Don’t let compliance and regulatory issues stop you from jumping on the social media bandwagon: According to many studies and surveys, compliance issues are the primary chains holding back the use of social media in the financial industry. Given the monumental impact of social media, we've designed this talk to take you through marketing and compliance issues and show you the strategies that you can use in your business as a financial adviser and start attracting more clients today.

1. Why do Compliance & Marketing end
up Big Enemies in Social Media?
#FSMTLL

2. http://www.linkedin.com/in/bridgetgreenwoo
d
https://twitter.com/FinSocMedia
https://twitter.com/BridgetFSM
www.facebook.com/FSMfanpage?ref=ts
https://www.youtube.com/user/amymcilwain
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3. TRUST
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4. What is Social Media?
Why is Soc Med important?
Where to Start?
How to be Compliant?
#FSMTLL

5. What is Social Media?
Wikipedia:
Social Media is just transforming
media monologues into social
media dialogues
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6. What is Social Media?
It's the conversations and the
content that matters.
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7. Why is Social Media
important?
#FSMTLL

8. Social Media Statistics
55% of Twitter users are 35+
65% of Facebook users are 35+
79% of LinkedIn users are 35+
63% of Pinterest users are 35+
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9. Unique Monthly Visitors by Month
750,000,000 - Estimated Unique
Monthly Visitors
250,000,000 - Estimated Unique
Monthly Visitors
110,000,000 - Estimated Unique
Monthly Visitors
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10. Google Analytics
Financial Social Media Website
attracts on av. Monthly Visitors
Traffic: 3700
Source: 1200 Social Media
At $1 per Click Ad spend
$1200 each month of Organic Traffic
#FSMTLL

11. What is Social Media?
Why is Soc Med important?
Where to Start?
How to be Compliant?
#FSMTLL

12. #FSMTLL

13. Average household income
£60,000 +
Average household income
£35,000
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14. #FSMTLL

15. #FSMTLL

16. Great for:
 Driving Traffic
 Real Time News
 Following what’s happening Now
 Referrals
 Recommendations
 Connecting with Journalists
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17. #FSMTLL

18. 41% Business Owners
say Twitter is Beneficial
for Business
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19. # http://www.financial-
socialmedia.co.uk/uncategorized/what-
financial-professionals-need-to-know-about-
RT the-olympics-politics-and-twitter/
MT
http://www.financial-
#FF socialmedia.co.uk/twitter/35-twitter-hashtags-
for-social-financial-advisers/
??
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24. #FSMTLL

25. Women 35 – 54 Fastest Growing
In the US, women account for 85% of
all consumer purchases including:
91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
#FSMTLL

26. #FSMTLL

27. Why is Soc Med important?
On line, including social media has become
the most influential source in helping
consumers make purchasing decisions
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28. #FSMTLL

29. Why is Soc Med important?
“We don’t have a choice on whether to do
social media, the question is how well we do
it. “
- Eric Qualman
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30. Why is Soc Med important?
 Bring Traffic to your website
 For FSM that’s equivalent $1200/month and growing
 Develops Trust between new and existing clients
 Demonstrates Expertise
 Raises Profile
 Connects
 Brings People to New Events
 Brings New Clients
#FSMTLL

31. Content is King
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32. Where to Start?
Build your Pipeline
Then fill your Pipeline
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33. ATTRACT
CONVERT
TRANSFORM
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34. What’s your Goal?
• Gain new clients
• Maintain relationships with existing clients.
• Customer service from Providers
• Relationship with the media
• Provide Customer Service for your clients
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35. How to be Compliant?
#FSMTLL

36. How to be Compliant?
Create a Social Media Policy
#FSMTLL

37. Social Media Policy
One:
Address the purpose of your
Social Media
Define your goals
Be specific and relevant to firm
Coincide with firms Compliance
#FSMTLL

38. Social Media Policy
Two:
Is the ‘what’
What is social media?
What social media platforms is
your business a part of?
#FSMTLL

39. Social Media Policy
Three:
Establish guidelines for how
employees (who identify
themselves as an employee of
your firm) should conduct and
present themselves on their
personal pages.
#FSMTLL

40. Social Media Policy
Four:
Establish “best practices”
• Images
• Commenting
• Posting
• Controversial issues
• Conflicts of Interest
• Confidential Information
#FSMTLL

41. Social Media Policy
Five:
Be Simple
Be Short
Be Specific
#FSMTLL

42. Social Media Policy
Six:
Decide who will be involved
Train your staff
http://www.financial-
socialmedia.co.uk/financial-social-media-
university/
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43. Social Media Policy
Seven:
Include Protocols for Crisis
Situations
http://www.financial-
socialmedia.co.uk/facebook/create-a-
successful-social-media-policy-for-financial-
advisors/
#FSMTLL

44. Pre Approved Content
Monitored Content
Records Kept
http://www.financial-
socialmedia.co.uk/uncategorized/social-media-
archiving-the-financial-advisers-guide/
#FSMTLL

45. Static Content – Pre Approve
E.g.
Linked In Profile
FB Profile
Twitter Background & Bio
Blog Posts
#FSMTLL

46. Hootsuite
HootSuite’s brand new new Enterprise
solution provides the most
comprehensive social media pre-
approval and archiving solution in the
industry.
#FSMTLL

47.  Organise Your
Social Business
 Map to your
Existing Structure
 Arrange Teams
 Custom Team
Permissions
 Provide the right
level of Access
 Assign messages  Team Collaboration with Global Governance
for Follow Up
#FSMTLL

48. Arkovi
Built in the cloud, Arkovi monitors and
archives incoming and outgoing social
media communications, including blogs,
Facebook, LinkedIn, Twitter, websites
and more.
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49. QUESTIONS
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