Durex is encouraging Canadians to use their Facebook page called "Savvy Lover" to discuss sex openly and get advice to improve their sex lives. Only 66% of Canadians report being satisfied with their sex lives, and less than half are fully satisfied. Men in Canada are more likely to achieve orgasm than women. Durex wants Canadians to enhance their sexual knowledge to improve their sex lives, reduce stress, and enhance their moods.

1. ATTENTION: LIFESTYLE, BUSINESS, GENERAL NEWS, CULTURE, ENTERTAINMENT
November 6, 2012
Mr. Tom Poldre
Media Relations Professor
University of Guelph-Humber
207 Humber College Blvd.
Toronto, Ontario, M9W 5L7
To whom it may concern,
TIME TO SPICE UP YOUR SEX LIFE
Need help in making that flame brighter and bigger between you and your partner? Why not talk
about it or ask someone? Durex is encouraging Canadians to use their Facebook page called Savvy
Lover(facebook.com/DurexSavvyLover) where people can be honest and open about sex. They can
use this chat page to help give out advice, learn new facts, tips to escalate their abilities in the
bedroom. Durex also has many condoms, lubricants and devices to spice it up for you and your lover.
Only 66 per cent of Canadians claim some sexual satisfaction, with less than half (46 per cent) are
fully satisfied in the sack, according to the Durex Global Sexual Wellbeing Survey, which analyzed
more than 29,000 people in 36 countries. 84 per cent of men in Canada achieve orgasm while only 31
per cent of women do. Canadians need to improve their sex lives to reduce stress and improve their
moods.
“We want to encourage Canadians to enhance their sexual savvy,” says Jana Swedburg, Brand
Manager of Durex. “Great sex starts in your head, so the more you know, the more you ‘O’!”
Look forward to hearing from you!
Brittany Sakoor
6476696414
Bsakoo01@guelphhumber.ca