Talk for Councilor, Buchanan, and Mitchell-sponsored event. Overview of strategy for non-profits to use social media effectively.

1. Social Media Strategies for Today’s Non-Profits October 19th, 2010 cbmcpa.com | socialtoaster.com

2. Today’s Topics Why Social Media is Great for Non-Profits Strategies for Leveraging Social Media Measuring Success Tools You Can Use

3. Fun Stats Facebook 500 million active Facebook users Average user has 130 friends 150 million mobile Facebook users Twitter Average user is 39 years old 64% of users are 35 or older Follows 173 accounts and has 300 followers LinkedIn Average user is 44 years old People with more than 20 connections are 34 times more likely to be approached with a job Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx

4. Start with Plan POST Method People – who are you trying to engage? Objectives – what are you trying to achieve? Strategies – what will it look like when you’re done? Technologies – what are the tools you plan to use? Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

5. Why is Social Media Great for Non-Profits? Loyal constituency Supportive (vocal) constituency Causes generate action

6. People Employees Volunteers Donors Partners Vendors Advocates Celebrities?

7. Objectives Increase Donations Increase Volunteers Drive Event Attendance Raise Awareness Grow Membership

8. Strategy People: Facebook, LinkedIn, Twitter, Digg Organization: Facebook Page, LinkedIn Group, Twitter Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Promote Promote

9. Popular Tactics Facebook Page Facebook Causes Organization Twitter Account ShareThis Blogs YouTube

10. Facebook News feed Status Updates Groups Pages Networks Apps Events Share Links/Photos Causes Locations

11. Twitter Why Twitter? Real-time Search Mobile Updates SEO Powerhouse Tips for Twitter Can simultaneously update Facebook/LinkedIn URL Shortener – 140 char limit, so use service like http://bit.ly Using Twitter “Tweet” = post to Twitter “Re-Tweet” = pass on someone’s Tweet @username = public posting directed to a particular user DM username = direct message to a user #keyword = tag a post for a keyword

12. LinkedIn Groups Discussions Share News Status Updates Introductions Jobs

13. YouTube Branded channels 2nd most used search engine Content can be displayed on your website 10-minute limit YouTube for Non-Profits

14. Blogs Drive Conversation SEO Benefit Must be Consistent

15. Tools SocialToaster HootSuite TweetDeck Firefox Yoono ScribeFire Act.ly Twitpic Bit.ly FlipVideo iPhone / Droid / Blackberry SocialOomph ShareThis / AddThis

17. Create Personal Facebook Account

18. Upload/Invite Contacts

19. Create Facebook Page

20. Invite Fans

21. Promote Events

22. Add Causes

23. LinkedIn

24. Create LinkedIn Group

25. Invite Contacts

26. Pre-Approve Upload

27. LinkedIn for Good

28. Twitter

29. Create Corporate Twitter Account

30. Follow People

31. Find On Other Networks

32. Create Corporate YouTube Account

33. Create Branded Channel

34. Sign up for Nonprofit Program

35. Website

36. Follow on Your Networks

37. Add Blog

38. Add ShareThis