Contenu connexe Similaire à How to Write a Content Marketing Plan Step-by-Step (20) How to Write a Content Marketing Plan Step-by-Step1. How to Write a
Content Marketing Strategy
B L O G . B U F F E R . C O M
4. 1. Start with an outline
The three main areas
1
2
Why are we
making content? What content
do we need?
3
How does this content
accomplish our goals?
5. 2. What are you trying to
accomplish?
Goal-setting!
OKRs!
S.M.A.R.T.
BHAGS!
7. 4. Now, who's going to
consume your content?
Come up with buyer/audience personas
8. 5. Map your personas'
needs to your solutions
6. Find out where your
audience already goes for
this content
9. 7. View the competition’s
content marketing for
inspiration
19. 14. Sort your content
by theme
15. List your different
content types
20. 16. Snapshot the content
team and workflow
17. Estimate your content
capacity
22. 19. Make a content
promotion workflow
Buffer
blog