PetCARE TV is the largest provider of digitally-delivered patient education programming in veterinary waiting rooms. Its network of 1,750 waiting room screens reaches a 1.5MM monthly viewership. When PetCARE TV and CaerVision merged into a single network, it converted to BroadSign's digital signage software platform.

2. Digital Out-Of-Home (DOOH)
The Fastest Growing Segment in Advertising
An always-on screen based society,
constantly cultivating connections and
information in the world around us…

3. …creates a powerful new intercept
and opportunity to connect
Right Place – Right Time
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4. Platform Attributes
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o
o
o
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100% Digital Network
Original, Award-Winning Programming
Implied Endorsement
DPAA Adherence
Arbitron Measured

5. PetCARE TV
1,750 Waiting Room Screens
1.5MM Monthly Viewership
Largest provider of digitally-delivered
patient education programming in
veterinary waiting rooms including:
o
o
o
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3 to 5 minute program segments
Relevant, timely topics
Advertising rotation – 3x/hr
Veterinary advisory board approves all content
and commercials

6. PetCARE TV and CaerVision
networks merged.
Pros:
·
Quick boot
·
Fast downloads
·
Fast, easy migrations (small OS footprint)
·
Simplified content management
·
Great reporting capabilities
·
Excellent diagnostic information
·
Excellent email support
Cons:
·
Lack of remote OS level updates (huge
disappointment-had this with previous vendor)
·
Insufficient documentation regarding hours
of operations and system time settings

7. Audience Profile
•
36%
64%
17%
Female
gender
age
15% 10%
16%
18%
18%
23%
18-24
25-34
35-44
45-54
55-64
65+
household income*
Male
The dominant profile for
PetCARE TV visitors is
female, aged 25 to 54, living in
an upper income household.
17%
17%
26%
23%
Less than $25,000
$25,000 to less than $50,000
$50,000 to less than $75,000
$75,000 to less than $100,000
$100,000 or more
*based on the 87% of respondents who provided an income level.

8. PetCARE TV Viewership
QUICK FACTS
average # of office visits in the past month: 1.9
office visitors who noticed the PetCARE TV screen: 86%
PetCARE TV viewers who plan to watch again: 81%
2%
Compared to TV
commercials viewed
at home, 6 in 10 find
PetCARE TV ads
more believable.
7%
More believable
31%
Equally Believable
60%
Less Believable
not sure
46% of PetCARE TV viewers were prompted
or reminded to ask the veterinarian a
question after watching the programming.

9. Advertising Engagement
Many viewers are interested in
receiving the following PetCARE TV
messages on their mobile device.
Voucher for a free sample
33%
Website address
19%
Coupon
27%
% interested
“On a scale of 1 to 5 with 1 being not very interested and 5 being very interested. How
interested would you be in receiving the following on your cell phone after viewing a relevant
healthcare message on a television in your doctor's office?” answer: 4 or 5 out of 5
Base: PetCARE TV viewers.

10. Transactional Patients—After Exposure to PetCARE TV
65% of visitors go shopping on the
same day of their vet appointment
and an additional 24% shop within
the next 1-2 days.
Next Shopping Trip
60%
50%
40%
30%
20%
10%
0%
51%
10%
7%
7%
4%
2%
“Where will your next shopping trip be?” “When will that next shopping trip
occur?”
Base: all PetCARE TV visitors.

11. Multi-Media Elements/Research Solutions

12. Call To Action
Mobile Marketing
1. Patients view network and see commercial
2. Viewer sends text message to the number
on the screen
3. Viewer gets text back with additional
information-promo code, website link, etc.
Literature Distribution
1. Place literature directly into consumers hands
2. Prominently displayed in all office locations
3. Promotes patient/doctor dialogue

13. With a full network campaign on any PetCARE
network, for a minimum three month
buy, advertisers have the opportunity to participate
in an Arbitron Recall Study.
Arbitron Advertising Effectiveness Study provides a comprehensive brand
insight study in which non-competitive brands can participate. Only four
brands can be included in the study, so this is offered on a first-come
first-served basis.
Examples of information collected in the Arbitron interviews:
o Demographics – gender, age, income, etc.
o Media engagement – including notice and viewing
o Top of mind brand awareness
o Advertising recall (unaided, aided, visually aided) and message retention
o Attitudinal data and purchase intent
o Proprietary questions from the advertiser/agency or PetCARE

14. Summary

15. PetCARE TV Networks are RELEVANT and ENGAGING
o Provide pet-owners with pertinent health information
in this “teachable moment”.
o Create a dialogue with pet-owners “when and where”
they’re most receptive to your messaging.
o Provides brands prominence in their categories and
viewing away from traditional commercial TV clutter.
o Create unique sponsorship opportunities that extend
beyond the veterinary experience.