2. Bright One | About Us
• A volunteer-run communications agency for the third sector
• We offer affordable yet effective communications
programmes to raise awareness of third sector organisations and
their initiatives
• Our volunteers get valuable
hands-on experience, with
support and supervision from experienced communications
professionals who get to give something back to the community
3. Bright One | How It Works
• Run by enthusiastic volunteers and led by
experienced communications professionals. Each
team is committed to delivering high quality communications briefs in a
cost-effective manner
• With volunteers from a broad background, we are able to match
each brief with existing expertise
• Doing something for a good cause. We make public
relations possible for third sector organisations who can’t afford a
commercial agency. In returns, our volunteers get practical experience
and our experienced consultants get to give something back to the
community
4. Bright One | What We Do
We help third sector organisations plan, implement and evaluate
affordable and effective PR & Communications programmes to
raise their profile within target communities.
We listen to what you need to communicate to your target
audience, identify the challenges and tackle them with you
via a tailored communications programme. In short, we create the
right noise for you.
• Media relations
• Blogger relations and outreach campaigns
• Social media and Web 2.0 consulting
• Press release development and distribution
• Creative copywriting
• Internal communications
• Event planning and management
5. Bright One | How We Can Help
Position you as a credible and worthwhile
Establish profile of your
organisation to attract
new
organisations and raise
members and funding
awareness of your initiatives
Amplify the impacts and
results of your campaigns through
positive coverage in the traditional and
online media, as well as consistent
presence on social media websites
6. Bright One | Client Experience
Social Innovation Camp is an experiment in creating social
innovations for the digital age. Through unusual, creative events
Social Innovation Camp brings together talented software
developers and designers with social innovators to build effective
web-based solutions to real social problems.
Junction49 is a TimeBank project created to enable young
people aged 16-25 to share and develop ideas to make a
difference, online and offline.
Enabled by Design is a community of people passionate about
well designed everyday products. By sharing their loves, hates
and ideas, Enabled by Designers challenge the one size fits all
approach to assistive equipment through the use of clever
modern design.
7. Bright One | Client Experience
Refugee Week is a UK-wide programme of arts, cultural and educational
events that celebrate the contribution of refugees to the UK, and
encourages a better understanding between communities. Refugee Week
2009 will take place from 15th to 21st June.
Camp Quality UK is a not-for-profit organisation that is committed to giving
children with cancer and other life-threatening illnesses opportunities to
enjoy a positive, fun and inspiring childhood through quality recreational,
play and creative activity programs.
NET.mesomoco.org.uk enables the people in the mental health space to
privately connect, converse and collaborate to generate a positive impact
among mental health sufferers. It is strictly for people involved in mental
health, including mental health service users, carers of mental distress
sufferers, and those who have experience of mental health issues.
8. Bright One | Client Testimonials
“Bright One is exceptional in helping not-for-profits communicate what they do
and what they are all about. Bright One is reputable and well connected and
has helped us at Social Innovation Camp reach a wide ranging audience when
we launched our call for ideas. They come highly recommended and we hope
they continue to grow!”
Katherine Hui, Events Manager, Social Innovation Camp
quot;Bullying UK loves working with passionate people and they don't come much
more passionate than Bright One, the unique team structure of student
volunteers overseen by professionals creates a winning mix of high quality
communications“
John Carnell, Founder, Bullying UK
“Bright One gives great opportunities for not-for-profit organisations to carry
out efficient but effective communications. It's a fantastic idea and one we
are keen to see develop.”
Almir Koldzic, UK Coordinator, Refugee Week
9. Bright One | Client Testimonials
“Bright One is an excellent idea, harnessing the energies of volunteers
from the communications industry for the benefit of social enterprise and
the not-for-profit sector. We found them very helpful and plugged in to a
wide range of ways to get across a message through different media.
Tessa Watt, Director, Slow Down London
“Much of what Mesomoco has done would have not been achievable
without your excellent and professional help. I didn't realise just how
important PR is until I experienced it through Bright One. You have
massively raised our profile and the connections you've made for us in
terms of networking have turned out to be massively accelerating for us.”
Richard Cowling, CEO, Mesomoco CIC
10. Case Study |
Brief: Bright One was invited to help develop
messaging and produce copy for the website,
before launching it to the relevant audience.
Approach: Bright One used volunteers with social
media skills to connect with an active online
audience and demonstrate the value that social
media brings to the voluntary sector. We delivered
a series of bespoke recommendations applicable to
each different social media website to ensure
consistent presence to help drive traffic and interest
to the organisation.
Results: Within two months since it was launched
in July 2008, the number of page views had
increased by 500% and the number of unique
users had risen steadily.
The launch was widely covered in the target media,
from key mental health publications to NHS
newsletters, leading to influential executives in the
mental health space joining the website.
11. Case Study |
Brief: Bright One was brought in to advise
Junction49 on its social media strategy, using sites
such as Facebook, Myspace, Bebo and Twitter to
raise awareness of the opportunities to young
people and drive users to the Junction49 website.
Approach: Our team of social media savvy
volunteers developed and implemented a series of
tailored strategies to outreach to the active online
communities via each different social media
website.
Results: Junction49 now has an integrated set of
social media tools to reach to their target
audiences. The organisation has since seen a rise
in volunteering ideas submitted by young people.
Users who connect to Junction49 through social
media sites also make up an engaging audience,
spending an average of 7 minutes on the
Junction49 website.
12. Bright One | Contact Details
Ben Matthews
Phone + 44 7842 764 205
Email ben@brightone.org.uk
Twitter @brightonecomms
Web www.brightone.org.uk
