6. “ I think they’ll be the biggest
generation yet in terms of
embracing causes and in terms
of service.
”
Zac Johnson, Children’s Miracle Network Hospitals
7. everybody’s
GIVING ONLINE
75%
< 40 yrs old
64%
40 - 59 yrs old
51%
60+ yrs old
of donors in age bracket gave online in 2011
Dunham + Company
8. BUT HOW BIG IS THE ROLE OF
SOCIAL MEDIA IN DOLLARS?
9. of final donations came through
17% social media.
Numbers from DonorDrive
10. When compared to organic
search, Social Media was
responsible for 345% more of
final donations.
Numbers from DonorDrive
11. facebook plays the biggest role
IN DONATIONS
95.85%
Facebook 2.2%
Other
1.95%
Twitter
Numbers from DonorDrive
12. people give to
PEOPLE THEY KNOW
Those using Facebook through DonorDrive raised
167% more than those who didn’t
On average they raise $463
Those who used Twitter through DonorDrive raised
175% more than those who didn’t
On average they raise $430
Numbers from DonorDrive
13. ONLINE & SOCIAL TOOLS
give them the tools & they’ll raise money for you
14. effective fundraising software makes it
EASY FOR PARTICIPANT & DONOR
Event sign up, email & tweet in minutes
Visitors can tweet and like a page
Automatic social sends when a donation happens
Fundraising badges allow anyone with web space to
promote participants & your cause
30. monitor your
SOCIAL MEDIA SUCCESS
Crowdbooster gives analytics at a glance
Tweetdeck gives you realtime tweet & hashtag monitoring
Topsy tracks the micro-history of a hashtag in detail
Bit.ly can create shortened links that can be tracked
Hubspot has a concise ebook on monitoring social media
31. talk with millennials
OVER SOCIAL MEDIA
77% have smartphones
82% have communicated with a cause by
Facebook & Twitter
17% have tweeted from a non-profit event
Millennial Impact Report
32. CHECKLIST
Get serious about social media
Ask for feedback
Don’t forget about email
Track social metrics
Learn about new donors
33. LEARN ABOUT
millennials
Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF