For MGT 491 and MGT 691, Personal Branding class at UNR

1. Personal Branding Bret L. Simmons, Ph.D.

2. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

3. Disclaimers 

4. Are You Remarkable?

5. Excellence is a form of deviance DO things your peers are not willing to do

6. Permission

7. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

8. Personal Brand The reasons why people spread the word about your value.

9. Value What you can do uniquely well to help others address issues or solve problems that matter to them.

10. Web 1.0, 2.0, 3.0 3 2 1 Semantic Conversant Broadcast

11. Interruption vs. Permission

12. ContentConversation

13. Consistently Contribute Value

14. Transparency

15. Content MarketingInboundMarketingAsset Marketing

18. Is your cart before your horse?

19. Social Media You must be personal and conversant

20. Lead with value Wrap the personal around your value

21. Value Not Personality Remarkable

22. New business card www.namecheap.com

23. Name - Picture - Purpose

25. Linkedin

26. Blog

27. Twitter

28. Facebook

30. Integrate

32. Google Profile, LinkedIn http://www.google.com/profiles/bret.simmons http://www.linkedin.com/in/bretsimmons

33. Lies http://www.facebook.com/bretsimmons

34. How to not suck at Facebook

35. Twitter is a broadcast medium

37. Link to your business or blog

38. Contribute value

39. Acknowledge value others contribute

40. Introductions in Twitter, connections offline

41. Be strategic

46. Blogging Micro publishing platform Force yourself to become part of the conversation Best damn marketing tool Free Video

51. Benefits of Blogging Clarity Consistency Challenge Community Commitment

52. What to blog about? Own your own business Work for someone else

53. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://www.dream2clean.com/ http://blog.kemplerdesign.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/ http://www.riverpoolsandspas.com/ http://thephotoenthusiast.com/ http://www.biggby.com/ http://www.sandsregency.com/

54. Student Brands Jennifer Johnston Canfield Greg De Lima Tara Olson Kristen Dziadul

55. Social Media Revolution Link http://www.youtube.com/watch?v=NhPgUcjGQAw

56. DO IT!

57. Questions?