2. I am pleased to present this
annual reVIEW detailing
the work of the British
Council in the United States
of America. Throughout
these pages, you will find
in-depth examples of our
work in 201 and 2012.
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3. The British Council is the United
Kingdom’s cultural relations
organization. We work through the
arts, English language, education
and society, to create international
opportunities for the people of the
UK and other countries and build trust
between them. We work in all
six continents of the world, with
more than 190 offices in 110 countries
and territories.
Next year is the 40th anniversary of our US office, where
I have served as Director since 2006. This summer, I will
leave and hand the reins to my successor, Paul Smith,
who comes to the US from Kabul where he served as
our Director of Afghanistan. We have teams based in
Washington DC, New York and Los Angeles, and will
soon set up our regional hub for the Americas in Miami.
Our objectives have much in common with the work
being done by US institutions in a wide variety of sectors
– from the government, NGO and non-profits, to arts
organizations, colleges and universities.
2012 is a particularly exciting year for the UK, as we host
the London 2012 Olympics and Paralympics and mark
the Diamond Jubilee of our patron HM The Queen. It’s
also an exciting year for us here in the US, where we are
identifying more opportunities to work in partnership
with American organizations of all shapes and sizes.
Partnerships are at the heart of our mission to bring
the US and UK together to work on shared agendas
worldwide.
A recent example is our partnership with Microsoft.
In November 2011, we launched a five-year strategic
partnership with Microsoft Partners in Learning, starting
with a $2 million two-year project to improve skills and
access to education in African schools. Together, we
expect to train over 20,000 school leaders and teachers
and provide over 100,000 learners with digital access.
As you read through this review, I would like to direct your
attention to the quotes from our partners about their
experience of working with us. As we look ahead to 2013,
we hope to strengthen these collaborations and broaden
our work with the Friends of the British Council,
a separate US organization chaired by Sandra Gibson.
If you would like to find out more, I encourage you to visit
www.britishcouncil.org/usa
Sharon Memis
Director British Council USA
April 2012
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5. The British Council creates
international opportunities
for the people of the UK and
other countries and builds
trust between them. We call
this cultural relations.
We are, and are recognized as being, the world’s
leading cultural relations organization. Over
nearly 80 years, we have built a reputation
for making a positive impact in communities
throughout the world.
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6.
7. We have three key areas of work – Younger people, either in education or just starting out
English, the arts, and education and on their careers, who are opinion formers through their own
social networks and are potentially the next generation of
society – and we work with three main national leaders and influencers.
groups of people. These ARE:
We are a unique organization, part-funded by the British
Society and community leaders, who can bring about government, but attracting resources from partners, donors
changes in social, educational and cultural policy, and help and paying customers. Three-quarters of our income is
us make wider connections. earned from our partnerships and the services we provide
worldwide. Any surplus we make is re-invested into our
Influencers, including career professionals, the media,
cultural relations work.
educators, artists, scientists and business leaders – who we
partner with to maximize the impact of their work and ours.
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8. As a whole, the British
Council touches the
lives of 600 million
people a year – almost
one in ten of the
world’s population.
9. In 201 the
1,
British Council’s
US team:
Engaged face-to-face with nearly 7,000
people, of whom nearly 200 were society
and community leaders, over 4,000 were
classed as influencers and some 2,500
were young people and students.
Connected with over 70,000 people
through exhibitions and festivals.
Reached almost 1.5 million people
through digital media.
Reached a further three-quarters of a
million people through publications and
broadcast.
Connected with more than 14,000 people
through social media.
Our programs have received media coverage across a wide
range of news outlets, including the New York Times, the Los
Angeles Times, the New York Post, and the Huffington Post.
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10. At a Glance:
2011–12
Achievements
A few of the British Council USA’s Arts
achievements over the past fiscal year • Partnering with the American Repertory Theatre in
(1 April 2011 – 31 March 2012) include: Cambridge, Massachusetts and London’s Young Vic
Theatre on the first ever transatlantic co-production
of Jung Chang’s best-selling memoir Wild Swans.
• Introducing some 30 US arts professionals to the best
of British theatre at the biennial Edinburgh Showcase.
• Arranging for Scottish novelist Zoë Strachan to be
Writer-in-Residence at the University of Iowa’s International
Writing Program.
• Working with the Bronx Museum of the Arts as part
of Dickens 2012, a global celebration of the author’s
200th birthday, to organize a creative writing, art
and photography competition for New York high
school students.
• Facilitating a visit by the Duke and Duchess of Cambridge
on their North American tour to meet children at Inner-City
Arts, a Los Angeles-based arts education provider.
11. Education Society
• Launching a $2 million education partnership with • Organizing two conferences at Georgetown University
Microsoft to improve access to education and boost and the University of Cambridge as part of the Our
ICT skills in six countries across Sub-Saharan Africa. Shared Future project, each bringing together over
60 experts and academics working to improve
• Launching the Trilateral Research in Partnership Awards,
Muslim/non-Muslim relations.
to provide ten awards of up to $75,000 to support
multidisciplinary research projects between US, UK • Sending 15 US, UK and European young leaders from
and Indian higher education institutions. our TN2020 program to take part in a capacity-building
workshop with young professionals in Kosovo.
• Helping the UK maintain its lead as the top study abroad
destination for American students, with more than 40,000 • Introducing 26 American teenagers, who were directly
Americans choosing UK study abroad, undergraduate and affected by 9/11, to the UK’s educational and cultural
post-graduate programs. offerings, during our 2011 British Council Summer Camp.
• Engaging with nearly 40,000 people through an exhibition • Commemorating the 10th anniversary of 9/11 with a
of US and UK high school students’ art, through our Rivers thoughtful video series by young people around the world.
of the World project, funded by HSBC and in partnership
with the London Mayor’s Thames Festival.
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12. Arts
Our work in the arts
shares the best of UK
culture in a spirit of
cultural exchange.
Globally, we work with
nearly 4,000 arts policy
makers and ministers,
84,000 cultural leaders
and artists, and over 14
million exhibition and
performance attendees.
13. The US remains the most coveted new market for our Some of our arts team’s notable
UK partners in the arts. Through the British Council, achievements and projects include:
established artists and art organizations can extend their
reach, while lesser-known artists and companies can
be launched internationally. In 2011–12, we worked on
a number of arts initiatives designed to strengthen the
transatlantic relationship through shared agendas and
create opportunities for international dialogue.
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14. WILD SWANS
In February 2012, the British Council’s
US office helped bring about a US –
UK collaboration between London’s
Young Vic theatre, the American
Repertory Theatre (A.R.T.), a non-profit
theatre at Harvard University in
Cambridge, Massachusetts, and
the Actors Touring Company.
15. The three partners produced a stage version of Jung Together with the A.R.T. we organized a multimedia
Chang’s bestselling memoir Wild Swans, together with a community memoir project made up of audio interviews,
wrap-around project that involved the Chinese-American visual slideshows and video, to engage the Chinese
community with the production. The play, which brought population in the Boston area with the play.
together a joint US/UK artistic team, premiered in the US
before moving to the UK in April for World Stages London,
a new international theatre festival supported by the British
Council’s London 2012 program.
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16. 201 Edinburgh Nicola Green:
1
Showcase In Seven Days
Every other year, the British Council In October 2011, we partnered with the
brings together arts professionals Library of Congress to celebrate their
from the US and other countries at recent acquisition, In Seven Days…,
the world’s biggest arts festival in a series of seven prints by British
Edinburgh. artist Nicola Green, which tells the
story of the 2008 US presidential
The Edinburgh Showcase highlights promising British
works and artists who are exploring contemporary issues election from the campaign trail
in innovative ways. The week also includes a trade fair and to the inauguration.
networking opportunities for companies.
To celebrate, we convened a lively panel discussion on
In August 2011, we introduced nearly 30 US arts how art can reflect social change, featuring the Matt Frei,
professionals to the best of new British performance at the Washington correspondent of the UK’s Channel Four News,
biennial Edinburgh Showcase. Several British theatre groups, curator and art historian Sarah Lewis, and the artist herself.
including the live action and animation arts group ‘1927’,
will now bring their performances to the US, as a result of
connections forged last August.
17. Nicola Green: In Seven Days...
‘We greatly appreciated the partnership
opportunity, all the thoughtful work
to develop such a special event, and the
chance to bring local and international
community members together. We treasure
such chances to make the Library’s
collections better known and accessible
to students, teachers, scholars, creators,
and others who might benefit from them.’
Katherine Blood, Curator of Fine Prints
at the Library of Congress
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18. Sketching
the City
In February 2012, we worked with
the Bronx Museum of the Arts to
commemorate the 200th anniversary
of Charles Dickens’s birth, as part of
Dickens 2012, a global celebration of
the author’s life and work.
We held a contest for New York public high school
students, encouraging them to follow in Dickens’s
footsteps by observing city life in their local community,
then take photographs, write, draw, or blog about it.
The project, Sketching the City, was inspired by one of
Dickens’s earliest works, Sketches by Boz, which he wrote
when he was still in his early twenties – not much older
than the students taking part in our contest. The winning
entries are on exhibit in the Bronx Museum of the Arts.
19. European
Union Youth
Orchestra
US Tour
In April 2012, the British Council US
team partnered with the Friends of ‘I am deeply indebted to our partners
the British Council, the European for this project – the British Council
Union Delegation to the US, and airline and the Friends of the British Council
partners Delta, KLM, Air France and – for their support, commitment and
Alitalia, to support the European dedication and I would sincerely like
Union Youth Orchestra (EUYO)’s first to thank each and every one of their
US tour since 1988. staff for their tireless work.’
The six-state tour featured Grammy Award-winning
conductor Vladimir Ashkenazy, as well as 116 young
Joy Bryer, EUYO Co-Founder
musicians between the ages of 14 and 24, drawn from and Secretary General
all 27 EU member states. It provided an opportunity
to introduce the best of European musical talent to an
American audience.
The EUYO also partnered with the EU National Institutes
of Culture (EUNIC) and the EU Delegation to the US in
Washington for outreach programs and music workshops
at three high schools in Montgomery County, Maryland.
The British Council’s media consultant secured extensive
media coverage for the tour, including an interview on
National Public Radio’s Diane Rehm Show, reaching an
audience of 2.3 million listeners.
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20. UK Writer-
in-Residence
During the autumn of 2011, the British Council’s US team
arranged for Scottish novelist Zoë Strachan to spend six
weeks at the University of Iowa’s International Writing
Program as UK Writer-in-Residence. During her residency,
she taught classes in creative writing, and had the chance to
meet and mingle with other writers from all over the world.
Zoë gave a glowing report of her
time in Iowa City, writing that ...
‘exposure to so many different
voices and cultures is a wonder
and a privilege’
22. Two-thirds of US
presenters who
worked with uk
performaning
artists supported by
the british council
usa noted an impact
on their audiences –
and their own artists
– towards more
positive impressions
of British creativity.
23. Impact of our Arts work
In March 2012 we received research by Michaels Opinion 100 per cent of respondents said their collaborations with
Research, Inc., on the financial impact, audience reach and UK performing arts groups had given them improved skills
indirect benefits of our New Work New Audiences (NWNA) and technical knowledge, from handling complex theatrical
pilot project. This program supported performances by structures, to developing new audiences, to handling visas
contemporary UK performing arts companies in the US from and international travel. UK performing arts groups reported
2009 to 2011. similar gains and practical insight from their experiences.
The impact of the program on the artistic policies and Both US presenters and UK performing arts organizations
practices of US presenters was significant — 83 per cent were unanimous in offering praise and emphasizing
of respondents said they were more open to creative the importance of the British Council’s support of
possibilities to expand and inform their audiences. international collaboration.
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25. Globally, we work with
more than 10,000 education
and society policy
makers and leaders, and
reach nearly six million
participants in education
alone. Nearly two million
people around the world
attend our education fairs,
events and conferences.
Our education work in the USA is focused
on creating institutional partnerships,
convening forums for policy dialogue,
supporting UK institutions to market
themselves in the US, and supporting
alumni networks.
The UK and the US are each other’s top destination for
overseas study. Over 15,000 US students studied for
full degrees at British universities in 2009–10, marking
a 5 per cent rise over the previous year (source: UK’s
Higher Education Statistics Agency).
Some of our US education team’s notable
achievements and projects over the past
year include:
23
26.
27. TRIP Awards
in January 2012, we announced
the first trilateral strand of
the successful UK–India Education
Research Initiative (UKIERI) with the
launch of the Trilateral Research in
Partnership (TRIP) Awards with the US.
Ten awards of up to $75,000 are available to support
multidisciplinary research projects between US, UK
and Indian higher education institutions.
25
28. UK–US Higher
Education In December 2011, the US education team
Partnerships convened a UK–US Higher Education
Partnerships Forum in London. Almost
Forum 100 representatives of the UK sector
attended to hear how our US panel
had managed to build and maintain
successful international partnerships.
29. The forum followed our successful US–UK Higher Education ‘As President Obama and I said in our
Policy Forum in October 2011, in which we convened a forum joint statement on UK–US Higher
of top British and American university leaders, government
officials and business representatives at Windsor Castle in
Education, Science and Innovation
the UK, to discuss the most pressing issues in international Collaboration in May, science and
higher education. higher education are the foundation
stones of our two nations’ 21st
Century economies. I am grateful to
the British Council for facilitating
the Forum, and wish it every success.’
David Cameron, Prime Minister
September 2011
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30. Employability
Research
In 2010, we commissioned Ipsos Public
Affairs to do some research into
American employers’ perceptions of
British degrees, on behalf of the UK
higher education sector. The full
results, which were published in
December 2011, showed that three-
quarters of US employers view UK-
earned degrees as ‘the same or
better than those earned in the US’.
The research also identified core learning elements
that employers liked and associated with the UK higher
education system. These included the tutorial style of
learning, earlier specialization in specific subject areas,
and increased independent study.
The research also made useful recommendations for
UK universities to provide more information aimed at
international employers on their websites, thus providing
practical ways for British universities to encourage more
American students to study abroad.
31. Going Global
The US team gave extensive input into
Going Global 2012, the British Council’s
international higher education
conference, featuring 1,300 delegates
from 80 countries.
The US team organized a session on how to create
successful multilateral partnerships between the US, UK and
other countries, featuring US higher education leaders such
as Dr Eduardo Padrón, President of Miami Dade College
and Dr Bob Clarke, Director of Biomedical Research at
Georgetown University.
2012 saw the highest number of delegates from the US
and the Americas region at the forum, with more than 110
delegates attending. The US also produced the largest
number of session proposals.
In 2014, Going Global will be held in Miami – the first time that
the conference will take place in the Americas.
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32. Microsoft
Partnership
In November 2011, the British Council’s
Trustee Claire Ighodaro CBE and
Anthony Salcito, Vice President of
Education for Microsoft, launched a
five-year global education partnership
with Microsoft at Microsoft’s
Partners in Learning Global Forum in
Washington DC.
The first project of the partnership is Badiliko, a $2 million
venture which will build 80 digital hubs at schools across
Africa and provide professional development for teachers.
33. Microsoft and the British Council will each invest $1 million ‘The British Council is a truly excellent
in the project over the next two years, plus staff and in-kind
partner for Microsoft’s global
resources. The project will build 80 digital hubs at schools
across Kenya, Tanzania, Uganda, Ethiopia, Ghana and Nigeria, education programs. I have been most
and provide a cascade model of professional development impressed by the quality and pace of
for teachers and school leaders. projects such as Badiliko, our joint
For each digital hub, teachers will be trained in leadership program to improve education and ICT
and innovative teaching practices, including how technology skills in African schools. The British
can support teaching and learning, and help students Council has major worldwide assets
become global citizens. Those teachers will then in turn train in education and English language
other teachers, who will work together to disseminate their teaching. They have been extremely
new-found skills through their own schools and communities.
effective at realizing the potential
Badiliko expects to train more than 20,000 teachers and of our partnership and delivering
provide 100,000 learners with digital access.
what they promise.’
Anthony Salcito, Vice President
of Education for Microsoft
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35. Our work in Society
re-energizes the
transatlantic
relationship through
diverse global
networks of young
people, activists, and
experts, contributing to
a more inclusive, open
and prosperous world.
Some of our US society team’s notable
achievements and projects over the
past year include:
33
36.
37. Our Shared
Future
The Our Shared Future program aims to improve the public
conversation about Muslims and intercultural relations in
the US and Europe. It is joint-funded by the British Council
and by the Carnegie Corporation of New York, who invested
$500,000 in the project through a grant given to the Friends
of the British Council.
35
38. Our Shared
Future Opinion
Leaders
In the US, we have brought together
a growing network of over 200
American and European academics, The network was first convened in May 2011 at an
international symposium at Georgetown University,
journalists and policy analysts to
‘Deconstructing the “Clash of Civilizations”: Towards a
contribute balanced and informed New Paradigm’.
voices to the public debate on Islam
In March 2012, we organized a second conference in
and the West. They do this through
Cambridge, UK, entitled ‘Acknowledging a Shared Past
hard facts, evidence-based arguments to Build a Shared Future: Rethinking Muslim/non-Muslim
and research findings. relations’. The conference brought together some 70
participants from the US, Europe and North Africa, including
journalists such as Simon Kuper of the Financial Times and
academics such as George Saliba, Professor of Arabic and
Islamic Science at Columbia University.
100 Questions About Islam, an online video series of
interviews with OSF scholars, reached more than 65,000
people in the week following its launch. We also launched
a blogging contest, inviting people to write posts engaging
with the video series. The winning entries came from
students taking part in a single class at the University of
Houston-Victoria in Texas.
39. ‘As a trained journalist and someone ‘As a teacher, I’m grateful for these
actively involved with the media, kinds of opportunities because they
publishing and international allow me to help my students connect
affairs, the ‘Rethinking Muslim/Non- our class discussion and, in this case,
Muslim Relations: Acknowledging their blog work, to conversations
a Shared Past to Build a Shared taking place all over the world.
Future’ conference was a timely and I hope it will encourage all of them
necessary event to help bridge the to join in on those conversations even
divide that exists between academics after this course is over.’
and the mainstream media. The staff
of the British Council should be duly Macarena Hernández, Victoria
commended for their efforts in making Advocate Endowed Professor of
the conference a success. They were the Humanities at the University
professional and ever-willing to of Houston-Victoria
answer my every question, making the
trip very easy to plan logistically.
Thank you to the British Council for
bringing together such a strong
group of academics and journalists
to discuss this most important issue.’
Sheila B Lalwani, Lecturer, Merrill
School of Journalism, University
of Maryland; Special Advisor
to the Publisher, Foreign Policy
40. Generation
9/1 Video
1
Project
Our Shared Future worked with
members of Transatlantic Network
2020 to produce the Generation 9/11
video series, comprised of eight short
video clips from young adults around
the world and released to mark the
tenth anniversary of the September
11th terror attacks in the US.
Each participant came of age around the time of the
attacks and observed the effects that day had on their
outlook on the world, whether they lived in the US,
Morocco, Egypt, Pakistan or elsewhere.
The videos were republished in leading international
news outlets including The Huffington Post, Global Voices,
and Pakistan’s leading English news site Dawn.com,
all of which contributed to bringing the videos to a
combined audience of over 100 million in the first
week after release.
41. British Council
9/1 Summer
1
Camp 201 1
For ten days in July 2011, 26 American The trip exposed the American teenagers to opportunities
teenagers directly impacted by to pursue degree or study abroad programs in the UK, for
which they may seek financial support through our 9/11
September 11 embarked on an Scholarship Fund.
educational and cultural tour
of the UK with the British Council. The program is funded by the UK toy company Merryweather
Ltd. and the World Trade Center Disaster Fund.
Stopping in Edinburgh, Oxford and London, they toured
universities and castles, had hands-on training in theatre and
media, and sampled the local cuisine.
The 16- to 18-year-olds who joined the British Council’s US
team in our second year of organizing the UK 9/11 Summer
Camp had each endured the death or serious injury of a
parent on September 11. Many had met before in other
programs for the children of 9/11 victims, including Americas
Camp, Tuesday’s Children and Project Common Bond.
39
42. Capacity- Transatlantic
Building Network 2020
Workshop, Transatlantic Network 2020 (TN2020)
Prishtina, is an expanding network of emerging
and influential leaders between 25
Kosovo and 35 years old, from the fields of
business, arts, civil society, media,
science and politics.
In March 2012 we sent 15 US, UK and
The network has 150 members from 24 different
European young leaders from our countries, including over 30 members from North
TN2020 program to take part in a America. Members are dedicated to learning from one
capacity-building workshop with another to revitalize links and build new connections for
25 young professionals in Kosovo. the future, refreshing the transatlantic relationship.
The initiative received nearly $40,000 in funding from
the Kosovo Foreign Ministry and the British Embassy
in Kosovo.
‘The TN2020 event in Kosovo drew on
Garnering the attention of Kosovo’s Deputy Minister
precisely what the British Council does
of Foreign Affairs, the workshop featured on several
major news television programs in Kosovo, reaching so well in terms of strategic thinking,
over 500,000 viewers. Workshop participants identified bringing diverse stakeholders
key needs in the region, plus solutions such as active together and really adding value
citizenship, evidence-based journalism, business through building new ideas,
engagement, and closer integration between connections and skills.’
regional, national and local government.
Blair Glencorse, Founder
and Executive Director,
the Accountability Lab
and TN2020 member
43. Hijabi Cultural
Monologues Relations
In March 2012, the British Council’s
Dublin office worked with TN2020
Leadership
program colleagues in the US to In 2011, the British Council partnered
facilitate a performance of the with Chatham House to support the
American production ‘The Hijabi first phase of their Cultural Dialogue
Monologues’ to an audience of more and International Security Initiative
than 150 at Dublin’s Peacock theatre. through 2013.
The performance was followed by a panel discussion The series included a conference on cultural dialogue in
chaired by TN2020 member and Irish Times foreign East Asian Security at Georgetown University in January
correspondent, Mary Fitzgerald. 2012 in Washington DC.
The discussion reflected on how the stories of Muslim
women in the US chimed with the experiences of Muslim
women in Europe. The performance received substantial
press and social media interest, reaching 700,000 people
through media coverage.
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44. Friends of the In 2011 the Friends of the British
Council (FOBC) was incorporated.
British Council
The Friends of the British Council
is a 501c3 organization which is
separate from the British Council,
but aligned with the British Council’s
values and mission.
In April 2012, we were delighted to welcome Sandra L Gibson,
former President and CEO of the Association of Performing
Arts Presenters as chair of the FOBC Board. We look forward
to working with the FOBC, under her leadership, in the
years ahead.
In 2011, the organization received a $500,000 grant from the
Carnegie Corporation towards a transnational network and
public education campaign on Muslim/non-Muslim relations,
the Our Shared Future project.
It also received a $125,000 grant from the EU Delegation to
the US to support the North American tour of the European
Union Youth Orchestra in April 2012. The tour included
concerts at the Kennedy Center in Washington DC, Carnegie
Hall in New York, and the Symphony Hall in Boston; plus stops
in Bloomington Indiana, Chapel Hill North Carolina,
and Northwestern University in Chicago.
45. ‘The Friends of the British Council ‘We appreciate the vital role that
opens up new channels, pathways and the Friends of the British Council
resources for the US and UK to come played in bringing about the EU Youth
together in a spirit of generosity, orchestra’s US tour. The collaboration
entrepreneurship and partnership, was a great success and a wonderful
to address global issues and combine way to showcase the talents of our
our unique strengths and interests European youth.’
to achieve good in the world.’
João Vale de Almeida, European Union
Sandra L Gibson, Ambassador to the US
Chair of the FOBC Board
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46. Digital
The British Council in the US reached
a digital audience of nearly 1.5
million during the 2011–2012 financial
year for online products managed
in the US and for those managed in
other British Council operations
that attract a US audience. Our US-
based websites had more than 300,000
visitors. Our US-based social media
accounts connected with more than
14,000 people.
The British Council in the US connects with our online
audience via Twitter, Facebook, Vimeo, YouTube, Flickr,
Tumblr, and blogs.
To generate discussion about our work, we produced 161
videos, 87 blog posts, and 202 photos in 12 galleries.
Our most popular blog post, ‘New Data Debunk Myths
About Muslims’, received approximately 12,000 page
views. Our most popular video, ‘Why Do Muslim Women
Wear the Hijab?’, had 2,359 views. Our video content was
republished on 70 websites, including Global Voices, Dawn.
com (Pakistan’s most popular English-language news site)
and The Huffington Post.
Connect with us online:
@usaBritish
Facebook.com/britishcouncilusa
Flickr.com/britishcouncilusa
Vimeo.com/britishcouncilusa
YouTube.com/britishcouncilusa
BritishCouncilUSA.Tumblr.com