2. Flyover is the culture magazine dedicated to full
cultural communication, the exchange of ideas and
the fostering of creativity in our community. Always
with the highest quality design, imagery, writing
and story telling Flyover features personal glimpses
into the lives, minds and philosophies of creators of
architecture, photography, graphic design, music,
film, thought, dance, craft, painting, technology, food,
theatre, science, innovation, business and more.
Flyover represents a lifestyle that is focused on a
quality of life attained through experience,knowledge,
understanding and fun. A cultural fulfillment in which
new ideas are the commodity and the currency by
which we trade with one another. We make things and
ourworldisbetterforit. Anywherethattheimaginative
mind is being used Flyover is there.
3. Flyover realizes that creative
people draw inspiration from
the whole world of creativity
not just their specific discipline.
Flyover recognizes the common
denominator as insightful new
ideas and has developed a
unique content model that
collects all of those disparate
interests together in one place.
Science, fine art, commercial art,
graphic design, product design,
popular musics, classical musics,
photography, film and more.
All of this fleshed out every
issue with beautiful design,
illustration and photography
by the regions most skilled
jo u r n a l i s t s , a rt i s t s a n d
communication professionals.
This is the product of people
who live to create, tell stories,
engage with others and have fun.
Flyover magazine contributors,
readers and advertisers are
all cut from the same cloth.
tories and interviews with innovative thinkers
and creators by innovative thinkers andS creators is the heart of the Flyover ethos.
Flyover is the evolution of
our creative culture.
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rial
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Flyover editorial composition is exactly as eclectic as the
typical Flyover reader and there is nothing typical about
the Flyover reader. Our editors are always engaged in
the creative scenes throughout the region and always
on the lookout for great talent, thought and articulation.
It takes a lot to impress our readers and we know that.
4. Adhering to strict ideals about communicating great
stories and ideas in a way that is as beautiful and
inspiring as the stories and ideas themselves, Flyover is
not constrained by foolish market constraints, Flyover
adheres to a higher standard of excellence in advertising
and publishing. That is just one reason that Flyover offers a
credibility that very few mediums of communication offer.
Why advertise with
flyover magazine?
the truth is one
simple word.
Authenticity
The Sales Pitch:
Flyover is designed to create a seamless avenue of
communication for our advertisers while not disrupting
the editorial experience of the reader. We call it a “purity
of communication.” This approach allows for nothing but
the most positive of associations for the advertising client.
60% 40%editorial advertising
The Flyover content ratio
Fosters a trust between
reader and advertiser
the reader
Flyover readers are the most commercial and creatively savvy group of people
that have ever existed in history. Imagine the steady diet of media that you grew
up with and the latent education you received from it, and then add on top of that
a formal education in the philosophies of communication and then factor in the
curiosity and passion that drives the average “creative” person and you will have
a rudimentary insight into the depth and complexity of their thought and action.
The Flyover reader is predominantly educated,
curious and professional with money to spend in
the pursuit of experience, knowledge and fun. An
intrinsically motivated group of people seeking a
more substantive idea of the much-vaunted “Quality
of Life.”
A growing economic class that numbers one third
of the US economy and that in the last 10 years have
come to earn half of the wages in the United States.
These knowledgeable individuals take great pleasure
in creating their own definition of sophistication and
truly are the citizens that every city has been vying for
through new urban development programs.
Hands on and socially minded Flyover readers want
more out of life just a 9 to 5. They want connection to
the world and are on the road to finding fulfillment,
understanding and balance in their lives. They value
bothhighandlowcultureequallyandprefertochoose
rather than be told what is and what isn’t worthy. Flyover has only advert sizes–Full & 1/2
page–to maintain our design Standards and cut
the clutter that erodes true message delivery
