Examining the gendered messages of food, food consumption, and body images in print advertisements.

2. “ a true meat man” “ most men…were born to grill” “ [he] has smoke and fire in his DNA”

5. brand name = “skinny cow” “ don’t go too crazy”

6. “ curb your cravings” “ who hasn’t found herself…staring into the freezer… [at] mint chocolate chip ice cream?”

7. “ it’s a pleasure shaving off calories” “ stick to your resolution” “ maximum pleasure. minimum calories.”

8. “ [only] 80 toasty calories” “ warm and comforting” “ luscious… plump”

10. “ control appetite” “ fight…cravings”

12. “ avoid high-calorie snacks to get ready for the beach”

13. “ build…muscle” “ feed your muscles”

14. “ [he] is now one of the boys!”

18. Source: The Penguin Atlas of Women in the World, 4 th ed.

19. Adbusters (Canadian Edition) March/April 2007 … as may all the things you eat.