3. Here at Burgess, we’re not just mad about dogs,
many of us are dog owners too. So we’ve got a special
interest in making sure that every dog has as healthy
and contented a life as possible.
After all, having a dog brings owners huge rewards.
The wagging welcome every single time you come home,
the ‘let’s play’ nuzzle of a wet nose, the sheer joy of
living that’s positively infectious - there is no other pet
like them.
Now you are looking for, or are an owner, you’ll want
everything to be just right for your new best friend -
which is where this brief guide comes in.
You’ll find all the basic health, nutrition and behavioural
information you need to make your dog’s life (and your
life with your dog) a happy one.
But first things first: we recommend that you register
your new dog with a vet for a general check up as soon
as you get the chance. And, of course, if you are ever in
doubt about any aspect of your dog’s health or wellbeing,
consult your vet immediately.
02
4. Getting a new dog
The responsible choice
Getting a new dog can be a wonderful and exciting
experience but it’s important to make sure you are
making the right decision for you, your family and most
importantly the dog. There is a huge variety of dog breeds
and cross breeds, all of which have different care needs.
Some breeds require far more exercise than others, and
some require much more space to live than others. You
need to be sure that your family and lifestyle can properly
accommodate the needs of the new family member.
Research is essential to find out which breeds best suit the
level of care and attention you can provide. Friends, rescue
centres, reputable breeders and the internet can provide
advice on the pros and cons of different dogs. In fact, the
researching process can be a fun one where the whole
family gets involved in choosing the new family member.
Where to get your new little furry family friend
In the UK the majority of dogs join their new loving family
homes from rescue centres. Much of the time these
lovable, loyal little souls are put into rescue because their
first families did not research them properly and were
not able to look after them. They are much deserving of
forever loving homes to go to.
Be aware though that many rescue dogs have gone
through a lot of emotional distress and it takes time for
them to overcome this. You can find out more about how
to help them adjust in this care guide.
Rescue centres do not usually request payment for
the dog, but will charge a re-homing fee that goes
towards the up-keep of the rescue centre and towards
administration costs. You should always research the
rescue centre beforehand to make sure that they are
reputable and that all the dogs receive regular visits from
a vet. All dogs should be checked over, vaccinated and
ideally micro-chipped before they are released to you.
Also, it’s a good idea to ask about the history of any dogs
you are interested in so that you have a clear idea of why
they are in the rescue centre.
You can find a list of rescue centres in your area from the
rescue locator on our website:
www.burgesspetcare.co.uk/rescue
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5. You can also get a new dog from friends with unwanted
litters and from breeders. If you are thinking about buying
a dog from a breeder then research them thoroughly
beforehand – you can contact the Kennel Club for breeder
details. There are a number of disreputable breeders that
are in the business just for the money and who do not put
the welfare of the pet first. Never buy from an unlicensed
breeding establishment. If you are unsure, ask to see the
breeder’s licence. Avoid adverts offering lots of different
breeds for sale and never buy a puppy sold straight from
a car boot or at an open-air event like a market. Always
insist on seeing the puppy with its mother where it was
raised. A healthy, happy looking mother is usually a sign
of a good level of care and welfare.
Before you purchase your puppy research to see how
much puppies of that breed usually sell for and then
decide how much you are willing to spend. Breeders
should provide you with information on the breeding
lineage, but also information like hip score and eye
tests. This information will be breed dependent so
ask a local vet for more information.
04
6. Things to consider before
taking your dog home
Vaccination & preventative treatment
• ll dogs need to be vaccinated against fatal diseases,
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wormed and given flea prevention treatment. Make
sure you register with your local vet to either get your
new dog vaccinated, or maintain their vaccinations
and treatments.
Micro-chipping
• t’s advisable to micro-chip your dog. A small device
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is placed under the dog’s skin with a unique serial
number. This number is then stored on a database with
your contact details so that if your dog is ever lost and
found, you can be informed.
Insurance
• e recommend insuring your dog. Vet bills can be
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expensive if your pet suffers an accident or injury.
Hopefully your pet may never need to claim against
their insurance, but at a minimum it will provide you
with peace of mind that you can afford treatment for
them if the worst happens.
• here are a range of cover options from providers.
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Make sure that you research them well and purchase
a cover that suits your needs and your budget. Some
insurers will also cover some of the cost of ongoing
vaccinations. It’s important to be aware that some
breeds are more expensive to insure than others.
Your vet can provide you with more information.
Neutering
• f you are not planning to breed from your pet then vets
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advise they be neutered. It can help with behaviour in
adult dogs, lessen aggression, avoid some diseases in
later life like cancer and of course can avoid unwanted
pregnancies. Dogs and bitches are neutered at different
times so it’s best to talk to your vet about this at your
first visit.
05
7. Exercise
• xercise is very important for dogs. Not just because
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they love ‘walkies’ but because it helps to maintain
fitness, healthy muscles, weight, bones and general
health. Make sure you know how much exercise to
give your dog. As a guide they should have a minimum
of two good 20 minute walks per day.
• e sure to ask your vet how much exercise your pet
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should have depending on its age as for example, too
much can put stress on a puppy’s body.
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8. Taking your dog home
All dogs, whether puppies or older animals, will need time
to settle into your home and this can take several weeks.
Older dogs and rescue dogs in particular, may have been
through a lot of change and will be feeling very nervous
and insecure. By following a few simple guidelines - and
with a little time and a lot of patience - your new dog will
soon become a loyal, friendly part of the family.
Meeting the family
Young children
The rule here is the same as it is for every other dog:
never leave a child alone with them.
Other dogs
If you already own other dogs, don’t let your new pet
meet them for the first time on their home territory – your
house. Do it somewhere neutral - on a walk is good.
Cats
Keep your dog on a lead when they first meet and then
supervise their time spent together until they are friends.
Space to be alone
Try not to crowd your new dog or make too much fuss.
Make sure there is quiet space for settling and adjusting
to a new environment. And when your dog is asleep:
leave them in peace.
Separation anxiety
Some dogs (especially rescue dogs) can be prone to
separation anxiety. Overcoming it is a gradual process,
so start leaving your dog alone for short periods of time -
less than five minutes. Then, slowly, increase the length
of time so that your dog learns to accept being away
from you.
Try leaving the radio on as background noise, or giving
them something to do such as a chew or a toy. Avoid
making too much of a fuss when you return as this can
heighten separation anxiety.
07
9. Reward and punishment
Always reward your dog for good behaviour - positive
reinforcement is a far more effective way to teach your
dog than punishment. Prevent bad behaviour by ignoring
or diverting attention away from it. Any behaviour that
results in a reaction is often likely to be repeated!
Toilet training
Even if your new dog is already toilet trained, there may
still be accidents in the first few weeks while they adjust
to their new home. Encourage your dog to go into the
garden to toilet and always reward them with praise when
they do so (although it is still a good idea to put paper on
the floor in case of the odd accident).
Don’t be angry if your dog leaves a mess overnight - just
keep taking them back to the correct place to show them
where to go to the toilet.
Did you know?
Dog agility can be a great way
to have fun with your dog,
while increasing the bond and
trust between you.
08
10. Socialisation behaviour
What is socialisation?
Socialisation is the process of your dog learning to interact
with other dogs, animals, people and situations. It’s an
important period of a dog’s behavioural development. It’s
at this stage dogs learn about who and what they are, learn
communication skills and learn behaviour from playing.
This is also their ‘social referencing’ stage where they
learn about their environment and the world in general.
There are two main socialisation periods; the juvenile
stage which lasts from about one month until about six
months and then the adolescence stage which lasts up
until about nine months. It’s during the juvenile stage
that dogs are most receptive, meaning that they learn
the most easily. In the adolescence stage your pet is going
through chemical changes in their physiological make up
and this can lead to reduced obedience.
Socialisation should be continued through adulthood
and for the rest of your pet’s life to help them be a well
balanced individual. It will keep their confidence up
and give them new things to learn, keeping their mind
occupied and active.
So why do dogs need to be socialised?
Dogs have innate behaviours which have evolved as
survival mechanisms in the wild. One of those behaviours
is a predisposition to fear. Their natural response to fearful
situations is ‘fight or flight’ – i.e. attack or run away. In the
wild this response is a successful survival technique but
is obviously not a healthy behaviour for a well adjusted
family pet. Socialisation helps your dog to be more
confident and not to be fearful as a first response.
How does socialisation work?
Fear can be triggered by the unknown – for example, any
new person, dog or situation can represent something to
be fearful of for an unsocialised dog. Socialisation for pets
is therefore a great way for you to teach your pet not
to fear new situations. In fact, the more socialised the
pet, the more confident and the happier they are. A well
socialised dog is also easier to train and is a faster learner.
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11. What’s the best way to socialise your pet?
If your dog is a puppy or a young dog then it’s a great
idea to take them to ‘puppy parties’. These are often
organised by your local vet or dog school and are a great
way for you and your pet to meet other puppies and their
owners. Make sure your puppy is properly vaccinated
before attending one.
Socialisation happens every day when you and your dog
have fun together experiencing new situations at home
as well as when outside. It’s a good idea to let your dog
socialise with lots of different dogs – breeds, shapes,
sizes and ages. Also, think about introducing them to
other people, children and animals. Try walks in town
or a journey on the bus. In fact anything in your normal
life that you would like your pet to not feel afraid of.
Be careful not to do everything at once though. Start
gradually and build up to different, bigger and more
exciting experiences. Your pet will grow to love new
experiences, places, pets and people rather than being
fearful of them.
10
12. Obedience training
Why should dogs be obedient?
A well adjusted happy dog does not necessarily mean an
obedient dog! Just as we need to go to school to learn,
dogs need to do the same. Obedience classes aren’t just
for dog training; they are great owner training too! Most
importantly they will give you confidence when you’re
out and about that your dog is safe and under control.
Remember, dogs love to learn and to use their brains. You
may even find that a training session tires out a dog more
than a walk!
Are dogs naturally disobedient?
Dogs are pack animals and their natural instinct is to try
and assume leadership of the pack. It’s a natural survival
instinct. The leader of the pack does what they like, when
they like. This is not disobedience but pack rule. So it’s
important that the pack leaders are you and your family
and that your pet knows and accepts this but still feels
they are part of the family pack.
Being the pack leader does not mean the strongest or
the loudest. Shouting will not equal leader – you need
to earn that position and reinforce it on a regular basis.
Controlling all situations and deciding their outcome tells
your pet that you are in charge. A good way to think about
it is your pet needs to ‘learn to earn’. Just as we have
to say please and thank you our pets should have to do
the same. For example, if they want to go outside into
the garden, get them to sit, and wait before letting them
outside. This way they learn that you are the decision
maker, not them. If you apply this to every small act or
request, then over time, you will control all the small and
large decisions of their lives, as pack leader.
Will a dog always listen to the pack leader?
Listening and understanding are two different things. You
and your pet need to learn to speak the same language,
whether verbal or visual. This is where obedience classes
come in; you’ll both learn and practice basic commands
and responses. The more you practice the faster you will
both learn. The commands and responses range from
basic control commands through to more advanced ones
that will help you enjoy time together as well as lead a
mutually beneficial life.
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13. Don’t forget, the fun element of this as you progress can
be teaching your dog tricks. Tricks are a fun way for you
both to bond, but are also important for keeping your
pet’s mind active.
Ask your vet or research your local dog school to find out
more about obedience classes in your area. Dog schools
and clubs offer a range of classes to suit different levels
of experience so that as you and your Supadog progress
you can have new challenges to work on together. Many
schools and clubs also offer dog agility classes and other
fun but demanding activities for you to do with your dog.
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14. A general guide to
dog nutrition
A dog can hear the rustle of a crisp packet or the snap
of a biscuit from a very, very long way away - and they’ll
be at your feet looking at you with those big brown eyes
in seconds.
They love to eat, but they’re no good at all at deciding
what’s best for them, and absolutely useless at knowing
when to stop - so that’s your job. There’s no need to
restrict their diet to dull, tasteless food. But you do need
to choose carefully to make sure the tasty diet you give
them has all the balanced nutrition they need.
Like humans, dogs are omnivores, which means they can
eat a variety of foods - including meat, fish, vegetables,
cereal and eggs. However, dogs don’t need the constant
variety in their diet that we prefer. In fact, chopping
and changing foods can upset a dog’s stomach - but that
doesn’t mean they aren’t choosy.
They have over 200 million scent receptors in their noses
(we have only 5 million) so it’s important that their food
smells good and tastes good.
If you wish to change to a new food, mix it with the old
food first, gradually increasing the quantity of new food
over seven days.
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15. Dogs have a short digestive system, so food must be
easily and quickly digestible in order for them to absorb
essential nutrients - if they produce a large amount of
poo, that could mean a poor diet.
A balanced diet
Dogs need a diet with the correct nutritional balance.
It must have the right quantities of:
• ater - essential for life.
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• rotein - to build and maintain muscle condition.
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• arbohydrates - to provide energy. They also contain
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fibre which helps with the passage of food.
• ats - to provide energy in a concentrated form. Omega 3
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and Omega 6 are essential fatty acids which are beneficial
for heart, brain, joints, skin and coat condition.
• itamins and minerals - required to help develop and
V
maintain a healthy immune system as well as ensure
good development of bones and teeth.
These are the six key nutritional groups
Fats: Omega 3 and 6 fatty
acids help skin, coat and
joint condition
Carbohydrates contain Minerals are essential
fibre which helps with for bone and teeth
the passage of food development
Vitamins are needed
for normal growth
and nourishment
Proteins build and
maintain muscle
Water is essential for life
14
16. Caring for your puppy
A puppy should meet a wide variety of people and
other dogs and experience as many different situations
as possible. The most receptive period in a puppy’s
behavioural development, when they learn the most
easily, is between six and 14 weeks of age in the early
stages of juvenile behavioural development. However,
until your dog is fully vaccinated at 13 weeks, do not
allow them to mix with dogs of unknown vaccination
status, or be walked in areas that other dogs have fouled.
• couple of days before your puppy comes home, take
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a blanket to them and leave it overnight. That way
there will be a familiar smell to bring home.
• et your puppy’s bowls, bed and bedding, feeding
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equipment and toys ready. Puppies will chew while they
are teething so make sure they have plenty of toys!
• lace your puppy’s bed in a safe, secure, warm and
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practical place e.g. on a washable floor in the kitchen.
• t first a puppy may well whimper - but should settle
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happily after a few nights. Playing with your puppy
before bedtime will encourage tiredness and sleep.
Leaving the radio on will help them feel settled when
you are not in the same room.
Did you know?
Puppies have milk teeth which
fall out to make room for a
new set of adult teeth -
just like humans!
15
17. Nutrition for puppies
Puppies shouldn’t leave their mothers before they are eight
weeks old. This is important for social and behavioural
reasons, but also because they obtain essential nutrients
from their mother’s milk which are vital for healthy growth
and a strong, healthy immune system.
Once a puppy is ready to leave its mother and has been
properly weaned new food should be introduced gradually
in relation to the puppy’s size. Several small meals are
better than a few large ones for puppies and they should
always have plenty of fresh, clean water available to drink.
Crunchy kibbles may be softened with a little warm
water; but remember your puppy’s growing teeth will
want to bite and chew.
What to look for in a complete puppy food
• smaller kibble to make eating and digestion easier.
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• high level of digestible proteins to assist growth and
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muscle development (around 28%).
• xtra calcium for strong bones and teeth.
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Puppy care checklist
� Registered with local vet.
� Vaccinations, worming and flea prevention treatments
up to date.
�M
icro-chipped.
� Insured.
� Socialisation – registered with local dog obedience
school and puppy parties.
� Considered types of toys to buy your puppy to play with.
� Researchedage of dog. of exercise needed for the
breed and
the amount
� Ifriend or breeder. history from rescue centre,
nformation on puppy’s
� A bed, bowls, lead, collar and tag.
� Good quality puppy food.
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18. Supadog Puppy
Chicken and Naked Oats
We know that the needs of puppies
are special. These little scamps need
a great deal of care as their bodies
and personalities develop. So we
have created a specially delicious
food to nurture all puppies and
growing dogs.
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19. Ingredients
Chicken Meal (min 26%),
Naked Oats, Wheat, Herring
Meal, Maize, Beet Pulp,
Poultry Fat, Brewers Yeast,
Dried Egg, Monocalcium
Phosphate, Salt.
Analysis
Protein 28%, Oil Fats 13%,
Fibre 3%, Ash 8%, Vitamin
A 18,000 iu/kg, Vitamin
D³ 1,800 iu/kg, Vitamin E
(alpha-tocopherol acetate)
150mg/kg, Copper (as
cupric sulphate) 13mg/kg.
Features and benefits:
• 28% protein for young growing muscles.
• aked oats have no outer husk making them
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gentler on young tummies.
• aked oats provide slow release energy through
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the day.
• Add warm water to make a tasty oaty porridge.
• maller nuggets specially created for smaller
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mouths and teeth.
• ortified with calcium for your puppy’s growing
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bones and teeth.
• atural antioxidants to help developing
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immune systems.
• Free from artificial flavours and colours.
• No added preservatives.
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20. Caring for your adult dog
All dogs are little emperors in the making: if they can
have the world run their way, they will. But while there’s
a natural inclination for owners to want their dogs to love
them, it’s a mistake to encourage a pet’s affection by
letting them have their own way.
All dogs need clear rules and boundaries to live by,
including rescue dogs. Don’t be tempted to make
allowances for bad behaviour - this won’t help you
or your dog.
• xercise and play with your dog regularly - it keeps
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them fit, helps bonding and prevents boredom.
• atch out for chewing! Dogs may chew objects around
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the home for a number of reasons including boredom,
teething, attention seeking, diet or distress at being
left alone. Make sure they have plenty of their own toys
to chew. Old shoes are not a good idea unless you don’t
mind sacrificing your best Guccis too - a dog will not
appreciate the difference!
• ake your dog for regular check-ups at the vet, for
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protection against distemper, parvovirus, hepatitis,
leptospirosis, kennel cough and lung worm.
• rooming is an excellent way to bond with your dog
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and should be seen as a positive experience. Pay
attention to areas such as the tummy and between the
hind legs, which can be neglected. You can also check
the skin for lumps and bumps and the eyes and ears for
anything unusual.
• reventing worms and fleas are both essential for a
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healthy happy pet. Ask your vet for advice.
19
21. Where possible teach them to be handled from as early
an age as possible. This will get them comfortable with
being handled when attempting to groom them. If your
dog is uncomfortable with being groomed, start with
short grooming sessions focussing on areas where they
are happy to be touched and stroked (such as the head
and the ears) and as your dog learns to trust you,
you can extend the grooming.
Regularly check your dog’s toenails, teeth, eyes and
ears to make sure they are healthy. Toe nails will
naturally wear down if your dog does a lot of walking
on hard surfaces, but you may need to clip them to
keep them at a good length. Your vet can show you
how to do this the first time. Equally, checking their
eyes and ears is important. Do a short check after each
walk to spot ticks, seeds or brambles that can cause
your dog discomfort. Ask your vet for more information
on what to look out for.
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22. Nutrition for adult dogs
A dog can be moved on from puppy food anywhere
between the ages of eight and 24 months, depending on
the size and breed of dog. A good quality complete dry
food will ensure your dog gets all the nutrients, vitamins
and minerals they need to be in tip-top condition.
What to look for in a complete adult food
• omplete dog foods can have varying amounts of
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protein in them (anything from 17% - 40%). Dogs need
different levels of protein depending on their life stage
and lifestyle. For example, a very active dog will need
more protein for muscle repair. However, too much
protein for a less active dog could cause hyperactivity
and inefficient digestion. Bear this in mind when
choosing a dog food and be careful how much you
feed your dog, especially if the protein levels are on
the higher side.
• uality of protein is often more important than the
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quantity. As a guide the following sources of protein
are listed in order of digestibility.
• Eggs (must never be given raw).
• ish.
F
• hite meat.
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• ed meat.
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• oya.
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• ome foods have additional beneficial natural
S
ingredients added for specific reasons. For example
fructo-oligosacharide (FOS) is a unique fibre from
the chicory plant. It provides food for good bacteria
in the gut so that they grow in number and crowd out
the bad bacteria, leaving a healthy digestive system.
This is especially useful for senior dogs or those who
are under stress.
21
23. Adult dog care checklist
� Registered with local vet.
� Vaccinations, worming and flea prevention treatments
up to date.
�R
esearched regular health checks and grooming methods.
� Micro-chipped.
� Insured.
� Socialisation obedience training – booked local dog
obedience school and activity clubs.
� Considered types of toys to buy your dog to play with.
� Researchedage of dog. of exercise needed for the
breed and
the amount
� A bed, bowls, lead, collar and tag.
� Good quality adult food.
Did you know?
European regulations state
that ALL meat in manufactured
pet food must be sourced from
animals that are fit for human
consumption.
22
24. Supadog Adult
Rich in Beef
Supadog Adult Rich in Beef has tasty,
moist, beefy chunks naturally rich in
protein for good muscle development
and maintenance. Plus we have
basted the kibbles in meat juice for
extra lip-licking deliciousness!
23
25. Ingredients
Wheat, Beef Meal (min
14%), Wheat Feed, Chicken
Meal, Poultry Fat, Peas,
Salt, Calcium Carbonate,
Monocalcium Phosphate,
Preservative Potassium
Sorbate, Coloured with
Sunset Yellow, Tartrazine,
Ponceau 4R, Iron Oxide,
Titanium Dioxide, Patent
Blue V.
Analysis
Protein 18%, Oils Fats 7%,
Fibre 3%, Ash 7%, Vitamin
A 15,000 iu/kg, Vitamin
D3 1,500 iu/kg, Vitamin E
(alpha-tocopherol acetate)
90 mg/kg, Copper (as cupric
sulphate) 10 mg/kg.
Features and benefits:
• oist, beefy chunks basted in real meat juices.
M
• Natural antioxidants to support the immune system.
• aize-free recipe as it can be a cause of
M
intolerance in dogs.
• ssential fatty acids help nourish the coat
E
and maintain healthy eyes.
• runchy cooked cereals for energy, vitality
C
and healthy gums.
• Delicious vegetables for extra goodness.
• Added calcium for bones and teeth.
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26. Supadog Adult
Rich in Chicken
Supadog Adult Chicken has tasty,
moist, chickeny chunks naturally
rich in protein for good muscle
development and maintenance.
Plus we have basted the kibbles
in meat juice for extra lip-licking
deliciousness!
25
27. Ingredients
Wheat, Chicken Meal
(14%), Wheat Feed, Poultry
Fat, Peas, Salt, Calcium
Carbonate, Monocalcium
Phosphate, Preservative
Potassium Sorbate, Coloured
with Sunset Yellow,
Tartrazine, Ponceau 4R, Iron
Oxide, Titanium Dioxide,
Patent Blue V.
Analysis
Protein 18%, Oils Fats 7%,
Fibre 3%, Ash 5.5%, Vitamin
A 15,000 iu/kg, Vitamin
D3 1,500 iu/kg, Vitamin E
(alpha-tocopherol acetate)
90 mg/kg, Copper (as cupric
sulphate) 10 mg/kg.
Features and benefits:
• Moist, chickeny chunks basted in real meat juices.
• Natural antioxidants to support the immune system.
• aize-free recipe as it can be a cause of
M
intolerance in dogs.
• ssential fatty acids help nourish the coat and
E
maintain healthy eyes.
• runchy cooked cereals for energy, vitality
C
and healthy gums.
• Delicious vegetables for extra goodness.
• Added calcium for bones and teeth.
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28. Supadog Active
With Chicken and Beef
Supadog Active with Chicken and
Beef is high in protein for working
and sporting dogs. The blend of
seven individually-cooked, easy-
to-digest nuggets mixed with tasty,
moist, beefy chunks creates a
dual-textured, teeth-friendly food.
Plus we have basted the kibbles
in meat juice for extra lip-licking
deliciousness!
27
29. Ingredients
Wheat, Beef Meal, Chicken
Meal, Maize, Wheat Bran,
Poultry Fat, Chicken Liver
Digest, Monocalcium
Phosphate, Salt, Calcium
Carbonate, Yeast, Citrus
Pulp, Seaweed, Coloured
with Sunset Yellow,
Tartrazine, Ponceau 4R,
Iron Oxide, Patent Blue V.
Analysis
Protein 24%, Oil Fats 10%,
Fibre 2.5%, Ash 7.5%,
Vitamin A 20,000 iu/kg,
Vitamin D³ 2,000 iu/kg,
Vitamin E (alpha-tocopherol
acetate) 80 mg/kg,
Copper (as cupric sulphate)
10 mg/kg.
Features and benefits:
• 24% protein for active dogs.
• Moist, beefy chunks basted in real meat juices.
• atural bioflavonoids to help maintain gut health
N
and vitality in ‘outdoorsy’ working, sporty and
active dogs.
• Natural antioxidants to support the immune system.
• Crunchy cooked cereals for energy and vitality.
• Delicious vegetables for extra goodness.
• Added calcium for bones and teeth.
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30. Supadog Adult
Beef with Gravy
Supadog Adult rich in beef and gravy
has an irresistible coating which
makes a scrumptious gravy.
Just add hot water and your dog
will lap it up. Go on, release the
Supadog Sensation!
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31. Ingredients
Wheat, Beef Meal (min
14%), Wheat Feed,
Chicken Meal, Poultry Fat,
Hydrogenated Chicken
Liver (Gravy min 2%), Peas,
Salt, Calcium Carbonate,
Monocalcium Phosphate,
Preservative Potassium
Sorbate, Coloured with
Sunset Yellow, Tartrazine,
Ponceau 4R, Iron Oxide,
Titanium Dioxide, Patent
Blue V.
Analysis
Protein 18%, Oils Fats 7%,
Fibre 3%, Ash 7%, Vitamin
A 15,000 iu/kg, Vitamin
D3 1,500 iu/kg, Vitamin E
(alpha-tocopherol acetate)
90 mg/kg, Copper (as cupric
sulphate) 10 mg/kg.
Features and benefits:
• imply add hot water to make a tasty,
S
wooftastic gravy.
• oist beefy chunks basted in real meat juices.
M
• atural antioxidants to support the
N
immune system.
• aize-free recipe as it can be a cause of
M
intolerance in dogs.
• runchy cooked cereals for energy vitality.
C
• elicious vegetables for extra goodness.
D
• dded calcium for bones and teeth.
A
30
32. Supadog Adult
Chicken with Gravy
Supadog Adult rich in chicken and
gravy has an irresistible chicken
coating which makes a scrumptious
gravy. Just add hot water and your
dog will lap it up. Go on, release the
Supadog Sensation!
31
33. Ingredients
Wheat, Chicken Meal (14%),
Wheat Feed, Poultry Fat,
Hydrogenated Chicken
Liver (Gravy min 2%), Peas,
Salt, Calcium Carbonate,
Monocalcium Phosphate,
Preservative Potassium
Sorbate, Coloured with
Sunset Yellow, Tartrazine,
Ponceau 4R, Iron Oxide,
Titanium Dioxide, Patent
Blue V.
Analysis
Protein 18%, Oils Fats 7%,
Fibre 3%, Ash 5.5%, Vitamin
A 15,000 iu/kg, Vitamin
D3 1,500 iu/kg, Vitamin E
(alpha-tocopherol acetate)
90 mg/kg, Copper (as cupric
sulphate) 10 mg/kg.
Features and benefits:
• imply add hot water to make a tasty,
S
wooftastic gravy.
• Moist, chickeny chunks basted in real meat juices.
• Natural antioxidants to support the immune system.
• aize-free recipe as it can be a cause of
M
intolerance in dogs.
• Crunchy cooked cereals for energy vitality.
• Delicious vegetables for extra goodness.
• Added calcium for bones and teeth.
32
34. Supadog Adult
Beef Casserole
Supadog Adult Beef Casserole is here!
At last, you can give your adult
dog the best of both worlds. The
convenience of a dry food but with
real beef pieces and gravy makes
this a truly irresistible ‘country
casserole’ feast. Just add hot water
and your dog will lap it up. Go on,
release the Supadog Sensation!
33
35. Ingredients
Wheat, Maize, Real Dried
Beef Pieces (min 12%), Peas,
Wheat Feed, Chicken Meal,
Poultry Fat, Beef Meal,
Hydrogenated Chicken Liver
(Gravy min 2%), Beet Pulp,
Monocalcium Phosphate,
Calcium Carbonate,
Salt, Fish Oil, Chicory
Pulp, Vitamins, Contains
Tocopherol Extracts of
Natural Origin (as natural
antioxidants), Glucosamine
80mg/kg.
Analysis
Protein 22%, Oil fats 11%,
Fibre 3%, Ash 6%, Vitamin
A 15,000 iu/kg, Vitamin
D³ 1,500 iu/kg, Vitamin E
(alpha-tocopherol acetate)
80 mg/kg, Copper (as cupric
sulphate) 12 mg/kg.
Features and benefits:
• ith real beef pieces.
W
• imply add hot water to make a tasty,
S
supalicious gravy.
• atural antioxidants to support the
N
immune system.
• Beet pulp to aid healthy digestion.
• Free from artificial flavours and colours.
• No added preservatives.
34
36. Nutrition for dogs
with sensitive digestion
Food intolerances
Like people, some dogs can develop intolerances to
certain foods. An intolerance is an adverse reaction to a
particular food, ingredient or additive (although not to
be confused with an allergic reaction which is immune
system-related).
Food intolerances commonly result in diarrhoea, vomiting
or itchy skin. Sometimes these symptoms can be an
indication of a more serious problem, so if your dog
experiences a prolonged episode of vomiting or diarrhoea
and seems weak, or if they are scratching excessively, you
must consult your vet. However, if your dog remains bright
and is keen to eat you can follow the advice below:
• on’t let your dog drink too much at once as this can
D
lead to further vomiting and dehydration.
• ive cooled, boiled water little and often.
G
• on’t feed until at least 12 hours after the last episode.
D
• ffer small amounts of a white meat, such as boiled
O
chicken or fish, with white rice.
• f diarrhoea persists for more than two days then a vet
I
should be consulted.
• roviding there is no further vomiting, offer small
P
amounts of food every two hours for the first day,
then larger quantities over the next two days.
After that start reintroducing the usual food.
The most common causes of intolerances in dogs are
from the protein found in beef, dairy products, wheat
gluten, corn and soy. It is thought that exposure over an
extensive period of time to the same protein could lead
to the development of an intolerance. Historically, these
ingredients have been widely used in dog foods which may
explain why these foods are significant. Also be careful
with treats and snacks.
Fortunately, the food causing the intolerance can
be identified and removed through the process of
an elimination diet. Ask your vet for advice.
35
37. What to look for in a complete food for sensitive dogs
If you do have a dog prone to food intolerances you should
look for a diet that is:
• ypoallergenic - which means it is free from ingredients
H
such as wheat gluten, soya and beef which can be
common causes of food intolerances.
• imited to a simple, single protein (e.g. lamb) and
L
a single carbohydrate (e.g. rice) combination - this is
recommended for sensitive tummies.
• igh in digestible fibre. This means fibre that provides
H
the right amount of bulk for firm stools and maximum
absorption of nutrients. For example beet pulp (what is
left when all the sugar is removed from sugar beet) will
help digestion and aid stool quality.
36
38. Supadog Sensitive
British La mb and Rice
Supadog Sensitive British Lamb and
Rice is great for all adult dogs, but
is particularly suited to dogs with
sensitive digestion. The recipe is free
from wheat gluten, maize, eggs, beef
soya and dairy products. Rice is the
main carbohydrate for energy and
beet pulp aids healthy digestion.
British lamb is the essential muscle
building protein.
37
39. Ingredients
Lamb Meal (min 26%),
Rice (min 26%), Beet Pulp,
Poultry Fat, Salt, Vitamins.
Contains Tocopherol
extracts of natural origin
(natural antioxidants).
Analysis
Protein 20%, Oils Fats
10%, Fibre 2.5%, Ash 10%,
Vitamin A 12,000 iu/kg,
Vitamin D3 1,800 iu/kg,
Vitamin E (alpha-tocopherol
acetate) 70 mg/kg,
Copper (as cupric sulphate)
10 mg/kg.
Features and benefits:
• Wheat gluten and maize-free recipe.
• ingle protein and single carbohydrate for
S
sensitive tummies.
• Natural antioxidants to support the immune system.
• Beet pulp to aid healthy digestion.
• Free from artificial flavours and colours.
• No added preservatives.
38
40. Nutrition for dogs
who are overweight
There’s nothing your dog will enjoy more than eating. And
left to his own devices, he’ll consume far, far more than is
good for him.
It’s also very tempting, as an owner, to give your dog a
tasty treat. But one treat can all too easily turn to one
too many.
Over-eating, lack of exercise and eating the wrong kind
of food, can soon make a dog overweight. And since
your pet can’t decide these things for himself - the only
kind of food he really likes is ‘more food’ so it’s your
responsibility to make sure he stays in shape.
The risks that go with being obese are very serious: it can
lead to heart disease, arthritis and diabetes - and could
even shorten your dog’s life. Not to mention costly vet
bills for you.
So keep an eye on your pet’s weight and be ready, if
things get out of hand, to step in with a little healthy
doggy dieting.
39
41. Is your dog too fat?
You should check your dog’s weight regularly - but you don’t
need to step on the scales to do it. You only need to take
action if you can’t answer ‘yes’ to these key questions:
Can you feel your dog’s ribs?
Place your palms flat on both sides of his spine
- you should able to feel the ribs easily.
Does your dog have a visible waist with
an abdominal tuck?
Check for a waist by looking from the side and the top.
Sliding your hand underneath your dog from the chest
along the belly - you should come to an upward slope,
and that is the abdominal tuck.
Never starve your dog to lose weight – keep them on
Supadog Light for all the essential nutrients and make
sure they get plenty of exercise.
But if you are still worried about the weight of your dog,
don’t hesitate to consult your vet.
For an easy guide to testing your pet’s weight,
visit the Pet Food Manufacturer’s Association website at
www.pfma.org.uk and click on the Pet Size O-meter.
Ideal Overweight Obese
What to look for in a complete food for overweight dogs
• lower level of oil and fat to reduce fat intake and
A
weight gain.
• reduced feeding rate that still delivers all the
A
required nutrition for a fit healthy dog.
• upplements that will aid weight loss like l-carnitine
S
which helps the body transform fat into energy.
40
42. Supadog Light
Rich in Chicken
Supadog Light Rich in Chicken is
94% fat free. Calorie controlled, tasty
complete dry food, with l-carnitine
which aids weight loss and optimises
healthy body condition. Rich in
chicken with added natural
glucosamine for healthy joints.
41
43. Ingredients
Maize, Wheat, Chicken Meal
(14%), Naked Oats, Beef
Meal, Wheat Feed, Beet
Pulp, Yeast, Ligno-Cellulose,
Herring Meal, Pea Fibre, Fish
Oil, Poultry Fat, Glucosamine
400mg/kg, l-carnitine
300mg/kg, Yucca 250mg/kg.
Analysis
Protein 20%, Oil Fats 6%,
Fibre 6%, Ash 6%, Vitamin
A 18,000 iu/kg, Vitamin
D³ 1,800 iu/kg, Vitamin E
(alpha-tocopherol acetate)
300mg/kg, Copper (as
cupric sulphate) 12mg/kg.
Features and benefits:
• 94% Fat Free.
• ontains l-carnitine which aids weight loss
C
and optimises healthy body condition.
• ith added natural glucosamine for healthy
W
joint mobility.
• ith added Yucca to help make poo a bit less smelly.
W
• ich in chicken for delicious taste.
R
• ich in Omega 3 fatty acids for healthy heart,
R
brain, skin and eyes.
• atural antioxidants to support the immune system.
N
• Beet pulp to aid healthy digestion.
• ree from artificial flavours and colours.
F
• o added preservatives.
N
42
44. Caring for your older dog
Most dogs move into their senior years from about the
age of seven, although large breed dogs tend to age
more quickly and small breed dogs tend to age later.
Like people, dogs can become friendlier or grumpier as
they age and if you are re-homing an older dog you should
take this into account.
• our dog may become more anxious if they can’t see
Y
or hear as well as they used to.
• hey may feel vulnerable because they are getting
T
a little slower at moving around.
• leep patterns can change; some dogs may be more
S
restless at night.
• hey may also be less able to remember things.
T
• eep an eye on your dog’s paws to ensure the claws
K
don’t grow into the paw pads and that they remain in
good condition.
Although it’s normal for a dog’s behaviour to alter through
age, don’t forget that changes in personality can also be a
sign of pain or illness. So if in doubt consult your vet.
Nutrition for senior dogs
Your older dog may be prone to put on weight because the
body’s metabolism will slow down with age and require
less energy. So keep an eye on their food intake and watch
the treats! They will naturally require less exercise -
however you should never stop walks altogether.
Some other signs of ageing can be:
• oints which stiffen and become less mobile.
J
• uscle, bones and immune system becoming weaker.
M
• ry, cracked paw pads.
D
• kin is less elastic and the coat loses shine.
S
• eight loss.
W
Your vet will be able to advise you on how best to
deal with the above, and to ensure that your dog is
as comfortable and healthy as possible in older age.
However, a high quality food made with older dogs
specifically in mind can also help to alleviate some
of the above.
43
45. What to look for in a complete food for senior dogs
• he protein should be high quality to help make
T
digestion even easier.
• ood should also be higher in fibre to help
F
weight control.
• ou should also look for beneficial ingredients that will
Y
assist the specific issues of old age such as stiff joints
and coat quality.
• lucosamine is excellent for helping joint mobility.
G
44
46. Supadog Mature
Rich in Chicken
Supadog Mature Rich in Chicken helps
ease the effects of ageing, helping
mobility, gum health and maintaining
a healthy body. Plus we have basted
the kibbles in meat juice for extra
lip-licking deliciousness!
45
47. Ingredients
Wheat, Maize, Chicken
Meal (14%), Peas, Wheat
Feed, Herring Meal, Beet
Pulp, Poultry Fat, Soya
Hulls, Linseed, Brewers
Yeast, Calcium Carbonate,
Monocalcium Phosphate,
Herbs (min 0.2%), Salt,
(Prebiotic) Fructo-
oligosaccharides 2000 mg/
kg, Glucosamine 400mg/
kg, Yucca Extract 250mg/
kg, (Prebiotic) Mannan-
oligosaccharides
2000 mg/kg.
Analysis
Protein 20%, Oil Fats 7%,
Fibre 5%, Ash 7%, Vitamin
A 20,000 iu/kg, Vitamin
D³ 2,000 iu/kg, Vitamin E
(alpha-tocopherol acetate)
200mg/kg, Copper (as
cupric sulphate) 12mg/kg.
Features and benefits:
• ith added natural glucosamine and herbs -
W
optimises healthy joint mobility.
• ontains two prebiotics to aid the body’s natural
C
defences and remove bad bacteria from tummies.
• ith linseed, zinc and biotin for healthy coats,
W
skin and fur.
• ith added yucca to help make poo a bit less
W
smelly.
• atural antioxidants to support the immune system.
N
• Beet pulp to aid healthy digestion.
• ree from artificial flavours and colours.
F
• o added preservatives.
N
46
48. Our Forever Promise
Burgess is a company of pet lovers and owners and we are
passionate about all furry pets.
We are committed to making the lives of pets better. Of
course, we aim to do this through making great food that’s
good for their health as well as being deliciously tasty.
But we are equally committed to helping and supporting
rescue centres as well as encouraging responsible pet
ownership through education. This is our Forever Promise
- it is who we are and what we believe.
We are proud to support the work of the many rescue
centres across the country because we know, as pet
lovers and owners ourselves, what a massive positive
contribution they make to the lives of thousands of pets,
and ultimately their new owners.
47
49. Great news for
rescue centres
After paying out for food and vet bills, many rescue
centres simply don’t have the budget left over for
advertising and publicity – which are critical to help
them re-home the dogs in their care.
The good news is that rescue centres can now create their
own unique website by going to www.supadog.co.uk.
It is very simple to do and there is a choice of pet images
to create bespoke page templates. Best of all, centres
can upload pictures of all their rescue dogs awaiting
forever homes.
In addition, all rescue centres can put themselves on
the Burgess Rescue Locator. This is so that visitors to our
website who are looking for their nearest rescue centre
can simply type in their postcode, type of pet they are
looking for and preferred travelling distance. All the
rescue centres that meet those criteria will appear on
Google Maps, complete with directions.
Tell everyone you know who is looking for a new dog to
visit the Burgess Rescue Locator as their first port of call.
This way they are sure to find their nearest rescue centre
–they might not even have known it was there!
Don’t forget to tell your local rescue centres about the
Burgess Rescue Locator too.
Burgess Rescue Scheme
Food tends to be one of the biggest costs for a rescue
centre. This makes us here at Burgess perfectly placed
to help through our delicious, tasty food.
Rescue centres can buy food directly from our factory
at discounted prices, and then when they re-home a dog,
the new owner (you) can earn additional free food for
the rescue centre by simply continuing to feed your new
family member Supadog. All you have to do is collect five
barcodes from the packaging and return them to us.
In return, we will send your chosen rescue centre a sack
of their favourite Supadog food absolutely free. The more
new owners that collect our barcodes, the more free food
they can earn for the rescue centre. It’s as simple as that!
48
50. Supadog Greyhound
Lurcher
Rich in Chicken
Supadog Greyhound Lurcher Rich in
Chicken is specifically for the needs
of these dogs as pets, the majority of
which will have come from a rescue
centre. We’ve added some extras to
help them stay happy and healthy.
Plus, for every sack purchased we
donate 20p to a nominated Greyhound
Lurcher rescue.
49
51. Ingredients
Wheat, Chicken Meal (14%),
Maize, Wheat Feed, Beet
Pulp, Poultry fat, Yeast,
Fish Oil, (Omega 3 and fatty
acids 0.2%), Monocalcium
Phosphate, Salt, Fructo-
oligosaccharides,
Glucosamine 400mg/kg,
Yucca Extract.
Analysis
Protein 17%, Oils Fats 8%,
Fibre 3%, Ash 6.0%, Vitamin
A 18,000 iu/kg, Vitamin
D3 1,800 iu/kg, Vitamin E
(alpha-tocopherol acetate)
200 mg/kg, Copper (as
cupric sulphate) 12 mg/kg.
Features and benefits:
• lucosamine to help stiff joints and great for
G
overworked legs.
• mega 3 is beneficial in helping temperature
O
regulation and promoting a glossy coat and
healthy skin.
• rebiotics help digestive health.
P
• rotein is deliberately at a slightly lower level as
P
required by pet greyhounds and lurchers. Too much
protein may cause anxiety and hyperactivity.
• arbohydrate is a balance of maize and locally
C
sourced wheat for sustainable energy.
• Free from artificial flavours and colours.
• No added preservatives.
50
52. Contact us
Burgess Pet Care
Victory Mill, Priestman’s Lane,
Thornton-Le-Dale, Pickering,
North Yorkshire, YO18 7RU
Freephone 0800 413969
www.supadog.co.uk