Learn about setting up your social media marketing plan in this presentation for Crowdcircles.com

1. Social Media Marketing: Goals and
Strategies

2. Defining your Marketing Plan
 What are your organization’s social media goals?
 How will you achieve them?
 Who is your audience?
 How much budget do you have to spend?

3. Social Media Marketing Planning Cycle
 Listen
 Set goals
 Define your strategy
 Identify your target audience(s)
 Select your tools
 Implement
 Monitor
 Fine tune
 REPEAT!

4. Five Stages of Listening
 1. Listen to conversations about your brand
 2. Listen to chatter about competitors
 3. Listen to conversations about the broader industry
 4. Listen for the tone and sentiment of the
community
 5. Listen to multiple social media channels

5. Case Study: Dell Computers

6. Social Media Goals
 Building your brand
 Increasing customer satisfaction
 Driving word-of-mouth recommendations
 Producing new product ideas
 Generating leads
 Handling crisis reputation management
 Integration with PR and advertising campaigns
 Search engine optimization (SEO)

7. Developing your Strategy
 The “Eight C’s” include:
 Categorize
 Comprehend
 Converse
 Collaborate
 Contribute
 Connect
 Community
 Convert

8. Closing the Deal: The Call-to-Action
 What “actionable” activity are you trying to elicit?
 How does your strategy help make that happen?

9. Case Study: Kryptonite Bike Lock

10. An Army of Brand Advocates
 Your audience can be your biggest ally…or enemy
 “Third person effect”
 Added credibility for an endorsement when it comes from
a trusted friend, rather than a “distant other”

11. Crowdcircles.com
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