This document provides an agenda and overview for a presentation on personal branding. It discusses operating principles like consistently contributing value and transparency. Examples are given of personal branding websites and blogs. Social media is addressed, emphasizing the need to be personal yet focus on value. Benefits of blogging include clarity, consistency, community and commitment. Examples of effective personal blogs are listed. The document encourages attendees to develop their own personal brand through blogging and social media.

1. Bret L. Simmons, Ph.D. College of Business, UNR www.bretlsimmons.com Personal Branding

2. Agenda Shameless Promotion Operating Principles Examples Questions

4. December 9-10, 2010 Reno, Nevada

6. How Did I Get Here?

7. Are You Remarkable?

8. Excellence is a form of deviance DO things your peers are not willing to do

9. Permission

10. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

11. Personal Brand The reasons why people spread the word about your value.

12. Value What you can do uniquely well to help others address issues and solve problems that matter to them.

13. Web 1.0, 2.0, 3.0 3 2 1 Anticipatory Relational Informational

14. Interruption vs. Permission

15. ContentConversation

16. Consistently Contribute Value

17. Transparency

18. Is your cart before your horse?

19. Social Media You must be personal and conversant

20. Lead with value Wrap the personal around your value

21. Remarkable Value Not Personality

22. New business card www.namecheap.com

23. Social Capital Relationships Trust Ability Integrity Intentions Reputation Professionally personal Judgment (e.g. spam, photos)

24. Name - Picture - Purpose

25. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

26. Order of Importance E-mail, Google Profile Linkedin Blog Twitter Facebook Other

28. Lies

29. Twitter is a broadcast medium

31. Link to your business or blog

32. Contribute value

33. Acknowledge value others contribute

34. Introductions in Twitter, connections offline

35. Be strategic

39. Benefits of Blogging Clarity Consistency Challenge Community Commitment

40. What to blog about? Own your own business Work for someone else

41. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://michaellemons.wordpress.com/ http://sharonmarkovsky.wordpress.com/ http://professionaltrainer.wordpress.com/ http://renohomevoices.com/ http://www.outandaboutmarketing.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/

42. DO IT!

43. Questions?