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SEO, LLC Internet Competitive Analysis Report                                                                 3/4/2012




                                                                             500 N. Michigan Ave.
                                                                             Suite 300
    SEO, LLC Search Engine Ranking                                           Chicago, IL 60611
    Report                                                                   920-285-7570


    Date:            3/4/2012

    Recipient:       Pat Niles
                     Downtowndough
                     W63N658 Washington Ave
                     CEDARBURG WI 53012

                     Phone: 262-387-0311
                     http://www.DowntownDough.com/default.asp



    This analysis has been created by SEO, LLC. Visit us on the Web at
    http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
    personalized plan to dominate in the search results on Google and Bing.




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SEO, LLC Internet Competitive Analysis Report                                                                          3/4/2012



Report Overview
Dates of the Ranking Checks
Date: Sunday, March 04, 2012
Comparison date: Saturday, February 04, 2012


Scope of this Ranking Report
53 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine have
been checked.


Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position                            12
                                                                                  Listings Summary


Listings in the top 5 positions                           50


Listings in the top 10 positions                          65


Listings in the top 20 positions                          77


Listings which are new                                    13


Listings which moved up                                    9


Listings which did not change                             34


Listings which moved down                                 21


Listings which are dropped                                49
                                                                                       22 listings new or moved up
                                                                                          34 listings did not change
Total listings                                            77
                                                                               70 listings dropped or moved down




Listings Distribution
This chart shows the number of rankings in the different positions.




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SEO, LLC Internet Competitive Analysis Report                                                                                        3/4/2012

Listings Distribution

 35

 30

 25

 20

 15

 10

  5

  0
                    Pos. 1                   Pos. 2-5               Pos. 6-10                Pos. 11-15               Pos. 16-20

                                                   Sunday, March 04, 2012           Saturday, February 04, 2012



Top 20 Listings
The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20
rankings in the search engines.

                 Top 20 listings for keywords                                          Top 20 listings in the search engines
      3
                                                                            30

                                                                            25
      2
                                                                            20

                                                                            15
      1
                                                                            10

                                                                                5
      0
                                                                                0
           3 top 20 listings for "Religious Cookie Cutters"
           3 top 20 listings for "Custom Cookie Cutters"                               33 top 20 listings in Google.com (without Places)
           3 top 20 listings for "Musical Instr...Cookie Cutters"                      27 top 20 listings in Bing.com
           3 top 20 listings for "Rosette Irons"                                       17 top 20 listings in AltaVista.com (U.S.)
           3 top 20 listings for "Comfort Grip Cookie Cutters"                          0 top 20 listings in Ask.com




Checked URLs
This table lists all URLs that have been considered for this report.
URL                                                                                                        Listings On             Listings On
                                                                                                                Page 1                  Page 2




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SEO, LLC Internet Competitive Analysis Report                                                                     3/4/2012

Checked URLs
This table lists all URLs that have been considered for this report.
http://www.downtowndough.com                                                                          65                 12
Total                                                                                                 65                 12


Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Keyword                                                                                       Listings On      Listings On
                                                                                                   Page 1           Page 2
Animal Cookie Cutters                                                                                  0                  2
Ann Clark Cookie Cutters                                                                               3                  0
Baking Supplies                                                                                        0                  0
Baking Tools                                                                                           1                  0
Bird and Bug Cookie Cutters                                                                            3                  0
Boats Cookie cutters                                                                                   1                  2
Candles & Toppers                                                                                      0                  0
Candy Ingredients                                                                                      0                  0
Candy Molds                                                                                            0                  0
Candy Writers & Gel Writers                                                                            2                  0
Cars Cookie Cutter                                                                                     0                  0
Cat & Dog Cookie Cutters                                                                               0                  1
Christmas Cookie Cutters                                                                               0                  0
Clothing and Accessories                                                                               0                  0
Color Spray Mist                                                                                       1                  0
Comfort Grip Cookie Cutters                                                                            3                  0
Cookie Cutter Sets                                                                                     1                  2
Cookie Cutters                                                                                         3                  0
Cookie Jars                                                                                            0                  0
Copper Cookie Cutters                                                                                  2                  1
Cupcake Cups                                                                                           0                  0
Custom Cookie Cutters                                                                                  3                  0
Easter Cookie Cutters                                                                                  1                  0
Fish & Dinosaurs Cookie Cutters                                                                        2                  0
Flower Cookie Cutter                                                                                   0                  0
Halloween & Fall Cookie Cutters                                                                        1                  0
Icing Tools & Tips                                                                                     1                  0
Letters & Number Cookie Cutters                                                                        1                  0




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SEO, LLC Internet Competitive Analysis Report                                                                     3/4/2012

Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Licensed & Character Sugar Decos                                                                         2                0
Licensed Character Pans                                                                                  3                0
LorAnn Oils & Flavors                                                                                    0                2
Luster Dust                                                                                              0                0
Martha Stewart Magazine Cutters                                                                          3                0
Measuring Cups and Spoons                                                                                0                0
Mini Cookie Cutters                                                                                      2                0
Mint Molds                                                                                               0                0
Musical Instruments Cookie Cutters                                                                       3                0
Non-Pariels & Jimmies                                                                                    2                0
Odds & Ends Cookie Cutters                                                                               2                0
Old Fashioned Cookie Cutters                                                                             3                0
Pans & Baking Sheets                                                                                     0                0
Planes & Trains Cookie Cutters                                                                           2                0
Religious Cookie Cutters                                                                                 3                0
Rosette Irons                                                                                            1                2
Rycraft Cookie Stamps                                                                                    1                0
Shapes Cookie Cutters                                                                                    0                0
Southwest Cookie Cutters                                                                                 1                0
Sport Cookie Cutters                                                                                     3                0
St. Patrick's Day Cookie Cutters                                                                         1                0
State & Patriotic Cookie Cutters                                                                         2                0
Tools Cookie Cutters                                                                                     1                0
Valentine's Day cookie cutters                                                                           1                0
Wedding & Baby Cookie Cutters                                                                            0                0
Total                                                                                                   65               12


Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.
Search Engine                                                                                   Listings On    Listings On
                                                                                                     Page 1         Page 2
   AltaVista.com (U.S.)                                                                                 13                4

   Ask.com                                                                                               0                0

   Bing.com                                                                                             21                6




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SEO, LLC Internet Competitive Analysis Report                                                                     3/4/2012

Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.

   Google.com (without Places)                                                                        31                  2
Total                                                                                                 65                 12




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SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012



Ranking Results
   AltaVista.com (U.S.)
Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Animal Cookie Cutters               http://www.downtowndough.com/sho          16         2         14         -2
                                    pdisplayproducts.asp?id=23&cat=Ani
                                    mal+Cookie+Cutters
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           8         1         12         +4
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           2         1          1         -1
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26+Trai
                                    ns+Cookie+Cutters
Boats Cookie cutters                http://www.downtowndough.com/sho          13         2           -      new
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com/shopdispl          -        -          7    dropped
                                    ayproducts.asp?id=24&cat=Dog+Coo




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SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    kie+Cutters
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           7         1          3         -4
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -           -     same
Cookie Cutter Sets                  http://www.downtowndough.com/sho          12         2         12      same
                                    pdisplayproducts.asp?id=91&cat=Co
                                    okie+Cutter+Sets
Cookie Cutters                      http://downtowndough.com                   4         1          4      same
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://www.downtowndough.com/sho           4         1          8         +4
                                    pdisplayproducts.asp?id=28&cat=Co
                                    pper+Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=87&cat=Cu
                                    stom+Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://www.downtowndough.com/sho            -        -          4    dropped
                                    pdisplayproducts.asp?id=33&cat=Let
                                    ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos    http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                               3/4/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
Licensed & Character Sugar Decos     http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=84&cat=Lic
                                     ensed+%26+Character+Sugar+Deco
                                     s
Licensed Character Pans              http://downtowndough.com                    -        -           -     same
Licensed Character Pans              http://www.downtowndough.com/sho           4         1          5         +1
                                     pdisplayproducts.asp?id=57&cat=Lic
                                     ensed+and+Character+Pans
LorAnn Oils & Flavors                http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho            -        -         11    dropped
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=102&cat=M
                                     artha+Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://www.downtowndough.com/sho           6         1          3         -3
                                     pdisplayproducts.asp?id=34&cat=Mi
                                     ni+Cookie+Cutters
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n%2DPariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho            -        -          5    dropped
                                     pdisplayproducts.asp?page=2&id=36
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho           2         1          2      same
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Planes & Trains Cookie Cutters      http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26+Trai
                                    ns+Cookie+Cutters
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           3         1          6         +3
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho          13         2         13      same
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           6         1          5         -1
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=44&cat=Sta
                                    te+%26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplayproducts.asp?id=86&cat=We
                                    dding+%26+Baby+Cookie+Cutters


   Ask.com
Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                              10 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho            -        -          4    dropped
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26amp%3B+Gel+Wri
                                    ters
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://www.downtowndough.com/sho            -        -          7    dropped
                                    pdisplayproducts.asp?id=76&cat=Col
                                    or+Spray+Mist
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho            -        -          9    dropped
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -         12    dropped
Cookie Cutters                      http://downtowndough.com                    -        -          6    dropped
Cookie Jars                         http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com/shopdispl          -        -         15    dropped
                                    ayproducts.asp?id=28&cat=Copper+
                                    Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com/shopdispl          -        -          6    dropped
                                    ayproducts.asp?id=87&cat=Custom+
                                    Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho            -        -          2    dropped
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos    http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos    http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=84&cat=Lic
                                    ensed+%26+Character+Sugar+Deco
                                    s
Licensed Character Pans             http://downtowndough.com                    -        -           -     same
Licensed Character Pans             http://www.downtowndough.com/sho            -        -         14    dropped
                                    pdisplaycategories.asp?id=108
LorAnn Oils & Flavors               http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors               http://www.downtowndough.com/sho            -        -         14    dropped
                                    pdisplayproducts.asp?id=80&cat=Lor
                                    Ann+Oils+%26+Flavors
Luster Dust                         http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters     http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters     http://downtowndough.com/shopdispl          -        -          5    dropped
                                    ayproducts.asp?id=102&cat=Martha
                                    +Stewart+Magazine+Cutters
Measuring Cups and Spoons           http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                 http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                               3/4/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pareils+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho            -        -          7    dropped
                                     pdisplayproducts.asp?id=36&cat=Od
                                     ds+%26amp%3B+Ends+Cookie+Cut
                                     ters
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho            -        -          3    dropped
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=45&cat=Car
                                     s%2C+Boats%2C+Planes+%26amp
                                     %3B+Trains+Cookie+Cutters
Religious Cookie Cutters             http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters             http://www.downtowndough.com/sho            -        -          6    dropped
                                     pdisplayproducts.asp?id=38&cat=Rel
                                     igious+Cookie+Cutters
Rosette Irons                        http://downtowndough.com                    -        -           -     same
Rosette Irons                        http://www.downtowndough.com/sho            -        -          8    dropped
                                     pdisplayproducts.asp?id=39&cat=Ro
                                     sette+Irons
Rycraft Cookie Stamps                http://downtowndough.com                    -        -           -     same
Rycraft Cookie Stamps                http://www.downtowndough.com/sho            -        -          4    dropped
                                     pdisplayproducts.asp?id=40&cat=Ry
                                     craft+Cookie+Stamps
Shapes Cookie Cutters                http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters             http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                               13 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Southwest Cookie Cutters            http://www.downtowndough.com/sho            -        -          4    dropped
                                    pdisplayproducts.asp?id=42&cat=So
                                    uthwest+Cookie+Cutters
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho            -        -         10    dropped
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
St. Patrick's Day Cookie Cutters    http://downtowndough.com/shopdispl          -        -          9    dropped
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho            -        -         10    dropped
                                    pdisplayproducts.asp?id=112&cat=P
                                    atriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Tools Cookie Cutters                http://www.downtowndough.com/sho            -        -          9    dropped
                                    pdisplayproducts.asp?id=99&cat=To
                                    ols+Cookie+Cutters
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com/shopdispl          -        -         12    dropped
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same


   Bing.com

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Animal Cookie Cutters               http://www.downtowndough.com/sho          15         2         14         -1
                                    pdisplayproducts.asp?id=23&cat=Ani
                                    mal+Cookie+Cutters
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           8         1         10         +2
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                              14 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           2         1          1         -1
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplaycategories.asp?id=15&cat=C
                                    ookie+Cutters
Boats Cookie cutters                http://www.downtowndough.com/sho          13         2           -      new
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho            -        -          7    dropped
                                    pdisplaycategories.asp?id=20&cat=C
                                    andy+Making
Candy Writers & Gel Writers         http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com/shopdispl        13         2          7         -6
                                    ayproducts.asp?id=24&cat=Dog+Coo
                                    kie+Cutters
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           7         1          3         -4
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -           -     same
Cookie Cutter Sets                  http://www.downtowndough.com/sho          12         2         10         -2
                                    pdisplayproducts.asp?id=91&cat=Co
                                    okie+Cutter+Sets




Created by SEO, LLC dba                              15 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Cookie Cutters                      http://downtowndough.com                   4         1          4      same
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://www.downtowndough.com/sho           5         1          8         +3
                                    pdisplayproducts.asp?id=28&cat=Co
                                    pper+Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=87&cat=Cu
                                    stom+Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com/shopdispl          -        -          5    dropped
                                    ayproducts.asp?id=30&cat=Fish+Co
                                    okie+Cutters
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://www.downtowndough.com/sho           2         1           -      new
                                    pdisplayproducts.asp?id=33&cat=Let
                                    ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos    http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos    http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=84&cat=Lic
                                    ensed+%26+Character+Sugar+Deco
                                    s
Licensed Character Pans             http://downtowndough.com                    -        -           -     same
Licensed Character Pans             http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=57&cat=Lic
                                    ensed+and+Character+Pans
LorAnn Oils & Flavors               http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors               http://www.downtowndough.com/sho          16         2         11         -5
                                    pdisplayproducts.asp?id=80&cat=Lor




Created by SEO, LLC dba                              16 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                               3/4/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=102&cat=M
                                     artha+Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://www.downtowndough.com/sho           6         1          3         -3
                                     pdisplayproducts.asp?id=34&cat=Mi
                                     ni+Cookie+Cutters
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho           2         1           -      new
                                     pdisplayproducts.asp?id=81&cat=No
                                     n%2DPariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho            -        -          9    dropped
                                     pDisplayCategories.asp?id=15&cat=
                                     1600+Cookie+Cutters+and+Cookie+
                                     Cutter+Sets
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho           2         1           -      new
                                     pdisplayproducts.asp?id=36&cat=Od
                                     ds+%26amp%3B+Ends+Cookie+Cut
                                     ters
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho           2         1          2      same
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://www.downtowndough.com/sho           3         1           -      new
                                     pdisplayproducts.asp?id=45&cat=Car
                                     s%2C+Boats%2C+Planes+%26amp
                                     %3B+Trains+Cookie+Cutters




Created by SEO, LLC dba                               17 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           3         1          6         +3
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho          13         2         13      same
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           6         1          5         -1
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho           2         1           -      new
                                    pdisplayproducts.asp?id=44&cat=Sta
                                    te+%26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same


   Google.com (without Places)
Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           4         1          2         -2
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Baking Tools                        http://www.downtowndough.com/sho            -        -         12    dropped
                                    pdisplaycategories.asp?id=108
Baking Tools                        http://www.downtowndough.com/sho           9         1           -      new




Created by SEO, LLC dba                              18 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    pDisplayCategories.asp?id=108&cat
                                    =+Baking+Supplies
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho           2         1          1         -1
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26amp%3B+Gel+Wri
                                    ters
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://www.downtowndough.com/sho           2         1          2      same
                                    pdisplayproducts.asp?id=76&cat=Col
                                    or+Spray+Mist
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           3         1          3      same
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                   5         1          5      same
Cookie Cutters                      http://downtowndough.com                   9         1          4         -5
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com/shopdispl        18         2         15         -3
                                    ayproducts.asp?id=28&cat=Copper+




Created by SEO, LLC dba                              19 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                               3/4/2012

Keyword                             URL                                      Pos.    Page     Old Pos.      Change
                                    Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                     -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                     -        -           -     same
Custom Cookie Cutters               http://downtowndough.com/shopdispl          1         1          1      same
                                    ayproducts.asp?id=87&cat=Custom+
                                    Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                     -        -           -     same
Easter Cookie Cutters               http://downtowndough.com/shopdispl         10         1         10      same
                                    ayproducts.asp?id=29&cat=Easter+
                                    %26+Spring+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                     -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com/shopdispl           -        -          1    dropped
                                    ayproducts.asp?id=30&cat=Fish+%2
                                    6+Dinosaurs+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho            1         1           -      new
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                     -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                     -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com/shopdispl           -        -          8    dropped
                                    ayproducts.asp?id=32&cat=Hallowee
                                    n+%26+Fall+Cookie+Cutters
Halloween & Fall Cookie Cutters     http://www.downtowndough.com/sho            7         1           -      new
                                    pdisplayproducts.asp?id=32&cat=Hal
                                    loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips                  http://downtowndough.com                     -        -           -     same
Icing Tools & Tips                  http://www.downtowndough.com/sho            4         1          6         +2
                                    pdisplayproducts.asp?id=56&cat=Icin
                                    g+Tools+%26amp%3B+Tips
Letters & Number Cookie Cutters     http://downtowndough.com                     -        -           -     same
Licensed & Character Sugar Decos    http://downtowndough.com                     -        -           -     same
Licensed & Character Sugar Decos    http://www.downtowndough.com/sho            1         1          1      same
                                    pdisplayproducts.asp?id=84&cat=Lic
                                    ensed+%26+Character+Sugar+Deco
                                    s
Licensed Character Pans             http://downtowndough.com                     -        -           -     same
Licensed Character Pans             http://downtowndough.com/shopdispl          6         1          6      same
                                    ayproducts.asp?id=57&cat=licensed
                                    +and+character+pans




Created by SEO, LLC dba                              20 of                http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          23
SEO, LLC Internet Competitive Analysis Report                                                               3/4/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
LorAnn Oils & Flavors                http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho          12         2         13         +1
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com/shopdispl         4         1          4      same
                                     ayproducts.asp?id=102&cat=Martha
                                     +Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pareils+%26+Jimmies
Non-Pariels & Jimmies                http://www.downtowndough.com/sho           2         1           -      new
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho           3         1          3      same
                                     pdisplayproducts.asp?id=36&cat=Od
                                     ds+%26amp%3B+Ends+Cookie+Cut
                                     ters
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=45&cat=Car
                                     s%2C+Boats%2C+Planes+%26amp
                                     %3B+Trains+Cookie+Cutters




Created by SEO, LLC dba                               21 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           23
SEO, LLC Internet Competitive Analysis Report                                                              3/4/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho           8         1          8      same
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Rycraft Cookie Stamps               http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=40&cat=Ry
                                    craft+Cookie+Stamps
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://www.downtowndough.com/sho           3         1          3      same
                                    pdisplayproducts.asp?id=42&cat=So
                                    uthwest+Cookie+Cutters
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
St. Patrick's Day Cookie Cutters    http://downtowndough.com/shopdispl         4         1          4      same
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com/shopdispl         2         1          2      same
                                    ayproducts.asp?id=44&cat=State+%
                                    26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Tools Cookie Cutters                http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=99&cat=To
                                    ols+Cookie+Cutters
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com/shopdispl         9         1          9      same
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters




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SEO, LLC Internet Competitive Analysis Report                                                    3/4/2012

Keyword                             URL                           Pos.    Page     Old Pos.      Change
Wedding & Baby Cookie Cutters       http://downtowndough.com          -        -           -     same




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Report downtowndough.com cookie cutters 3-4-2012

  • 1. SEO, LLC Internet Competitive Analysis Report 3/4/2012 500 N. Michigan Ave. Suite 300 SEO, LLC Search Engine Ranking Chicago, IL 60611 Report 920-285-7570 Date: 3/4/2012 Recipient: Pat Niles Downtowndough W63N658 Washington Ave CEDARBURG WI 53012 Phone: 262-387-0311 http://www.DowntownDough.com/default.asp This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba 1 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 2. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Report Overview Dates of the Ranking Checks Date: Sunday, March 04, 2012 Comparison date: Saturday, February 04, 2012 Scope of this Ranking Report 53 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine have been checked. Visibility Statistics This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking changes. Listings in the first position 12 Listings Summary Listings in the top 5 positions 50 Listings in the top 10 positions 65 Listings in the top 20 positions 77 Listings which are new 13 Listings which moved up 9 Listings which did not change 34 Listings which moved down 21 Listings which are dropped 49 22 listings new or moved up 34 listings did not change Total listings 77 70 listings dropped or moved down Listings Distribution This chart shows the number of rankings in the different positions. Created by SEO, LLC dba 2 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 3. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Listings Distribution 35 30 25 20 15 10 5 0 Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Sunday, March 04, 2012 Saturday, February 04, 2012 Top 20 Listings The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20 rankings in the search engines. Top 20 listings for keywords Top 20 listings in the search engines 3 30 25 2 20 15 1 10 5 0 0 3 top 20 listings for "Religious Cookie Cutters" 3 top 20 listings for "Custom Cookie Cutters" 33 top 20 listings in Google.com (without Places) 3 top 20 listings for "Musical Instr...Cookie Cutters" 27 top 20 listings in Bing.com 3 top 20 listings for "Rosette Irons" 17 top 20 listings in AltaVista.com (U.S.) 3 top 20 listings for "Comfort Grip Cookie Cutters" 0 top 20 listings in Ask.com Checked URLs This table lists all URLs that have been considered for this report. URL Listings On Listings On Page 1 Page 2 Created by SEO, LLC dba 3 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 4. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Checked URLs This table lists all URLs that have been considered for this report. http://www.downtowndough.com 65 12 Total 65 12 Checked Keywords This table lists all search terms for which rankings have been found in the top 20 results. Keyword Listings On Listings On Page 1 Page 2 Animal Cookie Cutters 0 2 Ann Clark Cookie Cutters 3 0 Baking Supplies 0 0 Baking Tools 1 0 Bird and Bug Cookie Cutters 3 0 Boats Cookie cutters 1 2 Candles & Toppers 0 0 Candy Ingredients 0 0 Candy Molds 0 0 Candy Writers & Gel Writers 2 0 Cars Cookie Cutter 0 0 Cat & Dog Cookie Cutters 0 1 Christmas Cookie Cutters 0 0 Clothing and Accessories 0 0 Color Spray Mist 1 0 Comfort Grip Cookie Cutters 3 0 Cookie Cutter Sets 1 2 Cookie Cutters 3 0 Cookie Jars 0 0 Copper Cookie Cutters 2 1 Cupcake Cups 0 0 Custom Cookie Cutters 3 0 Easter Cookie Cutters 1 0 Fish & Dinosaurs Cookie Cutters 2 0 Flower Cookie Cutter 0 0 Halloween & Fall Cookie Cutters 1 0 Icing Tools & Tips 1 0 Letters & Number Cookie Cutters 1 0 Created by SEO, LLC dba 4 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 5. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Checked Keywords This table lists all search terms for which rankings have been found in the top 20 results. Licensed & Character Sugar Decos 2 0 Licensed Character Pans 3 0 LorAnn Oils & Flavors 0 2 Luster Dust 0 0 Martha Stewart Magazine Cutters 3 0 Measuring Cups and Spoons 0 0 Mini Cookie Cutters 2 0 Mint Molds 0 0 Musical Instruments Cookie Cutters 3 0 Non-Pariels & Jimmies 2 0 Odds & Ends Cookie Cutters 2 0 Old Fashioned Cookie Cutters 3 0 Pans & Baking Sheets 0 0 Planes & Trains Cookie Cutters 2 0 Religious Cookie Cutters 3 0 Rosette Irons 1 2 Rycraft Cookie Stamps 1 0 Shapes Cookie Cutters 0 0 Southwest Cookie Cutters 1 0 Sport Cookie Cutters 3 0 St. Patrick's Day Cookie Cutters 1 0 State & Patriotic Cookie Cutters 2 0 Tools Cookie Cutters 1 0 Valentine's Day cookie cutters 1 0 Wedding & Baby Cookie Cutters 0 0 Total 65 12 Checked Search Engines This table lists all search engines for which rankings have been found in the top 20 results. Search Engine Listings On Listings On Page 1 Page 2 AltaVista.com (U.S.) 13 4 Ask.com 0 0 Bing.com 21 6 Created by SEO, LLC dba 5 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 6. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Checked Search Engines This table lists all search engines for which rankings have been found in the top 20 results. Google.com (without Places) 31 2 Total 65 12 Created by SEO, LLC dba 6 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 7. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Ranking Results AltaVista.com (U.S.) Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Animal Cookie Cutters http://www.downtowndough.com/sho 16 2 14 -2 pdisplayproducts.asp?id=23&cat=Ani mal+Cookie+Cutters Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 8 1 12 +4 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26+Trai ns+Cookie+Cutters Boats Cookie cutters http://www.downtowndough.com/sho 13 2 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26+Gel+Writers Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl - - 7 dropped ayproducts.asp?id=24&cat=Dog+Coo Created by SEO, LLC dba 7 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 8. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change kie+Cutters Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 7 1 3 -4 pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - - same Cookie Cutter Sets http://www.downtowndough.com/sho 12 2 12 same pdisplayproducts.asp?id=91&cat=Co okie+Cutter+Sets Cookie Cutters http://downtowndough.com 4 1 4 same Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://www.downtowndough.com/sho 4 1 8 +4 pdisplayproducts.asp?id=28&cat=Co pper+Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=87&cat=Cu stom+Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Letters & Number Cookie Cutters http://www.downtowndough.com/sho - - 4 dropped pdisplayproducts.asp?id=33&cat=Let ters+%26+Number+Cookie+Cutters Licensed & Character Sugar Decos http://downtowndough.com - - - same Created by SEO, LLC dba 8 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 9. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Licensed & Character Sugar Decos http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://www.downtowndough.com/sho 4 1 5 +1 pdisplayproducts.asp?id=57&cat=Lic ensed+and+Character+Pans LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho - - 11 dropped pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=102&cat=M artha+Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mini Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3 pdisplayproducts.asp?id=34&cat=Mi ni+Cookie+Cutters Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n%2DPariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 5 dropped pdisplayproducts.asp?page=2&id=36 Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Created by SEO, LLC dba 9 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 10. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26+Trai ns+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 6 +3 pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 13 2 13 same pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 6 1 5 -1 pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=44&cat=Sta te+%26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho - - 8 dropped pdisplayproducts.asp?id=86&cat=We dding+%26+Baby+Cookie+Cutters Ask.com Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 10 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 11. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Ann Clark Cookie Cutters http://www.downtowndough.com/sho - - 8 dropped pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho - - 4 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26amp%3B+Gel+Wri ters Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Color Spray Mist http://www.downtowndough.com/sho - - 7 dropped pdisplayproducts.asp?id=76&cat=Col or+Spray+Mist Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho - - 9 dropped pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - 12 dropped Cookie Cutters http://downtowndough.com - - 6 dropped Cookie Jars http://downtowndough.com - - - same Created by SEO, LLC dba 11 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 12. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com/shopdispl - - 15 dropped ayproducts.asp?id=28&cat=Copper+ Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com/shopdispl - - 6 dropped ayproducts.asp?id=87&cat=Custom+ Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho - - 2 dropped pdisplayproducts.asp?id=30&cat=Fis h+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://www.downtowndough.com/sho - - 14 dropped pdisplaycategories.asp?id=108 LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho - - 14 dropped pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl - - 5 dropped ayproducts.asp?id=102&cat=Martha +Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 12 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 13. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n-Pareils+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 7 dropped pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho - - 3 dropped pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho - - 6 dropped pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho - - 8 dropped pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Rycraft Cookie Stamps http://www.downtowndough.com/sho - - 4 dropped pdisplayproducts.asp?id=40&cat=Ry craft+Cookie+Stamps Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 13 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 14. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Southwest Cookie Cutters http://www.downtowndough.com/sho - - 4 dropped pdisplayproducts.asp?id=42&cat=So uthwest+Cookie+Cutters Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho - - 10 dropped pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl - - 9 dropped ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho - - 10 dropped pdisplayproducts.asp?id=112&cat=P atriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Tools Cookie Cutters http://www.downtowndough.com/sho - - 9 dropped pdisplayproducts.asp?id=99&cat=To ols+Cookie+Cutters Valentine's Day cookie cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com/shopdispl - - 12 dropped ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Bing.com Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Animal Cookie Cutters http://www.downtowndough.com/sho 15 2 14 -1 pdisplayproducts.asp?id=23&cat=Ani mal+Cookie+Cutters Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 8 1 10 +2 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Created by SEO, LLC dba 14 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 15. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho - - 8 dropped pdisplaycategories.asp?id=15&cat=C ookie+Cutters Boats Cookie cutters http://www.downtowndough.com/sho 13 2 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 7 dropped pdisplaycategories.asp?id=20&cat=C andy+Making Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26+Gel+Writers Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl 13 2 7 -6 ayproducts.asp?id=24&cat=Dog+Coo kie+Cutters Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 7 1 3 -4 pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - - same Cookie Cutter Sets http://www.downtowndough.com/sho 12 2 10 -2 pdisplayproducts.asp?id=91&cat=Co okie+Cutter+Sets Created by SEO, LLC dba 15 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 16. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Cookie Cutters http://downtowndough.com 4 1 4 same Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://www.downtowndough.com/sho 5 1 8 +3 pdisplayproducts.asp?id=28&cat=Co pper+Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=87&cat=Cu stom+Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl - - 5 dropped ayproducts.asp?id=30&cat=Fish+Co okie+Cutters Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Letters & Number Cookie Cutters http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=33&cat=Let ters+%26+Number+Cookie+Cutters Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=57&cat=Lic ensed+and+Character+Pans LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho 16 2 11 -5 pdisplayproducts.asp?id=80&cat=Lor Created by SEO, LLC dba 16 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 17. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=102&cat=M artha+Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mini Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3 pdisplayproducts.asp?id=34&cat=Mi ni+Cookie+Cutters Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=81&cat=No n%2DPariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 9 dropped pDisplayCategories.asp?id=15&cat= 1600+Cookie+Cutters+and+Cookie+ Cutter+Sets Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 3 1 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Created by SEO, LLC dba 17 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 18. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 6 +3 pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 13 2 13 same pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 6 1 5 -1 pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=44&cat=Sta te+%26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Google.com (without Places) Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 4 1 2 -2 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Baking Tools http://www.downtowndough.com/sho - - 12 dropped pdisplaycategories.asp?id=108 Baking Tools http://www.downtowndough.com/sho 9 1 - new Created by SEO, LLC dba 18 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 19. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change pDisplayCategories.asp?id=108&cat =+Baking+Supplies Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26amp%3B+Gel+Wri ters Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Color Spray Mist http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=76&cat=Col or+Spray+Mist Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com 5 1 5 same Cookie Cutters http://downtowndough.com 9 1 4 -5 Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com/shopdispl 18 2 15 -3 ayproducts.asp?id=28&cat=Copper+ Created by SEO, LLC dba 19 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 20. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com/shopdispl 1 1 1 same ayproducts.asp?id=87&cat=Custom+ Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Easter Cookie Cutters http://downtowndough.com/shopdispl 10 1 10 same ayproducts.asp?id=29&cat=Easter+ %26+Spring+Cookie+Cutters Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl - - 1 dropped ayproducts.asp?id=30&cat=Fish+%2 6+Dinosaurs+Cookie+Cutters Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl - - 8 dropped ayproducts.asp?id=32&cat=Hallowee n+%26+Fall+Cookie+Cutters Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 7 1 - new pdisplayproducts.asp?id=32&cat=Hal loween+%26+Fall+Cookie+Cutters Icing Tools & Tips http://downtowndough.com - - - same Icing Tools & Tips http://www.downtowndough.com/sho 4 1 6 +2 pdisplayproducts.asp?id=56&cat=Icin g+Tools+%26amp%3B+Tips Letters & Number Cookie Cutters http://downtowndough.com - - - same Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://downtowndough.com/shopdispl 6 1 6 same ayproducts.asp?id=57&cat=licensed +and+character+pans Created by SEO, LLC dba 20 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 21. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho 12 2 13 +1 pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 4 1 4 same ayproducts.asp?id=102&cat=Martha +Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n-Pareils+%26+Jimmies Non-Pariels & Jimmies http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=81&cat=No n-Pariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Created by SEO, LLC dba 21 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 22. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 8 1 8 same pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Rycraft Cookie Stamps http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=40&cat=Ry craft+Cookie+Stamps Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=42&cat=So uthwest+Cookie+Cutters Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 4 1 4 same ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl 2 1 2 same ayproducts.asp?id=44&cat=State+% 26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Tools Cookie Cutters http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=99&cat=To ols+Cookie+Cutters Valentine's Day cookie cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com/shopdispl 9 1 9 same ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters Created by SEO, LLC dba 22 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23
  • 23. SEO, LLC Internet Competitive Analysis Report 3/4/2012 Keyword URL Pos. Page Old Pos. Change Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 23 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 23