The document discusses localized marketing and introduces the HumanKiosk, a solution using remote experts and video interaction to provide personalized engagement at local points of service. Some key points: 1) The HumanKiosk uses interactive digital signage and on-demand video calls to experts to humanize brands and improve the customer experience locally. 2) It allows customers to have face-to-face conversations with remote experts who are matched to their needs. 3) This solution provides personalized engagement cost-effectively while capturing customer data.

1. POWERING
PERFORMANCE
on a Field Marketing Level Through Localized
Content, Advertising, Promotions, Search
Contacts, and Cyber Community Connections
EXECUTIVE SUMMARY

2. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
CONTENTS
3 Executive Summary
4 Research Scope
5 Executive Summary of Key Findings
7 Sponsor Contributions
12 About the Sponsors
13 About the CMO Council
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3. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
EXECUTIVE SUMMARY
Despite the homogenization of markets, media channels, and brand experiences globally,
localization of messages, images, creative executions, offers, deals, and interactions is still critical
to marketing effectiveness and customer relationship building across many business categories.
While the Internet may have eclipsed the trusty Yellow Pages book as the primary go-to resource
for finding things locally (and providing third-party validation), consumers still desire a very local
buying and service experience from a trusted community participant and presence.
The advent of multi-channel, digital marketing is transforming customer engagement, both globally
and locally. It is giving local businesses a global presence, and it gives global businesses a local
face and pipeline into micro-populations, prospects, and continuity customers. Local marketing
automation platforms and solutions are enabling national or regional marketers to produce,
package, distribute, and digitally repurpose multiple versions of content, collateral, advertising,
direct mail, promotional, and in-store merchandising materials very cost-efficiently and effectively.
It is enabling marketers to truly localize and customize campaigns by community and to
accommodate factors such as climate, geography, ethnic composition, demographics, shopper-
graphics, psychographics, politics, and even neuro-sensory influences.
Media companies in the cable, broadcast, print, mobile, Internet, outdoor display, and digital
signage sectors are introducing more targeted zone, ZIP code, and even location-based messaging
and media-buying capabilities. And the same is true at the point of sale, with behavioral
targeting leveraging the transactional histories of loyalty and rewards club members shopping
at supermarkets, drug stores, and mass merchant outlets. Downsizing the World Wide Web to a
neighborhood locator network is transforming the classified advertising and local listings business
and bringing localized search marketing innovations to the demand-generation and traffic-building
capabilities of field networks, sales channels, service locations, and merchant outlets of national
brand marketers. These include local agents, dealers, franchisees, branch offices, manufacturer
reps, consultants, brokers, restaurants, hotels, and retail stores. Localized social marketing is also
harvesting the audience reach and viral value of hundreds of millions of active and addicted social
gamers, personal content publishers, brand and personality fans, as well as community networking
enthusiasts.
Advances in media, buying, tracking, and reporting systems using the Internet are also introducing
higher levels of transparency, accountability, reporting, and measurement to co-op, localized,
and network marketing programs on a grassroots level. Centralizing the origination of localized
marketing content and programs also delivers significant cost savings, assures greater brand
integrity, reduces errors, and improves time-to-market. In addition, localized marketing support
drives participation, interest, and enthusiasm in the field, boosting sales effectiveness and closure.
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4. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
RESEARCH SCOPE
"Localize to Optimize Sales Channel Effectiveness" teamed the Chief Marketing Officer (CMO)
Council with its sister affinity network, the Coalition to Leverage and Optimize Sales Effectiveness
(CLOSE), collectively reaching more than 20,000 senior marketing, sales, and channel
professionals. A select group of underwriters supported this thought leadership program, including
BrandMuscle, Matchbin, and MediaTile.
The study has been focused on helping marketers optimize the delivery of localized marketing
support, engaging and acquiring customers on a local level, as well as connecting and resonating
with local community interests, icons, preferences, and hot buttons. Qualitative and quantitative
interactions were undertaken in the second and third quarters of 2011 with leading brands in the
automotive, retail, business services, insurance, banking, real estate, restaurant, lodging/hospitality,
consumer electronics, entertainment, and healthcare sectors. A leadership committee of more
than 20 corporate executives in the localized marketing field was assembled, and an online survey
of more than 300 marketers audited and assessed issues, obstacles, competencies, proficiencies,
experiences, successes, outcomes, and intentions in the area of localized marketing.
The majority of respondents to the CMO Council survey hold senior marketing roles including
CMO, EVP, SVP, VP, and director of marketing and communications. In terms of company size, 16
percent of participants represented companies with annual revenues of more than $5 billion; 15
percent were from companies with annual revenues between $1 billion and 5 billion; 17 percent were
from companies with annual revenues of $250 million to $1 billion; 16 percent were drawn from
companies with $50 to $250 million in annual revenue; and 36 percent came from companies with
less than $50 million in annual revenue. Some 68 percent of respondents were drawn from North
America; 14 percent from Europe; 7 percent from Asia Pacific; 4 percent from the Middle East; 4
percent from Africa; and 2 percent from South America.
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5. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
EXECUTIVE SUMMARY OF KEY FINDINGS
The “Localize to Optimize Sales Channel Effectiveness” study by the CMO Council reveals 86
percent of national marketers surveyed intend to look for ways to better modify, adapt, and
localize their marketing content, messaging, and prospect engagement practices. Clearly, localized
marketing is becoming a critical area of strategic focus and competitive advantage for brands.
Most do not rate their capabilities very highly, and many are exploring new channels and modes of
localized marketing content delivery. Only 52 percent of marketers are satisfied with the leadership,
innovation, and effectiveness in this area. At the same time, marketers recognize the value of
localized market and community engagement and how it can drive lead flow, differentiate brands,
and create more lasting relationships for their channels, field agents, and sales representatives.
Just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local
level in contrast to nearly 50 percent who see themselves as underperforming or needing new
strategic thinking and capability development in local marketing. Findings from the online survey of
300-plus members across all leading industry sectors indicate traditional print and broadcast/cable
media are losing ground to more targeted, personalized, interactive, and measurable forms of local
engagement across diverse audiences and communities.
The most preferred channels for localized marketing are experiential and relationship-building
events, direct mail, localized websites, social networks, and electronic messaging. These were
far more popular selections than cable and broadcast television, radio, local magazines, and even
daily and weekly newspapers. Surprisingly, the Yellow Pages (online and offline) and local online
deal delivery networks, such as Groupon and LivingSocial, lagged behind all channels of localized
marketing choice for national brands.
Significantly, the study found that:
• Nearly 49 percent of marketers believe localized marketing is essential to business growth
and profitability, particularly as it relates to demand generation and sell-through of products
and services.
• Just 30 percent of marketers have embraced local marketing automation platforms,
resources and tools compared to 62 percent who either don’t have them or only now
evaluating these options.
• A sizable 23 percent of marketing respondents allocate over 50 percent of their marketing
and merchandising budgets to local programs; another 41 percent spend between 20 and 50
percent of the budgets on local marketing.
• Only 36 percent of marketers have a formalized process or system for tracking the impact of
national brand advertising on local market development and customer acquisition. Some 61
percent either don’t measure this or have an ad hoc system for tracking national advertising
effectiveness.
• For those who do track the impact of national brand advertising on local business
performance, the most common methods include response to offers or deals (45 percent);
awareness and recognition studies (41 percent); lead and prospect flow (37 percent); web
site analytics (37 percent); field and channel feedback (31 percent); local inquiries and calls
(30 percent) and share of market data (28 percent).
• Cable and broadcast television, local magazines, and radio reportedly deliver the lowest
return on spend, compared to top performers like local events, direct mail or FSIs, local
partner or channel web sites, social networks and electronic messaging.
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6. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
• Factors that most influence localization of marketing messages include demographic (45
percent); geography/location (44 percent); socioeconomic (28 percent); psychographic (27
percent); cultural (22 percent); shoppergraphic or buying history and behavior (19 percent);
as well as language (19 percent).
• Major obstacles or challenges to marketing localization include understanding local market
dynamics or variables (30 percent); determining the right cost/benefit models when it
comes to spend (24 percent); and measuring and evaluating campaign effectiveness on a
local level (23 percent).
• Top benefits and competitive advantages from localized marketing strategies and programs
include: 1) greater customer relevance, response and return (67 percent); 2) better customer
conversations and connectivity (39 percent); 3) improved loyalty and advocacy (29 percent);
4) brand differentiation, distinction and preference (27 percent).
Marketers are looking to make significant changes and improvements in how they implement
local marketing activities. These changes include efforts to:
• Automate the development and delivery of local marketing materials and content
• Explore and test localized marketing approaches and strategies
• Embrace more localized channels of targeting and market access
• Expand localized marketing budgets and programs
A good percentage of respondents believe localized marketing platforms and systems can be
most beneficial in areas like:
• Handling the logistics and intricacies of localized marketing
• Creating relevant and meaningful versions of content
• Controlling brand assets and uniformity of brand messaging
• Measuring and evaluating campaign effectiveness and content usage
Ownership of localized marketing programs and budgets tends to be fairly distributed across
different functional areas. Just 33 percent of CMOs personally direct and control local marketing
efforts, while in the main cross-section, middle managers take responsibility for local marketing.
These include those with ownership of channel/field marketing or merchandising, key accounts,
district/territorial sales, business development, regions/countries, communications, marketing
operations, and lines of business.
This CMO Council engagement program reveals huge upside potential for brands implementing
localized marketing strategies that enable their sales and customer-facing networks to be more
adept in connecting and communicating with consumers and prospects on a more personal and
relevant level. Early adopters of hosted platforms and cloud-based services in this area will gain
competitive advantage in their ability to execute campaigns more effectively, provision their
channel and field organizations more efficiently, better control their brand assets, and track the
performance of their marketing content investments.
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7. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
SPONSOR CONTRIBUTIONS
MediaTile’s HumanKiosk Brings Personal Engagement to Local
Points of Service Using Remote Experts and Visual Interaction
Transforming B2C to “B2Me” With the HumanKiosk and MediaCast Video Presence
Getting Personal With “B2Me”
All business is now personal in the digital age. Consumers expect facts and information to be
tailored to them while shopping, working, banking, attending events, and even while in transit.
Businesses that anticipate these demands and provide customized information with personalized
services can immediately influence customer decisions and create a lasting relationship.
“B2Me,” or Business-to-Me, involves user- or buyer-initiated interaction, conversation, inquiry, or
communication. B2Me helps consumers better understand, validate, or consummate a considered
purchase using trusted networks, third-party experts, and vendor sources of information. Just
as permission marketing changed the past decade with personal opt-in control, B2Me is now
transforming classic B2C communications, which only deliver generic information to anonymous
audiences. B2Me communication is highly targeted, responsive, and relevant to individual
consumers. With a B2Me solution, customers engage in a personal dialog—when and where they
need it most.
Introducing the HumanKiosk, Powered by MediaCast Video Presence—It’s Personal
The MediaTile Company, a recognized leader in cloud-based digital
signage systems, has developed a next-generation interactive
video engagement solution for point-of-sale or point-of-service
environments. Now businesses can humanize their brand
interaction, improve the customer experience, and deliver their
messages with absolute control using expert interaction from
remote locations.
Powered by the cloud-based MediaCast Video Presence system, the
HumanKiosk revolutionizes in-field customer service and support.
The solution fulfills the promise of B2Me communications. It
delivers a unique personal advantage by combining the capabilities
of interactive digital signage with on-demand, face-to-face video
interaction.
“MediaTile’s HumanKiosk and MediaCast solution is in exact
alignment with today’s requirement for brands to have an in-
market promotional system that delivers a localized and tailored
experience for the consumer in order to optimize sales. This new
level of consumer personalization combined with the brand’s ability
to deliver accurate and immediate information, regardless of where
the consumer is located, will certainly usher in game-changing
results across many retail markets.” Donovan Neale-May, Executive
Director of the CMO Council
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8. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
Personal and Engaging Digital Interactivity on a Local Level
The HumanKiosk solution attracts, influences, and engages consumers in dynamic new ways
at the point-of-sale or service so they can be encouraged to make smarter and more informed
buying, financing, or ownership decisions…on-the-spot. In a familiar but oversized smartphone
and tablet-like format, it attracts consumers to scheduled, interactive digital promotions and
dynamically generated media based on time, day, location, and environmental factors. For improved
relevance, users are also afforded the ability to navigate information using a touch-screen interface
for enhanced interactivity. The HumanKiosk not only delivers highly targeted brand and product-
specific messages, it also captures consumer intelligence.
Get Face-to-Face With Consumers
The ultimate breakthrough is achieved through MediaCast Video Presence. With the touch of an
on-screen button, consumers instantly enter a two-way, high-definition, face-to-face conversation
with a remote expert. Remote experts support consumers directly, rather than solely relying on
often poorly trained sales associates or other on-site intermediaries. These remote experts are
available on-demand, and are automatically matched with the consumer’s on-screen selections,
which might include product-specific features, services, and/or language. This intelligent video call
routing ensures that the customer receives a positive brand experience and accurate, immediate,
and relevant answers to their specific questions.
Marketing With Personal Precision
With the HumanKiosk solution, brands are now able to engage consumers directly and take
control of the brand-bias in the conversation. Remote experts, trained by the brand marketer, use
a personal approach to influence the consumer through natural conversation and relationship
building. They can deliver personal service, even in the customer’s native language, directly from
the brand authority. These experts can also stimulate immediate interest to reinforce a call to
action, or they can encourage ongoing engagement. It also allows for cost-effective personality
or spokesperson appearances at multiple retail locations without travel, security, or logistics
complications.
“The HumanKiosk is an innovative and ground-breaking solution whose time has now come. The
HumanKiosk is an extension of our current offerings as it enables us to cover our clients’ secondary
and remote markets with an equivalent level of personal service and expert knowledge and with the
addition of multi-language support.” Dave Treadway, President and CEO of MarketStar
The MediaCast Video Presence system also captures the consumer’s touch-based and
conversational interactions. This provides an invaluable source of consumer intelligence data for
brands at a fraction of the cost compared to traditional interview methods, such as on-site intercept
or feedback polls.
Five Times the Market Reach at a Fifth of the Cost of Traditional Staffing
Product experts are delivered through the cloud and can be located virtually anywhere. Customers
and partners have estimated that they will realize a gain of five times the market reach at around
a fifth of the cost of traditional human staffing options. This cost-effective and efficient solution
improves the customer experience and augments the services provided by on-site associates.
A self-contained and highly secure solution, the HumanKiosk includes built-in wireless network
services from leading carriers. The HumanKiosk, therefore, requires nothing more than on-site
power for operation. Using the latest 4G/4G LTE network services and cloud-based technology,
the system eliminates the need for on-site network costs, complexities, and associated Internet
intrusion threats.
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9. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
Delivering Business and Brand Value
The HumanKiosk and MediaCast Video Presence deliver true business value. By fulfilling customer
expectations and informational needs and delivering a personal approach to service and support, in
many cases brands can realize the following advantages:
Increased viewer relevance: By combining the capabilities of interactive digital signage,
dynamically built content, and personal, cloud-based, face-to-face services, brands are better
able to influence individuals, prompting them to take immediate action. Through this unique
combination of elements, a four- to six-times increase in personal relevancy can be achieved over
traditional display and print messaging.
Heightened customer engagement: The synergy of advanced dynamic media, on-the-fly QR-codes,
smartphone interaction, and face-to-face conversations heightens customer engagement and builds
the foundation for an ongoing relationship. Brands can leverage their on-demand experts to assist
viewers with personalized transactions, essentially behaving as “human middleware,” simplifying
and expediting consumer transactions.
Extended market reach and personal interaction: Delivery efficiencies and coverage areas can
be expanded dramatically by leveraging a cloud-based delivery model for both digital media
promotions and providing face-to-face customer services. On-demand agents in video-call centers
are accessible across wide-geographical areas while personalized, dynamically generated digital
promotions are tightly scheduled to appear at the right place and time thus delivering a four- to
6-times increase in market reach.
Realize faster time to market: Manual processes and logistics-related dependencies can be
virtually eliminated. This ensures a significant time-to-market advantage for all product promotions
and launches, service delivery needs, training and education, as well as customer support. A two-
to three-times improvement in time to market can be realized using this efficient cloud-based
customer service methodology.
Increase personnel utilization: By centralizing and training your video call agents, you can
dramatically improve personnel utilization and realize new levels of cost efficiency. Staffing
centralized video call centers eliminates the significant down time associated with in-location
personnel travel, lodging, time zone changes, etc., while increasing the overall availability of
specialists, multi-language services, and hours of operation. Cost efficiencies of two- to four times
can be realized, dramatically increasing ROI.
For more information, contact MediaTile at www.mediatile.com or info@mediatile.com.
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10. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
The Proliferation of Digital Media Creates Unique
Challenges and Opportunities for Local Marketing
By Philip Alexander, President & CEO, BrandMuscle, Inc.
Changing trends in consumer behavior, proliferation of new media, and the advancements in
technology are all driving a complex network of opportunities for national brands to engage one-
on-one with consumers at the local level. According to the CMO Council’s "Localize to Optimize
Sales Channel Effectiveness" report, nearly 50 percent of marketers believe localized marketing is
essential to business growth and profitability, yet only 12 percent believe they have highly evolved
campaigns and analytics in place to execute and measure their local marketing efforts.
National brands with decentralized marketing organizations are increasingly turning to local
marketing automation platforms to meet the needs of local affiliates (stores, agents, dealers,
franchisees, and resellers) who desperately need an easy way to create and deploy more targeted,
personalized and interactive sales and marketing materials and campaigns. Fulfilling these needs
was a challenge for decentralized marketing organizations when media options were limited to
print and broadcast. The stakes have only become higher as CMOs look for ways to achieve greater
customer relevance and seamlessly deliver the brand promise across dozens of new digital media
channels.
By the time the consumer enters the local store, it’s likely he or she has already made a decision
based on some form of online research. This presents a significant opportunity for marketers to
improve the value of their creative and marketing assets by impacting consumer demand prior to
purchase. As the report suggests, BrandMuscle has also seen an escalation in demand across its
client base for tools that allow local affiliates to easily create local microsites, social media content,
electronic messaging, local events, and online advertising. As the search industry grows, the
drive to innovate and optimize local efforts continues to increase demand for technology that can
streamline how these new forms of media are used to produce results in a way that complements
the national brand rather than competing with it.
Three particular trends we see dominating marketing communications today:
1. Large, national advertising campaigns are being replaced by activities that are
locally focused
This trend is being driven by media fragmentation and an increase in consumers who want
to connect one-on-one with brands and support businesses that will boost their own local
economies.
2. Significant shift in spending from traditional forms of media to digital
Local businesses are embracing email and other forms of online marketing (microsites
and landing pages, paid search, banner advertising, and now SMS) because they deliver a
relatively low-cost way to reach consumers quickly via smartphones and mobile devices.
3. Considerable shift from mass production of marketing materials to advertising
on-demand
Economic challenges have forced marketers to re-analyze expenditures to ensure every
dollar invested is generating the best possible return. While long-run printing still has valid
applications, many have found that recent advancements in digital printing is allowing for
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11. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
cost-effective production of more personalized and effective pieces while reducing the cost
and waste associated with warehousing materials that quickly become outdated. Digital
media further accelerates the shift to personalized one-to-one communications.
Web-based local marketing automation solutions like BrandMuscle’s make it possible for corporate
marketers to support brand-compliant local customization and deployment of marketing campaigns
by local affiliates to address geographic, demographic and local competitive considerations.
From customizing a print ad to delivering an email containing a link to a personalized landing
page, BrandMuscle’s solution provides a cost-effective way for marketers to ensure global brand
compliance, improve operational efficiency, and increase speed-to-market.
While having the right technology in place is critical to executing local marketing in a decentralized
environment, it’s equally important to provide ongoing professional support to ensure local affiliates
adopt and use the solution vigorously. While ease of use remains a key consideration, BrandMuscle
also provides tactical and strategic local marketing support to both the corporate marketer and
local affiliate to achieve optimal ROI. A key challenge many local affiliates face is understanding
what types of advertising or campaigns will work best for their businesses and limited budgets.
BrandMuscle addresses this by providing an option for local affiliates to work one-on-one with local
media planning and buying specialists who can make recommendations and execute more strategic
buys that will generate favorable returns.
As Donovan Neale-May, Executive Director of the CMO Council notes, “Localization is the name
of the game for national brands with significant field, channel or network marketing organizations.”
With today’s consumer driving the conversation, marketers are forced to rethink their messaging
and how it’s delivered to increase relevancy and speed-to-market. Local marketing automation
platforms deliver a way for brands to centralize the origination of localized content while providing
significant cost savings, global brand compliance and increased participation, interest and
enthusiasm by the field to drive channel, and field sales performance. As new forms of media
emerge and are tested with favorable results by corporate marketing organizations, it becomes
even more critical to leverage technology that allows the brand to quickly scale high-performing
tactics across sales channels to secure a competitive advantage.
About BrandMuscle, Inc.
BrandMuscle is a leading provider of web-based local marketing automation software and
unparalleled end-user support for companies with decentralized sales and marketing channels.
Using the company’s proprietary BrandBuilder® software, marketers can empower field-level
customization and execution of personalized advertising and marketing campaigns to optimize
local sales and marketing performance. Founded in 2000, BrandMuscle is headquartered in
Cleveland, Ohio, with a regional service office in Los Angeles, California. BrandMuscle clients
include many of the nation’s most recognizable brands including Allstate Insurance, Chase Bank,
PPG Automotive Refinish, BMW of North America LLC, DIRECTV, Hunter Douglas, and T-Mobile.
For more information visit www.BrandMuscle.com.
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12. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
ABOUT BRANDMUSCLE
BrandMuscle provides end-to-end technology-based marketing solutions, expert client services
and ongoing support to enable corporate clients with distributed advertising needs the ability
to customize and distribute brand and legal compliant advertising for virtually every media type
at the local level. Its specialties include Marketing Services Technology, Brand Management,
Marketing Asset Management, Ad Customization, Local Media and Distributed Advertising.
ABOUT MEDIATILE
MediaTile is the worldwide leader in cloud-based digital signage solutions. MediaTile is
transforming traditional B2C communications into B2Me communications – delivering
information and personal interaction tailored to a viewer’s specific wants and needs. A digital
signage innovator, MediaTile was the first company to deliver the advantages of cloud-
computing using the unique combination of Cellular connectivity and a SaaS-based application.
Our MediaCast Content Management and revolutionary MediaCast Video Presence systems
enable you to attract, engage, and directly influence your audience with a unique ”personal
advantage.” Digital signage networks powered by MediaCast are simple to deploy, easy to
use, and enable you to achieve your communications goals and ROI faster. Our solutions
have garnered customer praise and industry awards for increasing market reach and viewer
interaction, while reducing costs and complexities. info@mediatile.com (t) 831-439-8786
ABOUT MATCHBIN
Founded in 2004, Matchbin is transforming hundreds of newspapers, radio stations, and TV
stations from traditional media companies to new online media success stories. Matchbin’s
technology platform ensures our media partners can quickly capture a significant share of the
rapidly growing local online advertising market. Since Matchbin launched their Community
Marketplace technology in January 2008, the Matchbin network has grown to over 750 local
media partners, 6.1M unique visitors, and 80M page views per month.
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13. LOCALIZE to OPTIMIZE Sales Channel Effectiveness TM
ABOUT THE CMO COUNCIL
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange,
thought leadership, and personal relationship-building among senior corporate marketing
leaders and brand decision-makers across a wide range of global industries. The CMO
Council’s 6,000 members control more than $300 billion in aggregated annual marketing
expenditures and run complex, distributed marketing and sales operations worldwide. In total,
the CMO Council and its strategic interest communities include more than 12,000 global
executives across 100 countries in multiple industries, segments, and markets. Regional
chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle
East, and Africa. The Council’s strategic interest groups include the Coalition to Leverage
and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer
Experience Board, LoyaltyLeaders.org, Online Marketing Performance Institute, and the Forum
to Advance the Mobile Experience (FAME).
www.cmocouncil.org
© Copyright CMO Council. All Rights Reserved. 2011 13