9. Millions of people use Pinterest to
discover, organise and do things
that inspire them.
10. The World’s Largest Collection
Of Everyone’s Favourite Things
30 billion Pins and millions added daily
5.4B total minutes per month
55 million monthly active users and growing
Over 75% of usage happens on mobile
Source: comscore
11. The Pin
A highly visual, interactive bookmark that links back to the
site where it originated
Added to Pinterest by people pinning from your sites and
apps, or by businesses adding them directly
Appears in Feeds, Boards and Search Results on mobile
and web versions of Pinterest
Can include rich data like availability, price, location,
ingredients, article information and more
Born to be saved, shared, and clicked
12. Discover
Inspiring Pins in
Feeds, Search & Boards
Organise
Pins into public
collections called Boards
Do
Things like click on Pins
to buy or learn more
14. Pinning happens
from publishers
& brands
14
Source: Why the half-life of a Pinterest pin is thousands of times
longer than a tweet or Facebook post. Venture Beat, 6-17-13
15. Pinners are heavily engaged across a wide variety of
categories
Source: Internal data 15
Fashion Home Decor Food Beauty Travel Parenting DIY
50M Repins
from
6M Pinners
40M Repins
from
8M Pinners
65M Repins
from
10M Pinners
25M Repins
from
6M Pinners
13M Repins
from
3M Pinners
10M Repins
from
3M Pinners
60M Repins
from
10M Pinners
EACH MONTH:
16. A huge, engaged audience
Source: Internal data 16
Education-related ideas are pinned each day.500K+
65M+
750M+
Foodie Pins each month.
There are more than 30 billion Pins collected
by people into more than 750 million boards
NUMBERS TO CONSIDER:
17. Half-life of a pin
is much longer
17
Source: Why the half-life of a Pinterest pin is thousands of times
longer than a tweet or Facebook post. Venture Beat, 6-17-13
Tweet is a matter of minutes
Post is a few hours
Pin is lasting
18. Pinterest is
inherently viral
Each pin is repinned around 10
times (pins are 100 times more viral
than a tweet -retweet average is only
1.4%)