Digital Business: 6 Focus Areas For Being Found Online Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start? Any insights would be greatly appreciated. This question is the right one and it is amazing how often people do not ask it. The question should always be “What is the right approach for my business,” as anyone who says they can do one size fits all marketing is lying to you. What does hold some universal truth is that there is a method to understanding what is possible from your social and that comes down to following a plan to scale or as the question stated, “Maximize.” Much like any business strategy, your online presence should be designed with the buyer’s journey in mind. How is the content you are sharing and creating informing, supporting, inspiring and ultimately leading to action? Most notably the action would be a purchase, but depending on your mission it may also include advocacy, word-of-mouth or even mere awareness. Again, that comes down to goals. So for any business interested in growing their online to meet its potential, I highly recommend focusing on the 6 areas. Originally posted by Daniel Newman at: http://millennialceo.com/social-media/digital-business-6-focus-areas-online/

1. DIGITAL
6 FOCUS AREAS FOR
BUSINESS
BEING FOUND ONLINE

2. Planning / Strategy
Better Understand what your goals are!
Digital Business: 6 Focus Areas for Being Found Online
The strategy will drive the next 5 steps so don’t skirt over
this. You can’t just Tweet your way to online success if you
have no idea what success looks like. Also, goals need to
be set up to grow along with your efforts, Social Media isn’t
an overnight solution, it is part of a complete go-to-market
strategy

3. Tools
Wrong Tool or No Tool both are a big problem!
Digital Business: 6 Focus Areas for Being Found Online
Probably one of the most underrated parts of any online scale
strategy is the use of tools. Too many companies are using no tools
or the wrong tools when it comes to sourcing content, listening to
social media, sharing and posting content and of course measuring
their results. Either way, the wrong tool or no tool, both are a big
problem and by correcting this error there is much to be gained in
terms of meeting your social media objectives.

4. Content
At the very core of a scalable business strategy is content!
Digital Business: 6 Focus Areas for Being Found Online
People want to learn, be educated and inspired and they
are more and more interested in doing this through online
content. To maximize your online presence you must be
sharing and creating the right mix of content to connect with
your audience. This means targeted and emotionally
connected because a silly viral post will not sell more
software, however it may sell razors.

5. Social Engagement
Business must engage and embrace the power of social relationships
Digital Business: 6 Focus Areas for Being Found Online
The content is just the start of a scalable strategy. Sprinkling out
content is a great way to start the process of being found, but if you
are merely just sharing and not interacting you are missing a great
opportunity. I cannot tell you how many times I have shared
something on Twitter and then had someone reshare or follow me
because of this only to connect and have it lead to a sale or a
meaningful business relationship.

6. Consistency
People must see and hear from your brand regularly
Digital Business: 6 Focus Areas for Being Found Online
While this may accentuate what I call the plan above. For most
social and content strategies to work there needs to be enough
consistency that people see and hear from your brand regularly. I
can’t tell you how many companies think sharing once or twice a
day is enough. While for some businesses this may be the case, for
most it takes far more consistency both on a daily basis and over
time to achieve the measurable results you are seeking.

7. Measurement
Measure data and activity against your goals
Digital Business: 6 Focus Areas for Being Found Online
Versus the plan that you set up, how are your results? Are you
getting the volume of readers, prospects and activity that you set
out to achieve? Goals should be measured regularly with some
metrics such as social activity and visibility being measured as often
as daily (or weekly). Other goals need to be measured over a
longer period such as leads and conversions. Especially since the
sales cycle likely has a known incubation period.

8. Is your company ready to optimize its digital
presence?
Do you have a question?
Submit them here or use hashtag:
#iSocialTalks
Visit www.MillennialCEO.com to hear
from our Chief Digital Strategist Brian
Fanzo ( @iSocialFanz) as he will dig into
each of these 6 areas giving you
actionable tips to improve your digital
presence!