/brent
@kairaymedia
@brentcsutoras
www.kairaymedia.com