5 Go-To-Market Strategies that can help your startup or growing company become a leader in your industry. Sales and Marketing must have strategies, technology, and organizational disciplines to grow quickly. Success in go-to-market relies on a well developed and well aligned sales, marketing and operational approach. These strategies will give you innovative ways to win and get your startup sustainable revenues for years to come. Brian Fleming founder of Hot Iron Sales Services has over 20 years in providing sales and and marketing as a service, specializing in Go-to-Market consulting and services to both emerging, early stage technology and B2B companies as well as to Fortune 500 companies. Hot Iron Sales Services has over 12 years with a great track record of bring their clients from middle of the pack to the top of their category.

1. Slide 1 Hot Iron Sales Services - Proprietary & Confidential
Strategy. Infrastructure. Market. Campaign.
Sell. Grow.
@BrianFlemingTX
brian@hotironsales.com
www.linkedin.com/in/brianflemingtx/

2. Slide 2 Hot Iron Sales Services - Proprietary & Confidential
How’d we come up with these strategies? …
experience..12 years..Hot Iron Sales Services
provides Go-To-Market Strategies and Services

3. Slide 3 Hot Iron Sales Services - Proprietary & Confidential
Strategy #1
The very best of the best who embrace a responsive selling
process have multiple feedback loops from all the sales
channels (online, direct, channel, retail, client, etc.). A
learning sales and marketing team is a winning one. The
closed loop process on wins and losses keeps your strategy
on-point and the “irons hot”.
The Need 4 Feed(back)

4. Slide 4 Hot Iron Sales Services - Proprietary & Confidential
Strategy #2
All good go-to-market plans must have all elements planned in
advance and ready to go. It can be hiring, marketing, training
the channels, landing pages, etc. Execution makes it work.
This can be the most important part. Research says well-
trained sales and customer teams who are clear on value
propositions for new product or services launches or
campaigns for each persona are the winning companies
leading their categories.
Ready to Sell

5. Slide 5 Hot Iron Sales Services - Proprietary & Confidential
Strategy #3
Personalization and relevant messaging are the key. But at one
email at a time your lead generation will take generations to
grow - slower than a startup should. Find a number of cloud
solutions that can help you automate nurturing campaigns,
triggered marketing from web inquiries, social media content
distribution, etc. Optimize them as you expand your
campaign activities.
Marketing Machine

6. Slide 6 Hot Iron Sales Services - Proprietary & Confidential
Strategy #4
Segment your target market by personas and find your
competitors’ lowest margin segment and go out and win
your share…your competitors is not going to waste time and
resources for a segment that it’s not paying attention to, and
it can’t make money good money…just watch out when you
get in their back pockets though!
Only the Lonely

7. Slide 7 Hot Iron Sales Services - Proprietary & Confidential
Strategy #5
This strategy gives you flexibility executing your go-to-market
strategies. From Sales-and-Marketing-As-A-Service first like
your truly, and event marketing and campaign agencies, to
telemarketers and free lance marketers leverage experts in
the sales and marketing channels on-demand, partner with
them for ongoing success.
Experts on-demand

8. Slide 8 Hot Iron Sales Services - Proprietary & Confidential
What We Help Companies Accomplish
• Build Growth Engines within Leaders
- Sales and Marketing as a Service record of success for our clients for over 12 years
- Go To Market organizational enablement for startups to growth companies
- Full Concept to Close Lifecycle Consulting and Services
- Marketing, Sales, Technology, CRM Management Support Services
• Create Agile, Go-To-Market Leaders, Teams
- Improving Performance, Processes, People, Technologies
• Coach and Drive Growth
- Plan, Recalibrate, React, Reload
- Newest Go-to-Market technologies