Small Group Training is a big trend in fitness facilities. How can you make it work for you ? Here are some ideas.

1. Small Group Training
Trends, Business Models & Technologies
How You Can Use Small Group Training
To Drive Your Revenues & Profits

2. What Is Driving Small Group Training ?
Industry Trends and Economics 1
Programs and Formats
Business Models, Possibilities and Pitfalls 2
Technologies To Make It Work
Online Booking, Billing, Kiosks and Mobile 3
Wrap Up And Overview
What To Consider And Where To Go 4
Small Group Training
Trends, Business Models and Technologies
2

3. What’s Driving Small Group
Training
Hi, My Name Is Bryan O’Rourke. Hopefully This Information Will
Help You With Your SGPT. If I Can Be Of Service Let Me Know.
Bryan@fitmarc.com @bryankorourke 504-957-7646
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4. SGPT Trends & Economics
Over 4,500
CROSSFIT GYMS
Significant Number Of Facilities Trying To Offer SGPT
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5. SGPT Trends & Economics: Why?
6-10%
use 1-1
One To One Personal Training Reaches Few Members
5

6. SGPT Trends & Economics: Why?
Better Use Of Space & Increase In Revenue Per Sq Ft
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7. SGPT Trends & Economics: Why?
Price Is A Barrier For Many Members - Need An Option
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8. SGPT Trends & Economics
You’re In The Motivation
Business. Trainers &
Instructors Do
That Best.
The Right Professionals Influence Your Membership 8

9. SGPT Trends & Economics
Many Have Or Are Trying Small
Group But Not Everyone Is
Succeeding.
Think of the Profit Potential
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10. Personal Training Profits
SGPT Can Help Drive Overall Training Revenues
Total
Membership 50% Of Membership Base Impacted
Impacted by
Training Huge Impact On Month EFT
One to One PT,
SGPT Plus One 10% 10% 30%
Month 1-1 PT SGPT 1 Month Reprogram
Reprogram
One to One PT 10% 10% “SGPT can make a big
Plus SGPT 1-1 PT SGPT difference for your
business model; if
One to One
Personal
10% its done right.”
Training Only 1-1 PT - Robert Dyer
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11. SGPT Trends & Economics
Hear Stories Of Injuries & Stupidity
Doing It Right Isn’t Easy Often Dangerous 11

12. Program Formats
Business Models, Possibilities & Pitfalls | Bryan Murphy
CEO Gold’s Gym Houston, Texas
A Club Owner’s Realworld Experience
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13. Program Formats
$50K Mos / Club PT EFT
Wanted To Keep Growing
Create New Opportunity For
Staff To Make $
Bryan Murphy History of SGPT
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14. Program Formats - Concerns
Current EFT Stream
$29 - 29 Days Replicating Program
Identifying Participants
Existing Trainer Conflict
Managing Those
Teaching
First Step - $29 | 29 Day Bootcamp Offer 14

15. Program Formats GOALS
Fill A Price Void
Create Something
Replicable
An options for members
Base It On GGX
who spend $0 and those
who might spend between Success
$60 - $480 per month
Incentivize
Market Opportunity Exists
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16. Program Formats - Discovery
Group Professionals
“Group Fitness Managers
Better: In The DNA
and Instructors Were
Better At Dealing With After Early Adopters It
Small Group Formats. It’s Fizzled
in Their DNA”
Fitness Managers Not
-Bryan Murphy Eager To Promote
Second Step: What They Discovered 16

17. Program Formats - Today
Introduced GRIT “Les Mills Took Our SGPT To A
Significant New Level, Making Our Small
Group More Profitable And
improvement in results Sustainable. We Love It.” -
& participation Bryan Murphy
Where Are They Now 17

18. Technologies To Help SGPT
Work For You
I Hope This Information Is Valuable. If I Can Help You Let Me Know.
Bryan@fitmarc.com @bryankorourke 504-957-7646
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19. Mobile Impacting Members
Mobile Will Comprise 25% of
Global Internet Traffic in 2013
Over 50% of US Mobile Users
Browse Mobile Internet
66% of 25-34 Year Olds Own
Smartphones
Important Trend http://www.rapidmarketplace.com/MCommerce/Stats-Trends
Technology To Help You With SGPT
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20. Shifting Consumers - Mobile
More People Use Phones To Get Online Than PCs
65% Use Mobile To Find A Business & Purchase
>33 Million in US Engage In Buying Activity Via Mobile
http://www.rapidmarketplace.com/MCommerce/Stats-Trends
Important Trend Technology To Help You With SGPT
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21. The Rise Of Self Service
"Moving forward,
automation is going to
be about cutting to the
chase, skipping past
laborious processes, to
get us to the
experience or the
product more quickly"
30 percent of hotel guests say they wish there
were more opportunities for automated service at Richard Cope Director of
hotels so they could interact less with hotel staff Insights & Trends, Mintel
Important Trend Technology To Help You With SGPT
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22. Challenges
Billing
Scheduling
Incentives
What Technology Tools Make This Easier ?
Technologies To Help Small Group PT Work For You 22

23. Kiosks - Scheduling & Billing
Technology To Help You With SGPT
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24. Use of Mobile Phones
Technology To Help You With SGPT
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25. Small Group Training
Evaluating The “How To”
Contact Me For A Special Offer For The Les Mills GRIT SERIES
Bryan@Fitmarc.com
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26. Facility SWOT Analysis
Evaluate Offerings - Does Small Group Fit ?
Positive Factors Negative Factors
Strengths Weaknesses
Internal Factors
‣ An option for members to receive personalized ‣ Integrating small group into 1 to 1 PT and
attention at a lower cost thus driving revenues group fitness is challeging and could cause
problems
‣ Enages members for improved retention
‣ Delivering safe, effective programs with on-
‣ Attracts new members looking for Small Group going resources
‣ Strong source of new revenues & profits ‣ The program fails
Opportunities Threats
External Factors
‣ Compete with studios like Crossfit and other ‣ Allow competitors to pick away at your
Microgym formats training EFT by offering SGPT that you don’t
‣ Differentiates from budget model operators ‣ External opportunities lure away your best
trainers and GX instructors
‣ Meets a growing member need
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27. Possibilities & Pitfalls
Do it all yourself or get some help
In-House Turnkey
Program Challenge to do it consistenly,
safely and without relying on
Highly reputable programming
sources are available to use for a
Creation professionals who may leave. nominal cost.
Instructor Having a consistent source of
new trainers available requires
A reputable industry program
company can provide on-going
Training on-going training systems. training and certifications.
On-going programs and music Music and other content can be
Content must be created and identified. provided.
Creating marketing materials Marketing materials can be
Marketing takes time and money . provided with on-going updates.
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28. Get Moving With SGPT NOW !
I’ve got a special offer for you if you
contact me directly at Bryan@fitmarc.com
Learn More. Check Out LES MILLS GRIT
I’m looking forward to helping you with all
your group and small PT needs.
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