Mobile Apps are a great tool for Sales and Marketing. Check through our deck to see, how can you manage all 13 steps of your sales promotions through a mobile application we happy to develop for you. www.arworks.com szbudahazy@arworks.com

1. Mobile Apps for
promotions
How to set up a typical promotional mechanism
by leveraging the advantages of a mobile application
More info: Sab Budaházy - szbudahazy@arworks.com - +36/30-99 00 336
www.arworks.com

2. Why should I integrate mobile?
• Can be used as a framework for all the forthcomming promotions.
• Constant reach of users 24/7
• Simplified/automated administration
• Decreased personal costs
• Real-time mechanism/tracking
• Earned media by connecting the app to Facebook and other social media channels.
• Potentially generates huge database with user profiles and buying behaviours
• Additional surveys, poles can be integrated.
• …
On the following slides you can see our suggestions, how to best leverage the
power of the smart mobiles, to get these enhanced results.

3. Application – Main Menu
The tailor-made, branded mobile app can be
a useful tool to support a product/brand
promotion over several years - as an
interactive, two-way communiation channel.
The consecutive campaigns will increase the
number of users, strengthening one another,
and increasing the user base, from
campaign to campaign.
On the main menu of the app, the users get
to know all the relevant information – and
can administer their purchases.

4. Promotional mechanism, main steps
Spreading the
word about the
promotion
Out of store
reminders
Reminders at
Point of Sale
Accepting
terms&conditions
Verification of the
purchase
Facebook post on
the purchase
Instant winsCollecting pointsLeaderboardPrize draw
Notifying the
winner
Facebook post on
the wins
Points of delivery

5. 1. Spreading the word
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery
Spreading the word about the forthcoming promotion, as a
Push Notification in SMS, or as an in-app message - in a
form of a landing page or a banner content.

6. 1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery
2. Out of store reminders Reoccuring reminders are sent over the course of the
promotional period, either as a push notification in SMS, or
as an in-app landing page or banner. The user can set the
allowed frequency of these messages.

7. 3. Reminders at the point of sale At entering the preferred stores - or when they are nearby
- the app urges the users to buy a certian product.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

8. 4. Accepting Terms&Conditions
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery
The user can accept the terms&conditions, that are
displayed in the application.

9. 5. Verification of the purchase The user can verify his purchase on the spot, by taking a
picture with his phone and/or by entering the main data of
the receipt. (The date, location is automatically determined
and saved among the data)
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

10. 6. Facebook post on the purchase Upon verifying the purchase - either automatically - the
user can send a post on his timeline.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

11. 7. Instant wins
After verifying the purchase (and after the confirmation from
the shop’s side) the user automatically gets a gift (in a digital
format), that has no additional costs of logistics. It can be an
invitation, a song, a point registered on his loyalty card, or
even a special discount.1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

12. 8. Collecting points
After the purchase, the new points are automatically
added to the ones collected so far. The user can also see
the list of goods/gifts, that the points can be redeemed for.
The „points” can be embodied by other exciting forms:
users can collect stickers, animations, music etc.1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

13. 9. Leaderboard After the purchase the user can immediately check his
position on the leaderboard. It can refer to a certain period
of time, or to a specific territory – so several users can see
themselves in the top positions.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

14. 10. The draw The prize draw can be easily performed, digitally, based
on the profile data of the users. (Either with data gained
from the application, or with data exported from external
sources)
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

15. 11. Notifying the winner The winners can be notified free of charge, with an in-app
message, including the point of delivery, where they can
take their prizes. Digital prizes can be handled over -
imediately, in-app.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

16. 12. Facebook post on winning The app automatically generates the post on the winning.
The user just has to allow the app to post it.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

17. 13. Points of delivery The publication of the point of delivery, along with the
possible dates can be sent in-app. The confirmation also
can be also done here by the user – about the way and
date he has chosen.
1.
Spreading the
word
2.
Out of store
reminders
3.
Reminders at the
POS
4.
Accepting
terms&conditions
5.
Verification of the
purchase
6.
Facebook post on
the purchase
7.
Instant wins
8.
Collecting points
9.
Leaderboard
10.
Prize draw
11.
Notifying the
winner
12.
Facebook post on
winning
13.
Points of delivery

18. Comparison
STEP OF THE PROMOTION CONVENTIONAL SOLUTION MOBILE APP BASED SOLUTION
Spreading the word about the promotion TV, outdoor media, print Push notification, as a new content in the app
Out of store reminders TV, outdoor media, print Push notification
Point of sale reminders Wobblers, POS materials GPS/Beacon based reminder
Accepting terms&conditions Webpage, signature Acceptance in-app
Verification of the purchase Sending the photo or the data of the receipt –
in a later date
Immediately
Facebook post on the shopping Posteriorly Immediately, automatically
Handling over the instant wins/prizes Involving the cashier, complicated logistics Digital gifts - movie and concert tickets, etc
Collection of points Printed booklet In the application, in a playful, spectacular way. Even in the
framework of a dynamic animation with music. Results can
be tracked real-time, continously.
Leaderboard Web, latently dislayed In-app, immediately, in a spectacular way (even with
filtering options)
Draw Paper-based draw Digital draw, among the registered users
Notification about the prize E-mail, sms, by post – latent or possibly failed
delivery
In-app, delivery is granted
Facebook post on the winning Huge effort, posteriorly Automatically, immediately, when the user feels motivated
Communicating points and date of delivery Mail, phone, e-mail At a push of a button, in-app
IMPORTANT: the majority of steps and tasks – in case of a
mobile application – are free of charge.

19. How to move on?
We look forward to getting feedback on our proposal, so we can
elaborate a more detailed and specific solution to your brand - along
with a time frame and a price quotation.
Sab Budahazy
CEO
szbudahazy@arworks.com
www.arworks.com