1. IFMA NYC STRATEGIC PLANNING
SESSION
February 27, 2015

2. I have a question for you.
How can IFMA stay on top
of the world?

6. • What is a brand?
A perception or emotion maintained by a buyer or prospective
customer that describes the experience of doing business with an
organization and/or consuming its products and services.
• What are some of your favorite
brands and why?

14. STRENGTHS
• What are IFMA’s advantages?
• What does IFMA do well?
• What relevant resources does IFMA offer to its
members?
• What do people in the industry see as IFMA’s
strengths?

15. WEAKNESSES
• What could IFMA improve?
• What does IFMA do poorly?
• What initiatives should IFMA not
undertake?

16. OPPORTUNITIES
• What good opportunities lie ahead for
IFMA?
• What are the interesting trends IFMA is
aware of?

17. THREATS
• What obstacles does IFMA face?
• What is the competition doing?
• Is changing technology threatening your
position?

18. Lunch time!

19. video

20. Committee Initiatives

25. President
Gary Anzalone
(July 2013)
Oversees
Members at Large:
Themba Chirambo
(2014)
Delfin Cintron
(2011)
Steve Olmo
(2011)
Frank Lazarro
(2014)
Immediate Past
President
Brian Ostrowe
(July 2013)
Special Projects
Vice President
Colleen Moran
( 2011)
Career
Services
Jay Feiertag
Harry Cannon
(November 2013)
Programs
Annette Vega
(August 2014)
Daniel Castner
(Aug 2014)
Membership
Kirsten Beck
(Dec 2014)
Timothy Burdge
(Dec 2014)
Secretary
Radha Kalaria
(July 2013)
Communications
Cassandra Charles
(Aug 2014)
Ross David Weiner
(Oct 2014)
IFMA Cares
Julie May
(Sept 2014)
Brett Kaplan
(Sept 2014)
Treasurer
Matt Korytko
(July 2014)
Dinner
Committee
Frank Lazarro
(2007)
Organizational Chart
Vice President
Russell Olson
(July 2013)
Education
(Professional Credentials)
Audrey Schultz
(Sept 2014)
Christian Miller
(Sept 2014)
Emerging Leaders
Hillary Frisbie
(August 2013)
Ryan King
(Nov 2014)
Sustainability
Murray Levi
(Sept 2014)
George Brennan
(Sept 2014)
Vice President
James Camille
(July 2014)
Networking
Ron Lanzo
(January 2014)
Jerry Tuohey
(Sept 2014)
Sponsorship
Gail Frank
(Sept 2014)
Vice President
Mindy Williams-
McElearney
(July 2014)
Awards
Christine Chavez
(Aug 2014)
Golf
Pat LaRussa
(Dec 2014)
Carrie Giammarino
(Dec 2014)
IFMA Foundation
J. Strong
(Aug 2014)

27. Succession plan...
Succession planning is a process for identifying and
developing internal people with the potential to fill key
business leadership positions in the company. Succession
planning increases the availability of experienced and
capable employees that are prepared to assume these roles
as they become available.

29. Most people think it’s all about
the idea.
IT’S NOT.
Everyone has ideas... The hard
part is to execute on the idea.
-Mark Cuban

30. Don’t Believe Me? Just Watch!
video