Cydec is a simple and easy to use software as a service (SaaS) email marketing and eCommerce platform that empowers digital publishers and information marketers to make more money while working less on their business through automation. We make online selling simple. Cydec offers simple yet powerful tools for processing online sales, email marketing, managing affiliate partner sales, tracking advertising, and business automation. Our mission is to positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software anyone can use. It's a user friendly alternative to the complicated and confusing shopping carts and CRM's in the marketplace today. Cydec offers powerful yet easy to use ecommerce tools for online marketers and digital publishers. We make online selling simple. Our Customers Primarily online businesses with 0-25 employees, including solopreneurs and work from home website owners who focus on information marketing, digital publishing, software as well as other digital media and self-published content. Vision To be a worldwide leader in ecommerce SaaS technology providing services to over 10,000 users globally, with net revenues in the tens of millions of dollars, by providing a vehicle for entrepreneurs to create financial security online. Charitable Vision Through our Project 100M Initiative our vision is to raise $100 Million dollars for global charities over the next 10 years (by 2023) by giving our merchants the tools to effectively add charity offers to their sales funnels. Mission To positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software. Core Values - Running an online business should be Simple, Fast, Easy and Fun. - Treat the customer's business as you would your own. - Our staff and contractors are our backbone. - Our customers and affiliates are our lifeblood. - Give the people what they want, not that we want.

1. Online Selling Simplified.

2. The Problem
Why 95% Online Businesses Fail
• Waste of Time & Effort Using Multiple Solutions
• No Integrated Sales & Email Marketing Platforms
• Competitors Are Confusing, Costly and Complex
• Requires Expensive IT Support Staff
• 9 Out of 10 Users Are Dissatisfied

3. The Cydec Solution
“We Make Business Software Simple”
•
•
•
•
•
•
•
User Friendly Experience
Simple Integrated Alternative
Powerful & Robust Sales Conversion Technology
Increases Average Customer Value
Reduces Sale Abandonment at POS
Automates Key Business Tasks and Saves Time
Makes Online Business Easier and More Profitable

4. Proprietary Technology
Sales
Affiliate
Management
Ad Tracking
Email
Marketing
Reporting
EZ Custom Order Forms – Sales Conversion Tools
3rd Party Integrations – Visual KPI Dashboards

5. Company Mission
Mission
To empower online business owners with easy to
use ecommerce automation and email marketing
software, for users at every levels of experience.

6. Company Mission
Mission
To empower online business owners with easy to
use ecommerce automation and email marketing
software, for users at every levels of experience.

7. The Software
Cydec satisfies users with an easy to use platform
Merchants Want
•
All-In-One Solution
•
Easy to Learn & Use
•
Cost Effective
•
Easy to Customize
•
3rd Party Integrations
Sales
Simple
Fast
Email
Affiliate
Partners
Easy
• Easy Setup
• Quick Start
• User Friendly

8. Market Size
• 2012 Global Ecommerce
– Sales Exceeded $1 Trillion1
2012 Online Sales1
• CRM / Software Market
$1 Trillion Globally
$1.29 Trillion Est 2013
– 38M US Home Businesses
– Double Digit Competitor
Annual Growth 30%-50%
– Triple Digit Mobile Annual
Ecommerce Growth2
1
Source: eMarketer
$343 Billion USA
CRM / Software
$345 Million Market
30% - 50% Avg Growth
Mobile Commerce
Est. $119B by 20163
2/3
Source: Internet Retailer 2010

9. Business Model
$97 /
Month
$197 /
Month
$497 /
Month
Subscription Models
$997 / Year
$1997 / Year
$2997 / Year
Premium Done For You Packages $5,000 - $15,000
Private Label / Whitelabel Options $10,000 + 50%

10. Competition
Characteristics
Cydec Pros
Confusing &
Expensive
Direct Competitors
Simple &
Affordable
Overkill &
Unnecessary
Perfect
Market Match
Enterprise Solutions

11. Customer Acquisition
“Helping Online Entrepreneurs Succeed!”
Target Customers
- Small to Med Online Businesses With 0-25 Employees
- Information Marketers, Digital Publishers, Software
- Email Marketers and Companies w/Affiliate Programs
Primary Lead Generation Methods
Affiliates
Paid Media
Social
Highly
Responsive
Trackable
Scalable
Viral Buzz
Branding
(Commission)
(Paid)
(Free)
Goal to Acquire 2500+ Customers Per Year

12. Marketing Plan
• Multiple Marketing Channels
• Online / Offline Experts
• Traffic & Lead Gen
• Web Marketing
• Direct Marketing
• Event Marketing
• Convert Leads to Sales
• Webinar / Phone
• Track Avg Cost to Acquire Cust
• Optimize to Average Customer
Value (ACV) Over Time
• Determine Break-Even & Scale
Average
Customer
Value (ACV)
Average Cost to
Acquire
Customer (CAC)

13. Executive Team
President
VP Sales
CTO
Brett Fogle has 13 years
experience online with
over $18M in sales and
a recent company exit.
Daniel Miller helped
grow a company to
over $500M in sales
that sold to TD Bank.
Jeff Schwartz CTO for
several prior companies
and former instructor
at DePaul University.

14. Key Advisors
Dush
Ramachandran
Former SVP of Sales at
Clickbank.com that
grew to $500M / Yr.
under his leadership.
Declan Dunn
James Spano
Digital strategist and
startup specialist. Early
internet pioneer. Prior
CEO of former top 10
web property.
Early Cydec investor.
Successful experienced
entrepreneur and real
estate developer.
Active philanthropist.

15. Key Advisors
Kevin
Harrington
Famous for growing
‘As Seen On TV’ to $6
Billion in Sales. Leading
role on Hit TV Show
‘Shark Tank.’
Steven Little
CEO of Zero Limits
Ventures. Specializes
in early-stage funding
and maximizing exits.
Average exit $100M+.
Rob
Strandberg
CEO of EDC Incubator
for the New World
Angels at FAU. Has
raised over $1 Billion.

16. Milestones / Use of Funds
Seeking Investment $500,000
Founder Investment $600,000
Company Milestones:
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Engage Broker / Dealer
Raise $500k Seed Round
Build Team and Grow
Reach 2500 Paying Users
Raise $2M in A Round
Reach 5-10K Paying Users
Acquisition or Exit in 2-5 Years
Proposed Use of Funds

17. Company Revenue & Growth
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No Third Party Debts or Liabilities
Revenue Positive & Growing
Recent Spike in Revenue From Live Events
Projecting 200% Growth in 4th Quarter
Monthly Sales
2013 Sales
July
Aug
2013 Sales
July Aug
Sept Oct
Nov
$2,204
Oct
$0
$3,775
Sept
$50,000
$1,904
$11,626
Nov
$20,438

18. Financial Projections
* Projections based on raising $2.5M in capitalization

19. Exit Strategies
“Multiple Exit Opportunities w/High ROI”
• Plan is To Retain Professional Broker / Dealer
to Raise Money and Introduce To Ideal Buyers.
• Target Large Companies Looking to Acquire in
Our Space and/or Good Strategic Partners.
Target Acquisition Price $25M - $50M in 2 - 5 Years

20. Comparable Exits
Company Name
Amount of Sale/Inv
Year
Acquired By
Investor(s)
CJ.com
$58 M
2003
ValueClick
Idealab
Linkshare
$425 M
2005
Rakuten Inc
Internet Capital Group
Performics
$58 M
2004
DoubleClick
Publicis Group
DoubleClick
$3.1 B
2007
Google
Goldman Sachs IPO
1ShoppingCart
$12 M
2005
Web.com
Private Sale
Kowabunga
N/A
2005
CGI Holdings
N/A
PR Web
$28 M
2006
Vocus Holdings
N/A
iContact
$169 M
2012
Vocus Holdings
IDEA Fund / JMI Equity
InfusionSoft
$54 M
2013
N/A
Goldman Sachs
ExactTarget
$2.5 B
2013
SalesForce.com
Various Firms

21. Partnerships
Present
Future

22. Philanthropy
“10 Year Goal to Raise $100M For Charity*”
Roadmap to Raising $100M in 10 Years
Cydec Users
1000
5000
10000
# of Years
10
10
10
# Sales / Yr
1000
400
200
Avg Donation
$10
$5
$5
$ Raised
$100M
$100M
$100M
* By Adding Simple Donation Upsells to
Thousands Of End User Orders a Year

23. User & Expert Reviews
View User Videos at www.Facebook.com/CydecSoftware

24. Reasons to Invest
“Cydec is Well Positioned For Rapid Growth And
an Acquisition With 10x Return Potential”
Brett Fogle
Brett@cydec.com
561-715-7302
Daniel Miller
Daniel@Cydec.com
510-220-7131