DSPy a system for AI to Write Prompts and Do Fine Tuning
Engagingthroughcontests2013
1. Engaging
through
Buffy Andrews
contests
How to engage with your readers through contests
2. Why do contests?
• Everyone loves a contest
• They attract new readers, help build audience
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3. What kinds of contests
• Short answer = all kinds
• Tie contest to holiday (ie. Christmas, Valentine’s Day)
• Events (ie. Parades, fairs)
• Weather (ie. Snowman, beat the heat)
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• Anniversary (ie. Peeps 60th anniversary)
• Popular TV show or film
• Biggest fan or school spirit
• Bartender, lookalikes, tattoos, etc.
5. Halloween pet contest
• We asked readers to share photos of their pets wearing their
Halloween costumes.
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6. Sharp-dressed sneakers
• We asked readers to turn plain white sneakers into creative
works of art.
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7. Doing ‘The Y’
• You heard of planking; we invented ‘The Y’ and asked readers
to send us photos of them doing it.
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8. Marry platforms
• We asked readers to share their Instagram photos and include
the hashtag #YDRFair.
• We found the photos via the hashtag, pinned them to our
Pinterest board and created a slideshow via Storify.
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10. Instagram contest
• We pinned Instagrams with hashtag #YDRschool to our Back
to School Instagram contest board.
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11. Vacation with YDR
• Readers share photos of them holding our newspaper while
on vacation around the world.
• We pin their photos to our Pinterest board and post to our
Google map.
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12. Blog
• Connected to St. Paddy’s Day
• Kicked off on blog, socialized via multiple platforms
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13. Print
• Kicked off in print, socialized via multiple platforms
• We wrote beginning of a Christmas story; readers wrote
endings
• Winner chosen and complete story published on Christmas
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Day
14. Consider Upickem
• Contest hosting software
• Users can submit online
• Readers can vote online
• Drives traffic to hosting website or blog
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21. Contact
Buffy Andrews
Assistant Managing Editor
Features and Niche Pubs
Social Media Coordinator
Buffy Andrews
York Daily Record
Email: Buffy@ydrcom
Phone: 717-771-2052