How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

SEO, LLC Internet Competitive Analysis Report 4/30/2014
SEO, LLC Internet Competitive Analysis
500 N. Michigan Ave.
Suite 300
Chicago, IL 60611
920-285-7570
Date: 4/30/2014
Recipient: Brian C. Bateman
SplinternetMarketing.com
500 N. Michicgan Ave. Ste. 300
CHICAGO IL 60611
Phone: 877-710-2007
Data and statistics used to make your site as good as or better than any of the top 10 competitors on
Google or Bing.
Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given
in order or weight and priority.
The link building advice is something that is developed over some time, as the search engines will give
less weight to newer or fleeting links. My advice on link building is to simply add good articles to your
news or blog section of your website. Your website should present a lot of material that people would
want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back
your site and it works with the title advice (to gain links using the right keywords.
This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or
call 920-285-7570 for a free SEO analysis.
Created by SEO, LLC 1 of 73 http://www.SplinternetMarketing.com

Report overview
This report helps you to optimize the web page "http://www.5alarm.com/" for a high ranking on Google.com (without
Places) for the search term "Fire Equipment".
Your web page
http://www.5alarm.com/
Title: Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC
Description: Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police;
Sales, Service, Rentals & Training. 5Alarm Fire Equipment.
Your competitors for the search term "Fire Equipment" on Google.com (without Places)
1 http://www.thefirestore.com/
Title: Firefighting professionals shop for helmets, flashlights, boots, badges and shields at
TheFireStore.com
Description: TheFireStore carries fire fighting equipment, fire fighting helmets, customer
order badges and more.
2 https://www.heimanfireequipment.com/
Title: Heiman Fire
Description: [No meta description available.]
3 http://www.rennerts.com/
Title: Rennert's Fire Equipment Service, Inc
4 http://joyequipment.com/
Title: Joy Equipment Protection Inc. is a licensed fire protection company providing
professional service in and around the Santa Barbara and Ventura Counties. Established in
1978, Joy Equipment is located in the small beach community of Carpinteria, CA.

Description: Joy Equipment Protection Inc. is a licensed fire protection company providing
professional service in and around the Santa Barbara and Ventura Counties. Established in
1978, Joy Equipment is located in the small beach community of Carpinteria, CA.
5 http://www.chiefsupply.com/fire-and-rescue/
Title: Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire
Service Supplies | FREE Shipping Over $99!
Description: Fire equipment and Fire Service gear with the best pricing and selection
available for firefighter equipment. Call CHIEF toll-free (888) 588-8569 or shop our
award-winning website, CHIEFsupply.com
6 http://www.firefire.com/
Title: Fire Equipment Inc. - Life safety system design and service providers
Description: Summary of Fire Equipment Inc.'s expertise in fire suppression systems and
fire equipment inspection
7 http://www.edarley.com/
Title: Firefighter Equipment and Firefighter Gear Catalog - eDarley.com
Description: Firefighter Equipment available in eDarleyâ€™s online fire equipment catalog.
We offer firefighter tools and firefighter gear at affordable prices from trusted brands.
8 http://www.galls.com/Pages/FIRE
Title: Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls
Description: Galls is The
9 http://www.galls.com/fire-rescue-gear
Title: Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots |
Turnout Gear | Galls
Description: Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets,
Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue,
Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one
stop

10 http://www.ferrarafire.com/equipment/
Title: Equipment - Ferrara Fire Apparatus
Analyzed search terms
1. Fire Equipment
2. Fire
3. Equipment
Top 10 Ranking Requirements Score™
66%The Top 10 Ranking Requirements Score™ of 66% means that the web pagewww.5alarm.com meets only 66% of the
requirements for a top 10 ranking on Google.com (without Places) for the search term "Fire Equipment".
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.

Search engine ranking factors performance
Ranking Factor Importance Factors
Passed
Factors
Failed
Ranking Factors Performance
99 ranking factors passed
20 ranking factors failed
Essential (weighted most): 18 5
Very Important: 9 0
Important: 32 4
Moderately Important: 32 9
Slightly Important: 8 2
Total: 99 20
Table of contents
1. Report overview 18. Keyword use in outbound anchor texts
2. Keyword use in document title 19. Keyword use in same domain link URLs
3. Number of backlinks 20. Keyword use in outbound link URLs
4. Anchor texts of backlinks 21. Keyword use in meta description
5. Keyword use in body text 22. Number of trailing slashes in URL
6. Age of web site 23. HTML validation of web page to W3C standards
7. Keyword use in H1 headline texts 24. Readability level of web page
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text
9. Keyword use in page URL 26. Search engine compatibility
10. Mentions on social sites 27. Factors that could prevent your top ranking
11. Server speed 28. Table: Number of keywords
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density
13. Keyword use in IMG ALT attributes 30. Table: Keyword position
14. Top level domain of web site 31. Table: Number of words
15. Keyword use in bold body text 32. Table: Number of characters
16. Number of visitors to the site 33. Table: Ranking factors digest
17. Keyword use in same domain anchor texts

Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Fire Equipment" in the document title and if it's important for Google.com (without
Places).
Example: <title>Your web page title</title>
Their contents
Rank Keyword use in document title
1 Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com
2 Heiman Fire
3 Rennert's Fire Equipment Service, Inc
4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around
the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach
community of Carpinteria, CA.
5 Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies |
FREE Shipping Over $99!
6 Fire Equipment Inc. - Life safety system design and service providers
7 Firefighter Equipment and Firefighter Gear Catalog - eDarley.com
8 Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls
9 Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls
10 Equipment - Ferrara Fire Apparatus
Your contents
Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC
Advice for your document title
Search term: "Fire Equipment"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 40% 22% OK OK
Search term: "Fire"
Search term: "Equipment"

Advice for your document title
Keywords "Fire" or "Equipment"

Number of backlinks
Essential
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking
pages.
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to
your site.
Number of backlinks according to these data providers (the more the better)
Alexa SEOprofiler (unique backlinks) Peak Value
To Your Site: 26 53 53
To Site 1: 223 454 454
To Site 2: 9 22 22
To Site 3: 5 12 12
To Site 4: 1 3 3
To Site 5: 359 634 634
To Site 6: 11 17 17
To Site 7: 53 130 130
To Site 8: 434 828 828
To Site 9: 434 828 828
To Site 10: 72 202 202
Range: 1 to 434 3 to 828 3 to 828
Advice for the number of backlinks
In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top
ranked pages is 313, the link popularity of your web page is 53. You must increase the number of web pages from
different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and
the quality of the web pages that link to your web site.
<<

Anchor texts of backlinks
Essential
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the
anchor text used in linking to your site.
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that
link to your site, along with the anchor text.
Most popular anchor texts used to link to your site
Anchor Text Popularity
www.5alarm.com 16.3%
http://www.5alarm.com 11.6%
5 alarm 11.6%
tele-lite lamp head assemblies – 5 alarm fire and safety … 4.7%
http://www.5alarm.com/ 4.7%
5-alarm fire & safety 4.7%
5 alarm fire & safety equipment , llc 4.7%
5 alarm law enforcement equipment 2.3%
5 alarm fire & safety equipment 2.3%
fire equipment - 5 alarm fire & safety equipment , llc 2.3%
5 alarm fire & safety equipment – 239 2.3%
5-alarm 2.3%
5 alarm fire & equipment 2.3%
download 2.3%
5alarm fire & safety equipment 2.3%
5 alarm media 2.3%
msa 2013-2014 safety products catalog – 5 alarm fire and safety … 2.3%
5 alarm fire and safety equipment 2.3%
fire helmets catalog 2009 -2010 2.3%
5 alarm fire & safety equip 2.3%
Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
[no anchor text, usually
images]
http://www.5alarm.com/ http://chameleoncommunications.net/portfolio/5
-alarm-fire-safety-equipment/
images]
http://www.5alarm.com/ http://kzoofools.com/

images]
http://www.5alarm.com/ http://kzoofools.com/author/kzoofools/
images]
http://www.5alarm.com/ http://kzoofools.com/category/appearances/
images]
http://www.5alarm.com/ http://kzoofools.com/category/brotherhood/
images]
http://www.5alarm.com/ http://kzoofools.com/category/uncategorized/
images]
http://www.5alarm.com/ http://lakeviewequity.com/lakeview-investments
1.html
images]
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18
49/divisionResults.aspx
images]
images]
images]
images]
images]
images]
images]
images]
images]
images]
images]
images]
images]
images]
[no anchor text, usually http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18

images] 97/divisionResults.aspx
images]
images]
images]
images]
images]
images]
images]
images]
http://www.5alarm.com/ http://pinkhealslakecountry.weebly.com/
images]
http://www.5alarm.com/ http://www.achicagofirehouse.com/links.html
images]
http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatEquipmentSu
ppliers
images]
http://www.5alarm.com/ http://www.axemenmcmilwaukee.com/Links.ht
ml
images]
http://www.5alarm.com/ http://www.fireandiron17.com/friends_links.html
images]
http://www.5alarm.com/ http://www.lakeviewequity.com/lakeview-invest
ments1.html
images]
http://www.5alarm.com/ http://www.waevt.com/sponsors.htm
5 Alarm Fire &
Equipment
http://www.5alarm.com/ http://www.adellfd.com/links.php
5 Alarm Fire & Safety
Equip
http://www.5alarm.com/ https://www.fireflysigns.com/retail/dealers-near-
you/
Equipment – 239
http://www.5alarm.com/ https://www.wisconsinems.com/conference/exh
ibitors/2014-expo-hall/
Equipment
http://www.5alarm.com/ http://www.fsi.illinois.edu/content/corporate%20
relations/partnerships.cfm
Equipment, LLC
http://www.5alarm.com/ http://www.wmc.org/programs/wisconsin-safety
-council/conferences/annual-safety-conference/
2013conferenceexhibitorsandboothnumbers/
5 Alarm Fire & Safety http://www.5alarm.com/ http://www.wsfca.com/about/sponsorship/curre

Equipment, LLC nt-sponsors
Equipment, LLC
http://www.5alarm.com/ https://www.wmc.org/programs/wisconsin-safet
y-council/conferences/annual-safety-conference
/2013conferenceexhibitorsandboothnumbers/
5 Alarm Fire & Safety http://www.5alarm.com/ http://www.firehooksunlimited.net/distributors.ht
ml
5 Alarm Fire and
Safety Equipment
http://5alarm.com/ http://www.westmichiefs.org/ContactUs.php
5 Alarm Fire and
Safety Equipment
http://5alarm.com/ http://www.westmichiefs.org/index.php
5 Alarm Fire and
Safety Equipment
http://5alarm.com/ http://www.westmichiefs.org/Links.php
5 Alarm Fire and
Safety Equipment
http://5alarm.com/ http://www.westmichiefs.org/MemberLogin.php
5 Alarm Fire and
Safety Equipment
http://5alarm.com/ http://www.westmichiefs.org/TrainingEvents.php
5 Alarm Law
Enforcement
Equipment
http://www.5alarm.com/ http://kdhbodyarmor.com/page/13/
5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/cgi-sys/cgiwrap/web
start/cc-city.pl?USIL,*
5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/companies/letters/no
nalpha.html
5 Alarm http://www.5alarm.com/ http://www.lenafire.org/Links.html
5 Alarm http://www.5alarm.com/ http://www.mcfarland.wi.us/Fire/FireLinks.aspx
5 Alarm http://www.5alarm.com/ http://www.nwvfd.org/
5 Alarm http://www.5alarm.com/ http://www.villageofmcfarland.net/Fire/FireLinks.
aspx
5 Alarm http://www.5alarm.com/ https://easttroyfire.org/Links.html
5Alarm Fire & Safety
Equipment
http://www.5alarm.com/ http://gcmutualaid.tripod.com/id2.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://r42vault.com/dealers.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us_com.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.r42vault.com/dealers.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us.html
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us_com.html
5alarm http://www.5alarm.com/ http://www.dmgpromotions.com/clients/
5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/

5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/index.ht
ml
Download http://www.5alarm.com/pdf/Products/Fire/511Ta
ctical/5.11%20Spring-Summer%202012%20Ca
talog.pdf
http://findebookee.com/2/2012-catalog
Fire Equipment - 5
Alarm Fire & Safety
Equipment, LLC
http://www.5alarm.com/ http://fire101.com/searchinfo/5-Alarm-Fire
Fire Equipment - 5
Alarm Fire & Safety
Equipment, LLC
http://www.5alarm.com/ http://www.fire101.com/searchinfo/5-Alarm-Fire
FIRE HELMETS
CATALOG 2009 -2010
http://5alarm.com/pdf/Products/Fire/Helmets/M
SA2009-2010FireHelmetsCatalog.pdf
http://ehowtobecomeafirefighter.com/firefighter-
helmet/
FIRE HELMETS
CATALOG 2009 -2010
http://ehowtobecomeafirefighter.com/firefighter-
helmets/
FIRE HELMETS
CATALOG 2009 -2010
http://ehowtobecomeafirefighter.com/leather-fire
fighter-helmets/
FIRE HELMETS
CATALOG 2009 -2010
http://ehowtobecomeafirefighter.com/used-firefig
hter-helmets/
http://www.5alarm.com http://www.5alarm.com/ http://mobile.firehouse.com/company/10059162
/5-alarm-fire-and-safety-equipment-llc
http://www.5alarm.com http://www.5alarm.com/ http://www.brewcityfools.com/about.html
http://www.5alarm.com http://www.5alarm.com/ http://www.ghostships.org/Exhibitors/ExhibitorL
ist.aspx
http://www.5alarm.com http://www.5alarm.com/ http://www.ghost-ships.org/Exhibitors/Exhibitor
List.aspx
http://www.5alarm.com http://www.5alarm.com/ http://www.wwoa.org/vendors/search.php
http://www.5alarm.com
/
http://www.5alarm.com/ http://geneseofiredept.com/links/
/
http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatResources
/
http://www.5alarm.com/ http://www.capxg.com/frontend/showdata/viewn
ame/companyshow/id/4133
MSA 2013-2014 Safety
Products Catalog – 5
Alarm Fire and Safety
http://www.5alarm.com/pdf/Products/Industrial/
MSASafetyproductscatalog2013-2014.pdf
http://www.feemedicare.org/msa-online-training/
http://www.feemedicare.org/msa-u-online-trainin
g-center/
MSA 2013-2014 Safety http://www.5alarm.com/pdf/Products/Industrial/ http://www.feemedicare.org/msa-u-training-cent

MSASafetyproductscatalog2013-2014.pdf er/
http://www.feemedicare.org/tag/online/
TELE-LITE Lamp Head
Assemblies – 5 Alarm
Fire And Safety …
http://5alarm.com/pdf/Products/Fire/FireFightin
gLighting/Tele-LiteCatalog.pdf
http://myhomeblog.org/lamp-500w
TELE-LITE Lamp Head
Assemblies – 5 Alarm
Fire And Safety …
http://5alarm.com/pdf/Products/Fire/FireFightin
gLighting/Tele-LiteCatalog.pdf
http://portablegeneratornow.net/honda-eb3000c-
portable-generator/
Testimonials - 5 Alarm
- Fire - Homeland
Security - Quality ...
http://www.5alarm.com/testimonial.html http://www.indiana-bookmarks.com/department
_fire_gary_indiana.html
www.5alarm.com http://www.5alarm.com/ http://www.425inc.us/info/Dealers
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u
nionactive/view_article.cfm&HomeID=82454&pa
ge=Champaign20Firefighters20Crappie20Tourn
ament
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u
nionactive/view_page.cfm&page=Champaign20
Firefighters20Crappie20Tournament
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm
?zone=/unionactive/view_article.cfm&HomeID=
82454&page=Champaign20Firefighters20Crappi
e20Tournament
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm
?zone=/unionactive/view_page.cfm&page=Cha
mpaign20Firefighters20Crappie20Tournament
www.5Alarm.com http://www.5alarm.com/ http://www.lifesaving.com/ice-cold-water-rescue
-products/mustangs-ice-commander
www.5alarm.com http://www.5alarm.com/ http://www.wecuttheglass.com/where-to-buy/
www.5alarm.com http://www.5alarm.com/ http://www.wemsa.com/exhibitors
www.5alarm.com https://www.5alarm.com/ http://www.rescue42.com/mcl_dealers.html
www.5alarm.com https://www.5alarm.com/ http://www.rescue42roc.com/mcl_dealers.html
Advice for the anchor texts of backlinks
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the
search term "Fire Equipment" in their anchor texts. The more links to your web site contain "Fire Equipment" (or a
part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without
Places) for that search term.
<

Advice for the anchor texts of backlinks
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking
patterns.
In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
At least 10% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK
At least 20% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK
Less than 40% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must
increase the number of backlinks or anchor texts that contain that search term.
<<
<<
<<

Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.
Your contents
Welcome, Guest ( My Account | View Cart | Login ) Shopping Cart Items: 0 Sub-Total : US$0.00 Search Home Customer
Service Gear andEquipment... All Categories All Products Firefighter Equipment Police Equipment EMT and EMS
Equipment Design A Badge Service Department... Service Department MSA Service Program Hurst Service Program
Mako Service Program Unifire Service Program Equipment Rentals... SCBA Thermal Imaging Camera Gas Detectors
Firefighter Training Reviews and Testimonials About 5 Alarm... Our Team Our History 5 Alarm News and Blogs...
First Responder News First Responder Blogs What's New Press Releases Events Buy Gear & Equipment 5 Alarm
Store - All Products EMT-EMS Equipment Fire Equipment... Fire Station Wear Firefighter Boots Firefighter Gloves,
Hoods and Eye Protection Firefighter Hand ToolsFirefighter Helmets Firefighting - 5.11 Tactical Firefighting Rescue
Wear High Visibility Apparel & Emergency Traffic Control Products Lighting Miscellaneous Equipment Nozzles and
Appliances SCBA Police Equipment 343 Commemorative Items Clearance Fun Items & Gifts Industrial Safety Training
Equipment Brochures Fire Equipment SCBA Portable Gas Detection Firefighter Turn-Out Gear Thermal Imaging
Cameras Extrication Tools and Equipment Firefighting Rescue Wear Fire Station Wear Firefighter Boots Firefighter
Gloves, Hoods and Eye Protection Firefighting - 5.11 Tactical Nozzles and Appliances Firefighter Hand ToolsFire Saws
and Vent Fans Fire Hoses Portable Containment Fire Ladders Firefighter Lighting Firefighter Communications High
Visibility Apparel and Emergency Traffic Control Fire Fighting Foam Miscellaneous Firefighting Equipment Water and
Ice Rescue Rope Rescue Compressors Generators EMS Equipment EMS/EMT Stretchers High Visibility Apparel and
Emergency Traffic Control Miscellaneous Equipment Police Equipment Law Enforcement Ballistics Law Enforcement
Lighting Tools For Law Enforcement Law Enforcement Trooper Boots Law Enforcement Uniforms CBRN Communication
Equipment High Visibility Apparel and Emergency Traffic Control Law Enforcement Badges and Badge Accessories
Miscellaneous Law Enforcement Products HazMat Equipment Hazmat Instrumentation HazMat Absorbents and Pads
HazMat Chemical Suits Confined Space Equipment Confined Space Air-Line Respirators Confined Space Gas Detection
Calibration Gas Confined Space Tripods and HarnessesFirefighting Confined Space Communications Wildland
Equipment Wildland Gear Wildland Boots Wildland Helmets Gloves and Eye Protection Wildland Tools and Pumps
Industrial Equipment Industrial Safety Equipment Industrial Gas Detection Calibration Gas Industrial Breathing
Apparatus Industrial Fall Protection Industrial Head, Eye, Face and Hearing Protection Industrial Communication
Equipment Industrial Miscellaneous Equipment Fun Items and Gifts Fun Items and Gifts Training Video Highlights A
link to a page A link to a page A link to a page A link to a page Best Selling CRASH RESPONSE 2014 US$525.00
Details FF Wedge System US$24.95 Details Monopoly Firefighters 2nd Alarm Edition US$39.95 Details 5 Alarm
Extrication Gloves US$15.00 Details Fireman's Axe Bottle Opener Key Ring US$7.00 Details Cairns 6" Leatherette
FDNY 343 Front US$43.95 Details PAC-KIT #25 Person First Aid Kit US$19.95 Details Streamlight: Red National Fallen
Firefighters Foundation Nano Miniature Key Chain Light, 10 Lumens, 1.47" Long US$10.00 Details 343 Leather Keychain
US$19.95 Details Leatherman: Z-Rex Glass Breaker and Multi-Tool US$19.99 Details > Information 5 Alarm Promotions
Used SCBA & Cylinder Sale About Us Contact us Credit Application Employment Opportunities Office & Retail Hours
Our History Our Team Shipping & Returns Spring Clearance Technical Bulletins Terms & Conditions 5 Alarm Fire &
Safety Equipment, LLC Gear and Equipment for Fire, EMT and Police Sales, Service, Rentals and Training (800)
615-6789 FeaturedFire Equipment and Gear LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL LACROSSE
MOUNTAIN PASS 32"PARKA - SIZE SMALL By Lacrosse US$75.00 More!
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5 Alarm Email List Click Here to Sign Up For 5 Alarm's Email List 5 Alarm News Testimonials What's New Press
Releases Events A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Powered by SEO LLC Home Products About
Us Contact us Privacy Search
Advice for your body text
Number of words: 142 to 2,446 724 OK OK
Search term: "Fire"
Number of keywords: 2 to 16 28 Use the search term "Equipment" at most 16 times. <<

Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com and SEOprofiler.com.
Dates of the domain registration or of the first contents
URL Registration Date
Your Site http://www.5alarm.com/ Wednesday, April 05, 2000
1 http://www.thefirestore.com/ Thursday, August 12, 1999 (newest domain)
2 https://www.heimanfireequipment.com/ Thursday, July 03, 1997
3 http://www.rennerts.com/ n/a
4 http://joyequipment.com/ n/a
5 http://www.chiefsupply.com/fire-and-rescue/ Friday, April 03, 1998
6 http://www.firefire.com/ Thursday, April 10, 1997
7 http://www.edarley.com/ Thursday, January 28, 1999
8 http://www.galls.com/Pages/FIRE Friday, April 19, 1996 (oldest domain)
9 http://www.galls.com/fire-rescue-gear Friday, April 19, 1996 (oldest domain)
10 http://www.ferrarafire.com/equipment/ Friday, December 06, 1996
Range Friday, April 19, 1996 to Thursday, August 12, 1999
Advice for the web site age
Your web site is about 14 years old. This is very good because the older your web site, the better it is for your
rankings on Google.com (without Places).
OK

Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.
Example: <h1>your very big headline text</h1>
Your contents
No. H1 Heading Text
1. 5 Alarm Fire & Safety Equipment, LLC
Advice for your H1 headline texts
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Fire"

Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.
Example: "your-keyword" is the domain name of http://www.your-keyword.com
Their contents
Rank Words In Domain Name URL
1 thefirestore http://www.thefirestore.com/
2 heimanfireequipment https://www.heimanfireequipment.com/
3 rennerts http://www.rennerts.com/
4 joyequipment http://joyequipment.com/
5 chiefsupply http://www.chiefsupply.com/fire-and-rescue/
6 firefire http://www.firefire.com/
7 edarley http://www.edarley.com/
8 galls http://www.galls.com/Pages/FIRE
9 galls http://www.galls.com/fire-rescue-gear
10 ferrarafire http://www.ferrarafire.com/equipment/
Your contents
5alarm (Domain name: "5alarm.com")
Advice for the domain name
The domain name 5alarm.com does not contain the search term "Fire Equipment".
If you have a young web site with only a few backlinks, then consider registering a new domain name that contains
the search term "Fire Equipment".
If you have an established web site with a lot of backlinks, then you must compensate by improving the other
search engine ranking factors.
<

Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm
Their contents
Rank Words In Page URL URL
1 [no words] http://www.thefirestore.com/
2 [no words] https://www.heimanfireequipment.com/
3 [no words] http://www.rennerts.com/
4 [no words] http://joyequipment.com/
5 fire and rescue http://www.chiefsupply.com/fire-and-rescue/
6 [no words] http://www.firefire.com/
7 [no words] http://www.edarley.com/
8 Pages FIRE http://www.galls.com/Pages/FIRE
9 fire rescue gear http://www.galls.com/fire-rescue-gear
10 equipment http://www.ferrarafire.com/equipment/
Your contents
[no words] (no page URL because you analyzed your homepage)
Advice for your page URL
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Fire"
Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is
optional.
<
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term
"Fire" but this is optional.
<
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but <

Advice for your page URL
this is optional.
"Equipment" but this is optional.
<
Number of keywords: 0 to 1 0 You could use one of the keywords "Fire" or "Equipment" at
least once but this is optional.
<
Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Fire"
or "Equipment" but this is optional.
<

Mentions on social sites
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)
Mentions on social sites (the more the better)
Delicious.com Facebook
Mentions
Google +1 Twitter Tweets Total
To Your Site: 0 100 1 6 107
To Site 1: 33 1,569 36 168 1,806
To Site 2: 0 22 1 0 23
To Site 3: 0 36 0 1 37
To Site 4: 0 0 0 1 1
To Site 5: 32 831 4 1,170 2,037
To Site 6: 1 8 0 0 9
To Site 7: 4 222 48 49 323
To Site 8: 96 2,232 0 184 2,512
To Site 9: 96 2,232 0 184 2,512
To Site 10: 0 162 0 4 166
Range: 0 to 96 0 to 2,232 0 to 48 0 to 1,170 1 to 2,512
Advice for the mentions on social sites
In average, less web pages link to your page than to the top ranked pages on these social networks. The average
link popularity of the top ranked pages is 856, the link popularity of your web page is 107. You must increase the
number of web pages that link to your web site on these social networks.
<<

Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).
Server speed results
Average Page Load Time (measured in seconds, the lower the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
1.07s 1.04s n/a n/a n/a 3.10s n/a 1.13s 1.80s 1.80s n/a 1.04s to
3.10s
Server Speed Relative To Other Servers On The Internet (the faster the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
fast:
top 30%
fast:
top 25%
n/a n/a n/a slow:
bottom
20%
n/a fast:
top 30%
average:
bottom
45%
average:
bottom
45%
n/a slow:
bottom
20% to
fast:
top 25%
Advice for the server speed
Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on
Google.com (without Places).
OK

Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.
Example: <h3>your big headline text</h3>
Your contents
No. Heading Texts
1. [H2] Buy Gear & Equipment
2. [H2] Equipment Brochures
3. [H2] Best Selling
4. [H2] Information
5. [H2] Featured Fire Equipment and Gear
6. [H3] LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL
7. [H3] RHYNO Windshield Cutter
8. [H2] Latest Products
9. [H3] CRASH RESPONSE 2014
10. [H3] Fireman's Axe Bottle Opener Key Ring
11. [H2] 5 Alarm Email List
12. [H2] 5 Alarm News
Advice for your H2-H6 headline texts
Number of keywords: all 0 1 Remove the search term "Fire Equipment". <<
Keyword density: all 0% 5% It seems to be better to remove the search term "Fire
Equipment".
<<
Search term: "Fire"

Advice for your H2-H6 headline texts

Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">
Your contents
No. Image Alt Attribute Text Image File Name
1. 5 Alarm Fire and Safety Equipment images/logotagline.jpg
2. [empty] /images/Hero/11.jpg
3. [empty] images/CR2014_120.jpg
4. [empty] images/ffwedgesystem1_zps24044876.jpg
5. [empty] images/FF-MONOPOLY.250.jpg
6. [empty] images/2139BK.200.jpg
7. [empty] images/Axe_120.jpg
8. [empty] images/F23-FDNY343.200.jpg
9. [empty] images/6082_120.jpg
10. [empty] images/99142-1.200.jpg
11. [empty] images/343-KEY.200.jpg
12. [empty] images/831647_zps1525112a.jpg
13. LACROSSE MOUNTAIN PASS 32"PARKA - SIZE
SMALL
images/200/14006100-1_zps72d1eb23.jpg
14. RHYNO Windshield Cutter images/RHYNO.200.jpg
15. CRASH RESPONSE 2014 images/CR2014_120.jpg
16. Fireman's Axe Bottle Opener Key Ring images/Axe_120.jpg
17. SSL Encryption by NetworkSolutions images/tradeins/ns_secure_seal.gif
18. PayPal, Visa, Mastercard, Discover, Amex, Bank
Transfer, Purchase Orders
images/creditcard_logo.gif
19. Crash Response 2014 images/sidebar-graphics/Crash-Response-2014-Website-
Banner.jpg
20. Design a Badge for Police, Fire or EMS images/designabadge200x200.jpg
21. Cairnes Configuration - Design Your Own Front images/sidebar-graphics/Fronts-Graphic.jpg
22. Fire Equipment Rentals images/sidebar-graphics/RentalArt-Home-new.jpg
23. MSA Confined Spaces images/sidebar-graphics/Closing-In-On-Confined-Space-
Graphic-for-Website.jpg

Advice for your IMG ALT attributes
Search term: "Fire"

Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.
Top level domain results
Your
Site
1 2 3 4 5 6 7 8 9 10
.com .com .com .com .com .com .com .com .com .com .com
Advice for the top level domain of your web site
Your web site URL www.5alarm.com contains the often used top level domain .com. This is neither good nor bad
for your rankings on Google.com (without Places).
OK

Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.
Their contents
Rank Keyword use in bold body text
1 Phone: Fax: Payment Methods Available:
2 Shopping Cart: Manufacturers: Advanced Search Privacy Notice | Conditions of Use
3 [not used]
4 Spam Protector: Please answer the question below.
5 JavaScript seem to be disabled in your browser. CHIEF. More Responsive, Period.
6 NEWS Fire Equipment, Inc. Adds State-of-the-Art Suppression System to its Product Line >>> MORE
CONTACT US LOCATIONS
7 JavaScript seems to be disabled in your browser. eDarley - Firefighter Equipment and Fire Gear Latest Posts
Report All Bugs
8 Fire/Rescue - Fire/Rescue Equipment and Fire/Rescue Uniforms Galls
9 Galls
10 Note: Please call for current pricing.
Your contents
Welcome, Guest LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL Register and Pay for CRASH RESPONSE
2014 *Note: Please list the Department and name/s of people attending in the Order Comments Box at Checkout.
Advice for your bold body text
Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once
but this is optional.
<
"Fire Equipment" but this is optional.
<
Search term: "Fire"
optional.
<
<

Advice for your bold body text
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but
this is optional.
<
<
<
<

Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.
Alexa.com Traffic Rank results (the lower the better)
URL Alexa Traffic Rank
Your Site http://www.5alarm.com/ Rank #2,592,193
1 http://www.thefirestore.com/ Rank #150,083
2 https://www.heimanfireequipment.com/ Rank #3,403,416
3 http://www.rennerts.com/ n/a
4 http://joyequipment.com/ Rank #7,141,916
5 http://www.chiefsupply.com/fire-and-rescue/ Rank #189,950
6 http://www.firefire.com/ Rank #8,120,179 (least visitors of the competitors)
7 http://www.edarley.com/ Rank #1,262,838
8 http://www.galls.com/Pages/FIRE Rank #95,546 (most visitors of the competitors)
9 http://www.galls.com/fire-rescue-gear Rank #95,546 (most visitors of the competitors)
10 http://www.ferrarafire.com/equipment/ Rank #5,219,433
Range 95,546 to 8,120,179
(average rank: #2,853,211)
Advice for the number of visitors to your site
Although your web site www.5alarm.com appears to attract more visitors than the average of your competitors'
sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com
(without Places).
<<

Keyword use in same domain anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search
terms in same domain anchor texts into account.
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact
information".
Your contents
No. Same Domain Link Text Link URL
1. [empty] /default.asp
2. My Account /shopcustadmin.asp
3. View Cart /shopaddtocart.asp
4. Login /shopcustadminlogin.asp
5. Home /default.asp
6. Customer Service /shopcustadmin.asp
7. Gear and Equipment... /shopdisplaycategories.asp
8. All Categories /shopdisplaycategories.asp
9. All Products /shopdisplayproducts.asp
10. Firefighter Equipment /shopdisplaycategories.asp?id=9&cat=+Fire+Equipment
11. Police Equipment /shopdisplayproducts.asp?id=10&cat=+Police+Equipme
nt
12. EMT and EMS Equipment /shopdisplayproducts.asp?id=11&cat=+EMT-EMS+Equi
pment
13. Design A Badge /../../designabadge.htm
14. Service Department... /shopcontent.asp?type=service
15. Service Department /shopcontent.asp?type=service
16. MSA Service Program /shopcontent.asp?type=msa-service
17. Hurst Service Program /shopcontent.asp?type=hurst-service
18. Mako Service Program /shopcontent.asp?type=mako-service
19. Unifire Service Program /shopcontent.asp?type=unifire-service
20. Equipment Rentals... /shopcontent.asp?type=fireequipmentrentaldetails
21. SCBA /shopcontent.asp?type=fireequipmentrentaldetails
22. Thermal Imaging Camera /shopcontent.asp?type=fireequipmentrentaldetails
23. Gas Detectors /shopcontent.asp?type=fireequipmentrentaldetails
24. Firefighter Training /shopcontent.asp?type=firefighter training
25. Reviews and Testimonials /shopnews.asp?type=testimonials
26. About 5 Alarm... /shopcontent.asp?type=Aboutus

Your contents
27. Our Team /shopcontent.asp?type=ourteam
28. Our History /shopcontent.asp?type=ourhistory
29. 5 Alarm News and Blogs... /shopnewslistings.asp
30. First Responder News /shopnewslistings.asp
31. First Responder Blogs /shopblogslistings.asp
32. What's New /shopnews.asp?type=whatsnew
33. Press Releases /shopnews.asp?type=pressreleases
34. Events /shopnews.asp?type=events
35. 5 Alarm Store - All Products /shopdisplayproducts.asp?id=13&cat=+++5+Alarm
+Store+%2D+All+Products
36. EMT-EMS Equipment /shopdisplayproducts.asp?id=11&cat=+EMT%2DE
MS+Equipment
37. Fire Station Wear /shopdisplayproducts.asp?id=20&cat=Fire+Station+
Wear
38. Firefighter Boots /shopdisplayproducts.asp?id=21&cat=Firefighter+B
oots
39. Firefighter Gloves, Hoods and Eye Protection /shopdisplayproducts.asp?id=22&cat=Firefighter+Gl
oves%2C+Hoods+and+Eye+Protection
40. Firefighter Hand Tools /shopdisplayproducts.asp?id=25&cat=Firefighter+H
and+Tools
41. Firefighter Helmets /shopdisplayproducts.asp?id=18&cat=Firefighter+H
elmets
42. Firefighting - 5.11 Tactical /shopdisplayproducts.asp?id=23&cat=Firefighting+
%2D+5%2E11+Tactical
43. Firefighting Rescue Wear /shopdisplayproducts.asp?id=19&cat=Firefighting+
Rescue+Wear
44. High Visibility Apparel & Emergency Traffic Control
Products
/shopdisplayproducts.asp?id=31&cat=High+Visibilit
y+Apparel+%26+Emergency+Traffic+Control+Products
45. Lighting /shopdisplayproducts.asp?id=30&cat=Lighting
46. Miscellaneous Equipment /shopdisplayproducts.asp?id=33&cat=Miscellaneou
s+Equipment
47. Nozzles and Appliances /shopdisplayproducts.asp?id=24&cat=Nozzles+and
+Appliances
48. SCBA /shopdisplayproducts.asp?id=14&cat=SCBA
49. Police Equipment /shopdisplayproducts.asp?id=10&cat=+Police+Equi
pment
50. 343 Commemorative Items /shopdisplayproducts.asp?id=43&cat=343+Comme
morative+Items
51. Clearance /shopdisplayproducts.asp?id=44&cat=Clearance

Your contents
52. Fun Items & Gifts /shopdisplayproducts.asp?id=42&cat=Fun+Items+
%26+Gifts
53. Industrial Safety /shopdisplayproducts.asp?id=12&cat=Industrial+Saf
ety
54. Training /shopdisplayproducts.asp?id=45&cat=Training
55. Fire Equipment /
56. SCBA /shopcontent.asp?type=scba
57. Portable Gas Detection /shopcontent.asp?type=portablegasdetection
58. Firefighter Turn-Out Gear /shopcontent.asp?type=firefighterturnoutgear
59. Thermal Imaging Cameras /shopcontent.asp?type=thermalimagingcameras
60. Extrication Tools and Equipment /shopcontent.asp?type=extricationtoolsandequipment
61. Firefighting Rescue Wear /shopcontent.asp?type=firefightingrescuewear
62. Fire Station Wear /shopcontent.asp?type=firestationwear
63. Firefighter Boots /shopcontent.asp?type=firefighterboots
64. Firefighter Gloves, Hoods and Eye Protection /shopcontent.asp?type=firefightergloveshoodsandeyeprot
ection
65. Firefighting - 5.11 Tactical /shopcontent.asp?type=firefighting511tactical
66. Nozzles and Appliances /shopcontent.asp?type=nozzlesandappliances
67. Firefighter Hand Tools /shopcontent.asp?type=firefighterhandtools
68. Fire Saws and Vent Fans /shopcontent.asp?type=firesawsandventfans
69. Fire Hoses /shopcontent.asp?type=firehoses
70. Portable Containment /shopcontent.asp?type=portablecontainment
71. Fire Ladders /shopcontent.asp?type=fireladders
72. Firefighter Lighting /shopcontent.asp?type=firefighterlighting
73. Firefighter Communications /shopcontent.asp?type=firefightercommunications
74. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc
ytrafficcontrolproducts
75. Fire Fighting Foam /shopcontent.asp?type=firefightingfoam
76. Miscellaneous Firefighting Equipment /shopcontent.asp?type=Miscellaneousfirefightingequipme
nt
77. Water and Ice Rescue /shopcontent.asp?type=waterandicerescue
78. Rope Rescue /shopcontent.asp?type=roperescue
79. Compressors /shopcontent.asp?type=compressors
80. Generators /shopcontent.asp?type=generators
81. EMS Equipment /
82. EMS/EMT Stretchers /shopcontent.asp?type=emtemsstretchers

Your contents
84. Miscellaneous Equipment /shopcontent.asp?type=miscellaneousequipment
85. Police Equipment /
86. Law Enforcement Ballistics /shopcontent.asp?type=lawenforcementballistics
87. Law Enforcement Lighting /shopcontent.asp?type=lawenforcementlighting
88. Tools For Law Enforcement /shopcontent.asp?type=toolsforlawenforcement
89. Law Enforcement Trooper Boots /shopcontent.asp?type=lawenforcementtrooperboots
90. Law Enforcement Uniforms /shopcontent.asp?type=lawenforcementuniforms
91. CBRN /shopcontent.asp?type=cbrn
92. Communication Equipment /shopcontent.asp?type=communicationequipment
94. Law Enforcement Badges and Badge Accessories /shopcontent.asp?type=lawenforcementbadgesandbadge
accessories
95. Miscellaneous Law Enforcement Products /shopcontent.asp?type=miscellaneouslawenforcementpr
oducts
96. HazMat Equipment /
97. Hazmat Instrumentation /shopcontent.asp?type=HazmatInstrumentation
98. HazMat Absorbents and Pads /shopcontent.asp?type=hazmatabsorbentsandpads
99. HazMat Chemical Suits /shopcontent.asp?type=hazmatchemicalsuits
100. Confined Space Equipment /
101. Confined Space Air-Line Respirators /shopcontent.asp?type=confinedspaceairlinerespirators
102. Confined Space Gas Detection /shopcontent.asp?type=confinedspacegasdetection
103. Calibration Gas /shopcontent.asp?type=calibrationgas
104. Confined Space Tripods and Harnesses /shopcontent.asp?type=confinedspacetripodsandharness
es
105. Firefighting Confined Space Communications /shopcontent.asp?type=firefightingconfinedspacecommu
nications
106. Wildland Equipment /
107. Wildland Gear /shopcontent.asp?type=wildlandgear
108. Wildland Boots /shopcontent.asp?type=wildlandboots
109. Wildland Helmets /shopcontent.asp?type=wildlandhelmets
110. Gloves and Eye Protection /shopcontent.asp?type=glovesandeyeprotection
111. Wildland Tools and Pumps /shopcontent.asp?type=wildlandtoolsandpumps
112. Industrial Equipment /
113. Industrial Safety Equipment /shopcontent.asp?type=industrialsafetyequipment
114. Industrial Gas Detection /shopcontent.asp?type=industrialgasdetection

Your contents
115. Calibration Gas /shopcontent.asp?type=calibrationgas
116. Industrial Breathing Apparatus /shopcontent.asp?type=industrialbreathingapparatus
117. Industrial Fall Protection /shopcontent.asp?type=industrialfallprotection
118. Industrial Head, Eye, Face and Hearing Protection /shopcontent.asp?type=industrialheadeyefaceandhearing
protection
119. Industrial Communication Equipment /shopcontent.asp?type=industrialcommunicationequipme
nt
120. Industrial Miscellaneous Equipment /shopcontent.asp?type=industrialmiscellaneousequipme
nt
121. Fun Items and Gifts /
122. Fun Items and Gifts /shopcontent.asp?type=funitemsandgifts
123. Training Video Highlights /
124. A link to a page /
128. [empty] /shopexd.asp?id=107
129. Details /shopexd.asp?id=107

Your contents
148. > /
149. Information 5 Alarm Promotions /shopcontent.asp?type=5alarmpromotions
150. Used SCBA & Cylinder Sale /shopcontent.asp?type=5alarmusedscba
151. About Us /shopcontent.asp?type=AboutUs
152. Contact us /shopcustcontact.asp
153. Credit Application /shopcontent.asp?type=creditapplicarion
154. Employment Opportunities /shopcontent.asp?type=Employment
155. Office & Retail Hours /shopcontent.asp?type=hours
156. Our History /shopcontent.asp?type=ourhistory
157. Our Team /shopcontent.asp?type=ourteam
158. Shipping & Returns /shopcontent.asp?type=Shipping and Returns
159. Spring Clearance /shopcontent.asp?type=Springclearance
160. Technical Bulletins /shopcontent.asp?type=technicalbulletins
161. Terms & Conditions /shopcontent.asp?type=Terms and Conditions
163. More! /shopexd.asp?id=68
170. [empty] /
172. [empty] /designabadge.htm
173. [empty] /shopcontent.asp?type=fireequipmentrentaldetails
174. [empty] /pdf/Closing_In_On_Confined_Spaces.pdf
175. Testimonials /shopnews.asp?type=testimonials
176. What's New /shopnews.asp?type=whatsnew
177. Press Releases /shopnews.asp?type=pressreleases
178. Events /shopnews.asp?type=events
179. A /shopquery.asp?queryprefix=No&cname=A
180. B /shopquery.asp?queryprefix=No&cname=B
181. C /shopquery.asp?queryprefix=No&cname=C
182. D /shopquery.asp?queryprefix=No&cname=D
183. E /shopquery.asp?queryprefix=No&cname=E

Your contents
184. F /shopquery.asp?queryprefix=No&cname=F
185. G /shopquery.asp?queryprefix=No&cname=G
186. H /shopquery.asp?queryprefix=No&cname=H
187. I /shopquery.asp?queryprefix=No&cname=I
188. J /shopquery.asp?queryprefix=No&cname=J
189. K /shopquery.asp?queryprefix=No&cname=K
190. L /shopquery.asp?queryprefix=No&cname=L
191. M /shopquery.asp?queryprefix=No&cname=M
192. N /shopquery.asp?queryprefix=No&cname=N
193. O /shopquery.asp?queryprefix=No&cname=O
194. P /shopquery.asp?queryprefix=No&cname=P
195. Q /shopquery.asp?queryprefix=No&cname=Q
196. R /shopquery.asp?queryprefix=No&cname=R
197. S /shopquery.asp?queryprefix=No&cname=S
198. T /shopquery.asp?queryprefix=No&cname=T
199. U /shopquery.asp?queryprefix=No&cname=U
200. V /shopquery.asp?queryprefix=No&cname=V
201. W /shopquery.asp?queryprefix=No&cname=W
202. X /shopquery.asp?queryprefix=No&cname=X
203. Y /shopquery.asp?queryprefix=No&cname=Y
204. Z /shopquery.asp?queryprefix=No&cname=Z
205. Home /default.asp
206. Products /shopdisplaycategories.asp
207. About Us /shopcontent.asp?type=Aboutus
208. Contact us /shopcustcontact.asp
209. Privacy /shopcontent.asp?type=Privacy
210. Search /shopsearch.asp
Advice for your same domain anchor texts
Number of keywords: all 0 1 Remove the search term "Fire Equipment". <<
Equipment".
<<
Search term: "Fire"

Advice for your same domain anchor texts
Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum.
Consider adding more text to lower the keyword density.
<<
Number of keywords: 0 to 42 48 Use the keywords "Fire" or "Equipment" at most 42 times. <<

Keyword use in outbound anchor texts
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a>
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places)
gives relevance to search terms in outbound anchor texts.
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound anchor text "About the company".
Your contents
No. Outbound Link Text Link URL
1. Click Here to Sign Up For 5 Alarm's Email List http://www.formstack.com/forms/?1590235-oWvxhQY4m
3
2. [empty] http://webapps.msanet.com/fronts/default.aspx?dist-id=1
3. SEO LLC http://splinternetmarketing.com/default.asp
Advice for your outbound anchor texts
<
<
Search term: "Fire"
optional.
<
<
this is optional.
<
<
<
Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords "Fire" <

Advice for your outbound anchor texts

Keyword use in same domain link URLs
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com
(without Places).
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".
Your contents
No. Same Domain Link URL Link Text
1. default [/default.asp] [empty]
2. shopcustadmin [/shopcustadmin.asp] My Account
3. shopaddtocart [/shopaddtocart.asp] View Cart
4. shopcustadminlogin [/shopcustadminlogin.asp] Login
5. default [/default.asp] Home
6. shopcustadmin [/shopcustadmin.asp] Customer Service
7. shopdisplaycategories [/shopdisplaycategories.asp] Gear and Equipment...
8. shopdisplaycategories [/shopdisplaycategories.asp] All Categories
9. shopdisplayproducts [/shopdisplayproducts.asp] All Products
10. shopdisplaycategories id 9 cat Fire Equipment
[/shopdisplaycategories.asp?id=9&cat=+ Fire+
Equipment]
Firefighter Equipment
11. shopdisplayproducts id 10 cat Police Equipment
[/shopdisplayproducts.asp?id=10&cat=+Police+
Equipment]
Police Equipment
12. shopdisplayproducts id 11 cat EMT EMS Equipment
[/shopdisplayproducts.asp?id=11&cat=+EMT-EMS+
Equipment]
EMT and EMS Equipment
13. designabadge [/../../designabadge.htm] Design A Badge
14. shopcontent type service
[/shopcontent.asp?type=service]
Service Department...
15. shopcontent type service
[/shopcontent.asp?type=service]
Service Department
16. shopcontent type msa service
[/shopcontent.asp?type=msa-service]
MSA Service Program
17. shopcontent type hurst service
[/shopcontent.asp?type=hurst-service]
Hurst Service Program
18. shopcontent type mako service
[/shopcontent.asp?type=mako-service]
Mako Service Program
19. shopcontent type unifire service Unifire Service Program

Your contents
[/shopcontent.asp?type=unifire-service]
20. shopcontent type fireequipment rentaldetails
[/shopcontent.asp?type= fireequipment rentaldetails]
Equipment Rentals...
SCBA
Thermal Imaging Camera
Gas Detectors
24. shopcontent type firefighter training
[/shopcontent.asp?type= firefighter training]
Firefighter Training
25. shopnews type testimonials
[/shopnews.asp?type=testimonials]
Reviews and Testimonials
26. shopcontent type Aboutus
[/shopcontent.asp?type=Aboutus]
About 5 Alarm...
27. shopcontent type ourteam
[/shopcontent.asp?type=ourteam]
Our Team
28. shopcontent type ourhistory
[/shopcontent.asp?type=ourhistory]
Our History
29. shopnewslistings [/shopnewslistings.asp] 5 Alarm News and Blogs...
30. shopnewslistings [/shopnewslistings.asp] First Responder News
31. shopblogslistings [/shopblogslistings.asp] First Responder Blogs
32. shopnews type whatsnew
[/shopnews.asp?type=whatsnew]
What's New
33. shopnews type pressreleases
[/shopnews.asp?type=pressreleases]
Press Releases
34. shopnews type events [/shopnews.asp?type=events] Events
35. shopdisplayproducts id 13 amp cat 5 Alarm Store 2D All
Products
[/shopdisplayproducts.asp?id=13&cat=+++5+Alarm
+Store+%2D+All+Products]
5 Alarm Store - All Products
36. shopdisplayproducts id 11 amp cat EMT 2DEMS
Equipment
[/shopdisplayproducts.asp?id=11&cat=+EMT%2DE
MS+Equipment]
EMT-EMS Equipment
37. shopdisplayproducts id 20 amp cat Fire Station Wear
[/shopdisplayproducts.asp?id=20&cat= Fire
+Station+Wear]
Fire Station Wear
38. shopdisplayproducts id 21 amp cat Firefighter Boots
fighter+Boots]
Firefighter Boots

Your contents
39. shopdisplayproducts id 22 amp cat Firefighter Gloves 2C
Hoods and Eye Protection
fighter+Gloves%2C+Hoods+and+Eye+Protection]
Firefighter Gloves, Hoods and Eye Protection
40. shopdisplayproducts id 25 amp cat Firefighter Hand
Tools [/shopdisplayproducts.asp?id=25&cat= Fire
fighter+Hand+Tools]
Firefighter Hand Tools
41. shopdisplayproducts id 18 amp cat Firefighter Helmets
fighter+Helmets]
Firefighter Helmets
42. shopdisplayproducts id 23 amp cat Firefighting 2D 5
2E11 Tactical
fighting+%2D+5%2E11+Tactical]
Firefighting - 5.11 Tactical
43. shopdisplayproducts id 19 amp cat Firefighting Rescue
Wear [/shopdisplayproducts.asp?id=19&cat= Fire
fighting+Rescue+Wear]
Firefighting Rescue Wear
44. shopdisplayproducts id 31 amp cat High Visibility
Apparel 26 Emergency Traffic Control Products
[/shopdisplayproducts.asp?id=31&cat=High+Visibilit
y+Apparel+%26+Emergency+Traffic+Control+Products]
High Visibility Apparel & Emergency Traffic Control
Products
45. shopdisplayproducts id 30 amp cat Lighting
[/shopdisplayproducts.asp?id=30&cat=Lighting]
Lighting
46. shopdisplayproducts id 33 amp cat Miscellaneous
Equipment
[/shopdisplayproducts.asp?id=33&cat=Miscellaneou
s+Equipment]
Miscellaneous Equipment
47. shopdisplayproducts id 24 amp cat Nozzles and
Appliances
[/shopdisplayproducts.asp?id=24&cat=Nozzles+and
+Appliances]
Nozzles and Appliances
48. shopdisplayproducts id 14 amp cat SCBA
[/shopdisplayproducts.asp?id=14&cat=SCBA]
SCBA
49. shopdisplayproducts id 10 amp cat Police Equipment
[/shopdisplayproducts.asp?id=10&cat=+Police+
Equipment]
Police Equipment
50. shopdisplayproducts id 43 amp cat 343 Commemorative
Items
[/shopdisplayproducts.asp?id=43&cat=343+Comme
morative+Items]
343 Commemorative Items
51. shopdisplayproducts id 44 amp cat Clearance
[/shopdisplayproducts.asp?id=44&cat=Clearance]
Clearance
52. shopdisplayproducts id 42 amp cat Fun Items 26 Gifts
[/shopdisplayproducts.asp?id=42&cat=Fun+Items+
Fun Items & Gifts

Your contents
%26+Gifts]
53. shopdisplayproducts id 12 amp cat Industrial Safety
[/shopdisplayproducts.asp?id=12&cat=Industrial+Sa
fety]
Industrial Safety
54. shopdisplayproducts id 45 amp cat Training
[/shopdisplayproducts.asp?id=45&cat=Training]
Training
55. [empty] [/] Fire Equipment
56. shopcontent type scba [/shopcontent.asp?type=scba] SCBA
57. shopcontent type portablegasdetection
[/shopcontent.asp?type=portablegasdetection]
Portable Gas Detection
58. shopcontent type firefighterturnoutgear
[/shopcontent.asp?type= firefighterturnoutgear]
Firefighter Turn-Out Gear
59. shopcontent type thermalimagingcameras
[/shopcontent.asp?type=thermalimagingcameras]
Thermal Imaging Cameras
60. shopcontent type extricationtoolsand equipment
[/shopcontent.asp?type=extricationtoolsand equipment ]
Extrication Tools and Equipment
61. shopcontent type firefightingrescuewear
[/shopcontent.asp?type= firefightingrescuewear]
Firefighting Rescue Wear
62. shopcontent type firestationwear
[/shopcontent.asp?type= firestationwear]
Fire Station Wear
63. shopcontent type firefighterboots
[/shopcontent.asp?type= firefighterboots]
Firefighter Boots
64. shopcontent type firefightergloveshoodsandeyeprotection
[/shopcontent.asp?type= fire
fightergloveshoodsandeyeprotection]
Firefighter Gloves, Hoods and Eye Protection
65. shopcontent type firefighting511tactical
[/shopcontent.asp?type= firefighting511tactical]
Firefighting - 5.11 Tactical
66. shopcontent type nozzlesandappliances
[/shopcontent.asp?type=nozzlesandappliances]
Nozzles and Appliances
67. shopcontent type firefighterhandtools
[/shopcontent.asp?type= firefighterhandtools]
Firefighter Hand Tools
68. shopcontent type firesawsandventfans
[/shopcontent.asp?type= firesawsandventfans]
Fire Saws and Vent Fans
69. shopcontent type firehoses [/shopcontent.asp?type= fire
hoses]
Fire Hoses
70. shopcontent type portablecontainment
[/shopcontent.asp?type=portablecontainment]
Portable Containment
71. shopcontent type fireladders [/shopcontent.asp?type=
fireladders]
Fire Ladders
72. shopcontent type firefighterlighting
[/shopcontent.asp?type= firefighterlighting]
Firefighter Lighting

Your contents
73. shopcontent type firefightercommunications
[/shopcontent.asp?type= firefightercommunications]
Firefighter Communications
74. shopcontent type
highvisibilityapparelandemergencytrafficcontrolproducts
[/shopcontent.asp?type=highvisibilityapparelandemergen
cytrafficcontrolproducts]
High Visibility Apparel and Emergency Traffic Control
75. shopcontent type firefightingfoam
[/shopcontent.asp?type= firefightingfoam]
Fire Fighting Foam
76. shopcontent type Miscellaneous firefightingequipment
[/shopcontent.asp?type=Miscellaneous firefighting
equipment ]
Miscellaneous Firefighting Equipment
77. shopcontent type waterandicerescue
[/shopcontent.asp?type=waterandicerescue]
Water and Ice Rescue
78. shopcontent type roperescue
[/shopcontent.asp?type=roperescue]
Rope Rescue
79. shopcontent type compressors
[/shopcontent.asp?type=compressors]
Compressors
80. shopcontent type generators
[/shopcontent.asp?type=generators]
Generators
81. [empty] [/] EMS Equipment
82. shopcontent type emtemsstretchers
[/shopcontent.asp?type=emtemsstretchers]
EMS/EMT Stretchers
84. shopcontent type miscellaneous equipment
[/shopcontent.asp?type=miscellaneous equipment ]
Miscellaneous Equipment
85. [empty] [/] Police Equipment
86. shopcontent type lawenforcementballistics
[/shopcontent.asp?type=lawenforcementballistics]
Law Enforcement Ballistics
87. shopcontent type lawenforcementlighting
[/shopcontent.asp?type=lawenforcementlighting]
Law Enforcement Lighting
88. shopcontent type toolsforlawenforcement
[/shopcontent.asp?type=toolsforlawenforcement]
Tools For Law Enforcement
89. shopcontent type lawenforcementtrooperboots
[/shopcontent.asp?type=lawenforcementtrooperboots]
Law Enforcement Trooper Boots
90. shopcontent type lawenforcementuniforms
[/shopcontent.asp?type=lawenforcementuniforms]
Law Enforcement Uniforms
91. shopcontent type cbrn [/shopcontent.asp?type=cbrn] CBRN
92. shopcontent type communication equipment
[/shopcontent.asp?type=communication equipment ]
Communication Equipment

Your contents
lawenforcementbadgesandbadgeaccessories
[/shopcontent.asp?type=lawenforcementbadgesandbadg
eaccessories]
Law Enforcement Badges and Badge Accessories
95. shopcontent type miscellaneouslawenforcementproducts
[/shopcontent.asp?type=miscellaneouslawenforcementpr
oducts]
Miscellaneous Law Enforcement Products
96. [empty] [/] HazMat Equipment
97. shopcontent type HazmatInstrumentation
[/shopcontent.asp?type=HazmatInstrumentation]
Hazmat Instrumentation
98. shopcontent type hazmatabsorbentsandpads
[/shopcontent.asp?type=hazmatabsorbentsandpads]
HazMat Absorbents and Pads
99. shopcontent type hazmatchemicalsuits
[/shopcontent.asp?type=hazmatchemicalsuits]
HazMat Chemical Suits
100. [empty] [/] Confined Space Equipment
101. shopcontent type confinedspaceairlinerespirators
[/shopcontent.asp?type=confinedspaceairlinerespirators]
Confined Space Air-Line Respirators
102. shopcontent type confinedspacegasdetection
[/shopcontent.asp?type=confinedspacegasdetection]
Confined Space Gas Detection
103. shopcontent type calibrationgas
[/shopcontent.asp?type=calibrationgas]
Calibration Gas
104. shopcontent type confinedspacetripodsandharnesses
[/shopcontent.asp?type=confinedspacetripodsandharnes
ses]
Confined Space Tripods and Harnesses
105. shopcontent type fire
fightingconfinedspacecommunications
[/shopcontent.asp?type= fire
fightingconfinedspacecommunications]
Firefighting Confined Space Communications
106. [empty] [/] Wildland Equipment
107. shopcontent type wildlandgear
[/shopcontent.asp?type=wildlandgear]
Wildland Gear
108. shopcontent type wildlandboots
[/shopcontent.asp?type=wildlandboots]
Wildland Boots
109. shopcontent type wildlandhelmets
[/shopcontent.asp?type=wildlandhelmets]
Wildland Helmets
110. shopcontent type glovesandeyeprotection
[/shopcontent.asp?type=glovesandeyeprotection]
Gloves and Eye Protection
111. shopcontent type wildlandtoolsandpumps Wildland Tools and Pumps

Your contents
[/shopcontent.asp?type=wildlandtoolsandpumps]
112. [empty] [/] Industrial Equipment
113. shopcontent type industrialsafetyequipment
[/shopcontent.asp?type=industrialsafety equipment ]
Industrial Safety Equipment
114. shopcontent type industrialgasdetection
[/shopcontent.asp?type=industrialgasdetection]
Industrial Gas Detection
115. shopcontent type calibrationgas
[/shopcontent.asp?type=calibrationgas]
Calibration Gas
116. shopcontent type industrialbreathingapparatus
[/shopcontent.asp?type=industrialbreathingapparatus]
Industrial Breathing Apparatus
117. shopcontent type industrialfallprotection
[/shopcontent.asp?type=industrialfallprotection]
Industrial Fall Protection
industrialheadeyefaceandhearingprotection
[/shopcontent.asp?type=industrialheadeyefaceandhearin
gprotection]
Industrial Head, Eye, Face and Hearing Protection
119. shopcontent type industrialcommunication equipment
[/shopcontent.asp?type=industrialcommunication
equipment ]
Industrial Communication Equipment
120. shopcontent type industrialmiscellaneous equipment
[/shopcontent.asp?type=industrialmiscellaneous
equipment ]
Industrial Miscellaneous Equipment
121. [empty] [/] Fun Items and Gifts
122. shopcontent type funitemsandgifts
[/shopcontent.asp?type=funitemsandgifts]
Fun Items and Gifts
123. [empty] [/] Training Video Highlights
124. [empty] [/] A link to a page
128. shopexd id 107 [/shopexd.asp?id=107] [empty]
129. shopexd id 107 [/shopexd.asp?id=107] Details

Your contents
148. [empty] [/] >
149. shopcontent type 5alarmpromotions
[/shopcontent.asp?type=5alarmpromotions]
Information 5 Alarm Promotions
150. shopcontent type 5alarmusedscba
[/shopcontent.asp?type=5alarmusedscba]
Used SCBA & Cylinder Sale
151. shopcontent type AboutUs
[/shopcontent.asp?type=AboutUs]
About Us
152. shopcustcontact [/shopcustcontact.asp] Contact us
153. shopcontent type creditapplicarion
[/shopcontent.asp?type=creditapplicarion]
Credit Application
154. shopcontent type Employment
[/shopcontent.asp?type=Employment]
Employment Opportunities
155. shopcontent type hours [/shopcontent.asp?type=hours] Office & Retail Hours
156. shopcontent type ourhistory
[/shopcontent.asp?type=ourhistory]
Our History
157. shopcontent type ourteam
[/shopcontent.asp?type=ourteam]
Our Team
158. shopcontent type Shipping and Returns
[/shopcontent.asp?type=Shipping and Returns]
Shipping & Returns
159. shopcontent type Springclearance
[/shopcontent.asp?type=Springclearance]
Spring Clearance
160. shopcontent type technicalbulletins
[/shopcontent.asp?type=technicalbulletins]
Technical Bulletins
161. shopcontent type Terms and Conditions
[/shopcontent.asp?type=Terms and Conditions]
Terms & Conditions
163. shopexd id 68 [/shopexd.asp?id=68] More!

Your contents
170. [empty] [/] [empty]
172. designabadge [/designabadge.htm] [empty]
[empty]
174. pdf Closing In On Confined Spaces
[/pdf/Closing_In_On_Confined_Spaces.pdf]
[empty]
175. shopnews type testimonials
[/shopnews.asp?type=testimonials]
Testimonials
176. shopnews type whatsnew
[/shopnews.asp?type=whatsnew]
What's New
177. shopnews type pressreleases
[/shopnews.asp?type=pressreleases]
Press Releases
178. shopnews type events [/shopnews.asp?type=events] Events
179. shopquery queryprefix No amp cname A
[/shopquery.asp?queryprefix=No&cname=A]
A
180. shopquery queryprefix No amp cname B
[/shopquery.asp?queryprefix=No&cname=B]
B
181. shopquery queryprefix No amp cname C
[/shopquery.asp?queryprefix=No&cname=C]
C
182. shopquery queryprefix No amp cname D
[/shopquery.asp?queryprefix=No&cname=D]
D
183. shopquery queryprefix No amp cname E
[/shopquery.asp?queryprefix=No&cname=E]
E
184. shopquery queryprefix No amp cname F
[/shopquery.asp?queryprefix=No&cname=F]
F
185. shopquery queryprefix No amp cname G
[/shopquery.asp?queryprefix=No&cname=G]
G
186. shopquery queryprefix No amp cname H
[/shopquery.asp?queryprefix=No&cname=H]
H
187. shopquery queryprefix No amp cname I
[/shopquery.asp?queryprefix=No&cname=I]
I
188. shopquery queryprefix No amp cname J
[/shopquery.asp?queryprefix=No&cname=J]
J
189. shopquery queryprefix No amp cname K K

Your contents
[/shopquery.asp?queryprefix=No&cname=K]
190. shopquery queryprefix No amp cname L
[/shopquery.asp?queryprefix=No&cname=L]
L
191. shopquery queryprefix No amp cname M
[/shopquery.asp?queryprefix=No&cname=M]
M
192. shopquery queryprefix No amp cname N
[/shopquery.asp?queryprefix=No&cname=N]
N
193. shopquery queryprefix No amp cname O
[/shopquery.asp?queryprefix=No&cname=O]
O
194. shopquery queryprefix No amp cname P
[/shopquery.asp?queryprefix=No&cname=P]
P
195. shopquery queryprefix No amp cname Q
[/shopquery.asp?queryprefix=No&cname=Q]
Q
196. shopquery queryprefix No amp cname R
[/shopquery.asp?queryprefix=No&cname=R]
R
197. shopquery queryprefix No amp cname S
[/shopquery.asp?queryprefix=No&cname=S]
S
198. shopquery queryprefix No amp cname T
[/shopquery.asp?queryprefix=No&cname=T]
T
199. shopquery queryprefix No amp cname U
[/shopquery.asp?queryprefix=No&cname=U]
U
200. shopquery queryprefix No amp cname V
[/shopquery.asp?queryprefix=No&cname=V]
V
201. shopquery queryprefix No amp cname W
[/shopquery.asp?queryprefix=No&cname=W]
W
202. shopquery queryprefix No amp cname X
[/shopquery.asp?queryprefix=No&cname=X]
X
203. shopquery queryprefix No amp cname Y
[/shopquery.asp?queryprefix=No&cname=Y]
Y
204. shopquery queryprefix No amp cname Z
[/shopquery.asp?queryprefix=No&cname=Z]
Z
205. default [/default.asp] Home
206. shopdisplaycategories [/shopdisplaycategories.asp] Products
207. shopcontent type Aboutus
[/shopcontent.asp?type=Aboutus]
About Us
208. shopcustcontact [/shopcustcontact.asp] Contact us
209. shopcontent type Privacy
[/shopcontent.asp?type=Privacy]
Privacy
210. shopsearch [/shopsearch.asp] Search

Advice for your same domain link URLs
Number of keywords: all 0 6 It seems to be better to remove the search term "Fire
Equipment".
<<
Equipment".
<<
Search term: "Fire"

Keyword use in outbound link URLs
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search
terms in outbound links
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".
Your contents
No. Outbound Link URL Link Text
1. www formstack forms 1590235 oWvxhQY4m3
[http://www.formstack.com/forms/?1590235-oWvxhQY4m
3]
Click Here to Sign Up For 5 Alarm's Email List
2. webapps msanet fronts default dist id 1
[http://webapps.msanet.com/fronts/default.aspx?dist-id=
1]
[empty]
3. splinternetmarketing default
[http://splinternetmarketing.com/default.asp]
SEO LLC
Advice for your outbound link URLs
<
<
Search term: "Fire"
optional.
<
<
this is optional.
<
<

Advice for your outbound link URLs
<
<

Keyword use in meta description
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search
results.
Example: <meta name="description" content="This sentence describes the contents of your web site.">
Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.
Their contents
Rank Keyword use in meta description
1 TheFireStore carries fire fighting equipment , fire fighting helmets, customer order badges and more.
2 [not used]
3 [not used]
4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around
the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach
community of Carpinteria, CA.
5 Fire equipment and Fire Service gear with the best pricing and selection available forfirefighter equipment .
Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com
6 Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection
7 Firefighter Equipment available in eDarleyâ€™s onlinefire equipment catalog. We offer firefighter tools and
firefighter gear at affordable prices from trusted brands.
8 Galls is
9 Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves,
Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal
Imaging and more! Galls is your one stop
10 [not used]
Your contents
Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training.
5Alarm Fire Equipment.
Advice for your meta description
Search term: "Fire"

Advice for your meta description
Keyword density: 0% to 14% 20% The keyword density is too high. It should be 14% at maximum.
Consider adding more text to lower the keyword density.
<<

Number of trailing slashes in URL
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.
Number of trailing slashes
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
0 0 0 0 0 1 0 0 1 0 1 0 to 1
Advice for the number of trailing slashes in your web site URL
The URL www.5alarm.com does not contain more or less trailing slashes than the top ranked pages. This means
that you do not have to change the number of trailing slashes in your URL.
OK

HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web
page, then search engines might not be able to read everything of your web page. You should also check the CSS code
of your web page (see link below).
Validation results
Validity
HTML: 36 errors, not valid
http://validator.w3.org/check?uri=http://www.5alarm.com/
CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.5alarm.com/
Advice regarding the validity of your web site
The HTML code validation of your web page www.5alarm.com failed. This means that Google.com (without Places)
might not be able to read your web page. You should fix any HTML errors.
<<

How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

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How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment