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How to Write a Content Marketing Plan Step-by-Step

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A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)

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How to Write a Content Marketing Strategy B L O G . B U F F E R . C O M
The 21-Step Guide to Writing a Content Strategy ... w/ a template!
1. Start with an outline The three main areas 1 2 Why are we making content? What content do we need? 3 How does this content accomplish our goals?
2. What are you trying to accomplish? Goal-setting! OKRs! S.M.A.R.T. BHAGS!
3. Write down what you're selling
4. Now, who's going to consume your content? Come up with buyer/audience personas
5. Map your personas' needs to your solutions 6. Find out where your audience already goes for this content
7. View the competition’s content marketing for inspiration
8. Take inventory of your content On Site Blogs Resources Landing pages
8. Take inventory of your content Off Site Social media Guest posting Email
9. Evaluate your existing content
What sticks? What should we fix? What should we nix? What should we add to the mix?
Sticks!
Fix!
Nix!
What should we add to the mix?
14. Sort your content by theme 15. List your different content types
16. Snapshot the content team and workflow 17. Estimate your content capacity
18. Map out your editorial calendar Trello
19. Make a content promotion workflow Buffer blog
20. Write the epilogue 21. Write the executive summary
Celebrate! You did it!
Get the free template :) http://bit.ly/mktg-strategy

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