2. BUS 237 || Internet Advertising || Agenda
http://www.EPSILONsolutions.com/agenda.html
Agenda
Introduction Introduction
Background Background
Examples Examples
Benefits/Risks Benefits/Risks
How To Do It How To Do It
Conclusion Conclusion
2
3. BUS 237 || Internet Advertising || Introduction
http://www.EPSILONsolutions.com/questions.html
A few questions...
Raise your hand if they apply: Introduction
Background
Do you look
Do you have at websites? Examples
a website? Benefits/Risks
Who has thought of
making or having How To Do It
their own website? Conclusion
3
4. BUS 237 || Internet Advertising || Introduction
http://www.EPSILONsolutions.com/purpose.html
Why are we here?
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
4
5. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/advertising.html
What is Advertising?
Why: Who: Introduction
To Inform & End Users &
To Attract Target Background
Attention Audience
Examples
Benefits/Risks
What:
Activity Where:
How To Do It
Advertising Various Public
Media
Conclusion
5
6. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/internetadvertising.html
What is Internet Advertising?
Introduction
Internet Advertising is the use of Background
the Internet as a medium to Examples
Benefits/Risks
display advertisements to the user.
How To Do It
Conclusion
6
7. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/uses.html
Who Uses Internet Advertising
Advertiser Advertisee Introduction
Background
Web-based companies People who need to
that sell products and/ purchase products
Examples
or services online and/or services online
Companies that sell Benefits/Risks
People who browse the
products and/or services
Internet
outside their area How To Do It
People who want to
spread awareness about Conclusion
anything
7
8. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/waytobuy.html
Ways to Buy Internet Advertising
CPM – Cost Per Mille Introduction
• AKA CPI – Cost Per Impression
• Advertisers pay for EXPOSURE Background
CPC – Cost Per Click Examples
• AKA PPC – Pay Per Click
• Advertisers pay for the number of user CLICKS Benefits/Risks
How To Do It
CPA – Cost Per Action
• AKA CPA – Cost Per Acquisition
Conclusion
• Advertisers pay for successful TRANSACTIONS
8
9. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/location.html
Where to Find Internet Advertising
Websites Introduction
Mobile Devices Background
Messenger Clients Examples
Video Games Benefits/Risks
How To Do It
Videos
Conclusion
Music
9
10. BUS 237 || Internet Advertising || Examples
http://www.EPSILONsolutions.com/examples.html
Examples
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
10
11. BUS 237 || Internet Advertising || Examples
http://www.EPSILONsolutions.com/adwordsvsadsense.html
AdWords vs AdSense
Ad-Selling System AdSense Introduction
Who: Advertisers
Ad-Publishing Program Background
Purpose: To generate
Who: Website Owners
traffic and sell your
Purpose: To generate
product and/or service Examples
revenue through ads via
How: Advertisers create
your content-filled website
ads, choose Benefits/Risks
How: Website Owners
keywords, and pay Google
choose keywords and
to host their ads on How To Do It
place ads on their sites
Google/other websites
related to their content or
AdWords audience Conclusion
11
12. BUS 237 || Internet Advertising || Benefits/Risks
http://www.EPSILONsolutions.com/benefits.html
Benefits of Internet Advertising
Introduction
Background
Able to Use
Ability to
Easy to Many Relatively Examples
Target
Track Different Simple to
Specific
Traffic Mediums Implement
Audiences Benefits/Risks
and Tools
How To Do It
Conclusion
12
13. BUS 237 || Internet Advertising || Benefits/Risks
http://www.EPSILONsolutions.com/risks.html
Risks of Internet Advertising
Introduction
Background
Inability to Saturation of Examples
Lack of Low-Speed
Try Before Content on
Technology Connections
You Buy the Internet
Benefits/Risks
How To Do It
Conclusion
13
14. BUS 237 || Internet Advertising || Benefits/Risks
http://www.EPSILONsolutions.com/future.html
Future of Internet Advertising
Introduction
Background
Tailored Larger
Increased
Marketing Migration More
Integration Examples
Towards Towards Dynamic and
with Mobile
Consumers Social Media Interactive
and Remote
Based on Sites for Content Benefits/Risks
Devices
Their Trends Marketing
How To Do It
Conclusion
14
15. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto.html
How To Set Up Internet Advertising
Introduction
How to set up:
Background
Examples
1.
Set Up 2. Benefits/Risks
Create 3.
Generate 4.
Customize 5. How To Do It
Implement
Conclusion
www.JUSTlistIN.com/EPSILONsolutions
15
16. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto1.html
How To Set Up Internet Advertising
STEP 1: Set Up Your Website Introduction
Background
a. Choose a domain name
b. Pick a web-hosting company to host your website Examples
c. Design your website
Benefits/Risks
How To Do It
Conclusion
16
17. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto2.html
How To Set Up Internet Advertising
STEP 2 – Create A Google AdSense Account Introduction
Background
a. Visit “http://adsense.google.com”
b. Follow the procedures to set up an account Examples
c. Wait up to 24 hours
Benefits/Risks
d. When accepted, you will be able to access your
Google AdSense account Control Panel How To Do It
Conclusion
17
18. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto3.html
How To Set Up Internet Advertising
STEP 3 – Generate The Advertisement Introduction
Background
a. Go to the “AdSense Setup”
b. Choose an advertising platform for your website Examples
Benefits/Risks
How To Do It
Conclusion
18
19. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto4.html
How To Set Up Internet Advertising
STEP 4 – Customize The Advertisement Introduction
Background
a. Customize the size, colour, and overall appearance
of the ad Examples
Benefits/Risks
How To Do It
Conclusion
19
20. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto5.html
How To Set Up Internet Advertising
STEP 5: Implement The Advertisement Introduction
Background
a. Generate the ad code in HTML
b. Paste the code into an HTML file Examples
c. Upload the HTML file on your web space or FTP
Benefits/Risks
d. Sit back and watch the money POUR IN!!
How To Do It
Conclusion
20
21. BUS 237 || Internet Advertising || Conclusion
http://www.EPSILONsolutions.com/questions.html
Questions?
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
21
22. BUS 237 || Internet Advertising || Table of Content
http://www.EPSILONsolutions.com/content.html
Table of Contents
1. Agenda 11. Benefits
Introduction
2. Questions 12. Risks
3. Purpose 13. Future Background
4. Advertising 14. How To
Examples
5. Internet Advertising 15. How To 1
6. Who 16. How To 2 Benefits/Risks
7. Ways to Buy 17. How To 3
8. Where 18. How To 4 How To Do It
9. Examples 19. How To 5
Conclusion
10. AdWords vs AdSense 20. Questions?
22
