1. Internet Competitive Analysis Report 9/26/2010
500 N. Michigan Ave.
Suite 300
Search Engine Ranking Report Chicago, IL 60611
877-710-2007
Date: 9/26/2010
Recipient: Pat Niles
Downtowndough
W63N658 Washington Ave
CEDARBURG WI 53012
Phone: 262-387-0311
This report has been created by Splinternet Marketing. Visit us on the Web at
www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to
dominate in the search results on Google and Bing.
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2. Internet Competitive Analysis Report 9/26/2010
Report Overview
Dates of the Ranking Checks
Date: Sunday, September 26, 2010
Comparison date: Sunday, August 01, 2010
Scope of this Ranking Report
38 keywords and one URL have been checked on 7 search engines. The first 2 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 32
Listings Summary
Listings in the top 5 positions 91
Listings in the top 10 positions 113
Listings in the top 20 positions 162
Listings which are new 61
Listings which moved up 42
Listings which did not change 35
Listings which moved down 32
Listings which are dropped 0
103 listings new or moved up
35 listings did not change
Total listings 170
32 listings dropped or moved down
Listings Distribution
This chart shows the number of rankings in the different positions.
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3. Internet Competitive Analysis Report 9/26/2010
Listings Distribution
55
50
45
40
35
30
25
20
15
10
5
0
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20
Sunday, September 26, 2010 Sunday, August 01, 2010
Top 20 Listings
The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20
rankings in the search engines.
Top 20 listings for keywords Top 20 listings in the search engines
7
30
6
25
5
20
4
15
3
2 10
1 5
0 0
7 top 20 listings for "Bird and Bug Cookie Cutters" 32 top 20 listings in Bing.com
7 top 20 listings for "Boats Cookie cutters" 30 top 20 listings in Yahoo.com
7 top 20 listings for "Halloween & F...ookie Cutters" 24 top 20 listings in AltaVista.com (U.S.)
7 top 20 listings for "Cookie Cutters" 23 top 20 listings in AllTheWeb (preset settings)
7 top 20 listings for "Custom Cookie Cutters" 20 top 20 listings in Google.com (AJAX version)
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On Listings On
Page 1 Page 2
http://www.downtowndough.com 112 49
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4. Internet Competitive Analysis Report 9/26/2010
Checked URLs
This table lists all URLs that have been considered for this report.
Total 112 49
Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Keyword Listings On Listings On
Page 1 Page 2
Animal Cookie Cutters 2 0
Ann Clark Cookie Cutters 7 0
Betty Boop in Taxi Cookie Jar 3 4
Biker Cookie Jar 2 4
Bird and Bug Cookie Cutters 7 0
Boats Cookie cutters 7 0
Candy Molds 2 0
Candy Writers & Gel Writers 6 0
Cars Cookie Cutter 1 5
Cat & Dog Cookie Cutters 4 1
Cat in the Hat Cookie Jar 0 2
Chili Peppers Cookie Jar 0 4
Clothing and Accessories 2 0
Color Spray Mist 4 0
Comfort Grip Cookie Cutters 4 2
Cookie Cutter Sets 2 2
Cookie Cutters 4 3
Cookie Jars 0 2
Copper Cookie Cutters 4 0
Cupcake Cups 0 0
Custom Cookie Cutters 4 3
Easter Cookie Cutters 0 3
Elvis with Guitar Cookie Jar 2 2
Fire Chief Car Cookie Jar 5 0
Fish & Dinosaurs Cookie Cutters 5 0
Halloween & Fall Cookie Cutters 3 4
Icing Tools & Tips 5 0
James Dean Cookie Jar 0 1
Letters & Number Cookie Cutters 2 0
Licensed & Character Sugar Decos 6 0
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5. Internet Competitive Analysis Report 9/26/2010
Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Licensed Character Pans 2 2
LorAnn Oils & Flavors 2 2
Luster Dust 1 0
Martha Stewart Magazine Cutters 4 0
Mini Cookie Cutters 4 0
Mint Molds 0 3
Musical Instruments Cookie Cutters 3 0
Non-Pariels & Jimmies 3 0
Total 112 49
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.
Search Engine Listings On Listings On
Page 1 Page 2
AllTheWeb (preset settings) 15 8
AltaVista.com (U.S.) 17 7
AOL.com 12 7
Ask.com 9 4
Bing.com 24 8
Google.com (AJAX version) 13 7
Yahoo.com 22 8
Total 112 49
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6. Internet Competitive Analysis Report 9/26/2010
Ranking Results
AllTheWeb (preset settings)
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 10 1 13 +3
pdisplayproducts.asp?id=25...=Ann+
Clark+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 12 2 - new
pexd.asp?id=9288
Biker Cookie Jar http://www.downtowndough.com/sho 6 1 - new
pexd.asp?id=5974
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=94...rd+and
+Bug+Cookie+Cutters
Boats Cookie cutters http://www.downtowndough.com 5 1 8 +3
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=75...y+Writ
ers+%26+Gel+Writers
Cars Cookie Cutter http://www.downtowndough.com 11 2 15 +4
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=24...at+%2
6+Dog+Cookie+Cutters
Color Spray Mist http://www.downtowndough.com/sho 5 1 9 +4
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=27...mfort+
Grip+Cookie+Cutters
Cookie Cutter Sets http://www.downtowndough.com/sho 18 2 24 +6
pdisplayproducts.asp?id=91&cat=co
okie+cutter+sets
Cookie Cutters http://www.downtowndough.com 4 1 7 +3
Copper Cookie Cutters http://downtowndough.com/shopdispl 8 1 - new
ayproducts.asp?id=28&cat=Copper+
Cookie+Cutters
Cupcake Cups http://www.downtowndough.com/sho 23 3 12 -11
pdisplayproducts.asp?id=105&cat=C
upcake+Cups+%26+Wraps
Custom Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp
Easter Cookie Cutters http://downtowndough.com/shopdispl 11 2 13 +2
ayproducts.asp?id=29&cat...%26+Sp
ring+Cookie+Cutters
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7. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Halloween & Fall Cookie Cutters http://www.downtowndough.com 11 2 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84...%26+C
haracter+Sugar+Decos
Licensed Character Pans http://www.downtowndough.com/sho 14 2 17 +3
pdisplaycategories.asp?id=...Tools%
2C+Pans+%26+Gadgets
LorAnn Oils & Flavors http://www.downtowndough.com/sho 13 2 11 -2
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Mini Cookie Cutters http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Mint Molds http://www.downtowndough.com/sho 11 2 11 same
pdisplayproducts.asp?id=50&cat=mi
nt+molds
Musical Instruments Cookie Cutters http://www.downtowndough.com 2 1 4 +2
Non-Pariels & Jimmies http://downtowndough.com/shopdispl 1 1 1 same
ayproducts.asp?id=81&cat=Non-Pari
els+%26+Jimmies
Rankings on AllTheWeb (preset settings)
Position
5
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
Licensed & Character Sugar Decos - www.downtowndough.com/shopdisplayproducts.asp?id=84...%26+Character+Sugar+Decos
Non-Pariels & Jimmies - downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pariels+%26+Jimmies
Candy Writers & Gel Writers - www.downtowndough.com/shopdisplayproducts.asp?id=75...y+Writers+%26+Gel+Writers
Cat & Dog Cookie Cutters - www.downtowndough.com/shopdisplayproducts.asp?id=24...at+%26+Dog+Cookie+Cutters
Custom Cookie Cutters - www.downtowndough.com/shopdisplayproducts.asp
AltaVista.com (U.S.)
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 10 1 13 +3
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 12 2 - new
pexd.asp?id=9288
Biker Cookie Jar http://www.downtowndough.com/sho 5 1 - new
pexd.asp?id=5974
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8. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 2 1 - new
pdisplayproducts.asp?id=94&cat=Bir
ds+and+Bugs
Boats Cookie cutters http://www.downtowndough.com 5 1 8 +3
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter http://www.downtowndough.com 10 1 14 +4
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
Color Spray Mist http://www.downtowndough.com/sho 5 1 9 +4
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
Cookie Cutter Sets http://www.downtowndough.com/sho 18 2 24 +6
pdisplayproducts.asp?id=91&cat=co
okie+cutter+sets
Cookie Cutters http://www.downtowndough.com 4 1 7 +3
Copper Cookie Cutters http://downtowndough.com/shopdispl 8 1 - new
ayproducts.asp?id=28&cat=Copper+
Cookie+Cutters
Cupcake Cups http://www.downtowndough.com/sho 22 3 12 -10
pdisplayproducts.asp?id=105&cat=C
upcake+Cups+%26+Wraps
Custom Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp
Easter Cookie Cutters http://downtowndough.com/shopdispl 11 2 13 +2
ayproducts.asp?id=29&cat=Easter+
%26+Spring+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com 11 2 - new
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84&cat=Li..
.%26+Character+Sugar+Decos
Licensed Character Pans http://www.downtowndough.com/sho 13 2 16 +3
pdisplaycategories.asp?id=108&cat..
.Tools%2C+Pans+%26+Gadgets
LorAnn Oils & Flavors http://www.downtowndough.com/sho 13 2 12 -1
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 2 1 - new
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9. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
ayproducts.asp?id=102&cat=Martha
+Stewart+Magazine+Cutters
Mini Cookie Cutters http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Mint Molds http://www.downtowndough.com/sho 11 2 11 same
pdisplayproducts.asp?id=50&cat=mi
nt+molds
Musical Instruments Cookie Cutters http://www.downtowndough.com 2 1 4 +2
Non-Pariels & Jimmies http://downtowndough.com/shopdispl 1 1 1 same
ayproducts.asp?id=81&cat=Non-Pari
els+%26+Jimmies
Rankings on AltaVista.com (U.S.)
Position
1
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
AOL.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://downtowndough.com/shopdispl 5 1 - new
ayproducts.asp?id=25&cat=Ann+Clar
k+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 5 1 4 -1
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Biker Cookie Jar http://www.downtowndough.com/sho 19 2 14 -5
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Bird and Bug Cookie Cutters http://www.downtowndough.com 6 1 14 +8
Boats Cookie cutters http://downtowndough.com/shopdispl 3 1 7 +4
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
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10. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Cars Cookie Cutter http://downtowndough.com/shopdispl 16 2 17 +1
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
Cat in the Hat Cookie Jar http://www.downtowndough.com/sho 13 2 12 -1
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Chili Peppers Cookie Jar http://www.downtowndough.com/sho 16 2 11 -5
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Comfort Grip Cookie Cutters http://www.downtowndough.com 19 2 22 +3
Cookie Cutters http://www.downtowndough.com 5 1 5 same
Copper Cookie Cutters http://www.downtowndough.com 20 3 15 -5
Custom Cookie Cutters http://www.downtowndough.com 5 1 5 same
Easter Cookie Cutters http://www.downtowndough.com 19 2 - new
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho 2 1 1 -1
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl 1 1 1 same
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com 9 1 16 +7
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
James Dean Cookie Jar http://www.downtowndough.com/sho 18 2 13 -5
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Mini Cookie Cutters http://www.downtowndough.com 27 3 - new
Musical Instruments Cookie Cutters http://downtowndough.com/shopdispl 4 1 - new
ayproducts.asp?id=35&cat=Musical+
Cookie+Cutters
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11. Internet Competitive Analysis Report 9/26/2010
Rankings on AOL.com
Position
5
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
Ask.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://downtowndough.com/shopdispl 5 1 - new
ayproducts.asp?id=25&cat=Ann+Clar
k+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 7 1 6 -1
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Bird and Bug Cookie Cutters http://www.downtowndough.com 9 1 13 +4
Boats Cookie cutters http://www.downtowndough.com 5 1 6 +1
Candy Writers & Gel Writers http://www.downtowndough.com 3 1 5 +2
Chili Peppers Cookie Jar http://www.downtowndough.com/sho 14 2 12 -2
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Comfort Grip Cookie Cutters http://www.downtowndough.com 21 3 19 -2
Cookie Cutters http://www.downtowndough.com 10 2 10 same
Custom Cookie Cutters http://www.downtowndough.com 12 2 13 +1
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho 5 1 5 same
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho 3 1 1 -2
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl 1 1 1 same
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com 12 2 17 +5
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new
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12. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
Rankings on Ask.com
Position
5
10
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
Fish & Dinosaurs Cookie Cutters - downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters
Icing Tools & Tips - www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26+Tips
Fire Chief Car Cookie Jar - www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars
Candy Writers & Gel Writers - www.downtowndough.com
Elvis with Guitar Cookie Jar - www.downtowndough.com/shopdisplayproducts.asp?id=18&cat=Cookie+Jars
Bing.com
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho 7 1 3 -4
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 4 1 12 +8
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 20 2 30 +10
pexd.asp?id=9288
Biker Cookie Jar http://www.downtowndough.com/sho 13 2 9 -4
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 3 1 4 +1
pdisplayproducts.asp?id=94&cat=Bir
ds+and+Bugs
Boats Cookie cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
Candy Molds http://www.downtowndough.com/sho 10 1 5 -5
pdisplayproducts.asp?id=48&cat=Ca
ndy+Molds
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter http://www.downtowndough.com/sho 17 2 18 +1
pdisplayproducts.asp?id=45&cat=Car
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13. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
Chili Peppers Cookie Jar http://www.downtowndough.com/sho 27 3 28 +1
pexd.asp?id=9034
Clothing and Accessories http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=98&cat=Clo
thing+and+Accessories
Color Spray Mist http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
Cookie Cutter Sets http://www.downtowndough.com/sho 3 1 5 +2
pdisplayproducts.asp?id=91&cat=Co
okie+Cutter+Sets
Cookie Cutters http://downtowndough.com 15 2 8 -7
Cookie Jars http://www.downtowndough.com/sho 13 2 6 -7
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Copper Cookie Cutters http://www.downtowndough.com/sho 5 1 3 -2
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
Custom Cookie Cutters http://www.downtowndough.com/sho 15 2 19 +4
pdisplayproducts.asp?id=87&cat=Cu
stom+Cutters
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho 11 2 9 -2
pexd.asp?id=9027
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho 2 1 2 same
pexd.asp?id=6000
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
James Dean Cookie Jar http://www.downtowndough.com/sho 25 3 16 -9
pexd.asp?id=6007
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14. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Letters & Number Cookie Cutters http://www.downtowndough.com/sho 2 1 3 +1
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Licensed Character Pans http://www.downtowndough.com/sho 4 1 2 -2
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
LorAnn Oils & Flavors http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Luster Dust http://www.downtowndough.com/sho 6 1 2 -4
pdisplayproducts.asp?id=95&cat=Lu
ster+Dust
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 1 -1
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
Mini Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Mint Molds http://www.downtowndough.com/sho 14 2 4 -10
pdisplayproducts.asp?id=50&cat=Mi
nt+Molds
Non-Pariels & Jimmies http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=81&cat=No
n%2DPariels+%26+Jimmies
Rankings on Bing.com
Position
1
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
Google.com (AJAX version)
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15. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://downtowndough.com/shopdispl 5 1 - new
ayproducts.asp?id=25&cat=Ann+Clar
k+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 7 1 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Biker Cookie Jar http://www.downtowndough.com/sho 20 2 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=94&cat=bir
ds+and+bugs
Boats Cookie cutters http://downtowndough.com/shopdispl 10 1 - new
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter http://downtowndough.com/shopdispl 16 2 - new
ayproducts.asp?id=45&cat=Cars%2
C+Boats%2C+Planes+%26+Trains+
Cookie+Cutters
Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl 15 2 - new
ayproducts.asp?id=24&cat=Cat+%26
+Dog+Cookie+Cutters
Cat in the Hat Cookie Jar http://www.downtowndough.com/sho 14 2 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Chili Peppers Cookie Jar http://www.downtowndough.com/sho 20 2 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 14 2 - new
pdisplayproducts.asp?id=27&cat=co
mfort+grip+cookie+cutters
Cookie Cutters http://www.downtowndough.com 1 1 - new
Copper Cookie Cutters http://www.downtowndough.com 21 3 - new
Custom Cookie Cutters http://www.downtowndough.com 1 1 - new
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho 6 1 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Created by SplinternetMarketing.com 15 of 18 www.SplinternetMarketing.com

16. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl 1 1 - new
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl 12 2 - new
ayproducts.asp?id=32&cat=Hallowee
n+%26+Fall+Cookie+Cutters
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Martha Stewart Magazine Cutters http://www.downtowndough.com 6 1 - new
Yahoo.com
Keyword URL Pos. Page Old Pos. Change
Animal Cookie Cutters http://www.downtowndough.com/sho 7 1 3 -4
pdisplayproducts.asp?id=23&cat=Ani
mal+Cookie+Cutters
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 4 1 15 +11
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Betty Boop in Taxi Cookie Jar http://www.downtowndough.com/sho 20 2 - new
pexd.asp?id=9288
Biker Cookie Jar http://www.downtowndough.com/sho 13 2 23 +10
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=94&cat=Bir
ds+and+Bugs
Boats Cookie cutters http://www.downtowndough.com/sho 3 1 4 +1
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
ns+Cookie+Cutters
Candy Molds http://www.downtowndough.com/sho 10 1 5 -5
pdisplayproducts.asp?id=48&cat=Ca
ndy+Molds
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter http://www.downtowndough.com/sho 18 2 18 same
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26+Trai
Created by SplinternetMarketing.com 16 of 18 www.SplinternetMarketing.com

17. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
ns+Cookie+Cutters
Cat & Dog Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3
pdisplayproducts.asp?id=24&cat=Cat
+%26+Dog+Cookie+Cutters
Chili Peppers Cookie Jar http://www.downtowndough.com/sho 17 2 - new
pexd.asp?id=9034
Clothing and Accessories http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=98&cat=Clo
thing+and+Accessories
Color Spray Mist http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
Cookie Cutter Sets http://www.downtowndough.com/sho 3 1 5 +2
pdisplayproducts.asp?id=91&cat=Co
okie+Cutter+Sets
Cookie Cutters http://downtowndough.com 15 2 - new
Cookie Jars http://www.downtowndough.com/sho 13 2 - new
pdisplayproducts.asp?id=18&cat=Co
okie+Jars
Copper Cookie Cutters http://www.downtowndough.com/sho 5 1 - new
pdisplayproducts.asp?id=28&cat=Co
pper+Cookie+Cutters
Custom Cookie Cutters http://www.downtowndough.com/sho 15 2 - new
pdisplayproducts.asp?id=87&cat=Cu
stom+Cutters
Elvis with Guitar Cookie Jar http://www.downtowndough.com/sho 11 2 9 -2
pexd.asp?id=9027
Fire Chief Car Cookie Jar http://www.downtowndough.com/sho 2 1 - new
pexd.asp?id=6000
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=32&cat=Hal
loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=56&cat=Icin
g+Tools+%26+Tips
James Dean Cookie Jar http://www.downtowndough.com/sho 25 3 - new
pexd.asp?id=6007
Created by SplinternetMarketing.com 17 of 18 www.SplinternetMarketing.com

18. Internet Competitive Analysis Report 9/26/2010
Keyword URL Pos. Page Old Pos. Change
Letters & Number Cookie Cutters http://www.downtowndough.com/sho 2 1 - new
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Licensed Character Pans http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=57&cat=Lic
ensed+and+Character+Pans
LorAnn Oils & Flavors http://www.downtowndough.com/sho 3 1 12 +9
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 3 +1
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
Mini Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Rankings on Yahoo.com
Position
1
9/2/2010 9/4/2010 9/6/2010 9/8/2010 9/10/2010 9/12/2010 9/14/2010 9/16/2010 9/18/2010 9/20/2010 9/22/2010 9/24/2010 9/26/2010
Created by SplinternetMarketing.com 18 of 18 www.SplinternetMarketing.com