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Product Camp South Florida – June 8, 2013
What’s In Your PM Tool Box
Bryan Benilous, Education Product Manager, Citrix
© 2013 Citrix | Confidential – Do Not Distribute
Product Management Methodologies
• Agile – How to build a product in 2 weeks…and take a year to fix it
• Pragmatic Marketing – Nothing Interesting Happens In The Office
(NIHITO)…but I can’t travel because of budget cuts
• PMP – Great…but I’m a Product Manager not a Project Manager
• Six Sigma – How to find efficiencies…and layoff people
• Stanford D-School – How to dream up great products…that may never see
the light of day
© 2013 Citrix | Confidential – Do Not Distribute
Topics for Discussion
• Ice Breaker – What is your Horror Story?
• What are the best takeaways from the various PM methodologies?
• What methodologies are most complementary to others
ᵒConflicting methodologies?
• How do you modify methodologies to fit your scenario?
• How do you get executive buy-in for your methodologies?
• What is in your Tool Box?
© 2013 Citrix | Confidential – Do Not Distribute
My Personal Tool Box
• Personas
• Bullseyes
• Radars
• Journey Maps

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Sf product camp

  • 1. Product Camp South Florida – June 8, 2013 What’s In Your PM Tool Box Bryan Benilous, Education Product Manager, Citrix
  • 2. © 2013 Citrix | Confidential – Do Not Distribute Product Management Methodologies • Agile – How to build a product in 2 weeks…and take a year to fix it • Pragmatic Marketing – Nothing Interesting Happens In The Office (NIHITO)…but I can’t travel because of budget cuts • PMP – Great…but I’m a Product Manager not a Project Manager • Six Sigma – How to find efficiencies…and layoff people • Stanford D-School – How to dream up great products…that may never see the light of day
  • 3. © 2013 Citrix | Confidential – Do Not Distribute Topics for Discussion • Ice Breaker – What is your Horror Story? • What are the best takeaways from the various PM methodologies? • What methodologies are most complementary to others ᵒConflicting methodologies? • How do you modify methodologies to fit your scenario? • How do you get executive buy-in for your methodologies? • What is in your Tool Box?
  • 4. © 2013 Citrix | Confidential – Do Not Distribute My Personal Tool Box • Personas • Bullseyes • Radars • Journey Maps