1. Collegiate ReadershipCollegiate Readership
ProgramProgram

2. The Collegiate Readership Program is designed to
promote civic engagement, global awareness, and media
literacy on campus by exposing students to the news in
their living, learning, and community spaces.
Program Mission

3. Student benefits
 Provide educational resources for the student body.
 Reach over 84% of your student body each week.
 Promote your student government across campus.
 Leave your legacy for future students.
 Work with campus administration to enhance the learning
environment.
 How to use The Times in the classroom workshop
conducted in the Fall with Student Success and TLC – FYE
focus.
 Prepares students to live and work in a global economy.
 Promotes a sharing of ideas related to responsible citizenship.
 Encourages students to examine diverse viewpoints and
multiple perspectives.
 Enables students to relate classroom knowledge to real world
situations and sets them on a path towards lifelong learning.
Learning outcomes

4. Each day a total of 550 copies of The New York Times and USA TODAY
are consumed by students on campus! Because Newspapers are
shared…one student will pick up a paper, read it and then leave it for
someone else and so on. This is called the pass along rate which ends up
touching 1,650 students per day on the NMSU Campus!
Program Component
DISTRIBUTION & CHOICE
17 Pick up Locations Campus
Wide!

5. College WebsiteTHE NEW YORK TIMES IN AND OUT
OF THE CLASSROOM
Support of The Big Event via water bottles for volunteers
Support of the High School Leadership Conference
Support of ASNMSU – Quiz Cab awareness contest
Future of NASA presentation by Kenneth Chang,
The New York Times Science Reporter, in the fall of 2011
Winner of NMSU student Letter to the Editor was published
in The New York Times on April 29, 2011
Many NMSU faculty incorporate The New York Times into
classroom discussions in order to bridge course
concepts with real world happenings.
First Year Success 150 strongly encourages freshmen
students to read both The New York Times and the
USA TODAY to become part of the national conversation.
The New York Times provides faculty with complimentary
subscriptions, and resources such as www.nytimes.com/edu
to assist their teaching at no cost to the ASNMSU.

6. breaking news stories e-Newspaper co-branding opportunities
USA TODAY College ON CAMPUS and
The NEW YORK TIMES Academic
Pass
INTERACT WITH TODAY’S NEWS
*Available to campuses with an active Collegiate Readership Program *Apple and Android operating devices.
On Campus is an all-access pass to USA TODAY and The New York
Times.

7. Program commitment
Our Investment
Delivery
Each day the papers are delivered to 17
campus locations and the previous day’s
are picked up, credited to your account
and recycled.
Displays (Card Readers at NMSU)
Campus displays and signage are
customized for your campus program
Marketing and Awareness
Program marketing and awareness tools
(i.e. campus maps, flyers, contests,
Twitter, Facebook, support of Quiz Cab,
etc.)
Academics
Curricular resources and training are
available for faculty and students
Co-Curricular
Resources and training available for
Residence Life, SGA events, career
services, etc.
Your Investment
Newspaper Investment
You pay an education discount rate.
You only pay for the newspapers
that are picked-up each day.
The New York Times added Value
Distribution is conducted by the
ASNMSU reducing the cost of the
program by $.10 cents per copy,
and employing students.