Building an Active Online Member Community
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Building an Active Online Member Community
- 1. Social Skillsbuilding an active online community David Sieg Vice President, Strategic Marketing YourMembership.com
- 3. … and I’m older than the Internet…
- 4. Unique place and time in marketing history
- 5. What are we? COMMUNITY #BAOC
- 7. Setting the one goal
- 11. Achieving strong ROI #BAOC
- 13. Facebook Page?
- 16. Lots of prep work before we can launch
- 17. Big decision to be made…
- 18. What’s the goal? #BAOC
- 20. To increase membership by XX percent by XX date
- 21. Objective
- 22. To provide more value to our members
- 23. Strategy
- 24. Deliver value via online channels
- 25. Tactic
- 26. Build the online community
- 27. Analyze and Review #BAOC
- 29. Build it, clean it, update it
- 30. Four key components to heavy lifting phase:
- 31. PR: press releases, media relations, positive pub
- 32. Adv: pay to play online and offline
- 33. Direct Marketing: use your database to segment
- 34. Social Media: use open social sites
- 35. Maximize ROI when all are in place#BAOC
- 37. There’s an app for that (shameless plug)
- 38. You provide more value
- 39. Perceived value comes from you (not FB…)
- 40. You’ve been around longer than the Internet!
- 41. You are the brand
- 42. You own data, transactions
- 43. Private online community vs. open social #BAOC
- 45. Everything your members need, anticipate
- 46. Provide an experience: what’s the one thing?
- 47. Legislative news source for members
- 48. Careers
- 49. Gamification (points for actions)
- 50. What’s ideal for your organization? #BAOC
- 53. Providing value to your members online
- 54. Connected members = renewals and referrals#BAOC
- 56. Member profiles
- 60. Photo albums and media uploads #BAOC
- 64. Logistics: what am I to do here?
- 65. Your brand lives here: mission, vision, principles #BAOC
- 67. Pre-launch, Grand Opening, Milestones
- 68. Pre-launch:
- 70. Four key components: PR, Adv, DM, Social
- 71. Populate content
- 76. Largest PR push!
- 77. Using social media outlets to announce
- 78. Declare an official launch date#BAOC
- 80. Ongoing info, communications and interest
- 81. First 100 registered for a gift
- 82. 1000th member
- 83. Anniversary of the community
- 86. New members
- 87. Organizational news/articles (keep content flowing)#BAOC
- 89. Referral programs: member drives/rewards
- 90. Guest bloggers: outside your association or even your industry
- 91. eMarketing: consistent (1 email, 2 messages)
- 92. Your members are valuable, don’t frighten them!
- 93. Social Media Marketing: use continually
- 94. Post a blog, tweet the blog, post link on FB #BAOC
- 97. Have a crisis/response plan: how to react and be proactive
- 98. The Red Cross is not drunk #BAOC
- 100. Social media is a trend, not a fad
- 102. Providing value to your members
- 103. Tie the community into your database
- 104. Social networking with a purpose: profile data, transactions, activity histories#BAOC
- 106. online dues, lower mailing costs, membership growth, event registrations, ecommerce, sponsors
- 107. Collaborate:
- 108. use information your members share to promote your industry
- 109. Engaged, active and happy members lead to more members! #BAOC
- 110. Thank you! dsieg@yourmembership.com @david_sieg