Harnessing the power of your social media platforms. An overview of the top three platforms that drive traffic to small business and explanation into why and how to claim your business.

1. Harnessing
the Power
of your
Social
Media
Platforms
Presented by:
Brooklyn Caloway

2. Recommended
platforms to grow
your business…

3. Social media
marketing & why
you need to jump on
the bandwagon!

4. Optimize your
profiles across all
platforms

5. Relationship Marketing

6. Rookie Mistakes

7. Know your audience
Pick your platform
Over
90%
of
the
150
million
people
on
Instagram
are
under
the
age
of
35
~BusinessBuilder.com
Pinterest
users
are
over
70%
female
and
64%
of
users
are
under
the
age
of
34.
~CircleStudio.com
65
%
of
users
on
Facebook
are
35
or
older.
The
average
age
is
just
over
40
with
the
largest
group
aged
45
to
54.
~Pingdom.com

8. Creating Effective Content
EducaFonal,
InspiraFonal,
Entertaining,
&
InformaFve
Online

9. How & Where to
Find Your Content
Google Alerts (set alerts for your business,
keywords, products, trends) -
www.google.com/alerts
Talkwalker Alerts (monitor the Internet for
interesting new content about your name,
brand, competitors, events or any favorite
topic) - www.talkwalker.com/alerts
ScoopIt (discover, curate ,and publish great
content) www.scoop.it
StumbleUpon (tell them your interest. They
provide content) - www.stumbleupon.com

10. Frequency &
Timing of Posts

11. Work Smarter
NOT Harder
(Automate & Schedule)
Buffer (schedule posts to Twitter,
Facebook, LinkedIn, Google+) -
www.buffer.com
Latergramme (schedule & manage
Instagram posts) -
http://www.latergram.me/
Bitly (link shortener provides analytics) -
www.bitly.com

12. Videos & Pictures
70%
Higher
Response

13. Getting Creative
with Your Images

14. Getting Creative
with Your Images
Pic Monkey (transform your
photos with fast, easy effects) -
www.picmonkey.com
Picasa (organize, edit, and
share your photos) -
www.Picasa.google.com
Canva (enables anyone to
become a designer) -
www.Canva.com

15. How do you increase
your followers?
Pictures
Posts
ParFcipaFon
Persistence

16. Claiming Your
Business
(Virtual Real Estate)

17. Claiming Your
Business
(Virtual Real Estate)
Yelp (reviews) - www.yelp.com
FourSquare - www.foursquare.com
Yahoo Local (submit you business) –
https://local.yahoo.com/
Google My Business -
https://www.google.com/business/
NeighborsGo (connected to local newspaper)
www.neighborsgo.com
Knowem (check more than 575 social networks
for your name/business name) -
www.knowem.com

18. Increase & Measure
Brand Awareness
Klout (social media influence
score) - www.klout.com
PinAlerts (get alerts when
people pin from your website,
or your competitor's) -
http://pinalerts.com/
Social Mention (real-time
search and analysis) -
www.socialmention.com

20. Stay Connected
Facebook/Pinterest/Instagram/Tumblr
@Brookielynn’s Bungalow
Twitter @BBungalowBus
www.BrookielynnsBungalow.com
hello@BrookielynnsBungalow.com
972-689-5453

21. Join Us!
Brookielynn’s Bungalow
www.Meetup.com/
brookielynnsbungalow