This presentation was made at PaviGym's 50th Anniversary celebration in Alacante Spain. It addresses some key trends that are driving a new era of innovation for the health club business.

1. PAVIGYM 50th Anniversary
September 2013 | Alicante Spain
A New Era For The Health
Club & Fitness Industry
@BryanKORourke 1
@RobertJDyer
#PaviGym2013

2. 2
130 Thousand
Fitness Clubs Globally
@bryankorourke #pavigym2013

3. 3
129 Millionhealth club members globally
@bryankorourke #pavigym2013

4. 4
7 Billionhumans in 2013
@bryankorourke #pavigym2013

5. 5
@bryankorourke #pavigym2013
91
number of times a year the average human drinks a coke

6. 6
Technology
Globalism
CONVERGENCE CREATES
Consumers
CHANGE @BryanKORourke

7. 7Doom and Gloom
@BryanKORourke

8. @BryanKORourke
CHANGE 8

9. @BryanKORourke
CHANGE 9

10. Era Of Ideas10THE
@BryanKORourke

11. 11@Peterdiamandis
The Future
Is Bright

12. Technology
Trends
An onslaught of
innovation
12@bryankorourke #pavigym2013
Technology

13. Accelerating Returns 13
Law of
Technology

14. The Internet Of Things
14@bryankorourke #pavigym2013

15. Wearable Devices 15@bryankorourke #pavigym2013
485 Million Annual
Shipments by 2018

16. Mobile Payment 16@bryankorourke #pavigym2013

17. CONSUMER TRENDS17
@bryankorourke

18. 18
@bryankorourke #ihrsa2013
“Transforming
Expectations Of and
Interactions With All
Suppliers - From
Retailers and
Manufacturers to
Governments and
Utilities”
Radical Customer Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

19. 19
http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
in-2012/
Access The Internet Daily
84%
Traversing Demographics
Connected Consumers

20. 20
@bryankorourke #ihrsa2013
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check at
least every hour

21. The Rise Of The Rest
21
By 2030 Global Middle
Class Doubles to 5 Billion
@bryankorourke #pavigym2013
Shanghai Tower Globalism

22. 22
2016 World Population
In Emerging Markets
88%
@bryankorourke #pavigym2013

23. Our big world is getting smaller
23
Globalism
Asia - Pacific Region
Highest Growth 5-7%
@bryankorourke #pavigym2013

24. 24
Increasingly Global Industry
hardcandyfitness.com@bryankorourke #pavigym2013

25. FRAGMENTING25
@BryanKORourke
New Business Models

26. S Curve - Reinvention & Fragmentation
26
@bryankorourke #PaviGym2013
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
A New Era

27. 27
New Business Models

28. 28
@bryankorourke #pavigym2013
“Sick Care” Is Broken
New Markets

29. 29
@bryankorourke #pavigym2013
The New Paradigm
Clubs Fill Many Of These Needs

30. 30@BryanKORourke

31. 31
Technology
Globalism
CONVERGENCE CREATES
Consumers
CHANGE @BryanKORourke

32. How Technology Is Changing Business
The 3rd Industrial Revolution - Thank You Economy
@RobertJDyer

33. Its Not About Technology
Its About People@RobertJDyer
tech empowers people

34. Caring About Customers First
Why Do You Love Your Mom ?
@RobertJDyer
CARING

35. A Cultural Shift
Back From Where We Came : Small Town Rules
@RobertJDyer
SHIFT

36. No Fakes Allowed
Real Relationships WIN
@RobertJDyer
AUTHENTIC

37. Forget The OLD Rules
Erase Lines In The Sand
@RobertJDyer
BOUNDARIES

38. Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends
Friends -> Buyers
Buyers -> Advocates
@RobertJDyer
RELATIONSHIPS

39. How To WIN
@RobertJDyer
IMPROVE YOUR BIZ
4

40. 1st: CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
CARING
C U L T U R E
@RobertJDyer

41. LEADERS NEED TO
BE AN EXAMPLELEADERSHIP
Chuck Runyon
@RobertJDyer
TRANSPARENCY

42. 2nd EMPOWER, CONVERSE,
PLAY PING PONG
EMPOWER
@RobertJDyer

43. 3rd CONTENT IS KING
MAKE IT GREAT
CONTENT
@RobertJDyer

44. 4th Create Great Experiences
Know Your Customers & Connect
SHOCK &
AWE
Surprise Your
Customers

45. How Technology Is Changing Business
The 3rd Industrial Revolution - Thank You Economy
@RobertJDyer

46. PAVIGYM 50th Anniversary
September 2013 | Alicante Spain
A New Era For The Health
Club & Fitness Industry
@BryanKORourke 46
@RobertJDyer
Thank You