The document discusses the importance of social business and digital citizenship. It emphasizes that businesses and individuals must embrace social media to build relationships and personal brands online. It provides tips for social media engagement, such as maintaining an active blog and using platforms like LinkedIn, Twitter and Facebook to demonstrate professionalism. Overall, the key message is that social media is crucial for business success, so people should start participating now and focus on adding value through online content and connections.

1. Bret L. Simmons, Ph.D.
Leadership Douglas County
September 12, 2013
Social Business

2. www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons

3. Main Points
1. We are all ambassadors of our
increasingly social businesses
2. Digital Citizenship is a huge
opportunity and responsibility
3. Differentiate your digital citizenship by
building your personal brand and
demonstrating professional discretion

5. What do you want
to learn today?

6. What are you willing
to do different
tomorrow?

7. What do you know
about networking?

8. Get online and
build
relational
capacity

9. Relational Capacity
• Blog with current content
• Facebook Fan Page
• Twitter
• Senior leaders as professionally personal
ambassadors on at least one platform (e.g.
LinkedIn, Twitter, Facebook)
• Extras: Youtube, Pinterest, Flickr, etc.

10. If your website does not have a
blog, it’s missing the engine of
relational capacity

11. Example

12. HUB

16. Professionally
Personal Brand
Ambassadors

17. Professionally Personal
Everything you do reflects on your business

18. Digital Citizenship

21. Never trust any site to
protect your privacy

22. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

23. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls

24. Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.

27. Why risk
offending
anyone?

28. Brand Value
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

29. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

30. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

31. New business card
www.bluehost.com

32. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

33. Be clear, not cute

34. Social Media
You must be personal and conversant

35. Lead with value
Wrap the personal around your value

36. Brand: Name, Picture, Purpose
• E-mail
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest, Instagram)

37. Bret.simmons@gmail.com
bret@bretlsimmons.com

39. We don’t need Facebook to
authenticate our lives

49. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Assuming responsibility for your
digital citizenship is good for your
career and your company

50. Questions?

51. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576
Bret L. Simmons, Ph.D.
Associate Professor of
Management
College of Business
University of Nevada
simmonsb@unr.edu
(775) 336-9576