1. Growing Opportunities.
Building Communities.
2013 Economic Development Overview

2. BuildNB Organizational Structure

3. • City and 4B Board
– Aka New Braunfels Industrial
Development Corporation
– Percentage of sales tax
– Governed by law
• EDF
– Private Donations
• BuildNB brand
BuildNB Organizational Structure

4. Bring New Dollars into the Economy:
Tourists & Visitors
Companies Selling Products or Services Outside of the
Local Economy
Transfer Payments

5. Primary
Employers
Local Suppliers
Retail and Service Sector
The Local Economy

6. Target Industries
• Aviation-Related Activities
• Healthcare / Medical Technologies
• Data Centers
• Logistics/Distribution
• Telecom/Information
• Specialty Foods
• Automotive Suppliers
• Music Industry

7. • Advertising
• Directory Listings
• Google Listings
• Site Selection Magazine
• Southern Business & Development
• Texas Wide Open for Business
• Bus/FAM Tour
• Campaigns
• New Medical/Clean Rooms
• Hit Pay Dirt – Data Centers
• EDF
•Newsletters
• Quarterly
• Members, prospects
• Profile on local business
• Flyers/Brochures
• Demographic Profile
• Industry Specific
• Prospect Packet
Marketing
• New Braunfels Prospector
• Property Database
• Zoom Prospector
• Flickr
• Presentations
• New Braunfels Manufacturer’s Assc.
• Service Organizations
• Realtors Association
• Promotional Items
• Tradeshows (see next slide)
• Social Media
• Facebook /Twitter/LinkedIn
• Slideshare
• Youtube
• HootSuite
• Website
• Data/Trends
• Updated News/News Releases
• Upcoming Tradeshows

8. Advertising/Publications

9. Marketing Campaigns

10. Social Media

11. Tradeshows/Mission Trips
Tradeshow Date EndDate Attendees Location
Data Center World 4/28/2013 5/3/2013 10/35 Las Vegas
WEDA Promat 1/24/2013 1/24/2013 WEDA Chicago
TX One Mission -Los Angeles 2/1/2013 February TX1 Los Angeles
WEDA Plastec West 2/12/2013 2/14/2013 WEDA Anaheim
TEDC 2/27/2013 3/1/2013 Indv. Austin, TX
Texas One Board Mtg 3/1/2013 March 10/35 Ft. Worth, TX
TX One Mission - DC/SC 3/1/2013 March TX1 DC/SC
WEDA Plastec South 3/6/2013 3/7/2013 WEDA Orlando, FL
IAMC 3/16/2013 3/20/2013 Indivdual Charleston, SC
WEDA - MRO 4/16/2013 4/18/2013 WEDA Atlanta
Texas One Bio Conference 4/22/2013 4/25/2013 TX1 Chicago, IL
TX One New York 06/18/2013 06/20/2013 TX 1 NYC
WEDA Windpower Conference 5/5/2013 5/8/2013 WEDA Chicago
ICSC - Las Vegas 5/19/2013 5/22/2013 Indivdual Las Vegas
Texas One Board Mtg 6/1/2013 6/1/2013 Tx1 Austin, TX
TX One Mission – LA 06/03/2013 06/04/2013 TX 1 LA
TEDC Spring Conference 6/5/2013 6/7/2013 Indiv. Frisco
WEDA Design and Manufacturing 10/15/2013 10/16/2013 WEDA Houston
TEDC Annual Conference 10/16/2013 10/18/2013 Indv. San Antonio
NBAA 10/22/2013 10/24/2013 10/35 Las Vegas
WEDA Process Expo 11/3/2013 11/6/2013 WEDA Chicago
CCIM November November 10/35 San Antonio
ICSC - Texas November November 10/35 Dallas
Texas One Board Mtg December December TX1 Austin, TX

12. Partnerships
• With Seguin Economic Development Corporation
• Split costs with marketing/tradeshows

13. • Alamo Area Council of Governments (AACOG)
• Austin/San Antonio Corridor Council
• Commercial Realtors
• Guadalupe Valley Electric Co-op (GVEC)
• Japan America Society of San Antonio (JASSA)
• Texas WorkSource Solutions - Alamo
• New Braunfels Manufacturing Association (NBMA)
• Texas Office of Economic Development and Tourism
(TOEDT)
• Texas Chamber of Commerce Executives (TCCE)
• Texas Economic Development Council (TEDC)
• UTSA SBDC
Partnerships

14. • Traffic Counts
• Demographic Profile
• Census – ACS 2012
• Economic Indicators
• Annual Benchmark Survey
• New Braunfels Prospector
• Demographics by radius
• Consumer expenditures
• Employee Wages
• Business Counts
Available Resources
• Small Business Services
• SBDC
• Business Trade Show
• Small Business Week
• NB Business University
• Business Advisory

15. Sales Tax Revenue

18. • Sysco Foods
• Resolute Health
• Ernest Health
• TXI Expansion
• Buc-ees
• Airport Infrastructure
• National Flight Services
• Veramendi
• Boracay
• Caterpillar
• City Economic Development Strategic Plan
Initiatives (2012-2016)
New Developments