Presented at the "Creating Powerful Comminications Strategy" conference, run by CharityComms in January 2011.

1. What does a good communications strategy look like? 19 January 2011

2. “ Remember, we may live in a new world, but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action.” - Fard Johnmar

3. 1. What resources do you have? 2. What are your goals? 3. Who is your target? 4. Who is your audience? 5. What is your frame? 6. What is your message? Six questions you must answer before you even begin to implement your media tactics:

8. 5. What is your message? Problem: Introduce your frame. Describe how your issue affects your audience and its broader impacts. Solution: Speak broadly about the change you wish to see. Speak to peoples’ hearts with values-rich language and images. Action: Call on your audience to do something specific. Make sure key people in your organization buy into this message, craft your message to be appealing to journalists and convincing to your target audience, and brainstorm soundbites that expresses your message in a few seconds

10. Putting it all together

11. Create a Timeline of Activity

14. Be proud of your work - It’s making the world a better place! Celebrate

15. Any Questions?

16. the volunteer-run comms agency for the third sector Thank you.