The document discusses REACH, a digital signage company founded in 2005 that manages over 2,500 screens across 1,000 partners in the US. It generates around $6M in annual sales primarily from local ad sales. REACH has 55 employees and is headquartered in Minneapolis. In its early years, REACH focused on local ad sales to fund new installations and used remote login software to manage screens. It has since evolved business models to include national ad sales and SaaS solutions for both small and large clients. The document also briefly discusses REACH's relationship with BroadSign in the companies' early years.