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Internet Competitive Analysis Report                                                                      7/5/2011




                                                                           500 N. Michigan Ave.
                                                                           Suite 300
    Internet Competitive Analysis                                          Chicago, IL 60611
                                                                           877-710-2007
                                                                           www.SplinternetMarketing.c
                                                                           om

    Date:             7/5/2011

    Recipient:        Brian C. Bateman
                      SplinternetMarketing.com
                      1204 S. 3rd Street
                      WATERTOWN WI 53094

                      Phone: 920-285-7570



    This report has been created by Splinternet Marketing. Visit us on the Web at
    www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to
    dominate in the search results on Google and Bing.




Created by SplinternetMarketing.com                   1 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011



Report overview
This report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking on
Google.com (without Places) for the search term "Internet Marketing".


Your web page
                      http://splinternetmarketing.com/default.aspx


                      Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services


                      Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on
                      investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO)
                      and Search Engine Marketing (SEM).




Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 1                           http://en.wikipedia.org/wiki/Internet_marketing


                             Title: Internet marketing - Wikipedia, the free encyclopedia


                             Description: [No meta description available.]


 2                           http://www.internetmarketing.com/


                             Title: How to Make Money Online by Starting a Home Based Internet Business | Internet
                             Marketing Center


                             Description: Internet Marketing: make money from a home based business and be your own
                             boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls.


 3                           http://www.internetmarketinginc.com/


                             Title: Internet Marketing Company | Top Agency for SEO, PPC, SEM Services


                             Description: Internet Marketing Inc is a Global Internet Marketing company specializing in
                             SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email
                             Marketing




Created by SplinternetMarketing.com                       2 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011

Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 4                          http://www.freeinternetmarketingcourses.com/


                            Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing


                            Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a
                            simple idea into over a million dollar a year business using Online Marketing


 5                          http://courtneytuttle.com/


                            Title: Court's Internet Marketing School - How To Make Money Online


                            Description: Court's Internet Marketing School provides you with free, detailed lessons that
                            will help you to learn how to make money online.


 6                          http://www.affordable-internet-marketing.com/


                            Title: Affordable Internet Marketing


                            Description: Affordable Internet Marketing about Internet Marketing Strategies, Techniques,
                            Tips And Tricks Every Website Owner Must Know To Be Successful Too


 7                          http://www.wilsonweb.com/


                            Title: Web Marketing Today - E-Mail Marketing, Internet Marketing, E-Commerce - Wilson
                            Internet


                            Description: E-commerce, e-mail marketing, and web marketing information for small
                            business entrepreneurs, researchers, non-profits, and merchants interested in Internet
                            marketing.


 8                          http://www.toputop.com/


                            Title: Internet Marketing Company | Marketing Companies : Toputop™


                            Description: Toputop.com™ is a Internet marketing company India,Online Marketing
                            Company,Internet Marketing companies,Search Engine Optimization , Search Engine
                            Marketing can make your company in top in search engines like Google,Yahoo,MSN




Created by SplinternetMarketing.com                      3 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011

Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 9                           http://www.internetmarketingspeed.com/


                             Title: Internet Marketing Blog by Internet Marketer James Schramko


                             Description: Internet Marketer James Schramko blog about Internet Marketing including
                             Affiliate Marketing, Social media, Traffic, PPC, SEO and SEM...


 10                          http://www.prosperly.com/


                             Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful
                             Internet Business


                             Description: Learn everything you need to know about internet marketing to make money
                             online and start and run a highly profitable internet business today with our complete internet
                             marketing guide.



Analyzed search terms
1. Internet Marketing
2. Internet
3. Marketing


Top 10 Ranking Requirements Score™




              86%
The Top 10 Ranking Requirements Score™ of 86% means that the web page splinternetmarketing.com/default.aspx
meets only 86% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Internet
Marketing".


Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.




Created by SplinternetMarketing.com                       4 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                   7/5/2011

Search engine ranking factors performance
Ranking Factor Importance                Factors        Factors
                                                                                  Ranking Factors Performance
                                         Passed         Failed
Essential (weighted most):                         21             2
Very Important:                                    9              0
Important:                                         31             5
Moderately Important:                              41             0
Slightly Important:                                24             2
Total:                                         126                9




                                                                                        126 ranking factors passed
                                                                                            9 ranking factors failed




Table of contents
 1. Report overview                                               19. Keyword use in same domain link URLs
 2. Keyword use in document title                                 20. Keyword use in outbound link URLs
 3. Global link popularity of web site                            21. Keyword use in meta description
 4. Link texts of inbound links                                   22. Number of trailing slashes in URL
 5. Keyword use in body text                                      23. HTML validation of web page to W3C standards
 6. Age of web site                                               24. Readability level of web page
 7. Keyword use in H1 headline texts                              25. Keyword use in meta keywords
 8. Keyword use in domain name                                    26. Keyword use in the first sentence of the body text
 9. Keyword use in page URL                                       27. Keyword use in HTML comments
10. Links from social networks                                    28. Search engine compatibility
11. Server speed                                                  29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts                           30. Table: Number of keywords
13. Keyword use in IMG ALT attributes                             31. Table: Keyword density
14. Top level domain of web site                                  32. Table: Keyword position
15. Keyword use in bold body text                                 33. Table: Number of words
16. Number of visitors to the site                                34. Table: Number of characters
17. Keyword use in same domain link texts                         35. Table: Ranking factors digest
18. Keyword use in outbound link texts




Created by SplinternetMarketing.com                          5 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                 7/5/2011




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Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Internet Marketing" in the document title and if it's important for Google.com (without
Places).


Example: <title>Your web page title</title>


Their contents
Rank Keyword use in document title
  1    Internet marketing - Wikipedia, the free encyclopedia
  2    How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center
  3    Internet Marketing Company | Top Agency for SEO, PPC, SEM Services
  4    Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing
  5    Court's Internet Marketing School - How To Make Money Online
  6    Affordable Internet Marketing
  7    Web Marketing Today - E-Mail Marketing , Internet Marketing , E-Commerce - Wilson Internet
  8    Internet Marketing Company | Marketing Companies : Toputop™
  9    Internet Marketing Blog by Internet Marketer James Schramko
 10    Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business


Your contents
SplinternetMarketing .com Search Engine Optimization and Internet Marketing Services


Advice for your document title
Search term: "Internet Marketing"
                       Competitors Your Site        Advice
Number of keywords:             all 1             2 Use the search term "Internet Marketing" at most once.               <<
Keyword density:        13% to 67%            38% OK                                                                    OK
Search term: "Internet"
                       Competitors Your Site        Advice
Number of keywords:            1 to 2             2 OK                                                                  OK
Keyword density:          9% to 33%           25% OK                                                                    OK
Search term: "Marketing"
                       Competitors Your Site        Advice
Number of keywords:            1 to 3             2 OK                                                                  OK
Keyword density:          6% to 33%           25% OK                                                                    OK




Created by SplinternetMarketing.com                       7 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                               7/5/2011

Advice for your document title
Search term: "Internet Marketing"
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          2 to 5           4 OK                                     OK
Keyword density:        9% to 33%        25% OK                                        OK




Created by SplinternetMarketing.com                  8 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011


Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.


All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.


Number of inbound links according to these search engines (the more the better)
                Alexa                              AOL.com                              Peak Value
To Your Site:                                134                                    1                                   134
To Site 1:                               431,555                                    0                            431,555
To Site 2:                                   143                                    0                                   143
To Site 3:                                   261                                    0                                   261
To Site 4:                                   387                                    0                                   387
To Site 5:                                 1,394                                    0                                  1,394
To Site 6:                                   231                                    0                                   231
To Site 7:                                 1,765                                    0                                  1,765
To Site 8:                                   358                                    0                                   358
To Site 9:                                   290                                    0                                   290
To Site 10:                                  231                                    0                                   231
Range:                            134 to 431,555                               0 to 1                     143 to 431,555


Advice for the global link popularity
Summing up all analyzed search engines, there are too few web pages that link to your web site                          <<
"splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains that
link to your web site.




Created by SplinternetMarketing.com                      9 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                  7/5/2011


Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.


This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.


Sample of the web pages that link to your site
Linked Text               Linked URL                                         Web Page That Links To Your Site
[empty]                   http://SplinternetMarketing.com/Default.aspx       http://www.computeruser.com/directory/?tag=S
                                                                             ocial+Media
Internet Marketing by http://SplinternetMarketing.com/Default.aspx           http://www.gallunjewelry.com/shopexd.asp?id=
SplinternetMarketing                                                         306
.com
Internet Marketing        http://splinternetmarketing.com/                   http://www.affluentmagazine.com/online_adverti
SplinternetMarketing                                                         ser/affluent_collections_advertiser_profile/122
.com
Internet Marketing        http://splinternetmarketing.com/                   http://www.affluentmagazine.com/online_adverti
SplinternetMarketing                                                         ser/affluent_collections_advertiser_profile/123
.com
SEO and Internet          http://SplinternetMarketing.com/Default.aspx       http://onlineapparelshop.com/shopcontent.asp?
Marketing By                                                                 type=privacy
www.Spl
internetMarketing
.com


Advice for the link texts of inbound links
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the            <
search term "Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (or
a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without
Places) for that search term.


It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns.


In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK




Created by SplinternetMarketing.com                       10 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011

Advice for the link texts of inbound links
At least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.        OK




Created by SplinternetMarketing.com                     11 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/5/2011


Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.


Your contents
SplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutions
partners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketing
and web development business with outstanding results since 1995. Our professionals manage the best online
marketing strategies for top customers in retail, manufacturing, publishing and service industries. We even provide
search engine optimization consultation to other search engine optimization services companies in the US and overseas.
NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive Analysis
Search Optimization Web Development Social Media Online marketing is the key to business success in today's
technological era. If your online marketing isn't bringing you the results you need, Spl internet Marketing can bring you
a positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your web
pages optimized and it is not enough to have an account on social media sites.
Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to your
website . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sites
and hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. Brian
Bateman Read more Projects Sales Project Management Business Networking Internet Marketing Spl
internetMarketing .com strives to make small or medium sized businesses into large International businesses through
skillful execution of well planned Internet marketing programs and above all, integrity and work ethic.
We simply work harder. We work harder at building relationships with our customers, making profitable solutions for our
customers and documenting improvements with third party metrics so you'll have no doubt who is working for you. It's just
not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Your
online presence needs to be carefully crafted and maintained if it's going to bring you the business you want; it also
needs to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap.
Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business
Development Communications Splinternet Marketing can put analytics in place that will let you measure your return on
investment, do research on keywords , social media networks , and link partners and put together a plan that will
guarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heart
around which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all of
us.†Giving time and energy to others is one way to do this.
I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and the
Advisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more Internet
Marketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis,
Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per
Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.
You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per sale
and support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to show
your positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales and
positive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups,
industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI.
Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services.
Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , Social




Created by SplinternetMarketing.com                     12 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                      7/5/2011

Your contents
Media Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies for
Challenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet Marketing
Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation
Management, PPC, Ecommerce.
877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 |
1204 S. 3rd St., Watertown, WI 53094


Advice for your body text
Search term: "Internet Marketing"
                      Competitors Your Site     Advice
Number of keywords:         5 to 46           20 OK                                                               OK
Keyword density:          1% to 6%          4% OK                                                                 OK
Number of words:       402 to 3,123         813 OK                                                                OK
Search term: "Internet"
                      Competitors Your Site     Advice
Number of keywords:         9 to 48           20 OK                                                               OK
Keyword density:          1% to 3%          3% OK                                                                 OK
Search term: "Marketing"
                      Competitors Your Site     Advice
Number of keywords:         7 to 88           27 OK                                                               OK
Keyword density:          0% to 4%          3% OK                                                                 OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:       18 to 134           47 OK                                                               OK
Keyword density:          0% to 4%          3% OK                                                                 OK




Created by SplinternetMarketing.com                   13 of 61                       www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                   7/5/2011


Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).


Dates of the domain registration or of the first contents
          URL                                                       Registration Date
Your Site http://splinternetmarketing.com/default.aspx              n/a
    1     http://en.wikipedia.org/wiki/Internet_marketing           Saturday, January 13, 2001
    2     http://www.internetmarketing.com/                         Wednesday, July 18, 2001
    3     http://www.internetmarketinginc.com/                      n/a
    4     http://www.freeinternetmarketingcourses.com/              Friday, December 16, 2005 (newest domain)
    5     http://courtneytuttle.com/                                n/a
    6     http://www.affordable-internet-marketing.com/             Monday, October 11, 2004
    7     http://www.wilsonweb.com/                                 Tuesday, November 28, 1995 (oldest domain)
    8     http://www.toputop.com/                                   n/a
    9     http://www.internetmarketingspeed.com/                    n/a
   10     http://www.prosperly.com/                                 n/a
 Range    Tuesday, November 28, 1995 to Friday, December 16, 2005


Advice for the web site age
The web site age could not be determined. In general, the older your web site, the better it is for your rankings on        <
Google.com (without Places). If you have a young web site, you must compensate by improving the other search
engine ranking factors.




Created by SplinternetMarketing.com                      14 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011


Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.


Example: <h1>your very big headline text</h1>


Your contents
No. H1 Heading Text
 1.   SplinternetMarketing .com:
 2.   Search Optimization


Advice for your H1 headline texts
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:       0% to 100%            33% OK                                                                OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK
Search term: "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 8            2 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK




Created by SplinternetMarketing.com                    15 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                7/5/2011


Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.


Example: "your-keyword" is the domain name of http://www.your-keyword.com


Their contents
Rank Words In Domain Name                                         URL
  1   en wikipedia                                                http://en.wikipedia.org/wiki/Internet_marketing
  2   internetmarketing                                           http://www.internetmarketing.com/
  3   internetmarketing inc                                       http://www.internetmarketinginc.com/
  4   freeinternetmarketing courses                               http://www.freeinternetmarketingcourses.com/
  5   courtneytuttle                                              http://courtneytuttle.com/
  6   affordable internet marketing                               http://www.affordable-internet-marketing.com/
  7   wilsonweb                                                   http://www.wilsonweb.com/
  8   toputop                                                     http://www.toputop.com/
  9   internetmarketing speed                                     http://www.internetmarketingspeed.com/
 10   prosperly                                                   http://www.prosperly.com/


Your contents
splinternetmarketing (Domain name: "splinternetmarketing .com")


Advice for the domain name
The domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good.              OK




Created by SplinternetMarketing.com                    16 of 61                                www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.


Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm


Their contents
Rank Words In Page URL                                           URL
  1   wiki Internet marketing                                    http://en.wikipedia.org/wiki/Internet_marketing
  2   [no words]                                                 http://www.internetmarketing.com/
  3   [no words]                                                 http://www.internetmarketinginc.com/
  4   [no words]                                                 http://www.freeinternetmarketingcourses.com/
  5   [no words]                                                 http://courtneytuttle.com/
  6   [no words]                                                 http://www.affordable-internet-marketing.com/
  7   [no words]                                                 http://www.wilsonweb.com/
  8   [no words]                                                 http://www.toputop.com/
  9   [no words]                                                 http://www.internetmarketingspeed.com/
 10   [no words]                                                 http://www.prosperly.com/


Your contents
default (Page URL: "/default.aspx")


Advice for your page URL
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1           0 You could use the search term "Internet Marketing" at least            <
                                                 once but this is optional.
Keyword density:          0% to 67%          0% You could increase the keyword density for the search term              <
                                                "Internet Marketing" but this is optional.
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1           0 You could use the search term "Internet" at least once but this        <
                                                 is optional.
Keyword density:          0% to 33%          0% You could increase the keyword density for the search term              <
                                                "Internet" but this is optional.
Search term: "Marketing"




Created by SplinternetMarketing.com                   17 of 61                                www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/5/2011

Advice for your page URL
Search term: "Internet Marketing"
                      Competitors Your Site     Advice
Number of keywords:          0 to 1           0 You could use the search term "Marketing" at least once but        <
                                                this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the search term            <
                                             "Marketing" but this is optional.
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:          0 to 2           0 You could use one of the keywords "Internet" or "Marketing" at     <
                                                least once but this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the keywords               <
                                             "Internet" or "Marketing" but this is optional.




Created by SplinternetMarketing.com                  18 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/5/2011


Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)


Links from social networks (the more the better)
               Delicious.com              Facebook Mentions           Twitter Tweets             Total
To Your Site: 0                           7                           582                        589
To Site 1:     23,037                     2,058                       0                          25,095
To Site 2:     0                          149                         163                        312
To Site 3:     0                          37                          5                          42
To Site 4:     78                         465                         3,358                      3,901
To Site 5:     260                        15                          28                         303
To Site 6:     0                          2                           4                          6
To Site 7:     788                        83                          34                         905
To Site 8:     0                          24                          261                        285
To Site 9:     2                          53                          188                        243
To Site 10:    0                          4                           22                         26
Range:         0 to 23,037                2 to 2,058                  0 to 3,358                 6 to 25,095


Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average        <<
link popularity of the top ranked pages is 2,828, the link popularity of your web page is 589. You must increase the
number of web pages that link to your web site on these social networks.




Created by SplinternetMarketing.com                      19 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).


Server speed results
Average Page Load Time (measured in seconds, the lower the better)
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
     n/a      1.26s     1.63s     1.41s     0.63s      3.02s       2.78s    4.90s      0.78s     6.30s       n/a 0.63s to
                                                                                                                    6.30s


Server Speed Relative To Other Servers On The Internet (the faster the better)
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
     n/a       fast: average: average: very fast:       very average:         very very fast:     very       n/a        very
            top 40%    bottom top 50% top 10%         slow: bottom          slow: top 20%        slow:                 slow:
                         45%                         bottom     40%        bottom               bottom               bottom
                                                       15%                     5%                 10%                 5% to
                                                                                                                   very fast:
                                                                                                                   top 10%


Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for     <
your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your
web hosting provider.




Created by SplinternetMarketing.com                     20 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.


Example: <h3>your big headline text</h3>


Your contents
No. Heading Texts
 1.   [H2] Internet Marketing Services
 2.   [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media
      Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion,
      Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.
 3.   [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee.
 4.   [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI
      53222 | 1204 S. 3rd St., Watertown, WI 53094


Advice for your H2-H6 headline texts
Search term: "Internet Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 2            3 Use the search term "Internet Marketing" at most 2 times.           <<
Keyword density:          0% to 40%           6% OK                                                                   OK
Search term: "Internet"
                      Competitors Your Site        Advice
Number of keywords:           0 to 2            3 Use the search term "Internet" at most 2 times.                     <<
Keyword density:          0% to 20%           4% OK                                                                   OK
Search term: "Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 4            4 OK                                                                  OK
Keyword density:          0% to 20%           5% OK                                                                   OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 5            7 Use the keywords "Internet" or "Marketing" at most 5 times.         <<
Keyword density:          0% to 20%           5% OK                                                                   OK




Created by SplinternetMarketing.com                    21 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                  7/5/2011


Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.


Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">


Your contents
No. Image Alt Attribute Text                                         Image File Name
 1.   SplinternetMarketing .com Site Search                          images/button.gif
 2.   Connect on LinkedIn                                            images/icon1.gif
 3.   Follow us on Twitter                                           images/icon2.gif
 4.   Internet Marketing Solutions                                   images/icon3.gif
 5.   Visit Sites We've Stumbled Upon                                images/icon4.gif
 6.   Research, Planning, Tracking, Training, Social                 images/img.jpg
      Networking, Public Relations, Marketing Strategies,
      Brand Management, Promotion, SEO
 7.   Guaranteed ROI Program                                         http://SplinternetMarketing.com/images/banner.jpg
 8.   Comprehensive Marketing Services                               images/logo.gif
 9.   [empty]                                                        images/1page_img1.jpg
10. [empty]                                                          images/3page_img2.jpg
11. [empty]                                                          images/1page_img3.jpg
12. [empty]                                                          images/verification_seal.gif
13. Top Merchant on Merchant Circle Watertown, WI.                   images/top%20merchant.jpg
    Locations in Milwaukee, Watertown and Chicago.
14. [empty]                                                          images/img1.gif
15. [empty]                                                          images/title.gif


Advice for your IMG ALT attributes
Search term: "Internet Marketing"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              2 OK                                                                    OK
Keyword density:          0% to 50%              6% OK                                                                     OK
Search term: "Internet"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              2 OK                                                                    OK




Created by SplinternetMarketing.com                       22 of 61                             www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your IMG ALT attributes
Search term: "Internet Marketing"
Keyword density:       0% to 100%         4% OK                                         OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 8           4 OK                                      OK
Keyword density:        0% to 25%         8% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:         0 to 11           6 OK                                      OK
Keyword density:        0% to 50%         6% OK                                         OK




Created by SplinternetMarketing.com                  23 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/5/2011


Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.


Top level domain results
     Your           1           2          3           4              5       6          7           8           9         10
     Site
     .com        .org       .com       .com        .com        .com       .com       .com        .com        .com       .com


Advice for the top level domain of your web site
Your web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is           OK
neither good nor bad for your rankings on Google.com (without Places).




Created by SplinternetMarketing.com                        24 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/5/2011


Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.


Their contents
Rank Keyword use in bold body text
  1    needs additional citations for verification Internet marketing Affiliate marketing Search engine marketing · ·
       Internet marketing · · Marketing Internet marketing digital marketing web marketing online marketing
       search marketing e-marketing does not cite any references or sources 6 key principles of persuasion 1. Mutual
       2. Deficit 3. Sympathy 4. Good reputation 5. Popularity 6. Persistence does not cite any references or sources
       does not cite [and 66 additional characters]
  2    Here's what you'll learn in this FREE 7 part video series: Learn the most effective online business models How to
       locate lucrative niche markets Sell your existing products, create new ones, or sell other people's products. Learn
       how to design a website that sells master the search engines for loads of free traffic Create powerful email
       marketing campaigns Learn to harness the power of social media sites And much, much, much, more! Thank
       you, ple [and 626 additional characters]
  3    Contact us today Are your Target Keywords Driving Traffic to Your Site?
  4    Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing
       Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about
       Internet Marketing The Importance of Finding Your Market: How and Why You Absolutely MUST Research Your
       Market FIRST Deciding the Nature of Your eZine Using Forums in Article Marketing Five Follow-through
       Guidelines to Gain and Retain your Blog R [and 376 additional characters]
  5    Court's Internet Marketing School "The Keyword Crash Course." traffic potential is high but the competition is
       limited. quick, easy, search-engine friendly websites high-paying keywords download it, read it, and implement
       make money my biggest successes, failures, and key insights 1. Image Search -> Anything that produces
       income. 2. Personal Blogging -> Adsense. 3. Social traffic -> Adsense. IF 4. Social traffic -> Sales. 5. PPC ->
       Adsense. Thing [and 93 additional characters]
  6    Affordable Internet Marketing Sponsors Home Articles/Tutorials Profitable Resources Comments Policy Guest
       Posts About Contact Me
  7    Looking to refine your company's marketing on the Web? You've come to the right place! Web Marketing Today
       ® , How to Take Advantage of Custom Alerts in Google AdWords How to Add More Creativity to your PPC Text
       Ads - with Matt Van Wagner (5:20) Recent Internet Marketing Articles for July 5, 2011, Annotated Links How to
       Predict Results from SEO - and How Not To Recent Internet Marketing Articles for June 28, 2011, Annotated
       Links Lies and Statist [and 695 additional characters]
  8    [not used]
  9    1 » FREE report
 10    Subscribe to the RSS Feed Create SEO Focused Content Use Proper Grammar and Spelling "Striking Internet
       Oil"


Your contents
SplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter! Services




Created by SplinternetMarketing.com                     25 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/5/2011

Your contents
Projects Sales Project Management Business Networking Internet Marketing Solutions Emerging Trends Predictive
Analysis Market Research Project Operations Business Development Communications Internet Marketing Search
Optimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If you'd like to talk to someone
about your business and our services, please


Advice for your bold body text
Search term: "Internet Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 12           5 OK                                                                  OK
Keyword density:          0% to 21%         12% OK                                                                   OK
Search term: "Internet"
                      Competitors Your Site      Advice
Number of keywords:          0 to 13           5 OK                                                                  OK
Keyword density:          0% to 12%          9% OK                                                                   OK
Search term: "Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 15           5 OK                                                                  OK
Keyword density:          0% to 13%          9% OK                                                                   OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 28          10 OK                                                                  OK
Keyword density:          0% to 12%          9% OK                                                                   OK




Created by SplinternetMarketing.com                   26 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.


Alexa.com Traffic Rank results (the lower the better)
            URL                                                                                         Alexa Traffic Rank
Your Site http://splinternetmarketing.com/default.aspx                                                     Rank #2,346,370
    1       http://en.wikipedia.org/wiki/Internet_marketing                      Rank #7 (most visitors of the competitors)
    2       http://www.internetmarketing.com/                                                                 Rank #34,217
    3       http://www.internetmarketinginc.com/                                                             Rank #102,952
    4       http://www.freeinternetmarketingcourses.com/                                                     Rank #129,618
    5       http://courtneytuttle.com/                                                                        Rank #44,102
    6       http://www.affordable-internet-marketing.com/                                                     Rank #43,627
    7       http://www.wilsonweb.com/                                                                         Rank #13,332
    8       http://www.toputop.com/                                        Rank #283,654 (least visitors of the competitors)
    9       http://www.internetmarketingspeed.com/                                                            Rank #37,109
   10       http://www.prosperly.com/                                                                        Rank #241,865
 Range                                                                                                          7 to 283,654
                                                                                                    (average rank: #93,048)


Advice for the number of visitors to your site
Your web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic       <<
rank is above #100,000 and you have less visitors than the average of your competitors. This could be
disadvantageous to your rankings on Google.com (without Places).




Created by SplinternetMarketing.com                       27 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in
same domain link texts into account.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".


Your contents
No. Same Domain Link Text                                          Link URL
 1.   [empty]                                                      /Internet Marketing Internet Marketing Services.xml
 2.   [empty]                                                      /partners.html
 3.   [empty]                                                      /InternetMarketingGuaranteedROI.html
 4.   home                                                         /default.aspx
 5.   about us                                                     /about-marketing.html
 6.   services                                                     /splinternetmarketing-services.html
 7.   solutions                                                    /splinternetmarketing-solutions.html
 8.   partners                                                     /partners.html
 9.   contacts                                                     /contact-marketing.html
10. web development                                                /WebDevelopment.html
11. online marketing                                               /splinternetmarketing-solutions.html
12. search engine optimization                                     /Search-Engine-Optimization-Services.html
13. search engine optimization                                     /SearchEngineOptimization.html
14. NEW CONTEST! Win A Supercar!                                   /win-a-supercar.html
15. Vote!                                                          /votes-for-supercar-winners.html
16. Enter!                                                         /how-to-win-a-supercar.html
17. [empty]                                                        /default.aspx
18. Internet Marketing                                             /InternetMarketing.html
19. Keyword Research                                               /KeywordResearch.html
20. Competitive Analysis                                           /CompetitiveAnalysis.html
21. Search Optimization                                            /SearchEngineOptimization.html
22. Web Development                                                /WebDevelopment.html
23. Social Media                                                   /SocialMedia.html
24. Optimize                                                       /Search-Engine-Optimization-Services.html
25. social media                                                   /SocialMedia.html
26. keyword phrases                                                /KeywordResearch.html
27. link back to your website                                      /OrganicLinkBuilding.html




Created by SplinternetMarketing.com                     28 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011

Your contents
No. Same Domain Link Text                                        Link URL
28. social media bookmarking                                     /SocialMedia.html
29. social media sites                                           /SocialMedia.html
30. Read more                                                    /brianbateman.html
31. Sales                                                        /Sales.html
32. Project Management                                           /ProjectManagement.html
33. Business Networking                                          /BusinessNetworking.html
34. Internet Marketing                                           /default.aspx
35. skillful execution of well planned Internet marketing        /danieldevlin.html
36. third party metrics                                          /WebsiteAnalytics.html
37. keywords                                                     /KeywordResearch.html
38. social networking                                            /SocialMedia.html
39. competently analyzed                                         /CompetitiveAnalysis.html
40. Read more                                                    /ProjectManagement.html
41. Emerging Trends                                              /EmergingTrends.html
42. Predictive Analysis                                          /PredictiveAnalysis.html
43. Market Research                                              /MarketResearch.html
44. Project Operations                                           /ProjectOperations.html
45. Business Development                                         /BusinessDevelopment.html
46. Communications                                               /Communications.html
47. analytics                                                    /WebsiteAnalytics.html
48. research on keywords                                         /KeywordResearch.html
49. social media networks                                        /SocialMedia.html
50. link partners                                                /OrganicLinkBuilding.html
51. Advisory Board for the UWM-School                            /Jeannieholland.html
52. Milwaukee Job Camp                                           /hiring-asp-ecommerce-developer-milwaukee-chicago.htm
                                                                 l
53. Read more                                                    /Jeannieholland.html
54. Search Engine Optimization (SEO)                             /SearchEngineOptimization.html
55. Search Engine Marketing (SEM)                                /SearchEngineMarketing-SEM.html
56. Social Media Optimization (SMO)                              /SocialMedia.html
57. Social Media Marketing (SMM)                                 /SocialMedia.html
58. Competitive Analysis                                         /CompetitiveAnalysis.html
59. Keyword Research                                             /KeywordResearch.html
60. SEO                                                          /Search-Engine-Optimization-Services.html
61. SMM                                                          /SocialMedia.html
62. Web Development                                              /WebDevelopment.html




Created by SplinternetMarketing.com                   29 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011

Your contents
No. Same Domain Link Text                                       Link URL
63. Project Management                                          /ProjectManagement.html
64. Business Networking                                         /BusinessNetworking.html
65. Emerging Trends                                             /EmergingTrends.html
66. Predictive Analysis                                         /PredictiveAnalysis.html
67. Market Research                                             /MarketResearch.html
68. Project Operations                                          /ProjectOperations.html
69. Business Development                                        /BusinessDevelopment.html
70. Communications                                              /Communications.html
71. Social Media                                                /SocialMedia.html
72. Site Map                                                    /SiteMap.html
73. Privacy Policy                                              /privacypolicy.html


Advice for your same domain link texts
Search term: "Internet Marketing"
                      Competitors Your Site    Advice
Number of keywords:          1 to 10          3 OK                                                                 OK
Keyword density:          1% to 11%       4% OK                                                                    OK
Search term: "Internet"
                      Competitors Your Site    Advice
Number of keywords:          3 to 10          3 OK                                                                 OK
Keyword density:           1% to 8%       2% OK                                                                    OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          1 to 33          6 OK                                                                 OK
Keyword density:          0% to 21%       4% OK                                                                    OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          5 to 39          9 OK                                                                 OK
Keyword density:          1% to 13%       3% OK                                                                    OK




Created by SplinternetMarketing.com                  30 of 61                              www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                7/5/2011


Keyword use in outbound link texts
Moderately Important
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags
when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives
relevance to search terms in outbound link texts.


Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound link text "About the company".


Your contents
No. Outbound Link Text                                            Link URL
 1.   [empty]                                                     http://www.linkedin.com/in/splinternetmarketing
 2.   [empty]                                                     http://twitter.com/splinternetmark
 3.   [empty]                                                     http://www.stumbleupon.com/stumbler/Elevel3/
 4.   More Internet Marketing Data and Info on E level 3          http://usalocalsearch.com/searchcenter/Pages/results.a
                                                                  spx?k=internet+marketing+search+engine+optimization
 5.   [empty]                                                     https://www.paypal.com/us/verified/pal=Webmaster@US
                                                                  ALocalSearch.com
 6.   SEO Support and Data                                        http://usalocalsearch.com/Pages/Internet%20Traffic%20
                                                                  Data.aspx


Advice for your outbound link texts
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 7            1 OK                                                                    OK
Keyword density:          0% to 17%          14% OK                                                                     OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 7            1 OK                                                                    OK
Keyword density:           0% to 9%           7% OK                                                                     OK
Search term: "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 8            1 OK                                                                    OK
Keyword density:          0% to 10%           7% OK                                                                     OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site       Advice
Number of keywords:          0 to 15            2 OK                                                                    OK
Keyword density:           0% to 9%           7% OK                                                                     OK




Created by SplinternetMarketing.com                    31 of 61                              www.SplinternetMarketing.com
Internet Competitive Analysis Report                                  7/5/2011




Created by SplinternetMarketing.com    32 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com
(without Places).


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".


Your contents
No. Same Domain Link URL                                           Link Text
 1.   Internet Marketing Internet Marketing Services [/            [empty]
      Internet Marketing Internet Marketing Services.xml]
 2.   partners [/partners.html]                                    [empty]
 3.   InternetMarketing GuaranteedROI [/InternetMarketing          [empty]
      GuaranteedROI.html]
 4.   default [/default.aspx]                                      home
 5.   about marketing [/about-marketing .html]                     about us
 6.   splinternetmarketing services [/splinternetmarketing         services
      -services.html]
 7.   splinternetmarketing solutions [/spl internetmarketing       solutions
      -solutions.html]
 8.   partners [/partners.html]                                    partners
 9.   contact marketing [/contact- marketing .html]                contacts
10. WebDevelopment [/WebDevelopment.html]                          web development
11. splinternetmarketing solutions [/spl internetmarketing         online marketing
    -solutions.html]
12. Search Engine Optimization Services                            search engine optimization
    [/Search-Engine-Optimization-Services.html]
13. SearchEngineOptimization                                       search engine optimization
    [/SearchEngineOptimization.html]
14. win a supercar [/win-a-supercar.html]                          NEW CONTEST! Win A Supercar!
15. votes for supercar winners                                     Vote!
    [/votes-for-supercar-winners.html]
16. how to win a supercar [/how-to-win-a-supercar.html]            Enter!
17. default [/default.aspx]                                        [empty]
18. InternetMarketing [/InternetMarketing .html]                   Internet Marketing
19. KeywordResearch [/KeywordResearch.html]                        Keyword Research
20. CompetitiveAnalysis [/CompetitiveAnalysis.html]                Competitive Analysis
21. SearchEngineOptimization                                       Search Optimization




Created by SplinternetMarketing.com                     33 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011

Your contents
No. Same Domain Link URL                                         Link Text
     [/SearchEngineOptimization.html]
22. WebDevelopment [/WebDevelopment.html]                        Web Development
23. SocialMedia [/SocialMedia.html]                              Social Media
24. Search Engine Optimization Services                          Optimize
    [/Search-Engine-Optimization-Services.html]
25. SocialMedia [/SocialMedia.html]                              social media
26. KeywordResearch [/KeywordResearch.html]                      keyword phrases
27. OrganicLinkBuilding [/OrganicLinkBuilding.html]              link back to your website
28. SocialMedia [/SocialMedia.html]                              social media bookmarking
29. SocialMedia [/SocialMedia.html]                              social media sites
30. brianbateman [/brianbateman.html]                            Read more
31. Sales [/Sales.html]                                          Sales
32. ProjectManagement [/ProjectManagement.html]                  Project Management
33. BusinessNetworking [/BusinessNetworking.html]                Business Networking
34. default [/default.aspx]                                      Internet Marketing
35. danieldevlin [/danieldevlin.html]                            skillful execution of well planned Internet marketing
36. WebsiteAnalytics [/WebsiteAnalytics.html]                    third party metrics
37. KeywordResearch [/KeywordResearch.html]                      keywords
38. SocialMedia [/SocialMedia.html]                              social networking
39. CompetitiveAnalysis [/CompetitiveAnalysis.html]              competently analyzed
40. ProjectManagement [/ProjectManagement.html]                  Read more
41. EmergingTrends [/EmergingTrends.html]                        Emerging Trends
42. PredictiveAnalysis [/PredictiveAnalysis.html]                Predictive Analysis
43. MarketResearch [/MarketResearch.html]                        Market Research
44. ProjectOperations [/ProjectOperations.html]                  Project Operations
45. BusinessDevelopment [/BusinessDevelopment.html]              Business Development
46. Communications [/Communications.html]                        Communications
47. WebsiteAnalytics [/WebsiteAnalytics.html]                    analytics
48. KeywordResearch [/KeywordResearch.html]                      research on keywords
49. SocialMedia [/SocialMedia.html]                              social media networks
50. OrganicLinkBuilding [/OrganicLinkBuilding.html]              link partners
51. Jeannieholland [/Jeannieholland.html]                        Advisory Board for the UWM-School
52. hiring asp ecommerce developer milwaukee chicago      Milwaukee Job Camp
    [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht
    ml]
53. Jeannieholland [/Jeannieholland.html]                        Read more




Created by SplinternetMarketing.com                   34 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/5/2011

Your contents
No. Same Domain Link URL                                          Link Text
54. SearchEngineOptimization                                      Search Engine Optimization (SEO)
    [/SearchEngineOptimization.html]
55. SearchEngineMarketing SEM [/SearchEngine                      Search Engine Marketing (SEM)
    Marketing -SEM.html]
56. SocialMedia [/SocialMedia.html]                               Social Media Optimization (SMO)
57. SocialMedia [/SocialMedia.html]                               Social Media Marketing (SMM)
58. CompetitiveAnalysis [/CompetitiveAnalysis.html]               Competitive Analysis
59. KeywordResearch [/KeywordResearch.html]                       Keyword Research
60. Search Engine Optimization Services                           SEO
    [/Search-Engine-Optimization-Services.html]
61. SocialMedia [/SocialMedia.html]                               SMM
62. WebDevelopment [/WebDevelopment.html]                         Web Development
63. ProjectManagement [/ProjectManagement.html]                   Project Management
64. BusinessNetworking [/BusinessNetworking.html]                 Business Networking
65. EmergingTrends [/EmergingTrends.html]                         Emerging Trends
66. PredictiveAnalysis [/PredictiveAnalysis.html]                 Predictive Analysis
67. MarketResearch [/MarketResearch.html]                         Market Research
68. ProjectOperations [/ProjectOperations.html]                   Project Operations
69. BusinessDevelopment [/BusinessDevelopment.html]               Business Development
70. Communications [/Communications.html]                         Communications
71. SocialMedia [/SocialMedia.html]                               Social Media
72. SiteMap [/SiteMap.html]                                       Site Map
73. privacypolicy [/privacypolicy.html]                           Privacy Policy


Advice for your same domain link URLs
Search term: "Internet Marketing"
                      Competitors Your Site         Advice
Number of keywords:          0 to 38            7 OK                                                              OK
Keyword density:          0% to 17%           9% OK                                                               OK
Search term: "Internet"
                      Competitors Your Site         Advice
Number of keywords:          0 to 52            7 OK                                                              OK
Keyword density:           0% to 9%           7% OK                                                               OK
Search term: "Marketing"
                      Competitors Your Site         Advice
Number of keywords:          0 to 82           10 OK                                                              OK




Created by SplinternetMarketing.com                    35 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                 7/5/2011

Advice for your same domain link URLs
Search term: "Internet Marketing"
Keyword density:        0% to 22%         9% OK                                          OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:        1 to 134           17 OK                                      OK
Keyword density:        1% to 13%         8% OK                                          OK




Created by SplinternetMarketing.com                   36 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/5/2011


Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search
terms in outbound links


Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".


Your contents
No. Outbound Link URL                                                 Link Text
 1.   www linkedin in splinternetmarketing                            [empty]
      [http://www.linkedin.com/in/spl internetmarketing ]
 2.   twitter splinternet mark [http://twitter.com/spl internet       [empty]
      mark]
 3.   www stumbleupon stumbler Elevel3                                [empty]
      [http://www.stumbleupon.com/stumbler/Elevel3/]
 4.   usalocalsearch searchcenter Pages results k internet            More Internet Marketing Data and Info on E level 3
      marketing search engine optimization
      [http://usalocalsearch.com/searchcenter/Pages/results.a
      spx?k= internet +marketing
      +search+engine+optimization]
 5.   www paypal us verified pal                           [empty]
      Webmaster@USALocalSearch
      [https://www.paypal.com/us/verified/pal=Webmaster@US
      ALocalSearch.com]
 6.   usalocalsearch Pages Internet 20Traffic 20Data                  SEO Support and Data
      [http://usalocalsearch.com/Pages/ Internet
      %20Traffic%20Data.aspx]


Advice for your outbound link URLs
Search term: "Internet Marketing"
                        Competitors Your Site         Advice
Number of keywords:             0 to 7              2 OK                                                                   OK
Keyword density:          0% to 23%             10% OK                                                                     OK
Search term: "Internet"
                        Competitors Your Site         Advice
Number of keywords:             0 to 7              4 OK                                                                   OK
Keyword density:          0% to 19%             13% OK                                                                     OK
Search term: "Marketing"
                        Competitors Your Site         Advice




Created by SplinternetMarketing.com                        37 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your outbound link URLs
Search term: "Internet Marketing"
Number of keywords:         0 to 12           2 OK                                      OK
Keyword density:        0% to 27%         7% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:         0 to 19           6 OK                                      OK
Keyword density:        0% to 22%        10% OK                                         OK




Created by SplinternetMarketing.com                  38 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011


Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search
results.


Example: <meta name="description" content="This sentence describes the contents of your web site.">


Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.


Their contents
Rank Keyword use in meta description
  1    [not used]
  2    Internet Marketing : make money from a home based business and be your own boss. It's NOT HARD (if you do
       it right). Learn the secrets, and avoid the pitfalls.
  3    Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation
       Management, Web Design, Social Media, and Email Marketing
  4    Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million
       dollar a year business using Online Marketing
  5    Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to
       make money online.
  6    Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website
       Owner Must Know To Be Successful Too
  7    E-commerce, e-mail marketing , and web marketing information for small business entrepreneurs, researchers,
       non-profits, and merchants interested in Internet marketing .
  8    Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing
       companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search
       engines like Google,Yahoo,MSN
  9    Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing , Social media,
       Traffic, PPC, SEO and SEM...
 10    Learn everything you need to know about internet marketing to make money online and start and run a highly
       profitable internet business today with our complete internet marketing guide.


Your contents
Ensure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketing
solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).


Advice for your meta description
Search term: "Internet Marketing"
                      Competitors Your Site        Advice




Created by SplinternetMarketing.com                     39 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your meta description
Search term: "Internet Marketing"
Number of keywords:           0 to 2          2 OK                                      OK
Keyword density:          0% to 20%      13% OK                                         OK
Search term: "Internet"
                      Competitors Your Site    Advice
Number of keywords:           0 to 3          2 OK                                      OK
Keyword density:          0% to 11%       9% OK                                         OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:           0 to 4          3 OK                                      OK
Keyword density:          0% to 14%      13% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:           0 to 6          5 OK                                      OK
Keyword density:          0% to 11%      11% OK                                         OK




Created by SplinternetMarketing.com                  40 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.


Number of trailing slashes
   Your           1         2          3         4         5          6         7          8         9        10    Range
   Site
       0          1         0          0         0         0          0         0          0         0         0     0 to 1


Advice for the number of trailing slashes in your web site URL
The URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked       OK
pages. This means that you do not have to change the number of trailing slashes in your URL.




Created by SplinternetMarketing.com                      41 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change
constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and
what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,
then search engines might not be able to read everything of your web page.


Validation results
        Validity
HTML: 5 errors, not valid
        http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspx
CSS:    no errors, valid
        http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspx


Advice regarding the validity of your web site
The HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that             <<
Google.com (without Places) might not be able to read your web page. You should fix any HTML errors.




Created by SplinternetMarketing.com                     42 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011


Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not
comparable.


Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)
   Your          1         2           3       4         5         6         7         8         9        10       Range
   Site
      34        51        55           42     75        69        68        59        52        63        78 42 to 78


Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)
   Your          1         2           3       4         5         6         7         8         9        10       Range
   Site
      13         9        11           12      6         7         6        10        10         7         6       6 to 12


Advice for the readability of your web site
The Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80       <<
is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the
language of your web page is not English, then the score might be alright.


To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure
that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one
space between each word, and after any punctuation, including commas.




Created by SplinternetMarketing.com                   43 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/5/2011


Keyword use in meta keywords
Slightly Important
The Meta Keywords tag allows you to define which search terms are important to your web page according to your
opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to
find out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag.


Example: <meta name="keywords" content="keyword, another keyword">


Their contents
Rank Keyword use in meta keywords
  1   [not used]
  2   home based business, home business, internet business, internet marketing , make money online, ecommerce
  3   Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media,
      SEO, Search Engine Optimization, Online Reputation Management, PPC, Website Design
  4   internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online
  5   internet marketing , make money, make money online, how to make money online
  6   internet marketing , online marketing , affordable internet marketing , marketing on the net, offline marketing
  7   Internet marketing , e-commerce, e-mail, web marketing , small business, entrepreneurs, researchers,
      non-profits, merchants, ecommerce, videos
  8   Internet marketing company India , Online Marketing Company, SEO Company , Online marketing , Search
      engine marketing , Web marketing company
  9   internet marketing , affiliate marketing , james schramko, seo, ppc
 10   make money online, internet business, online business, small business internet marketing , internet
      marketing


Your contents
Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO,
Search Engine Optimization, Online Reputation Management, PPC, Ecommerce


Advice for your meta keywords
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3            3 OK                                                               OK
Keyword density:          0% to 50%         30% OK                                                                 OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3            3 OK                                                               OK
Keyword density:          0% to 25%         15% OK                                                                 OK
Search term: "Marketing"




Created by SplinternetMarketing.com                    44 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your meta keywords
Search term: "Internet Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 5           3 OK                                      OK
Keyword density:        0% to 42%        15% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 8           6 OK                                      OK
Keyword density:        0% to 33%        15% OK                                         OK




Created by SplinternetMarketing.com                  45 of 61   www.SplinternetMarketing.com
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Competitive analysis-internet-marketing-7-5-2011

  • 1. Internet Competitive Analysis Report 7/5/2011 500 N. Michigan Ave. Suite 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 www.SplinternetMarketing.c om Date: 7/5/2011 Recipient: Brian C. Bateman SplinternetMarketing.com 1204 S. 3rd Street WATERTOWN WI 53094 Phone: 920-285-7570 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 61 www.SplinternetMarketing.com
  • 2. Internet Competitive Analysis Report 7/5/2011 Report overview This report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking on Google.com (without Places) for the search term "Internet Marketing". Your web page http://splinternetmarketing.com/default.aspx Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Your competitors for the search term "Internet Marketing" on Google.com (without Places) 1 http://en.wikipedia.org/wiki/Internet_marketing Title: Internet marketing - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.internetmarketing.com/ Title: How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center Description: Internet Marketing: make money from a home based business and be your own boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 http://www.internetmarketinginc.com/ Title: Internet Marketing Company | Top Agency for SEO, PPC, SEM Services Description: Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email Marketing Created by SplinternetMarketing.com 2 of 61 www.SplinternetMarketing.com
  • 3. Internet Competitive Analysis Report 7/5/2011 Your competitors for the search term "Internet Marketing" on Google.com (without Places) 4 http://www.freeinternetmarketingcourses.com/ Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 http://courtneytuttle.com/ Title: Court's Internet Marketing School - How To Make Money Online Description: Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 http://www.affordable-internet-marketing.com/ Title: Affordable Internet Marketing Description: Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 http://www.wilsonweb.com/ Title: Web Marketing Today - E-Mail Marketing, Internet Marketing, E-Commerce - Wilson Internet Description: E-commerce, e-mail marketing, and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing. 8 http://www.toputop.com/ Title: Internet Marketing Company | Marketing Companies : Toputop™ Description: Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSN Created by SplinternetMarketing.com 3 of 61 www.SplinternetMarketing.com
  • 4. Internet Competitive Analysis Report 7/5/2011 Your competitors for the search term "Internet Marketing" on Google.com (without Places) 9 http://www.internetmarketingspeed.com/ Title: Internet Marketing Blog by Internet Marketer James Schramko Description: Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing, Social media, Traffic, PPC, SEO and SEM... 10 http://www.prosperly.com/ Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Description: Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. Analyzed search terms 1. Internet Marketing 2. Internet 3. Marketing Top 10 Ranking Requirements Score™ 86% The Top 10 Ranking Requirements Score™ of 86% means that the web page splinternetmarketing.com/default.aspx meets only 86% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Internet Marketing". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 61 www.SplinternetMarketing.com
  • 5. Internet Competitive Analysis Report 7/5/2011 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 21 2 Very Important: 9 0 Important: 31 5 Moderately Important: 41 0 Slightly Important: 24 2 Total: 126 9 126 ranking factors passed 9 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 61 www.SplinternetMarketing.com
  • 6. Internet Competitive Analysis Report 7/5/2011 Created by SplinternetMarketing.com 6 of 61 www.SplinternetMarketing.com
  • 7. Internet Competitive Analysis Report 7/5/2011 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Internet Marketing" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Internet marketing - Wikipedia, the free encyclopedia 2 How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center 3 Internet Marketing Company | Top Agency for SEO, PPC, SEM Services 4 Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing 5 Court's Internet Marketing School - How To Make Money Online 6 Affordable Internet Marketing 7 Web Marketing Today - E-Mail Marketing , Internet Marketing , E-Commerce - Wilson Internet 8 Internet Marketing Company | Marketing Companies : Toputop™ 9 Internet Marketing Blog by Internet Marketer James Schramko 10 Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Your contents SplinternetMarketing .com Search Engine Optimization and Internet Marketing Services Advice for your document title Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: all 1 2 Use the search term "Internet Marketing" at most once. << Keyword density: 13% to 67% 38% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 1 to 2 2 OK OK Keyword density: 9% to 33% 25% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 1 to 3 2 OK OK Keyword density: 6% to 33% 25% OK OK Created by SplinternetMarketing.com 7 of 61 www.SplinternetMarketing.com
  • 8. Internet Competitive Analysis Report 7/5/2011 Advice for your document title Search term: "Internet Marketing" Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 2 to 5 4 OK OK Keyword density: 9% to 33% 25% OK OK Created by SplinternetMarketing.com 8 of 61 www.SplinternetMarketing.com
  • 9. Internet Competitive Analysis Report 7/5/2011 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa AOL.com Peak Value To Your Site: 134 1 134 To Site 1: 431,555 0 431,555 To Site 2: 143 0 143 To Site 3: 261 0 261 To Site 4: 387 0 387 To Site 5: 1,394 0 1,394 To Site 6: 231 0 231 To Site 7: 1,765 0 1,765 To Site 8: 358 0 358 To Site 9: 290 0 290 To Site 10: 231 0 231 Range: 134 to 431,555 0 to 1 143 to 431,555 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains that link to your web site. Created by SplinternetMarketing.com 9 of 61 www.SplinternetMarketing.com
  • 10. Internet Competitive Analysis Report 7/5/2011 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://SplinternetMarketing.com/Default.aspx http://www.computeruser.com/directory/?tag=S ocial+Media Internet Marketing by http://SplinternetMarketing.com/Default.aspx http://www.gallunjewelry.com/shopexd.asp?id= SplinternetMarketing 306 .com Internet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_adverti SplinternetMarketing ser/affluent_collections_advertiser_profile/122 .com Internet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_adverti SplinternetMarketing ser/affluent_collections_advertiser_profile/123 .com SEO and Internet http://SplinternetMarketing.com/Default.aspx http://onlineapparelshop.com/shopcontent.asp? Marketing By type=privacy www.Spl internetMarketing .com Advice for the link texts of inbound links To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the < search term "Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK Created by SplinternetMarketing.com 10 of 61 www.SplinternetMarketing.com
  • 11. Internet Competitive Analysis Report 7/5/2011 Advice for the link texts of inbound links At least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK Created by SplinternetMarketing.com 11 of 61 www.SplinternetMarketing.com
  • 12. Internet Competitive Analysis Report 7/5/2011 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents SplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutions partners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketing and web development business with outstanding results since 1995. Our professionals manage the best online marketing strategies for top customers in retail, manufacturing, publishing and service industries. We even provide search engine optimization consultation to other search engine optimization services companies in the US and overseas. NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive Analysis Search Optimization Web Development Social Media Online marketing is the key to business success in today's technological era. If your online marketing isn't bringing you the results you need, Spl internet Marketing can bring you a positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your web pages optimized and it is not enough to have an account on social media sites. Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to your website . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sites and hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. Brian Bateman Read more Projects Sales Project Management Business Networking Internet Marketing Spl internetMarketing .com strives to make small or medium sized businesses into large International businesses through skillful execution of well planned Internet marketing programs and above all, integrity and work ethic. We simply work harder. We work harder at building relationships with our customers, making profitable solutions for our customers and documenting improvements with third party metrics so you'll have no doubt who is working for you. It's just not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Your online presence needs to be carefully crafted and maintained if it's going to bring you the business you want; it also needs to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap. Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business Development Communications Splinternet Marketing can put analytics in place that will let you measure your return on investment, do research on keywords , social media networks , and link partners and put together a plan that will guarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heart around which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all of us.†Giving time and energy to others is one way to do this. I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and the Advisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more Internet Marketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per sale and support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to show your positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales and positive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups, industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI. Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services. Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , Social Created by SplinternetMarketing.com 12 of 61 www.SplinternetMarketing.com
  • 13. Internet Competitive Analysis Report 7/5/2011 Your contents Media Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies for Challenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce. 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094 Advice for your body text Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 5 to 46 20 OK OK Keyword density: 1% to 6% 4% OK OK Number of words: 402 to 3,123 813 OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 9 to 48 20 OK OK Keyword density: 1% to 3% 3% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 7 to 88 27 OK OK Keyword density: 0% to 4% 3% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 18 to 134 47 OK OK Keyword density: 0% to 4% 3% OK OK Created by SplinternetMarketing.com 13 of 61 www.SplinternetMarketing.com
  • 14. Internet Competitive Analysis Report 7/5/2011 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://splinternetmarketing.com/default.aspx n/a 1 http://en.wikipedia.org/wiki/Internet_marketing Saturday, January 13, 2001 2 http://www.internetmarketing.com/ Wednesday, July 18, 2001 3 http://www.internetmarketinginc.com/ n/a 4 http://www.freeinternetmarketingcourses.com/ Friday, December 16, 2005 (newest domain) 5 http://courtneytuttle.com/ n/a 6 http://www.affordable-internet-marketing.com/ Monday, October 11, 2004 7 http://www.wilsonweb.com/ Tuesday, November 28, 1995 (oldest domain) 8 http://www.toputop.com/ n/a 9 http://www.internetmarketingspeed.com/ n/a 10 http://www.prosperly.com/ n/a Range Tuesday, November 28, 1995 to Friday, December 16, 2005 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on < Google.com (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 14 of 61 www.SplinternetMarketing.com
  • 15. Internet Competitive Analysis Report 7/5/2011 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. SplinternetMarketing .com: 2. Search Optimization Advice for your H1 headline texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 100% 33% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 33% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 50% 33% OK OK Created by SplinternetMarketing.com 15 of 61 www.SplinternetMarketing.com
  • 16. Internet Competitive Analysis Report 7/5/2011 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Internet_marketing 2 internetmarketing http://www.internetmarketing.com/ 3 internetmarketing inc http://www.internetmarketinginc.com/ 4 freeinternetmarketing courses http://www.freeinternetmarketingcourses.com/ 5 courtneytuttle http://courtneytuttle.com/ 6 affordable internet marketing http://www.affordable-internet-marketing.com/ 7 wilsonweb http://www.wilsonweb.com/ 8 toputop http://www.toputop.com/ 9 internetmarketing speed http://www.internetmarketingspeed.com/ 10 prosperly http://www.prosperly.com/ Your contents splinternetmarketing (Domain name: "splinternetmarketing .com") Advice for the domain name The domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good. OK Created by SplinternetMarketing.com 16 of 61 www.SplinternetMarketing.com
  • 17. Internet Competitive Analysis Report 7/5/2011 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Internet marketing http://en.wikipedia.org/wiki/Internet_marketing 2 [no words] http://www.internetmarketing.com/ 3 [no words] http://www.internetmarketinginc.com/ 4 [no words] http://www.freeinternetmarketingcourses.com/ 5 [no words] http://courtneytuttle.com/ 6 [no words] http://www.affordable-internet-marketing.com/ 7 [no words] http://www.wilsonweb.com/ 8 [no words] http://www.toputop.com/ 9 [no words] http://www.internetmarketingspeed.com/ 10 [no words] http://www.prosperly.com/ Your contents default (Page URL: "/default.aspx") Advice for your page URL Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Internet Marketing" at least < once but this is optional. Keyword density: 0% to 67% 0% You could increase the keyword density for the search term < "Internet Marketing" but this is optional. Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Internet" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Internet" but this is optional. Search term: "Marketing" Created by SplinternetMarketing.com 17 of 61 www.SplinternetMarketing.com
  • 18. Internet Competitive Analysis Report 7/5/2011 Advice for your page URL Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but < this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Marketing" but this is optional. Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Internet" or "Marketing" at < least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "Internet" or "Marketing" but this is optional. Created by SplinternetMarketing.com 18 of 61 www.SplinternetMarketing.com
  • 19. Internet Competitive Analysis Report 7/5/2011 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets Total To Your Site: 0 7 582 589 To Site 1: 23,037 2,058 0 25,095 To Site 2: 0 149 163 312 To Site 3: 0 37 5 42 To Site 4: 78 465 3,358 3,901 To Site 5: 260 15 28 303 To Site 6: 0 2 4 6 To Site 7: 788 83 34 905 To Site 8: 0 24 261 285 To Site 9: 2 53 188 243 To Site 10: 0 4 22 26 Range: 0 to 23,037 2 to 2,058 0 to 3,358 6 to 25,095 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 2,828, the link popularity of your web page is 589. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 19 of 61 www.SplinternetMarketing.com
  • 20. Internet Competitive Analysis Report 7/5/2011 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 1.26s 1.63s 1.41s 0.63s 3.02s 2.78s 4.90s 0.78s 6.30s n/a 0.63s to 6.30s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: average: average: very fast: very average: very very fast: very n/a very top 40% bottom top 50% top 10% slow: bottom slow: top 20% slow: slow: 45% bottom 40% bottom bottom bottom 15% 5% 10% 5% to very fast: top 10% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 20 of 61 www.SplinternetMarketing.com
  • 21. Internet Competitive Analysis Report 7/5/2011 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Internet Marketing Services 2. [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. 3. [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee. 4. [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094 Advice for your H2-H6 headline texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 3 Use the search term "Internet Marketing" at most 2 times. << Keyword density: 0% to 40% 6% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 2 3 Use the search term "Internet" at most 2 times. << Keyword density: 0% to 20% 4% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 4 OK OK Keyword density: 0% to 20% 5% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 5 7 Use the keywords "Internet" or "Marketing" at most 5 times. << Keyword density: 0% to 20% 5% OK OK Created by SplinternetMarketing.com 21 of 61 www.SplinternetMarketing.com
  • 22. Internet Competitive Analysis Report 7/5/2011 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. SplinternetMarketing .com Site Search images/button.gif 2. Connect on LinkedIn images/icon1.gif 3. Follow us on Twitter images/icon2.gif 4. Internet Marketing Solutions images/icon3.gif 5. Visit Sites We've Stumbled Upon images/icon4.gif 6. Research, Planning, Tracking, Training, Social images/img.jpg Networking, Public Relations, Marketing Strategies, Brand Management, Promotion, SEO 7. Guaranteed ROI Program http://SplinternetMarketing.com/images/banner.jpg 8. Comprehensive Marketing Services images/logo.gif 9. [empty] images/1page_img1.jpg 10. [empty] images/3page_img2.jpg 11. [empty] images/1page_img3.jpg 12. [empty] images/verification_seal.gif 13. Top Merchant on Merchant Circle Watertown, WI. images/top%20merchant.jpg Locations in Milwaukee, Watertown and Chicago. 14. [empty] images/img1.gif 15. [empty] images/title.gif Advice for your IMG ALT attributes Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 50% 6% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Created by SplinternetMarketing.com 22 of 61 www.SplinternetMarketing.com
  • 23. Internet Competitive Analysis Report 7/5/2011 Advice for your IMG ALT attributes Search term: "Internet Marketing" Keyword density: 0% to 100% 4% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 4 OK OK Keyword density: 0% to 25% 8% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 11 6 OK OK Keyword density: 0% to 50% 6% OK OK Created by SplinternetMarketing.com 23 of 61 www.SplinternetMarketing.com
  • 24. Internet Competitive Analysis Report 7/5/2011 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com (without Places). Created by SplinternetMarketing.com 24 of 61 www.SplinternetMarketing.com
  • 25. Internet Competitive Analysis Report 7/5/2011 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 needs additional citations for verification Internet marketing Affiliate marketing Search engine marketing · · Internet marketing · · Marketing Internet marketing digital marketing web marketing online marketing search marketing e-marketing does not cite any references or sources 6 key principles of persuasion 1. Mutual 2. Deficit 3. Sympathy 4. Good reputation 5. Popularity 6. Persistence does not cite any references or sources does not cite [and 66 additional characters] 2 Here's what you'll learn in this FREE 7 part video series: Learn the most effective online business models How to locate lucrative niche markets Sell your existing products, create new ones, or sell other people's products. Learn how to design a website that sells master the search engines for loads of free traffic Create powerful email marketing campaigns Learn to harness the power of social media sites And much, much, much, more! Thank you, ple [and 626 additional characters] 3 Contact us today Are your Target Keywords Driving Traffic to Your Site? 4 Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about Internet Marketing The Importance of Finding Your Market: How and Why You Absolutely MUST Research Your Market FIRST Deciding the Nature of Your eZine Using Forums in Article Marketing Five Follow-through Guidelines to Gain and Retain your Blog R [and 376 additional characters] 5 Court's Internet Marketing School "The Keyword Crash Course." traffic potential is high but the competition is limited. quick, easy, search-engine friendly websites high-paying keywords download it, read it, and implement make money my biggest successes, failures, and key insights 1. Image Search -> Anything that produces income. 2. Personal Blogging -> Adsense. 3. Social traffic -> Adsense. IF 4. Social traffic -> Sales. 5. PPC -> Adsense. Thing [and 93 additional characters] 6 Affordable Internet Marketing Sponsors Home Articles/Tutorials Profitable Resources Comments Policy Guest Posts About Contact Me 7 Looking to refine your company's marketing on the Web? You've come to the right place! Web Marketing Today ® , How to Take Advantage of Custom Alerts in Google AdWords How to Add More Creativity to your PPC Text Ads - with Matt Van Wagner (5:20) Recent Internet Marketing Articles for July 5, 2011, Annotated Links How to Predict Results from SEO - and How Not To Recent Internet Marketing Articles for June 28, 2011, Annotated Links Lies and Statist [and 695 additional characters] 8 [not used] 9 1 » FREE report 10 Subscribe to the RSS Feed Create SEO Focused Content Use Proper Grammar and Spelling "Striking Internet Oil" Your contents SplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter! Services Created by SplinternetMarketing.com 25 of 61 www.SplinternetMarketing.com
  • 26. Internet Competitive Analysis Report 7/5/2011 Your contents Projects Sales Project Management Business Networking Internet Marketing Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business Development Communications Internet Marketing Search Optimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If you'd like to talk to someone about your business and our services, please Advice for your bold body text Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 12 5 OK OK Keyword density: 0% to 21% 12% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 13 5 OK OK Keyword density: 0% to 12% 9% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 15 5 OK OK Keyword density: 0% to 13% 9% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 28 10 OK OK Keyword density: 0% to 12% 9% OK OK Created by SplinternetMarketing.com 26 of 61 www.SplinternetMarketing.com
  • 27. Internet Competitive Analysis Report 7/5/2011 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://splinternetmarketing.com/default.aspx Rank #2,346,370 1 http://en.wikipedia.org/wiki/Internet_marketing Rank #7 (most visitors of the competitors) 2 http://www.internetmarketing.com/ Rank #34,217 3 http://www.internetmarketinginc.com/ Rank #102,952 4 http://www.freeinternetmarketingcourses.com/ Rank #129,618 5 http://courtneytuttle.com/ Rank #44,102 6 http://www.affordable-internet-marketing.com/ Rank #43,627 7 http://www.wilsonweb.com/ Rank #13,332 8 http://www.toputop.com/ Rank #283,654 (least visitors of the competitors) 9 http://www.internetmarketingspeed.com/ Rank #37,109 10 http://www.prosperly.com/ Rank #241,865 Range 7 to 283,654 (average rank: #93,048) Advice for the number of visitors to your site Your web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic << rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). Created by SplinternetMarketing.com 27 of 61 www.SplinternetMarketing.com
  • 28. Internet Competitive Analysis Report 7/5/2011 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /Internet Marketing Internet Marketing Services.xml 2. [empty] /partners.html 3. [empty] /InternetMarketingGuaranteedROI.html 4. home /default.aspx 5. about us /about-marketing.html 6. services /splinternetmarketing-services.html 7. solutions /splinternetmarketing-solutions.html 8. partners /partners.html 9. contacts /contact-marketing.html 10. web development /WebDevelopment.html 11. online marketing /splinternetmarketing-solutions.html 12. search engine optimization /Search-Engine-Optimization-Services.html 13. search engine optimization /SearchEngineOptimization.html 14. NEW CONTEST! Win A Supercar! /win-a-supercar.html 15. Vote! /votes-for-supercar-winners.html 16. Enter! /how-to-win-a-supercar.html 17. [empty] /default.aspx 18. Internet Marketing /InternetMarketing.html 19. Keyword Research /KeywordResearch.html 20. Competitive Analysis /CompetitiveAnalysis.html 21. Search Optimization /SearchEngineOptimization.html 22. Web Development /WebDevelopment.html 23. Social Media /SocialMedia.html 24. Optimize /Search-Engine-Optimization-Services.html 25. social media /SocialMedia.html 26. keyword phrases /KeywordResearch.html 27. link back to your website /OrganicLinkBuilding.html Created by SplinternetMarketing.com 28 of 61 www.SplinternetMarketing.com
  • 29. Internet Competitive Analysis Report 7/5/2011 Your contents No. Same Domain Link Text Link URL 28. social media bookmarking /SocialMedia.html 29. social media sites /SocialMedia.html 30. Read more /brianbateman.html 31. Sales /Sales.html 32. Project Management /ProjectManagement.html 33. Business Networking /BusinessNetworking.html 34. Internet Marketing /default.aspx 35. skillful execution of well planned Internet marketing /danieldevlin.html 36. third party metrics /WebsiteAnalytics.html 37. keywords /KeywordResearch.html 38. social networking /SocialMedia.html 39. competently analyzed /CompetitiveAnalysis.html 40. Read more /ProjectManagement.html 41. Emerging Trends /EmergingTrends.html 42. Predictive Analysis /PredictiveAnalysis.html 43. Market Research /MarketResearch.html 44. Project Operations /ProjectOperations.html 45. Business Development /BusinessDevelopment.html 46. Communications /Communications.html 47. analytics /WebsiteAnalytics.html 48. research on keywords /KeywordResearch.html 49. social media networks /SocialMedia.html 50. link partners /OrganicLinkBuilding.html 51. Advisory Board for the UWM-School /Jeannieholland.html 52. Milwaukee Job Camp /hiring-asp-ecommerce-developer-milwaukee-chicago.htm l 53. Read more /Jeannieholland.html 54. Search Engine Optimization (SEO) /SearchEngineOptimization.html 55. Search Engine Marketing (SEM) /SearchEngineMarketing-SEM.html 56. Social Media Optimization (SMO) /SocialMedia.html 57. Social Media Marketing (SMM) /SocialMedia.html 58. Competitive Analysis /CompetitiveAnalysis.html 59. Keyword Research /KeywordResearch.html 60. SEO /Search-Engine-Optimization-Services.html 61. SMM /SocialMedia.html 62. Web Development /WebDevelopment.html Created by SplinternetMarketing.com 29 of 61 www.SplinternetMarketing.com
  • 30. Internet Competitive Analysis Report 7/5/2011 Your contents No. Same Domain Link Text Link URL 63. Project Management /ProjectManagement.html 64. Business Networking /BusinessNetworking.html 65. Emerging Trends /EmergingTrends.html 66. Predictive Analysis /PredictiveAnalysis.html 67. Market Research /MarketResearch.html 68. Project Operations /ProjectOperations.html 69. Business Development /BusinessDevelopment.html 70. Communications /Communications.html 71. Social Media /SocialMedia.html 72. Site Map /SiteMap.html 73. Privacy Policy /privacypolicy.html Advice for your same domain link texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 1 to 10 3 OK OK Keyword density: 1% to 11% 4% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 3 to 10 3 OK OK Keyword density: 1% to 8% 2% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 1 to 33 6 OK OK Keyword density: 0% to 21% 4% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 5 to 39 9 OK OK Keyword density: 1% to 13% 3% OK OK Created by SplinternetMarketing.com 30 of 61 www.SplinternetMarketing.com
  • 31. Internet Competitive Analysis Report 7/5/2011 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. [empty] http://www.linkedin.com/in/splinternetmarketing 2. [empty] http://twitter.com/splinternetmark 3. [empty] http://www.stumbleupon.com/stumbler/Elevel3/ 4. More Internet Marketing Data and Info on E level 3 http://usalocalsearch.com/searchcenter/Pages/results.a spx?k=internet+marketing+search+engine+optimization 5. [empty] https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com 6. SEO Support and Data http://usalocalsearch.com/Pages/Internet%20Traffic%20 Data.aspx Advice for your outbound link texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 17% 14% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 9% 7% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 10% 7% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 15 2 OK OK Keyword density: 0% to 9% 7% OK OK Created by SplinternetMarketing.com 31 of 61 www.SplinternetMarketing.com
  • 32. Internet Competitive Analysis Report 7/5/2011 Created by SplinternetMarketing.com 32 of 61 www.SplinternetMarketing.com
  • 33. Internet Competitive Analysis Report 7/5/2011 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. Internet Marketing Internet Marketing Services [/ [empty] Internet Marketing Internet Marketing Services.xml] 2. partners [/partners.html] [empty] 3. InternetMarketing GuaranteedROI [/InternetMarketing [empty] GuaranteedROI.html] 4. default [/default.aspx] home 5. about marketing [/about-marketing .html] about us 6. splinternetmarketing services [/splinternetmarketing services -services.html] 7. splinternetmarketing solutions [/spl internetmarketing solutions -solutions.html] 8. partners [/partners.html] partners 9. contact marketing [/contact- marketing .html] contacts 10. WebDevelopment [/WebDevelopment.html] web development 11. splinternetmarketing solutions [/spl internetmarketing online marketing -solutions.html] 12. Search Engine Optimization Services search engine optimization [/Search-Engine-Optimization-Services.html] 13. SearchEngineOptimization search engine optimization [/SearchEngineOptimization.html] 14. win a supercar [/win-a-supercar.html] NEW CONTEST! Win A Supercar! 15. votes for supercar winners Vote! [/votes-for-supercar-winners.html] 16. how to win a supercar [/how-to-win-a-supercar.html] Enter! 17. default [/default.aspx] [empty] 18. InternetMarketing [/InternetMarketing .html] Internet Marketing 19. KeywordResearch [/KeywordResearch.html] Keyword Research 20. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis 21. SearchEngineOptimization Search Optimization Created by SplinternetMarketing.com 33 of 61 www.SplinternetMarketing.com
  • 34. Internet Competitive Analysis Report 7/5/2011 Your contents No. Same Domain Link URL Link Text [/SearchEngineOptimization.html] 22. WebDevelopment [/WebDevelopment.html] Web Development 23. SocialMedia [/SocialMedia.html] Social Media 24. Search Engine Optimization Services Optimize [/Search-Engine-Optimization-Services.html] 25. SocialMedia [/SocialMedia.html] social media 26. KeywordResearch [/KeywordResearch.html] keyword phrases 27. OrganicLinkBuilding [/OrganicLinkBuilding.html] link back to your website 28. SocialMedia [/SocialMedia.html] social media bookmarking 29. SocialMedia [/SocialMedia.html] social media sites 30. brianbateman [/brianbateman.html] Read more 31. Sales [/Sales.html] Sales 32. ProjectManagement [/ProjectManagement.html] Project Management 33. BusinessNetworking [/BusinessNetworking.html] Business Networking 34. default [/default.aspx] Internet Marketing 35. danieldevlin [/danieldevlin.html] skillful execution of well planned Internet marketing 36. WebsiteAnalytics [/WebsiteAnalytics.html] third party metrics 37. KeywordResearch [/KeywordResearch.html] keywords 38. SocialMedia [/SocialMedia.html] social networking 39. CompetitiveAnalysis [/CompetitiveAnalysis.html] competently analyzed 40. ProjectManagement [/ProjectManagement.html] Read more 41. EmergingTrends [/EmergingTrends.html] Emerging Trends 42. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis 43. MarketResearch [/MarketResearch.html] Market Research 44. ProjectOperations [/ProjectOperations.html] Project Operations 45. BusinessDevelopment [/BusinessDevelopment.html] Business Development 46. Communications [/Communications.html] Communications 47. WebsiteAnalytics [/WebsiteAnalytics.html] analytics 48. KeywordResearch [/KeywordResearch.html] research on keywords 49. SocialMedia [/SocialMedia.html] social media networks 50. OrganicLinkBuilding [/OrganicLinkBuilding.html] link partners 51. Jeannieholland [/Jeannieholland.html] Advisory Board for the UWM-School 52. hiring asp ecommerce developer milwaukee chicago Milwaukee Job Camp [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht ml] 53. Jeannieholland [/Jeannieholland.html] Read more Created by SplinternetMarketing.com 34 of 61 www.SplinternetMarketing.com
  • 35. Internet Competitive Analysis Report 7/5/2011 Your contents No. Same Domain Link URL Link Text 54. SearchEngineOptimization Search Engine Optimization (SEO) [/SearchEngineOptimization.html] 55. SearchEngineMarketing SEM [/SearchEngine Search Engine Marketing (SEM) Marketing -SEM.html] 56. SocialMedia [/SocialMedia.html] Social Media Optimization (SMO) 57. SocialMedia [/SocialMedia.html] Social Media Marketing (SMM) 58. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis 59. KeywordResearch [/KeywordResearch.html] Keyword Research 60. Search Engine Optimization Services SEO [/Search-Engine-Optimization-Services.html] 61. SocialMedia [/SocialMedia.html] SMM 62. WebDevelopment [/WebDevelopment.html] Web Development 63. ProjectManagement [/ProjectManagement.html] Project Management 64. BusinessNetworking [/BusinessNetworking.html] Business Networking 65. EmergingTrends [/EmergingTrends.html] Emerging Trends 66. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis 67. MarketResearch [/MarketResearch.html] Market Research 68. ProjectOperations [/ProjectOperations.html] Project Operations 69. BusinessDevelopment [/BusinessDevelopment.html] Business Development 70. Communications [/Communications.html] Communications 71. SocialMedia [/SocialMedia.html] Social Media 72. SiteMap [/SiteMap.html] Site Map 73. privacypolicy [/privacypolicy.html] Privacy Policy Advice for your same domain link URLs Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 38 7 OK OK Keyword density: 0% to 17% 9% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 52 7 OK OK Keyword density: 0% to 9% 7% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 82 10 OK OK Created by SplinternetMarketing.com 35 of 61 www.SplinternetMarketing.com
  • 36. Internet Competitive Analysis Report 7/5/2011 Advice for your same domain link URLs Search term: "Internet Marketing" Keyword density: 0% to 22% 9% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 1 to 134 17 OK OK Keyword density: 1% to 13% 8% OK OK Created by SplinternetMarketing.com 36 of 61 www.SplinternetMarketing.com
  • 37. Internet Competitive Analysis Report 7/5/2011 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www linkedin in splinternetmarketing [empty] [http://www.linkedin.com/in/spl internetmarketing ] 2. twitter splinternet mark [http://twitter.com/spl internet [empty] mark] 3. www stumbleupon stumbler Elevel3 [empty] [http://www.stumbleupon.com/stumbler/Elevel3/] 4. usalocalsearch searchcenter Pages results k internet More Internet Marketing Data and Info on E level 3 marketing search engine optimization [http://usalocalsearch.com/searchcenter/Pages/results.a spx?k= internet +marketing +search+engine+optimization] 5. www paypal us verified pal [empty] Webmaster@USALocalSearch [https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com] 6. usalocalsearch Pages Internet 20Traffic 20Data SEO Support and Data [http://usalocalsearch.com/Pages/ Internet %20Traffic%20Data.aspx] Advice for your outbound link URLs Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 23% 10% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 7 4 OK OK Keyword density: 0% to 19% 13% OK OK Search term: "Marketing" Competitors Your Site Advice Created by SplinternetMarketing.com 37 of 61 www.SplinternetMarketing.com
  • 38. Internet Competitive Analysis Report 7/5/2011 Advice for your outbound link URLs Search term: "Internet Marketing" Number of keywords: 0 to 12 2 OK OK Keyword density: 0% to 27% 7% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 19 6 OK OK Keyword density: 0% to 22% 10% OK OK Created by SplinternetMarketing.com 38 of 61 www.SplinternetMarketing.com
  • 39. Internet Competitive Analysis Report 7/5/2011 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 Internet Marketing : make money from a home based business and be your own boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email Marketing 4 Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 E-commerce, e-mail marketing , and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing . 8 Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSN 9 Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing , Social media, Traffic, PPC, SEO and SEM... 10 Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. Your contents Ensure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Advice for your meta description Search term: "Internet Marketing" Competitors Your Site Advice Created by SplinternetMarketing.com 39 of 61 www.SplinternetMarketing.com
  • 40. Internet Competitive Analysis Report 7/5/2011 Advice for your meta description Search term: "Internet Marketing" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 20% 13% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 11% 9% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 14% 13% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 6 5 OK OK Keyword density: 0% to 11% 11% OK OK Created by SplinternetMarketing.com 40 of 61 www.SplinternetMarketing.com
  • 41. Internet Competitive Analysis Report 7/5/2011 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked OK pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 41 of 61 www.SplinternetMarketing.com
  • 42. Internet Competitive Analysis Report 7/5/2011 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: 5 errors, not valid http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspx CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspx Advice regarding the validity of your web site The HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that << Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. Created by SplinternetMarketing.com 42 of 61 www.SplinternetMarketing.com
  • 43. Internet Competitive Analysis Report 7/5/2011 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 34 51 55 42 75 69 68 59 52 63 78 42 to 78 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 13 9 11 12 6 7 6 10 10 7 6 6 to 12 Advice for the readability of your web site The Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80 << is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by SplinternetMarketing.com 43 of 61 www.SplinternetMarketing.com
  • 44. Internet Competitive Analysis Report 7/5/2011 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 [not used] 2 home based business, home business, internet business, internet marketing , make money online, ecommerce 3 Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Website Design 4 internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online 5 internet marketing , make money, make money online, how to make money online 6 internet marketing , online marketing , affordable internet marketing , marketing on the net, offline marketing 7 Internet marketing , e-commerce, e-mail, web marketing , small business, entrepreneurs, researchers, non-profits, merchants, ecommerce, videos 8 Internet marketing company India , Online Marketing Company, SEO Company , Online marketing , Search engine marketing , Web marketing company 9 internet marketing , affiliate marketing , james schramko, seo, ppc 10 make money online, internet business, online business, small business internet marketing , internet marketing Your contents Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce Advice for your meta keywords Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 50% 30% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 25% 15% OK OK Search term: "Marketing" Created by SplinternetMarketing.com 44 of 61 www.SplinternetMarketing.com
  • 45. Internet Competitive Analysis Report 7/5/2011 Advice for your meta keywords Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 5 3 OK OK Keyword density: 0% to 42% 15% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 6 OK OK Keyword density: 0% to 33% 15% OK OK Created by SplinternetMarketing.com 45 of 61 www.SplinternetMarketing.com