Michael Kors Digital Presentation.

1. THE DIGITAL FUTURE OF
MICHAEL KORS

2. Establishing Our Target Market
 Michael Kors has become one of the fashion
industries leading unisex brands.
 As a company our research shows that our
target market ranges from young adults, ages
18-25.
 As well as established adults, ages 26-40.

3.  Using Social Media is vital to the success of
our company’s digital marketing plan.
 Engage the consumer, do not annoy them.

4. Promotions Promotions!!!
 To help gain more followers on our social
media pages we plan on promotions.
 “ Be in the first 100 people to Retweet us and
receive 10% off”
 This will provide us will cheap advertising
through word of mouth.
 Reward for customers.

5.  New leading website for internet marketing.
 By placing images on the website that can be
pinned we can be place directly to those
interested in our type of products.
 Our images will be of recent ads and images
from photo shoots that are embedded with
links to our official website.

6. SMARTPHONES!

7.  Smart phones provide numerous applications
that can be used for advertising and marketing
purposes.
 Instagram is an application that allows you to
post and edit pictures.

8. Instagram Con’t.
 Celebrities and brands are using Instagram as
an outlet to promote products and ideas.
 Michael Kors will be partaking in that
opportunity as well.
 Allows us another chance to be directly linked
to individuals who are likely to buy our
product, and those who don’t know about us.

9. Turn Digital Outlets into
Contest!
 Similar to our discount idea using Twitter, we
can also use Pinterest, Instagram, and
YouTube.
 We can have consumers regram or repost our
YouTube ads and receive gift cards and/or
discounts.
 http://www.youtube.com/watch?v=OPTTY8P-
v7A

10. Conclusion.
 By uses all of these resources to the best of
our ability we can develop a strong digital
presence.
 Also these outlets can help us lower part of
our marketing budget. Hopefully by at least
30%.