1. International SOS & Herbalife
Employee Communications Plan
Briana Mosley
Intern
August 2015

2. 2
Communication Goal
Herbalife partnered with International SOS to provide Herbalife
employees with international travel security benefits and assistance.
Goal: Create more awareness to Herbalife employees of the services
provided to them by International SOS
Message: Access and utilize International SOS throughout the duration
of your international business travels with Herbalife

3. 3
Stakeholders
All Herbalife employees with an
emphasis on reaching the following
employee groups:
• Sales/Global Events
• Community Engagement
• Member Policy and Member
Interfacing Groups
• C-Suite
• *Other Employees Traveling
Internationally

4. 4
Communication Tactics
• Intranet Marquee or Banner
• Large Poster Displays
• Table Top Card Displays
• Rotating PowerPoint Slides on Monitors
• Informational Webinar with International SOS Representative
Message: Access and utilize International SOS throughout the
duration of your international business travels with Herbalife
To implement the overarching message, the following
tactics will be employed:

5. 5
Drive employees to visit
intranet banners and
International SOS website
by inserting a blurb about
International SOS in
Herbalife News
Create Intranet Marquee or Banner
Place a banner or marquee
on the Herbalife Intranet to
further promote
International SOS services.
For example:

6. 6
Develop Internal Posters
Posters will be utilized as a
marketing tool to remind
employees daily of the benefits
of International SOS
Posters will be displayed in
common areas of each office
location (LA Live, HP1 and
Forest Lake)
Poster Key Messages:
• Lead employees to visit
International SOS website
• Use bullets to highlight main
benefits of International SOS
services

7. 7
Table Top Cards
To drive the message further, 4X6 table top cards will be on
display in office lunch rooms, such as the Mark Hughes Café.
As employees prepare breakfast, eat lunch, or enjoy a
quick break, table top cards will remind them of the
services International SOS provides Herbalife employees
when they travel on behalf of the company.
A QR code will enhance the table top card by
providing employees with an interactive platform
through the use of their smartphones to learn
more about International SOS – directs them to
app or website.

8. 8
PowerPoint Slides
PowerPoint slides displayed on public office monitors will rotate among
other news and announcements, and will describe International SOS
The monitor slides will serve as a constant visual inner-office component to
drive awareness of this service to employees who travel
Slides will be added to all monitors in each office location
Content of the slides will highlight the following:
• What International SOS is
• When to use it and why
• Promote International SOS Webinar
• Where to learn more information: www.internationalsos.com

9. 9
Webinar With Int’l SOS Rep.
An International SOS Webinar will be moderated
by an International SOS Representative. This will
serve the purpose of providing more background
on the service and will provide employees the
opportunity to ask questions.
The webinar can be held anywhere (i.e.
conference room or employees’ desk)
News to participate in the webinar will be
disseminated via:
• Herbalife News
• Intranet
• Table Top Cards
• PowerPoint Monitor Slides

10. 10
Timeline
• HLF News Int’l SOS Blurb
• Intranet Marquee/BannersSeptember
• Poster Displays
• Table Cards
• PowerPoint Monitor Display
October
• HLF News Blurb For Webinar Participation
• International SOS Informational Webinar
• Continue rotation of PowerPoint Monitor Display
November
• Continue rotation of PowerPoint
Monitor Display
• Final HLF News Updates on Int’l
SOS
December
A rough timeline for September & Q4: