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How to engage audiences using social media

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Bryony Taylor
Bryony Taylor

Presentation given at 'Social Media and Museum Learning' training day for Group for Education in Museums Yorkshire.

Formation
1  sur  29
How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
Setting the scene – eye-openers ,[object Object],[object Object],[object Object],[object Object],Image from: http://www.babble.com/CS/blogs/strollerderby/2008/08/16-22/home%20alone.jpg
What is social media? ,[object Object]
Web 1.0 to Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Easy way to remember ,[object Object],Image from: http://2.bp.blogspot.com/_ytU6dUQrIfU/Saatfw9yDHI/AAAAAAAABsE/2tsMpde4l0s/s400/Two_Way_Traffic.png
Social media is a tool for: ,[object Object],[object Object],[object Object],[object Object],Image from: http://thesituationist.files.wordpress.com/2008/03/istock-social-network.jpg
Social media & engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Getting started on Twitter ,[object Object],[object Object],[object Object]
Flickr & Youtube ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Other good sites relevant to museums, archives and libraries ,[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object]
Sara’s social media journey ,[object Object]
She then decides to share this on her facebook profile and her friends respond:
She then goes along to the lesson and Tweets about it:
One of Sara’s followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself.
All 200 of Sara’s followers on Twitter hear about Harewood! ,[object Object],[object Object]
One of Sara’s followers has a conversation with a friend ,[object Object],[object Object],Image from: http://3.bp.blogspot.com/_l799-uTfoLE/SdtBFe2ciEI/AAAAAAAAAEg/03bGAy_SWO4/s400/Gossip4.jpg
What do you think happens next? ,[object Object],[object Object],Image source
Some ideas of what ‘Learn at Harewood’ could do ,[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object]
Principles to remember – for yourself and your role ,[object Object],[object Object],[object Object],[object Object]
3 Golden rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object]

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How to engage audiences using social media

  • 1. How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
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  • 19. She then decides to share this on her facebook profile and her friends respond:
  • 20. She then goes along to the lesson and Tweets about it:
  • 21. One of Sara’s followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself.
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Notes de l'éditeur

  1. Intros – name and what they would ask Jim for if they could go on Jim’ll fix it now. Give short outline of course